Search results “Brand management perspective”
Challenges & Perspectives of Digital Brand Management
Prof. Dr. Thomas Heun Series Lecture: The Second Machine Age and Changes in Media Agile Media www.agilemedien.de Media in Change - International Network of Media Studies www.media-in-change.org Ringvorlesung SoSe 2015 Humboldt-Universität zu Berlin Institut für Medienwissenschaft Lehrstuhl für Theorie und Geschichte des Films
Views: 140 Agile Media
Branding: Nike & Apple Marketing Strategy
Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation=1 What can we learn from Apple and Nike when it comes to marketing and branding? Share this video: https://youtu.be/BmnKyhOZkNk Don’t just share your message. Stake your claim and amplify it! NEW VIDEOS: Wednesdays & Thursdays I share the very strategies, tactics and rituals that have generated job ending results for myself and countless students. More importantly, my methods have allowed me to impact others in a positive way and they can help you to do the same. Subscribe and join me! Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation= Send Your Swag: Brian G. Johnson 3630 Outback Vista Point Colorado Springs, CO 80904 ** All video and audio content created by myself and or used with permission from the creator.
Views: 119781 Brian G Johnson TV
Brand Management is the Enemy of Social - Truly Social
Back in the day - that is, before the web - branding was a very important part of marketing. In order to appeal to a broad audience, you needed to create a reputable, recognizable brand. It's how 'trust' was formed...through familiarity. But in the social era, all of that is changed. Trust is formed by connecting and, well, experience of the brand. Anyone who thinks they can control a brand image or message is fooling themselves at best and ruining their chances of building trust at worst. This week's video is all about how "brand" has changed in the social era and how to approach it from a more ...erm... modern perspective. #socialmedia #brandmanagement #branding Click here to subscribe! http://goo.gl/CGQvCC My site: http://www.tarahunt.com Follow me: http://twitter.com/missrogue LinkedIN: https://linkedin.com/today/author/3154163 Slideshare: http://slideshare.net/missrogue/ Instagram: http://instagram.com/missrogue Clips used: You’re a mean girl - from Mean Girls - https://www.youtube.com/watch?v=sT8wMBeVffk I don’t like your tone - Spongebob - https://www.youtube.com/watch?v=QC5khEfrYmw Do you want to hang out - Scott Pilgrim - https://www.youtube.com/watch?v=P9CpoWRFOAw It’s like you’re photoshopped - crazy, stupid love - https://www.youtube.com/watch?v=05Lstwyt984 One more thing - Steve Jobs - https://www.youtube.com/watch?v=hyCzbXx9i-M I’ll take that with cheese - 30 rock - https://www.youtube.com/watch?v=aojQpViEd4s The hero we deserve, but not the one we need - Batman https://www.youtube.com/watch?v=6c_H45kt1_8 The only sensible way to live in this world is without rules - Joker https://www.youtube.com/watch?v=tezNEl0uPDY Practically perfect in every way - Mary Poppins https://www.youtube.com/watch?v=QXn3r5plloI Sure, whatever - Robot Chicken - https://www.youtube.com/watch?v=aKbG2JAyRFk I didn’t love the record - Adele -https://www.youtube.com/watch?v=fJ1RjyUxrSo Can’t Touch Me - Family Guy - https://www.youtube.com/watch?v=iu0orqfyv8M Mentioned (again): http://www.emilymcdowell.com
Views: 14254 Tara Hunt
What is a brand? - from a different perspective
what is a brand? what do you mean by brand? what is brand in marketing 2018 associate what does it mean to be branded what is brand essence brand naming service in 2018 marketing and brand management what is brand safety in marketing brand name marketing how to do branding brand reputation definition what does branding mean in marketing what is the brand of types of brands in marketing in 2018 company branding definition functions of branding brand meaning in marketing 2018 brand and branding brand and product what is brand storytelling what is brand messaging what is brand watch whats branding how important is branding why is a brand important brand building definition what is a brand campaign define brand value brand symbol definition what is the purpose of branding what is brand account what is brand new marketing adverts branding social media marketing brands of the world brand brand ambassador marketing mix marketing plan brand name brand yourself marketing strategies branding definition personal branding marketing strategy brand equity rebranding brand logos brand manager brand strategy brand marketing brand identity what is branding co branding brand positioning brand awareness brand synonym brand loyalty brand image of brand brand equity definition brand meaning define brand creating a brand brand recognition brand value product branding apple brand how to build a brand what does brand mean what is brand equity corporate identity business branding
Views: 71 Education 101
How to boost a brand in an emerging market? | Dr. Nirmalya Kumar | TEDxGateway
