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Customer Loyalty in the Fashion Industry with Hammitt CEO and NetSuite Cloud Computing ERP (CXOTalk)
 
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How can a rapidly-growing company maintain customer satisfaction and build loyal customer fans? Tony Drockton, CEO of Hammitt, tells CXOTalk how his handbags-focused luxury accessories brand defines the customer differently and keeps adding fans through price integrity, brand integrity and product integrity. For more information and the complete transcript, see https://www.cxotalk.com/video/building-customer-loyalty-fashion-industry “There’s a lot of conflict” in the fashion industry, Drockton explains. “Everybody thought they were fighting over the same one customer. I took a different approach, and I embraced retail partners, both in wholesale, online, offline, always with the vision that the customer is the most important person, and developed a business philosophy, which was all about that customer… The ideal goal for me is, wherever a new fan, an existing fan, or a fan that maybe purchased their Hammitt three years ago encounters us again, they have a similar experience. Advocacy, passion, almost, ‘Wow! I just love that bag. I love Hammitt.’ It’s a goal.” As chief cheerleader at Hammitt, Drockton is the driving force and creative genius behind the Los Angeles-based luxury brand, which has grown 40% a year over the last four years and 300% via online direct-to-consumer sales. As a lifelong entrepreneur, Drockton led startups in the construction and finance industries, before moving on to high fashion with a goal of a successful American brand built on the European model where design and craftsmanship lead, and products are made to order and crafted for a lifetime. Thank you to Oracle NetSuite cloud computing ERP and ecommerce for making this video possible.
Views: 9910 CXOTALK
Bond Brand Loyalty | CEO Bob Macdonald on Bloomberg TV
 
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Bond Brand Loyalty CEO Bob Macdonald discusses brand loyalty strategies and economics on Bloomberg Television's "Market Makers."
Views: 987 Bond Brand Loyalty
Clarke and Dawe - Brand Loyalty. Cancelled.
 
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"Alan Joyce, CEO, Qantas Airways." Originally aired on ABC TV's 7.30: 247/11/2011 http://www.twitter.com/mrjohnclarke http://www.facebook.com/ClarkeAndDawe
Views: 41980 ClarkeAndDawe
Amazon CEO: Focus on customer is key
 
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Amazon CEO Jeff Bezos says the key to success for Amazon and The Washington Post is putting their customers first.
Views: 95638 CNN
Maserati's CEO, Harald Wester, on marketshare and brand loyalty on Driving the Nation
 
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http://www.drivingthenation.com/lou-ann-hammond/maseratis-ceo-harald-wester-on-marketshare-and-brand-loyalty-on-driving-the-nation/ Like me on facebook https://www.facebook.com/DrivingTheNation follow me on twitter @drivingthenatio Maserati's CEO, Harald Wester, on marketshare and brand loyalty on Driving the Nation Follow us on: Driving the Nation http://www.drivingthenation.com/ Facebook https://www.facebook.com/DrivingTheNation/ Twitter https://twitter.com/drivingthenatio Linkedin https://www.linkedin.com/in/lou-ann-hammond-0944a43 Carlist http://carlist.com/ Facebook https://www.facebook.com/Carlistcom/ Twitter https://twitter.com/carlistdotcom Have more questions? Leave a question below. Don't Forget To SUBSCRIBE to our youtube channel https://www.youtube.com/user/drivingthenation?sub_confirmation=1
Views: 225 DrivingTheNation
Customer loyalty programmes... why bother! : Lance Walker at TEDxTeAro
 
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Lance Walker is the CEO of Loyalty NZ, the company that runs New Zealand's largest and most successful coalition loyalty programme, Fly Buys. Lance will be exploring how loyalty programmes have become a very common marketing strategy, with most businesses offering them in one form or another, and most NZ consumers being involved in several. But do they really work, and do they still have a place in the marketing In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 65695 TEDx Talks
Consumers & Brand Loyalty
 
