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Bond Brand Loyalty | CEO Bob Macdonald on Bloomberg TV
 
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Bond Brand Loyalty CEO Bob Macdonald discusses brand loyalty strategies and economics on Bloomberg Television's "Market Makers."
Views: 957 Bond Brand Loyalty
Customer Loyalty in the Fashion Industry with Hammitt CEO and NetSuite Cloud Computing ERP (CXOTalk)
 
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How can a rapidly-growing company maintain customer satisfaction and build loyal customer fans? Tony Drockton, CEO of Hammitt, tells CXOTalk how his handbags-focused luxury accessories brand defines the customer differently and keeps adding fans through price integrity, brand integrity and product integrity. For more information and the complete transcript, see https://www.cxotalk.com/video/building-customer-loyalty-fashion-industry “There’s a lot of conflict” in the fashion industry, Drockton explains. “Everybody thought they were fighting over the same one customer. I took a different approach, and I embraced retail partners, both in wholesale, online, offline, always with the vision that the customer is the most important person, and developed a business philosophy, which was all about that customer… The ideal goal for me is, wherever a new fan, an existing fan, or a fan that maybe purchased their Hammitt three years ago encounters us again, they have a similar experience. Advocacy, passion, almost, ‘Wow! I just love that bag. I love Hammitt.’ It’s a goal.” As chief cheerleader at Hammitt, Drockton is the driving force and creative genius behind the Los Angeles-based luxury brand, which has grown 40% a year over the last four years and 300% via online direct-to-consumer sales. As a lifelong entrepreneur, Drockton led startups in the construction and finance industries, before moving on to high fashion with a goal of a successful American brand built on the European model where design and craftsmanship lead, and products are made to order and crafted for a lifetime. Thank you to Oracle NetSuite cloud computing ERP and ecommerce for making this video possible.
Views: 9878 CXOTALK
Customer loyalty programmes... why bother! : Lance Walker at TEDxTeAro
 
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Lance Walker is the CEO of Loyalty NZ, the company that runs New Zealand's largest and most successful coalition loyalty programme, Fly Buys. Lance will be exploring how loyalty programmes have become a very common marketing strategy, with most businesses offering them in one form or another, and most NZ consumers being involved in several. But do they really work, and do they still have a place in the marketing In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 63029 TEDx Talks
Putting a Price on Customer Loyalty
 
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Marco Bertini, assistant professor at London Business School, outlines how to price goods so customers will buy them—and stay an advocate for your brand.
Purchase with Purpose: How Brands Are Using 'Social Good' to Win Consumer Loyalty
 
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Consumers are putting their money where their mouths are when it comes to responsible consumption. In a recent study, 73 percent of the respondents said brands have a responsibility to do more than just make a profit. Customers expect social responsibility, and even more than that, they prefer brands that try to make a difference in the world. While the concept of "social good" isn’t new, corporate responsibility is becoming more relevant as technology enables direct, personalized marketing. A company's engagement and purpose should be reflected in everything it does. This is especially important in today's multichannel marketing mélange. By talking about the issues and causes that consumers care about, brands build a better connection while promoting their core values. In this session, panelists will discuss what their organizations have done — from protecting the environment to promoting equality — to gain customer loyalty while also supporting change. Speakers: Mike Coupe, CEO, Sainsbury's Nicholas Reed, Co-Founder, Shareability Andrea Slater, Group Vice President, Western Europe, Avon Cosmetics Paul van Zyl, Co-Founder and CEO, Maiyet Simon Woodroffe, OBE, Founder, YO! Company Moderated by Hugh Cameron, Chief Brand Development Officer, PHD
Views: 590 Milken Institute
How FarmVille Games the Customer Loyalty System
 
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Complete Premium video at: http://fora.tv/conference/l2_facebook_indepth Video game marketing expert Gabe Zichermann outlines how Zynga turned the concept of customer loyalty on its head with the promotion of its 7-Eleven FarmVille Slurpee. Of the promotion, which awarded in-game credits of no actual value for real-world Slurpee purchases, Zichermann states simply: "Money comes in, money never goes out." ----- Gamification: The Secrets of Facebook Games GABE ZICHERMANN Author, Game-Based Marketing Everywhere Commerce: Facebook & Beyond NITA ROLLINS Futurist, Resource Interactive Facebook Places: "The Killer App" JAMIE TEDFORD CEO, Brand Networks Gabe Zichermann is the Gamification Summit Chair and co-author of the book, Game-Based Marketing. Gabe is also a board member of StartOut.org and a facilitator for the NYC chapter of the Founder Institute. Zichermann is a native of Canada and currently resides in NYC.
Views: 1961 FORA.tv
What is Brand Loyalty?
 