Dr. Nirmalya Kumar talks about how to boost a brand in an emerging market. Nirmalya Kumar has taught at Harvard Business School, IMD-International Institute for Management Development in Switzerland, and the Kellogg School of Management at Northwestern University. He is currently a Professor of Marketing and Co-Director of Aditya Birla India Centre at London Business School. Kumar has served as a consultant to over 50 Fortune 500 Companies, worked on the board of five Indian firms, and has published six books -- including, most recently, India Inside: The emerging innovation challenge to the West. In 2011, Thinkers50 named him number 26 of the “50 most influential management gurus.” Dr. Nirmalya Kumar is Member – Group Executive Council at Tata Sons. He reports directly to the Chairman of the $100 billion plus Tata group and is responsible for group strategy. Previously, he was professor of marketing at the London Business School and also taught at Columbia Business School, Harvard Business School, IMD (Switzerland) and Northwestern University (Kellogg School of Management). Dr. Kumar has written seven books, including Marketing as Strategy and India Inside. He has also published several articles in Harvard Business Review and many other leading academic journals. As a consultant, he has worked with more than 50 Fortune 500 companies in 60 different countries as well as served on several boards of directors. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 8877 TEDx Talks
International Perspectives on Branding
Lucas Conley notes tighter controls on branding in European programming, but in Asia, luxury brands reign supreme. Topic: International Perspectives on Branding Lucas Conley: I've noticed the different attitudes. Certainly, one of the things about Europe that's worth noting is that they're passing some big new rules over there that are kind of gating advertisers out of certain content, product placement for instance. There's a new law passed over in the EU that basically requires before and after programs and during commercial breaks on television that the product placements are revealed so you know they're being pitched as opposed to just organically in the script. In the U.K. the media minister there has said he'll never allow product placement in British programming so there's a different attitude in Europe towards marketing but it's also on the street. If you talk to people in England, there seems to be a little more tolerance for it. There's kind of an attitude of it's not affecting me as much as I think in the U.S. there's a little more of a knee-jerk reaction when people hear about some of the marketing that's going on out there in terms of the new technologies or new philosophies in marketing. In Asia that's another community entirely in terms of how marketing is working right now. The status of certain brands there is higher than anywhere else in the world, especially luxury in China right now, certainly in Japan, in order to identify yourself in a community either as a person who's coming up in China with a new business, an entrepreneur, you get the Lexus or you get the new car or you get the new Louis Vuitton purse. These are status symbols. They just opened a new Ritz Carlton in I think it was Hong Kong and one of the reviewers' comments when he stayed there a night was that the logo was everywhere and unlike in the U.S. this logo was stamped on the box that held the remote control. And the idea there was that the logo, that status, that exterior symbol, is very important in Asia to the degree that you'll find certain products like lingerie or cleaning products that you don't see publicly don't do very well there in comparison to the rest of the world because people think why would I invest in this luxury good, Victoria's Secret or Lush bath products, if my neighbors don't know that I use it? Where is the status? What-- And what's the use for this brand for me? So that is kind of another shade of how marketing is used globally.   Recorded on: 7/23/08
Views: 105 Big Think
How to Create an Iconic Logo
Video sponsored by Fiverr Pro. How to Create an Iconic Logo. Watch, share and subscribe to Valuetainment: http://bit.ly/2aPEwD4 Visit the official Valuetainment Store for gear: https://www.valuetainmentstore.com/ Valuetainment Posting Schedule: Monday- Motivation for Entrepreneurs Tuesday- How to Video with Patrick Bet-David Wednesday- Life of an entrepreneur vlog Thursday- How to Video with Patrick Bet-David Friday- Case Studies with Biz Doc Tom Ellsworth About Valuetainment: This channel is about providing a hybrid of information and education for entrepreneurs. Every video is created with a purpose of providing value and entertainment, hence Valuetainment. Patrick Bet-David, the creator of this channel has decades of experience, unique perspectives and experience that he wants to give back to the world of entrepreneurs. Why? Patrick Believes that 100 percent of the worlds problems can be solved by entrepreneurs. He is also an active CEO and leads a financial services sales force of over 3,000 agents across the U.S. To reach the Valuetainment team you can email: [email protected] Follow Patrick on social media: Website: http://www.patrickbetdavid.com Snapchat: https://www.snapchat.com/add/patrickb... Facebook:https://www.facebook.com/PatrickBetDa... Instagram:https://www.instagram.com/patrickbetd... Twitter:https://twitter.com/patrickbetdavid Linkedin:https://www.linkedin.com/in/patrick-b... Video sponsored by Fiverr Pro.
