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How to Build A Global Brand : Jim Beam
 
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How to build a global brand in the spirits category. This video is a case study of the successful US then global marketing and advertising campaign for Jim Beam Bourbon American Whiskey. The work won the Golden Effie for the world's most effective advertising. Watch the interview with Scott Goodson, Founder of StrawberryFrog, the advertising agency based in New York City
Views: 340 Scott Goodson
Building a Global Luxury Brand -  NYC Panel
 
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"Building a Global Luxury Brand" with the GRLA.
Views: 22642 Georgetown McDonough
Developing a Global Brand of Leadership Capabilities and High-Performers
 
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Anheuser-Busch InBev sought an innovative engagement strategy as part of its development program for high-potential leaders. Partnering with Paradigm Learning, ABinBev developed a custom immersive, interactive digital leadership game that reflects the company's unique culture, global strategies and leadership practices. ABinBev's leadership game is a fast-paced discovery learning simulation that serves as the capstone—the high-energy wrap-up—to one of the company's multi-day leadership programs. Over the course of two hours, teams of participants gather around laptops and progress through a series of realistic management scenarios that challenge them to practice their new leadership and critical-thinking skills in a safe, rewarding environment. Requiring minimal facilitation, the leadership simulation relies on skillfully incorporated discovery learning and gamificaiton techniques to deliver information, build skills, accelerate learning and increase retention. Engaging storylines and fictional characters capture and hold the learners' attention, while the high degree of interaction among team members fosters multigenerational engagement and multi-departmental cooperation—all while acquiring new leadership skills through the use of digital gaming elements.
How To Build A Brand | Create an International Brand | Sammy Blindell
 
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http://www.howtobuildabrand.org/ Create an International brand that works across cultures to ensure your growth strategy can expand on a global scale. Find out more on our website or become a fan at facebook.com/BrandExpertTips. We have received a fantastic question about positioning a brand to work globally from Andrea Sangster of Copy Made Simple, who has asked: "How do I create a Global brand that attracts clients in other countries, whilst at the same time ensuring I don't offend or alienate people in other languages and cultures?" What I would say Andrea is that it is very rare for a service-based business to appeal to absolutely everybody and in most cases this applies to product based businesses too. You will naturally have clients you predominantly want to target and who your offer will be more attractive to, whether that is based on gender, age, location, job, company position, their personal financial position, price of your product/service, etc... the list goes on. However, once you have considered very carefully who your target client is you are naturally going to alienate certain people from your proposition. In fact, I would urge that you do so to ensure you are focusing your time and energy delivering to the people who are going to reward you the most for your service or product! Once you have completed this exercise you will then know what other cultures, if any, you want to target. The key is to create a brand that not only positions you as the market leader you are now, but to also create your logo and branding with the future in mind. This way you will start to attract the clients now that you would otherwise have to wait three years to attract if you don't think about this for 3 years. If you know you want to target clients in Spain within the next 6-24 months then you need to ensure your brand not only appeals to your UK target audience, but that it also appeals to a Spanish client too. For example, you may want to incorporate a colour from the flag of the country you want to target. By doing so, you will start to attract Spanish customers straight away because your brand has set the intention! However, if you want to appeal to one audience first and then grow your brand into other countries, you will need to look at your proposition in greater detail -- ideally with the support of a reputable branding agency such as ICE Innovation. If you do want to create a brand that appeals to an audience on a global scale, I would suggest you look to the biggest global companies who are already doing it and model what they have already invested millions of pounds into researching. You only have to look at PayPal, Facebook, Ford, Twitter, Dell, Expedia, Unilever, Sky and Hilton Hotels to see that the colour theme here that works globally is blue. There are many reasons for this, blue being calming colour is one of them. Blue can be strong and steadfast colour or light and friendly. Almost everyone likes some shade of the colour blue. Blue conveys importance and confidence without being sombre or sinister, hence the power suit of the corporate world and the uniforms of many police officers. Long considered a trusted corporate colour, blue, especially medium and darker shades, is associated with intelligence, stability & unity. Lighten that blue and you'll make it more cool, calm, clean, and limitless. You also need to consider the language that is used across cultures. You can translate your strapline word for word as an example, but will the context mean the same thing when it is translated? In this instance I would very highly recommend that you speak to a reputable translation company such as Network Languages - http://www.networklanguages.com/ Creating a global brand or a brand that will work cross culturally needs a solid brand strategy for growth. Check out the full article that accompanies this video and see other related blog posts at: http://www.iceinnovation.co.uk/blog/branding/positioning-a-brand-to-work-globally For further help or advice, please get in touch with our friendly team at [email protected] If you like what we do here, you may also like to join us on Twitter, Pinterest and Facebook, where we share daily video tips on branding, website design, communications strategy, marketing, video marketing, online marketing, success case studies, brand horror stories, business growth tips, etc... You can find these at: www.facebook.com/BrandExpertTips www.twitter.com/BrandExpertTips www.pinterest.com/BrandExpert/Tips Take care and we shall very much look forward to seeing you there too!
Views: 1578 How To Build A Brand
MasterCard CMO on Creating a Global Brand
 