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Views: 6663 David Preece
How Skyword Tells Captivating Stories to Drive Profit and Loyalty
 
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Tom Gerace is the founder and CEO of Skyword, the leading content marketing technology and services company. Skyword liberates brands from ineffective marketing practices and inspires them to create deeper connections with their audiences through storytelling. With Robert McKee, award-winning story authority and best-selling author, Gerace leads Storynomicsâ„¢ Seminars, which instruct senior executives and marketing professionals on how to apply storytelling structure to their business in order to drive revenue, margins, and brand loyalty. Prior to Skyword, Gerace founded Be Free, a publicly traded affiliate marketing platform and services company, which transformed online advertising from pay-per-view to pay-for-performance advertising. Early in his career, Gerace served as a senior business analyst at the Harvard Business School, where he wrote the first case studies on the emergence of the Internet in 1998. To see how much revenue this company is doing visit: http://getlatka.com now For more content go to http://nathanlatka.com Add Nathan on snapchat: nlatka Like Nathan on Facebook for behind the scenes videos: http://nathanlatka.com/facebook Follow Nathan on Instagram for rare photos and contests: http://nathanlatka.com/instagram
Views: 51 Nathan Latka
Maserati's CEO, Harald Wester, on marketshare and brand loyalty on Driving the Nation
 
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http://www.drivingthenation.com/lou-ann-hammond/maseratis-ceo-harald-wester-on-marketshare-and-brand-loyalty-on-driving-the-nation/ Like me on facebook https://www.facebook.com/DrivingTheNation follow me on twitter @drivingthenatio Maserati's CEO, Harald Wester, on marketshare and brand loyalty on Driving the Nation Follow us on: Driving the Nation http://www.drivingthenation.com/ Facebook https://www.facebook.com/DrivingTheNation/ Twitter https://twitter.com/drivingthenatio Linkedin https://www.linkedin.com/in/lou-ann-hammond-0944a43 Carlist http://carlist.com/ Facebook https://www.facebook.com/Carlistcom/ Twitter https://twitter.com/carlistdotcom Have more questions? Leave a question below. Don't Forget To SUBSCRIBE to our youtube channel https://www.youtube.com/user/drivingthenation?sub_confirmation=1
Views: 213 DrivingTheNation
Consumers & Brand Loyalty
 
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As competition for discretionary dollars grows, creating a strong brand to which consumers can relate to can mean all the difference. This webcast will help attendees take a closer look at how signage, in-store promotions, advertising and other solutions can help retailers create a united brand message.
Views: 1194 NRHA tv
Create Brand Loyalty by Defining These 3 Dimensions of Your Brand
 
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Betsy McHugh, CEO and founder of Hurdl, offers tips on how to create brand loyalty by defining key brand elements.
Views: 102 YEC
How Mistakes Can Build Brand Loyalty
 
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Join C-Suite host, Jason Forrest, as he interviews Bob McCarthy who has been quoted as saying, “Every company makes mistakes, it’s how you handle those mistakes that determines whether you will be successful.” Bob McCarthy, CEO of Cheyenne Construction started his first company with 3 thousand dollars; today Cheyenne is worth over 40 million dollars. On this C-Suite episode, Bob shares a few of the mistakes he made and how he handled them with such integrity that the missteps actually built more loyalty among his clients.
Views: 713 Entrepreneur
From an agency's point of view, is brand loyalty a reality or a myth?
 