Views: 329697 Valuetainment
Brand Extensions (Brand Management by Professor Sameer Mathur, Ph.D. (Carnegie Mellon University)
This brief video discusses Brand Extensions. It is part of a series of lectures on Brand Management delivered by Prof. Sameer Mathur at IIM Lucknow.
Views: 10763 Prof. Sameer Mathur
Luxury Selling: The 21 Essentials - Andre Taylor
Selling Luxury requires a unique perspective, well-developed and refined skills, and a keen awareness of global trends. In this video, entrepreneur and author, Andre Taylor provides a snapshot of his luxury workshop presented to luxury marketers and entrepreneurs around the world, exploring concepts of targeting, customer relationship development, conveying and building brand image and equity,and more, all in the context of maximizing sales. For more from Andre on LUXURY go to www.GetAffluentBuyers.com This is a preview of an indepth program that can be presented at your company. To explore Andre's Selling Luxury offerings for your company, get in touch by visiting: www.andretaylor.com
Views: 54946 Andre Taylor
Nambiar Divya - Salford Business School Doctoral Symposium 2017
Nambiar Divya SME E-Brand Management in India: Strategic and Operational Perspectives Supervisor: Dr Peter Reeves Electronic media is an ideal environment for the small and medium enterprises (SME) to build and develop brands, and as such e-branding in the SME sector is a contemporary area of discussion. SME branding is in its infancy stage and there has been limited research in this area despite its noteworthy contributions to the developing economies. The main objective of this research study is to develop a holistic model of e-brand management in the fashion sector of Indian SMEs. Other objectives are to identify how the e-brand is managed from a strategic and operational perspective, and how successfully are the components of an SME e-brand managed. The study also considers how effectively the challenges of e-branding are addressed and potentially overcome by Indian SMEs. The proposed research methodology will be conducted by using three sources of data (i.e. websites, social media and semi structured interviews) based on 20 SMEs in Bangalore, India. The study will develop a framework of e-brand management within SMEs. Website: http://www.salford.ac.uk/business-school Blog: http://blogs.salford.ac.uk/business-school/ Facebook: https://www.facebook.com/salfordbusinessschool Twitter: https://twitter.com/salfordbizsch SlideShare: http://www.slideshare.net/salfordbizsch Google+: https://plus.google.com/117208844559587950086/posts?hl=en University of Salford Salford Business School Lady Hale Building Salford M5 4WT United Kingdom T: +44 (0)161 295 2222
The 2016 Randstad Award — a global perspective on employer branding
What can the perception of more than 200,000 workers tell you about the importance of a robust employer brand? Learn how the 2016 Randstad Award can help you build a more effective and attractive brand to win talent.
Brand Management
Florian Dengler Agile Medien Agile Marken www.agilemedien.de Ringvorlesung WiSe 2013/14 Humboldt Universität zu Berlin Institut für Medienwissenschaft Lehrstuhl für Theorie und Geschichte des Films Weiterführende Links www.florian-dengler.com
Views: 374 Agile Media
A Brand Perspective: Competitive Advantage through Diversity and Inclusion
Business Masterclass showreel: Held at City Hall on February 14th 2013.
Views: 398 DWfBtv
Apple - Perspective
Here's to those who have always seen things differently. http://www.apple.com/?cid=www-us-yt-per
Views: 3488518 Apple
Highmark Brand Training Video - produced for Perspective Brands
Brand training video for Highmark health insurance, based on storyboard designs provided by Highmark's agency of record, Perspective Brands.