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As competition for discretionary dollars grows, creating a strong brand to which consumers can relate to can mean all the difference. This webcast will help attendees take a closer look at how signage, in-store promotions, advertising and other solutions can help retailers create a united brand message.
Views: 1210 NRHA tv
Bond: Why the World Needs More Loyalty
 
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The world is an unstable place. The rapid pace of change is evidenced all around us - a new smart gadget introduced every fifteen minutes, fashion trends that are born, go mainstream and die before noon, and TV series that can be released a full season at a time to be binge-watched before business begins the next day. That’s a lot of change and flux. Loyalty is the antidote. People are starved for stability, familiarity, dependability and a consistency that is missing from today’s world. Surprisingly, brands can actually be part of the solution. Sean Claessen of Bond Brand Loyalty reviews several brands that have effectively stitched loyalty dynamics into the fabric of their business.
Views: 704 The Gathering
JOHN TABIS | HOW TO BUILD BRAND LOYALTY IN A COMMODITY MARKET | STARTUP GRIND SOCAL
 
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SUBSCRIBE: https://www.youtube.com/user/StartupGrind John is Founder & CEO of The Bouqs Company, the only flower company to deliver direct from farms around the world to your doorstep for just $40 flat, with free delivery. He's an expert contributor at several publications including Fast Company, Forbes, Mashable, Entrepreneur and more, and he mentors early stage startups at blue chip accelerators TechStars and Amplify.la. STARTUP GRIND: https://www.startupgrind.com/ GLOBAL CONFERENCE: https://www.startupgrind.com/conference/ TWITTER: https://twitter.com/StartupGrind FACEBOOK: https://www.facebook.com/StartupGrind/ INSTAGRAM: https://www.instagram.com/startup/
Views: 731 Startup Grind
How FarmVille Games the Customer Loyalty System
 
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Complete Premium video at: http://fora.tv/conference/l2_facebook_indepth Video game marketing expert Gabe Zichermann outlines how Zynga turned the concept of customer loyalty on its head with the promotion of its 7-Eleven FarmVille Slurpee. Of the promotion, which awarded in-game credits of no actual value for real-world Slurpee purchases, Zichermann states simply: "Money comes in, money never goes out." ----- Gamification: The Secrets of Facebook Games GABE ZICHERMANN Author, Game-Based Marketing Everywhere Commerce: Facebook & Beyond NITA ROLLINS Futurist, Resource Interactive Facebook Places: "The Killer App" JAMIE TEDFORD CEO, Brand Networks Gabe Zichermann is the Gamification Summit Chair and co-author of the book, Game-Based Marketing. Gabe is also a board member of StartOut.org and a facilitator for the NYC chapter of the Founder Institute. Zichermann is a native of Canada and currently resides in NYC.
Views: 1962 FORA.tv
What is Brand Loyalty?
 
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Views: 7054 David Preece
Don Peppers - Customer loyalty in retail
 
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Don Peppers, Founder, Peppers & Rogers speaks on the challenges facing retailers and etailers and changing customer expectations. - Retailers vs etailers - The biggest challenges for retailers when setting up an ecommerce site - Innovative retailers and etailers Interview from The Retail Show Middle East find out more at www.terrapinn.com/retailme.
Views: 253 Vaughn Highfield
Putting a Price on Customer Loyalty
 
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Marco Bertini, assistant professor at London Business School, outlines how to price goods so customers will buy them—and stay an advocate for your brand.
How to Tell Your Brand's Story
 