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Greg Anderson, CEO, BBH New York
Views: 235 FastForward
Amazon CEO: Focus on customer is key
 
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Amazon CEO Jeff Bezos says the key to success for Amazon and The Washington Post is putting their customers first.
Views: 91896 CNN
The Apple Experience: Secrets to Building Insanely Great Customer Loyalty
 
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To buy this book, click http://goo.gl/3LPzAe Praise for THE APPLE EXPERIENCE "There are three pillars of enchantment: likability, trustworthiness, and quality. The Apple experience is the best modern-day example of all three pillars. Carmine's book will help you understand and implement the same kind of world-class experience." --Guy Kawasaki, author of Enchantment and former chief evangelist of Apple "Carmine Gallo explains beautifully and simply just what makes the Apple retail experience so successful. No matter what kind of business you are in, there are insanely valuable lessons in this book!" --Garr Reynolds, author of Presentation Zen and The Naked Presenter "At its core, this book is not about Apple. It's about delivering the best experience possible." --Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO of Zappos.com, Inc. "An exciting resource for any business owner in any country who wants to reimagine the customer experience." --Loic Le Meur, CEO, LeWeb "Why can't other retail experiences be as great as an Apple store's? Not only does Carmine Gallo answer that question brilliantly, but he shows precisely how to make sure your customers never ask it about your business." --Matthew E. May, author of In Pursuit of Elegance and The Laws of Subtraction "Carmine Gallo gets to the magic of Steve Jobs: Touching people's lives. This simple, yet delightful vision should be at the heart of every retail interaction in the world today." --Peter Steinlauf, Chairman, Edmunds.com "This magnificent collection of insights illuminates the way for anyone who wants to create a truly great experience, whether in retail, service, or software. " --Dan Roam, author of The Back of the Napkin and Blah Blah Blah Reinvent your business to deliver Apple-like customer satisfaction and profits In The Apple Experience, internationally bestselling author Carmine Gallo details the principles and practices behind this total commitment to the customer and explains how your brand can achieve outstanding results by delivering this same high standard of service. Carmine Gallo interviewed professionals at all levels who have studied Apple, and he spent hundreds of hours observing the selling floor in Apple’s retail space and learning about Apple’s vision and philosophy. Using insights and data from these sources, he breaks down Apple’s customercentric model to provide an action plan with three distinct areas of focus: Inspire Your Internal Customer with training, support, and communications that create a “feedback loop” for improving performance at every level Serve Your External Customer with irresistible brand stories and dedicated salespeople who embody the APPLE five steps of service-- Approach, Probe, Present, Listen, End with a fond farewell Set the Stage by ensuring that no element is overlooked in creating an immersive retail environment where customers can see, touch, and learn about your products With The Apple Experience, you can improve the return on your investment in retail by adding real value to every customer interaction. Better still, any business that deals with people--employees or customers--can adopt the techniques to achieve Apple-like market dominance by enriching lives, building loyalty, and reimagining the customer experience. To buy this book, click http://goo.gl/3LPzAe -~-~~-~~~-~~-~- Please watch: "Best DSLR Cameras For Beginners" https://www.youtube.com/watch?v=QaGOQSgLqWg -~-~~-~~~-~~-~-
Views: 961 All Shop At Home
[Allie & You] Building Brand Loyalty with Johnny Cupcakes 2018
 