Views: 105 johnsonbeesley
Perspectives from brand leaders - PwC Consumer Intelligence Series: Bonfire of the Brands
Learn more at PwC.com - http://pwc.to/1QuznPz PwC's latest consumer research study 'Bonfire of the Brands' uncovers shifts in what consumers value in top brands. This montage includes perspectives from industry leaders who are responsible for brand strategy at their organizations. Interviewees include: Richard Whittington, SAP; John Kennedy, Xerox; Bennett Porter, Survey Monkey; Clay Cowan, Gilt Groupe; Greg Revelle, Best Buy; Tami Reller, Optum; Johannes Hartmann, Estee Lauder; Randy Browning, PwC; Carol Sawdye, PwC
Views: 211 PwC US
Brand Matters: Perspectives on human brands
In this episode of Brand Matters, Liana Dinghile, group director of strategy, addresses how brands must interact with customers now, both at a local level, and a global one. She follows that with discussing whether provenance still factors into brand value. For more insights that inspire, check out our blog: http://www.siegelgale.com/views Siegel+Gale is a global strategic branding firm based in New York, Los Angeles, San Francisco, London, Dubai, and Shanghai: http://www.siegelgale.com
Views: 635 Siegel Gale
Sustainability and branding : An integrated perspective
By Abdulrahman abdullah A alsheaibi, Nanda sai pabbisetty Muhammad anser siddiqui Rama krishna bhonagiri
Views: 68 nanda sai
What is Value Chain? Value Chain Definition, its Management and Analysis | AIMS Lecture
Lecture: What is Value Chain? http://www.aims.education/study-online/what-is-value-chain-definition/ As per Value chain definition, it is a model that explains how businesses receive raw materials as input, add value to the raw materials through various processes, and sell finished products to customers.
Views: 212414 AIMS Education - UK
Brand Strength - Retail Perspective | Bugatti
The video talk about the characteristics that affect the brand strength by quoting example from LV, Gucci, Prada, Pantaloons and Shoppers Stop. Second part of the video discusses Bugatti brand and its strengths in the market.
Views: 444 Shreshth Goyal
Factory Perspectives: Why Packaging Is Important for Your Brand
Irene, owner and designer of Cross Country Box, explains how custom packaging brands a product and enhances customer experience. Cross Country Box is a family-owned, high-quality, custom box manufacturer which makes rigid /set up and folding (carton) boxes. For more stories like this, check out makersrow.com/blog
Views: 752 Maker's Row
A CEO's Perspective on How Branding Relates to Business Success
In this week's episode of Branding Business, RiechesBaird CEO Ryan Rieches talks with Brett Wood, President & CEO of Toyota Material Handling North America (TMHNA) about the ways in which the B2B division of Toyota leverages the brand equity, values and philosophies associated with the automotive brand.
Views: 26 BrandingBusiness
Perspectives September 2013: Brand Building in China
This month on Perspectives, we ask what leading brands must get right to establish themselves in the profitable Chinese market. From high end luxury to the high street retailer, everyone wants to woo the Chinese consumer. The perfect price, catering to local tastes and capitalizing on the aspirations of the large Chinese population, host Lian Pek discovers what makes the Chinese customer so attractive to businesses on this month's Perspectives.
Views: 623 CNA
Behavioral Interviews - From a Management Perspective
Draft of behavioral interview for MBA Course 604
Views: 190 Eric Barnes
New Pharmaceutical Product Launch- Sales Perspective
Uplift Learning is YouTube channel for pharmaceutical marketing and management for Egypt and Middle East professionals. I this channel you will find weekly tips and online sessions for all levels of professionals either in sales, marketing and management Visit our channel, watch videos and please subscribe
Views: 766 Uplift Learning
NYU Master's in Marketing: Student Perspective
Hi, I'm a current student at NYU's Masters of Science in Integrated Marketing. Today I want to take you through a quick student's perspective of the program. This is ideal for those thinking about going back to school -- grad school style with an emphasis in marketing! And my apologies this isn't a high tech video -- I know I'm marketing professional -- but working full time with classes part time while in finals mode -- well this is what I can offer for now. First, let's take a look at the program. The main difference of this program and a MBA is that all of these grad level classes focus on marketing. It focuses marketing as a key element of business to support a company's overall growth. Since business strategy, growth and innovation is so well integrated into all of these classes -- students consider this degree to be the fast track to CMO! But a quick disclaimer that I'm not promising this and neither is NYU. A look at the curriculum -- everyone is required to take a list of core courses including Finance, campaign management, strategic