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Learn how to craft powerful digital and physical stories for your brand with experts from Big Fish Presentations (Founder & CEO, Kenny Nguyen), ZinePak (Co-Founder, Brittany Hodak) and Likeable Local (Founder, Dave Kerpen). In a deluge of expensive ads, celebrity endorsements, and stunt marketing campaigns, it’s easy to lose sight of the power of a simple story. The right emotional appeal, however, can transform a transactional customer into a passionate fan. Tune in and learn the keys to building brand loyalty from storytelling experts themselves. Get extra credit by ordering The Big Fish Experience: Create Memorable Presentations That Reel In Your Audience: http://www.amazon.com/The-Big-Fish-Experience-Presentations/dp/0071834923 Stay connected to our community! Subscribe- http://www.youtube.com/subscription_center?add_user=gnrlassembly GA Facebook- https://www.facebook.com/gnrlassembly GA Twitter- https://twitter.com/GA GA LinkedIn- https://www.linkedin.com/company/general-assemb-ly GA Online- https://generalassemb.ly/ At General Assembly, we are creating a global community of individuals empowered to pursue work they love, by offering full-time immersive programs, long-form courses, and classes and workshops on the most relevant skills of the 21st century – from web development and user experience design, to business fundamentals, to data science, to product management and digital marketing. General Assembly offers a 10-week, part-time Digital Marketing course. The Digital Marketing course takes a holistic view of digital marketing, whilst really focusing on the more quantitative and data-driven aspects of contemporary marketing. You’ll be pushed to gain a clear understanding of a business’ goals and brand voice in order to launch a truly effective marketing campaign. Students will learn how to utilize analytics in order to make data-driven decisions ranging from audience segmentation and targeting, to what content resonates best with users. Learn more here: https://generalassemb.ly/education/digital-marketing
Views: 10875 General Assembly
How To Build Brand Loyalty
 
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Building Brand Loyalty Having a loyal following of customers is a vital component behind business success. In order to attain loyalty from your users, you need to establish and encourage trust amongst a community of fans. This can be achieved in a number of ways, which we’ll briefly address below, and the video above will expand upon in more detail: Storytelling Creating a story for your business can help keep your brand voice, and messages, consistent, clear and relatable. Reed Hastings, CEO and co-founder of Netflix, utilises this tactic extremely well when discussing the origins of his business: "I had a big late fee for 'Apollo 13.' It was six weeks late and I owed the video store $40. I had misplaced the cassette… Later, on my way to the gym, I realized they had a much better business model. You could pay $30 or $40 a month and work out as little or as much as you wanted.” (Source: The New York Times) This simple tale turns a multi-million dollar business into a relatable idea. Make Connections Social media gives businesses the opportunity to connect and interact with users like never before. Businesses can use social platforms to assess who their audience are, and how they feel about the brand. They can then use this information to personalise their responses, and grow trust in their users by addressing them directly. As well as social media, you can also use surveys, focus groups, and customer analysis to better understand your audience. Personalisation Use the data you collect on your audience, such as purchase history, to personalise your marketing and make individual users feel valued. Offer exclusive, tailored rewards to showcase that you both know, and care about your user base. Reward Loyalty Remember to reward your original customers, especially those who've been there with you from the beginning. If people trusted enough to put their faith in your brand at the beginning, don't forget about them once you get bigger. Use loyalty schemes, and exclusive user discounts and offers, to showcase that you remember those who helped make your brand. These are just a few tips and tricks for building brand loyalty, but be sure to watch the video above for more information, or find out more about our online branding services here: http://www.koozai.com/brand/ Feel free to check out our other useful Digital Marketing posts at: http://www.koozai.com/blog/ https://www.facebook.com/koozai https://twitter.com/koozai
Views: 1460 Koozai
Man With Strong Brand Loyalty Willing To Kill For Mazda
 
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For More Breaking News: http://www.theonion.com/video In a stern warning aimed at critics of Mazdas everywhere, area man Matthew Hunker, a longtime Mazda driver with two Mazdas in his garage at home, said Thursday his loyalty to the car manufacturer was so strong that he would be willing to kill in its name. Subscribe to The Onion on YouTube: http://bit.ly/xzrBUA Like The Onion on Facebook: http://www.fb.com/theonion Follow The Onion on Twitter: http://www.twitter.com/theonion
Views: 48197 The Onion
Mindset Digital CEO Debra Jasper On Brand Loyalty
 
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"You get your clients loyal to you, they'll pay a premium price, they'll defend you, and they'll recommend you." Mindset Digital CEO Debra Jasper discusses how to garner your customer's attention in a mobile, fast and easy world.
Insights from a CEO on how to create customer satisfaction that leads to sustainable growth
 