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Fun. Exciting. Innovative. Gotta-have-it. Are these words your customers and employees use to describe your company? If not, be sure to watch this episode of Allie & You... I’m sharing the interview I did at our recent Blast Off Business Breakthrough with Johnny Earle, a.k.a. Johnny Cupcakes, founder of the world’s first T-shirt bakery. At age 19, Johnny grew his business from a running joke with his co-workers into a multimillion-dollar, highly exclusive t-shirt brand with a worldwide cult-like following. A master at inspiring innovation, creating experiences and building brand loyalty, Johnny has been named the “Top Innovator in Retail” by the Boston Globe and “America’s #1 Young Entrepreneur” by Business Week. On this episode you'll discover: -How to increase productivity and employee engagement with one simple tweak -One of the easiest, and most overlooked, ways to brand your business -What to offer to create a feeding frenzy among your customers -How to stand out in a crowd, especially if your emails are getting ignored Subscribe NOW for more tips on how to scale your business: https://www.youtube.com/user/allisonmaslan Let’s connect! Like us on Facebook: https://www.facebook.com/allisonsfans/ Visit our website: https://allisonmaslan.com/ For more information on our Private Coaching and Mastermind, visit: https://www.ThePinnacleProgram.com About Allison Maslan International: Allison and her team of high-level CEO’s/Founders mentor advanced business owners that are ready to scale their companies in her Private Coaching and Mastermind, The Pinnacle Global Network. We work with clients all over the world to fast-track their success, build rock-star teams and create a more meaningful life! About Allison Maslan: Allison Maslan is the CEO of Pinnacle Global Network, The World Leader in Scaling Businesses. Her new book, Scale or Fail, is a Wall Street Journal Best Seller that is endorsed by Barbara Corcoran and Daymond John of Shark Tank. Allison’s built 10 successful companies starting out at age 19. Now, she and her team of CEO Mentors pay it forward helping business owners worldwide scale their company while, at the same time, create a passionate life. Allison’s been featured in Success, Fortune, Inc, Fast Company and Forbes magazines, is a regular contributor to Entrepreneur magazine and a featured expert on ABC, CBS, NBC, CNN across the US. She also hosts her weekly video podcast, Allie & You: The Business Success and Lifestyle Show.
Views: 72 Allison Maslan
Insights from a CEO on how to create customer satisfaction that leads to sustainable growth
 
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In today's competitive landscape, lasting success comes from fully understanding your customers and responding with tailored value propositions across offerings, channels, and capabilities. To find out more about how Strategy& can help you transform your customer strategy to build distinctive value, brand loyalty, and sustainable growth, watch this video and then visit http://www.strategyand.pwc.com/customer-strategy.
Views: 983 PwC's Strategy&
Tips for Creating Brand Loyalty Using Social Media
 
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Click Here To See More From This Expert: http://www.docstoc.com/video/100911749 Julie Spira is a Netiquette Expert & CEO of Social Media and More (http://socialmediamore.com/). Docstoc has over 20 million business and legal documents to help you grow and manage your small business and professional life. Thousands of how-to articles and videos, with fresh content uploaded daily. Attorney reviewed documents to save you time and money. Try Docstoc Premium today! http://www.docstoc.com/premium
Views: 322 docstocTV
Customer Loyalty / Customer Service - Tony Hsieh (Zappos CEO)
 
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Tony Hsieh speaks to SOCAP about the drive for customer loyalty and customer service at Zappos.com. Hsieh was a keynote speaker at the 2008 SOCAP Annual Conferenece in Miami.
Views: 4835 SOCAP International
How To Build Brand Loyalty
 
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Building Brand Loyalty Having a loyal following of customers is a vital component behind business success. In order to attain loyalty from your users, you need to establish and encourage trust amongst a community of fans. This can be achieved in a number of ways, which we’ll briefly address below, and the video above will expand upon in more detail: Storytelling Creating a story for your business can help keep your brand voice, and messages, consistent, clear and relatable. Reed Hastings, CEO and co-founder of Netflix, utilises this tactic extremely well when discussing the origins of his business: "I had a big late fee for 'Apollo 13.' It was six weeks late and I owed the video store $40. I had misplaced the cassette… Later, on my way to the gym, I realized they had a much better business model. You could pay $30 or $40 a month and work out as little or as much as you wanted.” (Source: The New York Times) This simple tale turns a multi-million dollar business into a relatable idea. Make Connections Social media gives businesses the opportunity to connect and interact with users like never before. Businesses can use social platforms to assess who their audience are, and how they feel about the brand. They can then use this information to personalise their responses, and grow trust in their users by addressing them directly. As well as social media, you can also use surveys, focus groups, and customer analysis to better understand your audience. Personalisation Use the data you collect on your audience, such as purchase history, to personalise your marketing and make individual users feel valued. Offer exclusive, tailored rewards to showcase that you both know, and care about your user base. Reward Loyalty Remember to reward your original customers, especially those who've been there with you from the beginning. If people trusted enough to put their faith in your brand at the beginning, don't forget about them once you get bigger. Use loyalty schemes, and exclusive user discounts and offers, to showcase that you remember those who helped make your brand. These are just a few tips and tricks for building brand loyalty, but be sure to watch the video above for more information, or find out more about our online branding services here: http://www.koozai.com/brand/ Feel free to check out our other useful Digital Marketing posts at: http://www.koozai.com/blog/ https://www.facebook.com/koozai https://twitter.com/koozai
Views: 1408 Koozai
Kabbage Webinar: How to Build a Killer Customer Loyalty Program
 