planning, digital marketing and management. Now some of you might have some or none of this experience already but this is a great start to the program and important for our careers. After your core courses you get to pick from a variety of classes that are categorized into 3 concentrations: brand management, digital marketing or marketing analytics. Some of these classes overlap and it's great to have the option to emphasize on a concentration. And if you don't you want, it's ok -- you have time and professors to help you out. And the final semester of the course is capstone -- a full business plan that hopefully combines everything you've learned from previous classes. On to some pictures -- the NYU continuing ed school is in Midtown Manhattan on 42nd St between 5th and 6th avenue. Or for those of you not familiar with the city, it is between Grand Central Station and East of the famous Times Square. The location is convenient especially for those working and the building has a lot of resources for students such as a public lounge area for before and after class. And a place to buy snacks for those interning and working during the day -- get used to granola bars, coffee and some places for food. Onto the classrooms - well it's a classroom. There's not much to say except the core class will be about 30-40 students and concentration courses can be as few as 8 students. So all these classes are a great size to have student participation and great conversations. And here's just a snapshot of computer labs and libraries to use. As a NYU student you get to use all the NYU libraries. When it comes learning, learning in grad school is legit. Like I said classroom lectures discuss what's happening today. For example I follow a professor's twitter feed on what's happening and bring my point of view on some of these articles to classes. There are also guest speakers and events to learn from and also most student work -- they find this very useful because they can apply learnings right away, in the real life. My favorite part of the program is the network of professors and students. In New York, the student population is very diverse. People are motivated, well-connected -- they appreciate marketing, they are experienced and of course, we're smart. And you cannot forget that the program is in New York City. It is a huge advantage. It's the advertising capital of the world and offers endless opportunities in the professional space. Plus you can even enjoy the view of from the classroom. And that's what I call multi-tasking. So if you're ready go online, learn more and apply. And if you have any other questions, please reach out to the student board, visit our website nyumarketing.com and follow us on Twitter and Facebook. Thanks for watching and happy marketing days to you all.
Views: 3464 nyumarketing
Hospitality Management: A Student Perspective
Buffalo and Western New York is in the midst of a renaissance, with new hotels, restaurants and attractions being opened regularly. Today more than ever, the hospitality industry is one of the top economic drivers in our local economy. It’s a field brimming with possibilities for anyone passionate about serving others and looking for a career in which every day brings new and exciting experiences, challenges and interactions. The AAS in Hospitality Management at Trocaire offers students hands-on experience and experienced faculty to help them hone the versatile skills necessary to thrive in this booming industry. Real-world training is a constant throughout the program thanks to an internship requirement and our unique partnership with Salvatore’s Grand Hotel and Russell’s Steaks, Chops & More restaurant, while classes like accounting, food and beverage management and hospitality leadership prepare students for whatever industry trajectory they wish to pursue. Career opportunities exist for managers in places as diverse as hotels, resorts, restaurants, clubs, catering operations, food service providers, sales, production, travel and tourism in this dynamic, growing and rapidly evolving industry. AAS Associate Program Division of Arts, Sciences and Professional Studies | Russell J. Salvatore School of Hospitality and Business www.trocaire.edu https://trocaire.edu/academic-program/hospitality-management/
Views: 314 TrocaireCollegeWNY
Critical Perspectives on Management with  Rolf  Strom-Olsen
The course Critical Perspectives on Management by Rolf Strom-Olsen from IE Business School will be offered free of charge to everyone on the Coursera platform. Sign up at http://www.coursera.org/course/criticalmanagement.
Views: 2078 Coursera
Brand Extension from a Label Perspective
In this clip from www.artistshousemusic.org - Leigh Ann Hardie, Vice President of Strategic Initiatives at EMI Christian Label Group in Nashville talks about Brand Extensions of their products at EMI CMG. She explains how the label sometimes decides to have another release of a successful album in a new, intriguing format to generate more sales - such as acoustic or remixed CD.