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In today's competitive landscape, lasting success comes from fully understanding your customers and responding with tailored value propositions across offerings, channels, and capabilities. To find out more about how Strategy& can help you transform your customer strategy to build distinctive value, brand loyalty, and sustainable growth, watch this video and then visit http://www.strategyand.pwc.com/customer-strategy.
BuddyKuzzTV-Tariq Mahdi Loyalty Brand CEO
 
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Tariq Mahdi is the owner of the Loyalty Clothing Brand. Tariq aka Jon Jon speaks on how he started the Loyalty Brand and what its like to run a business. He also speaks on his past and what he has going on currently.
Views: 303 BuddyKuzzTV
Create Brand Loyalty by Defining These 3 Dimensions of Your Brand
 
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Betsy McHugh, CEO and founder of Hurdl, offers tips on how to create brand loyalty by defining key brand elements.
Views: 107 YEC
Table Games & Creating Brand Loyalty
 
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CEO Robert Saucier discusses the Galaxy Gaming brand
Views: 60 GalaxyGamingLV
Tips for Creating Brand Loyalty Using Social Media
 
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Click Here To See More From This Expert: http://www.docstoc.com/video/100911749 Julie Spira is a Netiquette Expert & CEO of Social Media and More (http://socialmediamore.com/). Docstoc has over 20 million business and legal documents to help you grow and manage your small business and professional life. Thousands of how-to articles and videos, with fresh content uploaded daily. Attorney reviewed documents to save you time and money. Try Docstoc Premium today! http://www.docstoc.com/premium
Views: 332 docstocTV
How to Build Customer Loyalty - 6 Tips by JB Kellogg
 
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In this video we break down 6 tips on how to build customer loyalty. Check it out! - by Marketing 360 https://www.marketing360.com/ Customer loyalty is key to success. Without loyal customers you’re a hamster on a wheel. It’ vital you keep your customers coming back, sending referrals and leaving reviews! Tips Covered In Video: 1- Let customers know what you’re doing for them. Can be via calls, texts, emails or social media. Perception is reality, don’t assume they know what you’re doing for them. 2 - Remember special occasions. Put them on your calendar or in your CRM. Send cards for anniversaries, birthdays, holidays, achievements, awards, milestones, etc.. People don’t care how much you know until they know how much you care. 3 - Gifts are excellent follow up tools. You don’t have to spend a fortune, get them a $5 gift card to Starbucks thanking them for doing business with you! Would you spend $5 to make $1000? Walk through examples (sales, employee, customer service *jerry) 4 - Write long-time customers personal, handwritten notes more frequently. 5 - Keep it personal. Don’t just talk about business. Get them out of the service box into the friend box. 6 - Pass on information. If you read an article, see a new book, or hear about an organization that a customer might be interested in, drop them a note! We call this “Thinking of you Moments”. Conclusion: Thanks for watching. If you found this content helpful please take a second and like, share and comment. Also make sure to follow us for more great content just like this down the road. Happy marketing! --- Presented by: JB Kellogg JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire's brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor's Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he's learned in life and while growing Madwire. JB Kellogg on LinkedIn: https://www.linkedin.com/in/jb-kellogg-8567a029/ --- Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016 & 2017! Follow Us: Marketing 360® Website: https://www.marketing360.com/ Madwire® Website: https://www.madwire.com/ Facebook: https://www.facebook.com/marketing360/ Instagram: https://www.instagram.com/marketing360 Twitter: https://twitter.com/fuelsyourbrand Pinterest: https://www.pinterest.com/fuelyourbrand/ Snapchat: https://www.snapchat.com/add/fuelyourbrand Youtube: https://www.youtube.com/marketing360
Views: 1232 Marketing 360
Can Customer Loyalty Fuel Fast Growth?
 