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As a small business owner, you understand the importance of brand loyalty. Customers that are loyal to your brand are more likely to make recurring purchases at your business. They're also more likely to recommend your business to their friends, family and coworkers, which in turn increases the likelihood of sales. In this webinar, Kabbage will cover everything you need to know to build a customer loyalty program for your small business vertical, including dos & don'ts, tools, mobile customer loyalty apps, measurement, and more. Accessing small business funding shouldn't be complicated or time-consuming, so Kabbage developed a simple way to get up to $150,000 in minutes. Kabbage looks at your business performance — not just a credit score — to let you know right away how much funding you can access. To learn more about Kabbage visit our website - https://www.kabbage.com/ Like us on Facebook: https://www.facebook.com/KabbageInc/ Follow us on Instagram: https://www.instagram.com/kabbageinc/ Follow us on Twitter: https://twitter.com/KabbageInc Follow us on LinkedIn: https://www.linkedin.com/company/kabbage-inc
Views: 6589 Kabbage Inc.
Building Brand Loyalty - #VirginWow
 
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Top entrepreneurs at the Virgin Startup #VirginWow event discuss how to build a brand that keeps customers coming back for more. To find out how Virgin Startup can help get your business off the ground, visit www.virignstartup.org today - and get started.
Views: 4070 Virgin StartUp
How to Build Customer Loyalty - 6 Tips by JB Kellogg
 
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In this video we break down 6 tips on how to build customer loyalty. Check it out! - by Marketing 360 https://www.marketing360.com/ Customer loyalty is key to success. Without loyal customers you’re a hamster on a wheel. It’ vital you keep your customers coming back, sending referrals and leaving reviews! Tips Covered In Video: 1- Let customers know what you’re doing for them. Can be via calls, texts, emails or social media. Perception is reality, don’t assume they know what you’re doing for them. 2 - Remember special occasions. Put them on your calendar or in your CRM. Send cards for anniversaries, birthdays, holidays, achievements, awards, milestones, etc.. People don’t care how much you know until they know how much you care. 3 - Gifts are excellent follow up tools. You don’t have to spend a fortune, get them a $5 gift card to Starbucks thanking them for doing business with you! Would you spend $5 to make $1000? Walk through examples (sales, employee, customer service *jerry) 4 - Write long-time customers personal, handwritten notes more frequently. 5 - Keep it personal. Don’t just talk about business. Get them out of the service box into the friend box. 6 - Pass on information. If you read an article, see a new book, or hear about an organization that a customer might be interested in, drop them a note! We call this “Thinking of you Moments”. Conclusion: Thanks for watching. If you found this content helpful please take a second and like, share and comment. Also make sure to follow us for more great content just like this down the road. Happy marketing! --- Presented by: JB Kellogg JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire's brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor's Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he's learned in life and while growing Madwire. JB Kellogg on LinkedIn: https://www.linkedin.com/in/jb-kellogg-8567a029/ --- Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016 & 2017! Follow Us: Marketing 360® Website: https://www.marketing360.com/ Madwire® Website: https://www.madwire.com/ Facebook: https://www.facebook.com/marketing360/ Instagram: https://www.instagram.com/marketing360 Twitter: https://twitter.com/fuelsyourbrand Pinterest: https://www.pinterest.com/fuelyourbrand/ Snapchat: https://www.snapchat.com/add/fuelyourbrand Youtube: https://www.youtube.com/marketing360
Views: 1110 Marketing 360
Man With Strong Brand Loyalty Willing To Kill For Mazda
 
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For More Breaking News: http://www.theonion.com/video In a stern warning aimed at critics of Mazdas everywhere, area man Matthew Hunker, a longtime Mazda driver with two Mazdas in his garage at home, said Thursday his loyalty to the car manufacturer was so strong that he would be willing to kill in its name. Subscribe to The Onion on YouTube: http://bit.ly/xzrBUA Like The Onion on Facebook: http://www.fb.com/theonion Follow The Onion on Twitter: http://www.twitter.com/theonion
Views: 48068 The Onion
Clarke and Dawe - Brand Loyalty. Cancelled.
 
