New Audi A7 2018 - CAR DESIGN FACTORY - How It's Made. The 2018 Audi A7 Sportback represents the new Audi design language to a great extent and delivers on the design promise made by the prologue studies.
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The exterior design of the A7 Sportback is an expression of the new design language that Audi introduced with the prologue study and made its production debut in the new Audi A8. With large surfaces, sharp edges and taut, athletic lines, the A7 signals dynamics and progressiveness from every perspective.
The Audi A7 Sportback is an athletic sculpture with a long engine hood, long wheelbase and short overhangs. Pronounced contours emphasize the wheels, which measure up to 21 inches in diameter, and reference Audi’s quattro genes. These genes determine the proportions of the vehicle’s body. The silhouette is defined by the dynamic roofline, which drops sharply toward the rear. Four figures delineate the sporty character of the large coupe: It is 4,969 millimeters (16.3 ft) long, has a wheelbase of 2,926 millimeters (9.6 ft) and is 1,908 millimeters (6.3 ft) wide, but stands only 1,422 millimeters (4.7 ft) high.
Up front, the Singleframe grille – wider and lower than that of the Audi A8 – the narrow headlights, the boldly contoured air inlets and the flat front end convey at a glance the sportiness of the Gran Turismo. The headlights are available in three versions. With the middle and top equipment lines, the light signature takes up the subject of digitalization: 12 adjacent lighting segments separated by narrow intervening spaces evoke associations with the binary digits 0 and 1. The top version is the HD Matrix LED headlights with Audi laser light.
As with the previous model, the rear end is tapered like that of a yacht. The long luggage compartment lid terminates in a pronounced, curved lip from which an integrated spoiler extends automatically at 120 km/h (74.6 mph). A flat light strip – a design feature common to all of Audi’s top models – joins the rear lights, whose tail lights are made up of 13 vertical segments. When the doors are unlocked and again when they are locked, fast-moving light animations play in the rear lights and in the headlights, highlighting the big coupe’s dynamics while standing still. The progressive exterior design of the new Audi A7 Sportback is largely devoid of chrome. The paint range offers a choice of 15 colors, eight of which are new. The optional S line exterior package further hones the look, with modifications to the radiator grille and the front air inlets, the sills and the front and rear diffusers. They are trimmed in gloss black and more strongly sculpted.
Show car design comes to production: the interior
The interior fuses design and technology in a unique way. The interior of the new Audi A7 Sportback dazzles with its futuristic lounge atmosphere. Its reduced, clean design language is based in a one-of-a-kind balance of tension and coolness. The horizontal lines and sleek instrument panel provide for a feeling of airy spaciousness. The center console is oriented toward the driver, underscoring the Gran Turismo’s sporty character. Four key values characterize the interior concept: progressiveness, sportiness, intuitiveness and sophistication. All colors, upholstery materials and inlays underscore the new aesthetic, from the base version to the design selection, the S line sport package and the particularly sophisticated Valcona leather. The optional contour ambient lighting package traces the contours and subtly highlights the space.
The 10.1-inch upper display (in combination with MMI navigation plus) is tilted toward the driver. With its black panel optics and framed in a graphite gray aluminum clasp, it almost disappears into the dashboard when switched off. The body supporting the clasp is itself a geometric sculpture. The display’s user interface appears as soon as the car is opened. In keeping with the interior design, the look is reduced and succinct. All screen content can be quickly registered.
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