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Anshul Chaturvedi, Head-Marketing, Wrangler Simi Sabhaney, CEO, Dentsu Communications Shiju Mathew, Head Mobile Products, Vizury Chander Baljee, Chairman and MD, Royal Orchid Hotels Share their views on- can customer loyalty fuel fast growth. #Hot50Brands
Views: 833 Paul Writer
Purchase with Purpose: How Brands Are Using 'Social Good' to Win Consumer Loyalty
 
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Consumers are putting their money where their mouths are when it comes to responsible consumption. In a recent study, 73 percent of the respondents said brands have a responsibility to do more than just make a profit. Customers expect social responsibility, and even more than that, they prefer brands that try to make a difference in the world. While the concept of "social good" isn’t new, corporate responsibility is becoming more relevant as technology enables direct, personalized marketing. A company's engagement and purpose should be reflected in everything it does. This is especially important in today's multichannel marketing mélange. By talking about the issues and causes that consumers care about, brands build a better connection while promoting their core values. In this session, panelists will discuss what their organizations have done — from protecting the environment to promoting equality — to gain customer loyalty while also supporting change. Speakers: Mike Coupe, CEO, Sainsbury's Nicholas Reed, Co-Founder, Shareability Andrea Slater, Group Vice President, Western Europe, Avon Cosmetics Paul van Zyl, Co-Founder and CEO, Maiyet Simon Woodroffe, OBE, Founder, YO! Company Moderated by Hugh Cameron, Chief Brand Development Officer, PHD
Views: 597 Milken Institute
Gabriele Giancola, CEO of qiibee, A Tokenized Brand Loyalty Solution On The Blockchain
 
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It may be years or even decades before companies begin to use blockchain to its full potential. On today’s episode Gabriele Giancola, CEO of qiibee, explains how he and his company are utilizing the ‘trustless’ nature of blockchain to offer brands a new way to run their loyalty programs on the blockchain. Real value tokens allow companies to better track usage and allow customers to trade loyalty tokens against each other or exchange them for fiat cash all while providing the security synonymous with crypto. To learn more about Gabriele or connect, check out: www.qiibee.com & https://www.linkedin.com/in/gabriele-giancola-6633363a/ Subscribe to our Free Podcast. Available on iTunes: https://itunes.apple.com/podcast/crypto-titans-podcast/id1364791719
Customer Loyalty / Customer Service - Tony Hsieh (Zappos CEO)
 
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Tony Hsieh speaks to SOCAP about the drive for customer loyalty and customer service at Zappos.com. Hsieh was a keynote speaker at the 2008 SOCAP Annual Conferenece in Miami.
Views: 4855 SOCAP International
From an agency's point of view, is brand loyalty a reality or a myth?
 
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Greg Anderson, CEO, BBH New York
Views: 235 FastForward
Customer loyalty programs and Retail Industry, Michael Binger, CEO of Retail at Minor Corporation
 
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Interview with Chief Executive Officer (CEO) of Retail at Minor Corporation (Thailand), Michael Bing on customer loyalty programs and the retail industry. WWW.BRANDNOW.ASIA For information about Marketing/PR services in Thailand contact: [email protected]
Views: 493 Brandnow Asia
How Mistakes Can Build Brand Loyalty
 
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Join C-Suite host, Jason Forrest, as he interviews Bob McCarthy who has been quoted as saying, “Every company makes mistakes, it’s how you handle those mistakes that determines whether you will be successful.” Bob McCarthy, CEO of Cheyenne Construction started his first company with 3 thousand dollars; today Cheyenne is worth over 40 million dollars. On this C-Suite episode, Bob shares a few of the mistakes he made and how he handled them with such integrity that the missteps actually built more loyalty among his clients.
Views: 713 Entrepreneur
Hyatt CEO on his company's loyalty relaunch
 
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Hyatt Hotels Corporation President and CEO Mark Hoplamazian said he views World of Hyatt as an "experience platform."
Views: 295 Hotel News Now
GoDaddy CEO Blake Irving | Customer Love Over Customer Loyalty
 