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"Alan Joyce, CEO, Qantas Airways." Originally aired on ABC TV's 7.30: 247/11/2011 http://www.twitter.com/mrjohnclarke http://www.facebook.com/ClarkeAndDawe
Views: 40556 ClarkeAndDawe
JOHN TABIS | HOW TO BUILD BRAND LOYALTY IN A COMMODITY MARKET | STARTUP GRIND SOCAL
 
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SUBSCRIBE: https://www.youtube.com/user/StartupGrind John is Founder & CEO of The Bouqs Company, the only flower company to deliver direct from farms around the world to your doorstep for just $40 flat, with free delivery. He's an expert contributor at several publications including Fast Company, Forbes, Mashable, Entrepreneur and more, and he mentors early stage startups at blue chip accelerators TechStars and Amplify.la. STARTUP GRIND: https://www.startupgrind.com/ GLOBAL CONFERENCE: https://www.startupgrind.com/conference/ TWITTER: https://twitter.com/StartupGrind FACEBOOK: https://www.facebook.com/StartupGrind/ INSTAGRAM: https://www.instagram.com/startup/
Views: 719 Startup Grind
GoDaddy CEO Blake Irving | Customer Love Over Customer Loyalty
 
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GoDaddy CEO Blake Irving chats with Michael about how GoDaddy goes beyond brand recognition and creates customers that truly love the brand.
Views: 22 Service
Bond Brand Loyalty | Our Journey
 
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Bond Brand Loyalty, formerly Maritz Canada and Maritz Loyalty Marketing, is a leader in building brand loyalty for the world’s most influential and valuable brands. We've been recognized by Forrester Research, Gartner and Loyalty 360 as a market leader, and proudly nerd-out on human experience design. Four hundred people strong, we make the world more rewarding for customers, richer and more resilient for brands, and extremely profitable for our clients. We build measurable, authentic, and long-lasting relationships through our combination of core services. Learn more at bondbrandloyalty.com.
Views: 4490 Bond Brand Loyalty
Mindset Digital CEO Debra Jasper On Brand Loyalty
 
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"You get your clients loyal to you, they'll pay a premium price, they'll defend you, and they'll recommend you." Mindset Digital CEO Debra Jasper discusses how to garner your customer's attention in a mobile, fast and easy world.
Bond Brand Loyalty | Who We Are
 
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Bond Brand Loyalty, formerly Maritz Canada and Maritz Loyalty Marketing, has been practicing brand loyalty for over 100 years for the world's most beloved brands. We believe that the world can be a more loyal place -- a world more rewarding for customers, richer and more resilient for brands, and extremely profitable for the underlying businesses those brands represent. Named by Forrester as a leader in loyalty and number one in strategy, we build measurable, authentic and long-lasting relationships between our clients' brands and their customers. Bond Brand Loyalty is a Maritz Company. For more information please visit www.bondbrandloyalty.com
Views: 3931 Bond Brand Loyalty
Customer loyalty programs and Retail Industry, Michael Binger, CEO of Retail at Minor Corporation
 
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Interview with Chief Executive Officer (CEO) of Retail at Minor Corporation (Thailand), Michael Bing on customer loyalty programs and the retail industry. WWW.BRANDNOW.ASIA For information about Marketing/PR services in Thailand contact: [email protected]
Views: 492 Brandnow Asia
Table Games & Creating Brand Loyalty
 
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CEO Robert Saucier discusses the Galaxy Gaming brand
Views: 55 GalaxyGamingLV
SAFEMONEY ENT. CEO - BABY BOB - LOYALTY BRAND
 
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SAFEMONEY ENT. CEO Bobby Dixon is very much on the rise, If you don't already know who he is. Sit back and relax because he gives MFU an exclusive interview on where he is about to take things. www.MFULive.com
Views: 141 MFU NYC
Gabriele Giancola, CEO of qiibee, A Tokenized Brand Loyalty Solution On The Blockchain
 