Views: 271 ArtistsHouseMusic
Logan Venderlic - Brand Manager
While studying advertising at WVU's Reed College of Media, Logan learned how to build an important brand - himself. Applying his classroom skills to his career as an indie musician, Logan designed his band's logo, built a social media following, and promoted his 7,000-mile driving tour. With programs in journalism, public relations in advertising, the WVU School of Journalism prepares students to be brand managers, digital storytellers, media innovators, and much more. See what you can be at the School of Journalism. Visit us at http://reedcollegeofmedia.wvu.edu
Brand Mantra  The Elevator Speech 9 41)
Wharton University, Online course material
Views: 3247 IDERSUREN Batkhuu
CAREERS IN MBA RETAIL MANAGEMENT – Certificate Course,Diploma,Institutions,Salary Package
CAREERS IN MBA RETAIL MANAGEMENT.Go through the career opportunities of MBA RETAIL MANAGEMENT, Govt jobs and Employment News channel from Freshersworld.com – The No.1 job portal for freshers in India. Visit http://www.freshersworld.com?src=Youtube for detailed Career information,Job Opportunities,Higher Education details of MBA RETAIL MANAGEMENT. Out of all the industries in the world, retail management is one of them that is changing rapidly and gaining popularity over time. The retail industry today has contributed towards economic growth of several countries today. Retailing happens to be a very important part of the business industry as it involves selling products, creating services for customers so that people can utilize it on a regular basis. The retail business flourished in India during the 80s and within a few years, it became one of the most successful and appealing retail markets all over the globe. ‘ To become successful in this field you should be a good communicator, cheerful, possess a generous nature and some kindness, know how to monitor budges and maximize profit, have a good college degree with an MBA and know how to handle sales like a professional. There are several jobs that fall under the category of retail management. You could work as a customer sales associate. This is what you will begin as when you enter the job market, especially in the retail industry. You have to learn to be a good sales person if you want to last in this field. You should also have great knowledge about the products, the shops and the customers. Second comes the department or the category manager. In this post, the person is entitled to handle the store and manage accounts. Third comes the store manager who is entitled with several important responsibilities such as handling reports, speaking to the district manager about the ongoings of the store, being in charge of the employees etc. Finally, there are retail buyers and merchandisers. These guys are responsible for selecting goods, buying them for the retail season. It is their responsibility to understand the needs and requirements of the customer, to handle the current stock and of course to scrutinize the regular incoming supply. Next comes the retail buyers. They should not only understand the needs of their customer but also be aware of whatever is going on in the market. All of them should possess both enthusiasm and energy to conduct this. Visual merchandisers are those who give this brand a face but also happen to hold important positions in the industry. They also need to handle the tasks equivalent of a store planner, product developer and technical designer. In order to get into the field of retail management, it is very important to get an MBA done. This will definitely help you find success in the industry. Some of the top universities you should definitely apply to include • Birla Institute of Management Technology, Noida • Indian Institute of Social Welfare and Business Management • Amity Business School, Noida • Jaipuria Institute of Management, Lucknow • Institute of Public Enterprise. For more jobs & career information and daily job alerts, subscribe to our channel and support us. You can also install our Mobile app for govt jobs for getting regular notifications on your mobile. Freshersworld.com is the No.1 job portal for freshers jobs in India. Check Out website for more Jobs & Careers. http://www.freshersworld.com?src=Youtube - - ***Disclaimer: This is just a career guidance video for fresher candidates. The name, logo and properties mentioned in the video are proprietary property of the respective companies. The career and job information mentioned are an indicative generalised information. In no way Freshersworld.com, indulges into direct or indirect recruitment process of the respective companies.