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GoDaddy CEO Blake Irving chats with Michael about how GoDaddy goes beyond brand recognition and creates customers that truly love the brand.
Views: 22 Service
Bond Brand Loyalty | Our Journey
 
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Bond Brand Loyalty, formerly Maritz Canada and Maritz Loyalty Marketing, is a leader in building brand loyalty for the world’s most influential and valuable brands. We've been recognized by Forrester Research, Gartner and Loyalty 360 as a market leader, and proudly nerd-out on human experience design. Four hundred people strong, we make the world more rewarding for customers, richer and more resilient for brands, and extremely profitable for our clients. We build measurable, authentic, and long-lasting relationships through our combination of core services. Learn more at bondbrandloyalty.com.
Views: 4571 Bond Brand Loyalty
30 Second Marketing Tip - Building Brand Loyalty
 
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"Strong brands live true to a consumer promise that supports how a person wants to feel about themselves when they use that product or service." https://hummingbird-creative.com/video/building-brand-loyalty/ Wendy Coulter CEO, Hummingbird Creative Group 919 854 9100
Bond Brand Loyalty | Who We Are
 
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Bond Brand Loyalty, formerly Maritz Canada and Maritz Loyalty Marketing, has been practicing brand loyalty for over 100 years for the world's most beloved brands. We believe that the world can be a more loyal place -- a world more rewarding for customers, richer and more resilient for brands, and extremely profitable for the underlying businesses those brands represent. Named by Forrester as a leader in loyalty and number one in strategy, we build measurable, authentic and long-lasting relationships between our clients' brands and their customers. Bond Brand Loyalty is a Maritz Company. For more information please visit www.bondbrandloyalty.com
Views: 4008 Bond Brand Loyalty
Strategic Hotels Focuses on Creating Customer Loyalty
 
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http://www.reit.com Laurence Geller, president and CEO of Strategic Hotels and Resorts Inc. (NYSE: BEE), spoke with REIT.com during REITWeek 2011: NAREIT's Investor Forum about loyalty in the hotel sector and the company's decision to not focus solely on acquisitions. Geller said loyalty in the hotel sector is key to being successful, and he intends to focus on further increasing the profitability of the company's current assets. He pointed out that the cost of "acquiring" a new guest can run as high as 14 percent. "Clearly, if you can keep loyalty with your guests you don't have to seek new acquisitions and can save a lot of money," Geller said. He also added that while he thinks there will be increased acquisition activity in the lodging industry, Strategic Hotels has a very distinct niche and "we don't want to waste it and overburden our balance sheet in any way by going for an asset that we don't have a unique edge for." "What we look for is opportunism that keeps us leverage neutral or we'll look for something that we have a synergetic benefit in doing, but just to chase acquisitions is not necessary," Geller said. The company also has focused on reorganizing management positions and upgrading their properties, which has allowed them to outperform their competition, according to Geller. "As the market has gone down, we outperformed our competition," Geller said. "We had newer hotels, we lost less rooms and we were increasing our market share penetration against our competitors who deferred capital expenditure," Geller said. By Matt Bechard
Views: 697 Nareit1
Executive Insight: Building Brand Value and Customer Loyalty
 
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Executive Insight — An online open panel discussion with franchise experts discussing how to build brand value, while ensuring cash flow for franchisors and franchisees. Our expert panel discussed building and maintaining customer loyalty, maintaining compliance and protecting franchisee investments from various market risks including data breaches caused by credit card hackers. Executive Insight Panelists: J. Joseph Finizio President & CEO, Retail Solutions Providers Association Randy Murphy CEO Mama Fu's Asian House - Murphy Adams Restaurant Group, LP Jeffrey S. Klein Partner, Capriotti's Sandwich Shop
Views: 417 ANX
Building Loyalty When Customers Own The Brand
 
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Willis Turner, the CEO of SMEI (Sales and Marketing Executives International), discusses the challenges that CMOs of the world face in continuing to build brand and customer loyalty. He explains that as customers become increasingly educated brands must work harder and smarter to stay relevant and keep the consumer engaged.
iMedia Brand Summit 2012: New Brand Loyalty Concept: "Turning Stock Ownership into Brand Ownership"
 