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It may be years or even decades before companies begin to use blockchain to its full potential. On today’s episode Gabriele Giancola, CEO of qiibee, explains how he and his company are utilizing the ‘trustless’ nature of blockchain to offer brands a new way to run their loyalty programs on the blockchain. Real value tokens allow companies to better track usage and allow customers to trade loyalty tokens against each other or exchange them for fiat cash all while providing the security synonymous with crypto. To learn more about Gabriele or connect, check out: www.qiibee.com & https://www.linkedin.com/in/gabriele-giancola-6633363a/ Subscribe to our Free Podcast. Available on iTunes: https://itunes.apple.com/podcast/crypto-titans-podcast/id1364791719
BuddyKuzzTV-Tariq Mahdi Loyalty Brand CEO
 
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Tariq Mahdi is the owner of the Loyalty Clothing Brand. Tariq aka Jon Jon speaks on how he started the Loyalty Brand and what its like to run a business. He also speaks on his past and what he has going on currently.
Views: 303 BuddyKuzzTV
Wharton India Economic Forum 2017-18: Panel on Creating Brand Loyalty
 
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Panelists: Dalip Sehgal, Managing Partner, DS Consulting Falguni Nayar, Founder and CEO, Nykaa.com Greg Moran, Co-founder and CEO, Zoomcar Shehnaz Gill, SVP, Coca-Cola India Moderated by: Eric Bellman, South Asia Deputy Bureau Chief, Wall Street Journal
30 Second Marketing Tip - Building Brand Loyalty
 
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"Strong brands live true to a consumer promise that supports how a person wants to feel about themselves when they use that product or service." https://hummingbird-creative.com/video/building-brand-loyalty/ Wendy Coulter CEO, Hummingbird Creative Group 919 854 9100
Customer Loyalty Research: How Cult Brands Build Brand Passion
 
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http://602communications.com/ Great brands are usually great customer cult builders. These savvy companies create a tribe of brand evangelists who adopt the company brand as a badge of personal identity. In this three-minute emotional marketing lesson video, customer loyalty researcher Graeme Newell shows how some of the most powerful brands dominate their category by tapping the passion of the tribe. See how these big brands achieved dominance by handing their brand over to their fans.
Views: 1644 Graeme Newell
Executive Insight: Building Brand Value and Customer Loyalty
 
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Executive Insight — An online open panel discussion with franchise experts discussing how to build brand value, while ensuring cash flow for franchisors and franchisees. Our expert panel discussed building and maintaining customer loyalty, maintaining compliance and protecting franchisee investments from various market risks including data breaches caused by credit card hackers. Executive Insight Panelists: J. Joseph Finizio President & CEO, Retail Solutions Providers Association Randy Murphy CEO Mama Fu's Asian House - Murphy Adams Restaurant Group, LP Jeffrey S. Klein Partner, Capriotti's Sandwich Shop
Views: 415 ANX
5 Mistakes Healthcare Vendors Make in Tracking Customer Loyalty
 
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Katalus CEO Jeremy Bikman highlights common mistakes healthcare vendors make in their efforts to track and increase customer loyalty, as well as best practices for improving the customer feedback loop.
Views: 119 katalusvids
Why Brand Loyalty Programmes Are Falling Flat…
 