95% of You Will Ignore This 2018 Marketing Strategy | Business Squared Keynote in Australia
This is the greatest marketing strategy for 2018 that I can give any of you... Focus heavily on being successful with social media marketing specifically with Instagram and Facebook. If you don't, your chances of success will be much slimmer than anyone that does. Really happy that I got to give this keynote at Business Squared in Brisbane, Australia! Let me know in the comments below what you thought was the most insight part! ;) Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). — Follow my entrepreneurial journey here: https://www.youtube.com/playlist?list=PLfA33-E9P7FA-A72QKBw3noWuQbaVXqSD — ► Subscribe to my channel here: http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk ►Check out my second channel here: http://www.youtube.com/askgaryvee — Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is also a prolific public speaker, venture capitalist, 5-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists. Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age. — Check out my Alexa skill!: http://garyvee.com/garyvee365 — Follow Me Online Here: 2nd YouTube: http://www.youtube.com/askgaryvee Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary LinkedIn: https://www.linkedin.com/in/garyvaynerchuk/ Snapchat: http://snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud: http://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Planet of the Apps: http://planetoftheapps.com Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com Official Merchandise: http://garyveeshop.com Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP
Views: 757774 GaryVee
Luxury Fashion Executive Domenico De Sole: 'Stay the Course with the Brand'
Domenico De Sole is chairman of Tom Ford International, the menswear brand that now includes beauty, accessories, fragrance and footwear. He is a lawyer by training, but made the transition to the fashion business when Gucci -- one of his clients -- hired him to join the company. That was in 1984. Over the next 20 years until his departure from Gucci in 2004, he engineered a remarkable turnaround, saving the company from hostile suitors and acquiring such key brands as Yves Saint Laurent and Alexander McQueen. Indeed, in the fashion world, the standard phrase for managing a successful turnaround has become "doing a Gucci." [email protected] asked De Sole for his perspective on the fashion business in a down economy, the consumer mentality, leadership and other topics. Read the transcript at: http://knowledge.wharton.upenn.edu/article.cfm?articleid=2203
Views: 15409 KnowledgeAtWharton
Filestage Tutorial: Team Management & Branding
Collaborate on all your media projects and create your own team in Filestage. Customize Filestage with your own logo. Make it an integral part of your client communications and show personality. Just visit our homepage and try it out for yourself: https://filestage.io/ How do you like our team and branding feature? We love to hear your feedback! About Filestage: Filestage is an online video annotation and review tool. It's the easiest way to share, review and approve media content with your clients and co-workers. Filestage is designed and engineered in Germany. Get in touch: [email protected]
Views: 1104 Filestage
Perspectives: 13th July, 2012 - Anger Management
Show: Perspectives Topic: 13th July, 2012 - Anger Management Hosts: Ayesha Tajwar and Faisal Qureshi Description: In a brand new show "Perspectives", Faisal and Ayesha give in their analysis on today's news in the segment "News and Reviews" and discuss "Anger Management" in the segment "Loose Ends". News and Reviews - In today's "News and Reviews" Contempt Bill sails through the Senate as court awaits PM Raja Pervaiz Ashraf's response. On the other Cabinet forms a committee to propose increase in minorities representation in the Parliament. Imran Khan says he has been misunderstood by the US Ambassador Munter where as on the other hand Hina Rabbani plans a high profile trip to USA since the NATO route stand off to chalk out a 'clear-cut' deal. And to top it all PM Ashraf orders uniform load shedding all over the country. What will be chalked out in the "clear-cut" deal? Is Imran Khan pro USA? Will there be uniform load shedding? Loose Ends - We all know what anger is, we all experience it on a daily basis and we all say and do wrong things when angry. What we dont realize is that anger needs to be controlled before it controls us. It indeed is healthy and normal to feel angry when you've been mistreated or wronged. The feeling isn't the problem—it's what you do with it that makes a difference. In Loose Ends today, Faisal and Ayesha discuss why anger and frustration exists in our society? What are the possible ways of avoiding or managing anger? Language: Urdu
Views: 2142 247onlinetv
Global Marketing Perspectives from China's Top 10 Brands
FutureM 2013 session with IDG China In this session, Marketing VPs and CMOs from China's top 10 competitiveness brands as well as the world-wide leaders in their own industry (including Sinopec, ICBC, CCB, China Life, China Mobile, Huawei, Haier, Tencent, BOE, Baidu, etc.) and Jennifer Xu, VP of IDG Asia, will share their perspectives and lessons in how to optimize branding channels in the context of mobile internet, how to strengthen global competitiveness in the digital world, and how to stimulate economic growth while achieving the goal of sustaining company growth. China's top 10 competitiveness brands are ready to take the face-to-face interaction onsite about the future marketing and global branding. In addition, the chairman of IDC China will share his viewpoint of the China brands, market and prospective, elaborating on its market potentials. Global marketing is here to stay; don't miss this session to learn from China's best. Speakers: Michael Guo Founder and Chair, China Intelligence Technologies Co., Ltd. Jennifer Xu Vice President, IDG Asia
Views: 223 FutureMBoston
Yekani html design invite - By New Perspective design
We are in the process of working with fineblueline and Yekani in East London creating a brand management campaign.. here are some sneak peeks of the design ideas by https://www.newperspectivestudio.co.za/
HCL, our people: Iva - Brand Manager
At HCL, we believe our people are our success. Meet Iva - one of our Brand Managers who loves to sing at her desk! She shares her most memorable moments working at HCL.