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LOYAL3 offers a technology platform that enables consumers to buy stock in the brands they love as easily as they buy products, directly from the company's website and Facebook page. And when brands turn consumers into owners, great things happen. Ownership changes everything. According to Bain & Company, when a consumer becomes an owner, they spend 54% more and refer 2x the number of new consumers. And according to Opinion Research Corp, 48% of your customers want to own you. LOYAL3 CEO, Barry Schneider, and Director (and former Facebooker) Chris Kelly will discuss how ownership fundamentally changes human behavior, becoming the world's first behavioral currency and the ultimate LIKE. For the first time ever it's possible to own your consumer, by making it easy for them to own you. And in today's tough zero-growth economy, deepening brand engagement and increasing consumer economics is an idea whose time has come.
Views: 239 iMedia Connection
Jane Judd - How to build brand loyalty
 
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Jane Judd, senior manager, Customer Loyalty Team, Zappos.com, speaks with Smart Business executive editor Dustin Klein about how a company can build brand loyalty. This video was filmed at The DiJulius Group Service Summit in November 2009. The DiJulius Group Service Summit is a national customer service conference hosted by John DiJulius and his team.
SAFEMONEY ENT. CEO - BABY BOB - LOYALTY BRAND
 
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SAFEMONEY ENT. CEO Bobby Dixon is very much on the rise, If you don't already know who he is. Sit back and relax because he gives MFU an exclusive interview on where he is about to take things. www.MFULive.com
Views: 148 MFU NYC
5 Mistakes Healthcare Vendors Make in Tracking Customer Loyalty
 
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Katalus CEO Jeremy Bikman highlights common mistakes healthcare vendors make in their efforts to track and increase customer loyalty, as well as best practices for improving the customer feedback loop.
Views: 119 katalusvids
Using Brand Loyalty to Tailor Product Offerings in Beauty and Personal Care
 
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http://blog.euromonitor.com/ Investigating consumer's brand loyalty provides insight on how a company can tailor offerings to the needs of specific buyers. For example, Euromonitor International's recent survey on apparel, beauty and grooming found that in facial care, 50 percent of consumers stick to one trusted brand but in nail polish 55 percent of consumers switch between brands on a regular basis. Looking at a brand's market performance highlights these results. For example in 2008-2013, skin care brand L'Oréal Paris expanded its market value share by 50 basis points while L'Oréal's Maybelline line remained flat over the same period.
Leadership Tips for Building Strong Team Loyalty - 12 Tips To Help You Build Your Team
 