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[Video] Why Brand Loyalty Programmes Are Falling Flat… Jessica Hubbard, Deputy Editor; 29 February 16 Although many brands trumpet the rollout of various loyalty programmes designed to boost customer engagement, most of these initiatives are having little to no effect. This is according to a recent study conducted by Truth, a loyalty and CRM consultancy and WhyFive, an online research company. The 2016 Truth Loyalty Whitepaper revealed that 26% of economically active South Africans are using customer loyalty programmes, with more than 100 programmes on offer. However, as Amanda Cromhout, CEO of Truth, points out, the majority of these programmes lack focus in ‘execution, communication and differentiation’ – resulting in non-engagement. Interestingly, one-third of the economically active respondents surveyed do not use loyalty programmes at all. “Marketers need to take into account how factors such as age, income and gender influence how they should be building their loyalty strategies,” notes Cromhout. With regards to gender, she says that men usually dismiss loyalty programmes while women actively seek ways to leverage them. “Females really look for the benefits, and want to know that they’re being recognised [by brands],” explains Cromhout. “Whereas the male is looking for status…for example, the ‘gold status’ tier in a frequent flyer programme, which allows him to walk around with the gold tag on his bag.” Missed Opportunities Where brands are going wrong, she says, is that they’re often simply ‘taking customer details’ – and hence the permission to market to them – and not really doing anything helpful or beneficial with this information. “So the trust factor is broken,” she adds. “Brands don’t send anything relevant or personal to you, or anything that will reward your behaviour…they tend to just spam you with their marketing messages.” shutterstock_139128980 To get around this, marketers need to carefully explore customer wants and needs. “Only then will they capture their customers’ attention and build a long-lasting relationship with them beyond a once-off marketing campaign.” Cromhout points out that the Discovery Vitality programme has gotten the formula right, because it really rewards behaviour, on a weekly basis. She adds that loyalty programmes also need to be simple and straightforward – and easy for customers to understand and use. The Income Factor According to a US study conducted in 2014 by Blackhawk Engagement Solutions Inc., income is the biggest influencer of customer loyalty – even more than age, gender or geography. Cromhout says that this trend is mirrored in SA. Local research revealed that the highest users of programmes are customers who earn between R50,000 and R100,000 per month at 78%, indicating they use loyalty programmes the same or more compared to the previous year. Interestingly, as the salary increases the loyalty “non-usage” goes up from 14% (in the R50,000 – R100,000 bracket) to 21% (in the R100,000 + bracket) and reversely for the lower income groups, “non-usage” increases from 24% (in the R20,000 – R50,000 bracket) to 39% (in the under R20,000 bracket). “The research shows that as salaries increase to over R100,000 per month, customers potentially don't see any more value from loyalty programmes. Reversely, the lower income groups may not see enough benefit in participating in programmes as most of those offered in SA are based on a “spend and get” principle. With retail rewards as little as 1% of spend, your lower income customers simply won’t see any material benefits quickly enough.” She adds that this kind of data is ‘vital to tailoring programmes that count’. “For top-earners, brands have an ideal opportunity to create “money-can’t-buy” experiential rewards; meanwhile for lower income earners, brands should be looking for ways to enable faster points accumulation through activity that rewards customer activity beyond just transactional behaviour.” Beyond the Spend Critically, Cromhout insists that success should not just be about spend. “South Africa appears to be slow in adopting strategies that reward non-transactional behaviour within loyalty programmes,” she says. “With a need for differentiation within many SA programmes, rewarding for activities other than spend could be the answer for brands looking to innovate and potentially engage new customers. SA brands need to give customers the chance to earn points in different ways by going beyond just earning for transactional behaviour.” For example, brands can reward customers for social media engagement, for updating their details, referring a friend or even making bond repayments on time…
Views: 92 Adlip Channel
Jane Judd - How to build brand loyalty
 
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Jane Judd, senior manager, Customer Loyalty Team, Zappos.com, speaks with Smart Business executive editor Dustin Klein about how a company can build brand loyalty. This video was filmed at The DiJulius Group Service Summit in November 2009. The DiJulius Group Service Summit is a national customer service conference hosted by John DiJulius and his team.
Bond Brand Loyalty | Bloomberg Radio Taking Stock: Daniel Says Consumers Shop at ’Usual Locations’
 
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DECEMBER 2, 2014 - Taking Stock with Carol Massar and Michael McKee on Bloomberg Radio. GUEST: Rob Daniel Executive Vice President Bond Brand Loyalty discussing holiday shopping trends and "loyalty data" Check out the 2014 Holiday Study infographic from Bond Brand Loyalty here: http://bit.ly/1FjeU6c
Views: 206 Bond Brand Loyalty
Selling a £37,000 item by email | Jonathan Holmes, Founder and CEO of LuxDeco at Lifecycle 2016
 
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Selling a £37,000 item by email: demonstrating the long term value of building brand loyalty through multiple touchpoints For more information about Lifecycle, visit http://pages.ometria.com/lifecycle/
Views: 389 Ometria

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