Perspectives from Barclays' Head of Brand (pt1)  |  Unlock the value of creative
The Chartered Institute of Marketing (CIM) and Canon Europe interview Barney Bailey, Head of Brand at Barclays, as part of a research study 'Unlock the Value of Creative'. Visit our blog at www.unlockthevalueofcreative.com to learn more. Part one: Barney discusses his perspectives on the challenges of 'doing more with less' amd the pros and cons of brand portals.
Views: 340 GlobalBenchmark
Learning over the years: Organizers Perspective | Aditya Birla Group
Pooja Aggarwal, Head- Young Talent Management shared her learnings from the competitions organised by Aditya Birla Group. She stated that it is important to ensure that students become aware of ABG brand properties as there are 100s of brand properties which have their presence across campuses. She also expressed their motive of organising these student engagements is to bring awareness among students. She advised students to build their skills and competencies while pursuing management degree and not just run behind the placements. View more videos and articles on Aditya Birla group under Dare2Compete Recruiter Diaries- https://dare2compete.com/c/aditya-birla-group-1464 View more details of ABG Stratos- https://dare2compete.com/p/aditya-birla-group-presents-stratos-2017-aditya-birla-group-23532 Browse through the walls of the country’s topmost corporate houses and get to know more about them - their thoughts on talent acquisition, their USP's which makes them popular recruiters, their employees success stories, and their brand properties- https://dare2compete.com/recruiter-diaries
Views: 1662 Dare2Compete
Community engagement, from a branding perspective! - Moderator Ed Peterson
It’s all about community engagement, from a branding perspective! Through creativity and innovation, branding partnerships can achieve success for both businesses and social contributors, while cultivating a positive impact within communities. Panelists will share ideas and strategies that have contributed to campaign success in brand marketing and community engagement. Get an inside look on how influencer campaigns can drive core engagement with consumers and target audiences. Ed Peterson conceived and launched YP’s community marketing program in 2014 after organizing and leading YP’s first social media team. Prior to his work in the local search space, Ed crafted demand generation strategies for AT&T and a number of Atlanta-based service businesses. He was a finalist for the 2013 Shorty Award for Best Use of a Hashtag on Twitter. A veteran of three Atlanta startups, Ed also worked in Asia for five years as the head of corporate marketing and U.S. investor relations for Test Rite International. Ed tweets about intown living, fathering and food stall delicacies @ed_peterson. Altimese Curry is the local community evangelist for YP Atlanta, seeking and activating a local brand presence within the Atlanta community. She attended Virginia Commonwealth University during her undergraduate program, majoring in Mass Communications: Broadcast Journalism and attained her Masters in Management from University of Phoenix. She’s managed social engagement and community outreach for many reputable brands including CNN, HLN, CNNI, Cartoon Network, Boomerang, and Adult Swim. As a child, Erica Key was greatly exposed to cultural diversity. She attributes her exposure to her father, who made sure that she was well traveled, and her mother, who seldom prepared meals on the weekends, chose to dine out instead. Founded in 2013, 'Eating With Erica' is a premier food blog created by Erica Key. Erica has always had a fascination for the dining scene. She's always had a passion for showcasing the latest restaurants to her friends and families, and much of her experience comes from working at Dining Out Magazine in Atlanta, Georgia. From marketing and budgeting to restaurant operations management, it was there that she learned the ins and outs of the food industry. Erica also sets out to bring awareness to her community. She is in motion to fuse the lines that separate culture, nutrition, and dining out. Devon Wijesinghe co-founded Insightpool in 2012, and in this short time has led the company from two to 60 employees, acquired a Silicon Valley start-up, Next Principles, and is currently revolutionizing marketing and sales across social. Tiffany Wong is the founder of Metro Atlanta Bloggers and Real Mom Talk, Social Media and Content Marketing Specialist with New Thought Marketing, and Client Manager for Jenny Munn Communications. She is a member of the global Blogging Concentrated team and is currently working on the launch of a national educational and networking organization focused on empowering bloggers and connecting local influencers with businesses across the country. Tiffany is an ardent supporter of local small businesses and enjoys mentoring women entrepreneurs in her free time. Reach her by email at [email protected] or catch her on Twitter @tiffanyewong.
Views: 109 SuperNova South
Branding: A Very Short Introduction
Author Robert Jones tells us the top ten things we should understand about branding. http://oxford.ly/2rmF9xB © Oxford University Press