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Do you think a team will be a winning team if they are not loyal to all their teammates? Do you think a team will be a winning team if they are not loyal to all their leaders/coaches? Do you think a team will be a winning team if the leaders/coaches are not loyal to each other? Of course not! So to build a successful team, you need to build team loyalty. Here are 12 tips on how: Tip #1 - Must be loyal to the leadership team first and foremost (top down). If the leadership team isn't unified the entire team falls apart. Tip #2 - Must seek to understand the “why” (big picture) behind a change so you can positively explain it to your team (get behind it!). The more you understand the better you can advocate for change. Tip #3 - Must speak up to make sure the leadership team fully understands the impact of change so the best decision is made. Leaders cannot be silent. Tip #4 - Must build a culture that puts the team first (we before me). If you're not loyal to the team they have no reason to be loyal to you Tip #5 - Must take pride in your cause, mission, brand, goals, vision. You set the standard, so set it high! Tip #6 - Must be present, lead by example, be a servant leader. You've got to cast the vision and be visible for people to see when they lose sight of the vision themselves. Tip #7- Must treat everyone fairly at all times. Hold absolutely everyone to the same standard and hold yourself to it to. Fairness goes a long way to building team loyalty because they know they can trust you. Tip #8 - Must be clear about responsibilities/roles/goals & hold everyone accountable (real-time feedback) (show you care). People don't really like being held accountable, and that's ok. But people REALLY don't like to hold others accountable. As a leader you set the standards so make sure you communicate clearly and quickly. Tip #9 - Must recognize, encourage and acknowledge people (always). There is always something positive to recognize! This helps build a positive and encouraging team culture. Tip #10 - Must set high goals/standards and don’t be afraid of missing them, strive for perfection knowing full well it will never be attained, but in the process you achieve excellence Tip #11 - Loyalty grows stronger during times of struggle, embrace the struggle of challenges (trauma bond) . You can't avoid tough times or challenges so embrace them! Overcoming adversity builds a loyal team - especially when the leadership team helps pave the way. Tip #12 - Don’t be afraid of losing people, you will, it does not mean you do not have strong team loyalty (build future leaders). It means that you've created great people that feel confident in moving on to something new in their life! Great leaders build future leaders. Thanks for watching! If you found this content helpful please take a second and like, share and comment. Also make sure to follow us for more great content just like this down the road. Happy marketing! #LeadershipTips #LeadershipAdvice #TeamBuilding --- Presented by: JB Kellogg JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire's brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor's Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he's learned in life and while growing Madwire. JB Kellogg on LinkedIn: https://www.linkedin.com/in/jb-kellogg-8567a029/ -- Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016, 2017, and 2018! Follow Us: Marketing 360® Website: https://www.marketing360.com/ Madwire® Website: https://www.madwire.com/ Facebook: https://www.facebook.com/marketing360/ Instagram: https://www.instagram.com/marketing360 Twitter: https://twitter.com/marketing360 Pinterest: https://www.pinterest.com/marketing360/ Snapchat: https://www.snapchat.com/add/fuelyourbrand Youtube: https://www.youtube.com/marketing360
Views: 242 Marketing 360
Audi's EVP & COO, Mark Del Rosso on marketshare & brand loyalty on Driving the Nation
 
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http://www.drivingthenation.com/lou-ann-hammond/audis-evp-coo-mark-del-rosso-on-marketshare-brand-loyalty-on-driving-the-nation/ Like me on facebook https://www.facebook.com/DrivingTheNation follow me on twitter @drivingthenatio Audi's EVP & COO, Mark Del Rosso on marketshare & brand loyalty on Driving the Nation Follow us on: Driving the Nation http://www.drivingthenation.com/ Facebook https://www.facebook.com/DrivingTheNation/ Twitter https://twitter.com/drivingthenatio Linkedin https://www.linkedin.com/in/lou-ann-hammond-0944a43 Carlist http://carlist.com/ Facebook https://www.facebook.com/Carlistcom/ Twitter https://twitter.com/carlistdotcom Have more questions? Leave a question below. Don't Forget To SUBSCRIBE to our youtube channel https://www.youtube.com/user/drivingthenation?sub_confirmation=1
Views: 229 DrivingTheNation
Loyalty Landscape State-of-the-Industry Report
 
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Having loyal customers is the most important goal of all brands. And although the majority of companies believe they know what loyalty is, they’re finding out it’s not what they think. In this Ignite Talk, Mark Johnson, President and CEO of Loyalty 360, focuses on looking at customer loyalty from a more holistic perspective, listening to customers and creating a unique simplicity within the customer experience.
Harley Davidson Case Study - How A Cult Brand Was Made - A Case Study for Entrepreneurs
 
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In Case Study #21 Tom Ellsworth, aka: The Biz Doc, shares the story of Harley Davidson and how they don't just sell motorcycles, they sell admission to the badass club. Harley Davidson- A Cult Brand Grab your notebook, take notes and if you see something interesting, please leave a comment or share the video on social media along with your thoughts – join the conversation. Come learn every Friday and take your company to the next level – subscribe to the Valuetainment channel on YouTube: http://bit.ly/2aPEwD4 Visit the official Valuetainment Store for gear: https://www.valuetainmentstore.com/ Valuetainment- The Best Channel for Entrepreneurs!
Views: 23558 Valuetainment