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http://insights.som.yale.edu/insights/can-i-charge CAN I CHARGE THAT? More and more, the answer is yes, as the credit card industry reaches billions of consumers and tens of millions of outlets. Alfrédo Gangotena, the CMO of MasterCard WorldWide talks about the company's efforts to compete in this global market while responding to radically different technological infrastructures, legal institutions, and cultural understandings of debt.
5 Secrets to Grow a Global Brand
 
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In this video, Daniel Ally shares 5 tips to expand your audience to an international level: 1. Message 2. Photography 3. Graphics 4. Videography 5. Story-Telling -------------------- ABOUT DANIEL -------------------- From an embarrassing failure to financially independent before 30, Daniel Ally is a world-leading teacher on personal development. Today, he's dedicated to helping you during your journey to success. To learn more about Daniel and his work, we invite you to visit: http://www.danielally.com -------------------- CONNECT WITH DANIEL -------------------- Facebook: http://facebook.com/danielallyway Twitter: https://twitter.com/danielallyway LinkedIn: https://www.linkedin.com/in/danielally Instagram: http://instagram.com/danielallyway Snapchat ID: danielallyway -------------------- RESOURCES -------------------- Visit Daniel's Shop: http://www.danielally.com/shop Daniel's Top 50 Books: http://www.danielally.com/top-50-books -------------------- DIRECT MAIL -------------------- Daniel Ally P.O. Box #543 Aldie, VA 20105 -------------------- RECENT NEWS -------------------- Looking to have Daniel Ally as your mentor? JOIN THE SCHOOL OF WEALTH TODAY: ►► http://bit.ly/schoolofwealth -------------------- SIDE NOTES -------------------- If you would like to request a specific topic to be covered by Daniel Ally in his upcoming videos, drop your comments below! Contact Daniel Directly: http://www.danielally.com/contact ----- Disclaimer: We don't guarantee any results based upon our teachings and opinions. Ultimately, your success is based upon your own actions, decisions, and, diligence.
Views: 3224 Daniel Ally
The Secret Behind Coca-Cola Marketing Strategy
 
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Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 317802 ThoughtCatalyst
Simplicity: the Key to Building a Successful Brand
 
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BJ Cunningham, Entrepreneur According to Amazon's Jeff Bezos, your brand is whatever people say about you when you're not in the room. So how do you ensure they're saying the right things? MeetTheBoss TV's Ben Thompson caught up with entrepreneur BJ Cunningham to find out how to win the battle for hearts and minds, and why keeping your promises is key to building a successful brand in the internet age...
Views: 108499 MeetTheBoss
How to Build Your Brand, Create Buzz, Monetize Your Advice & Market Better: Mike Koenigs
 
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Build your brand, earn more and monetize your knowledge - http://www.YEN.tv/PublishBook - get a free copy of Mike's #1 international bestselling book, "Publish and Profit". Are you looking for advice, tips and ideas on how to build your brand, create buzz, monetize your advice, find better ways to market yourself and leverage powerful marketing technology to automate your business? That's exactly what I'll share in this video presentation I made at the Expert's Industry Association. In it, I answer the following questions that will help you grow your business and brand online: - What's the best thing you ever did to build your brand and business? - How are you monetizing your advice? - Where does most of your income come from? - What's the best thing you're doing in marketing right now? - What 5 tips do you have for having a great career as an expert/advice guru? In the presentation, I mention a PDF giveaway, videos and additional resources to help you grow your business. You can get them right now by visiting http://www.YEN.tv/PublishBook I'll also invite you to join me for a special training video livecast and show you how to do some of the things I talk about in this video - and how you can put your message into the pockets of virtually anyone in the world with a smartphone. The link to register for the free training is right here: http://www.YEN.tv/WPTBook Please like, comment and share this video!
Views: 136465 Mike Koenigs
Times Higher Education  Research Excellence Summit. Building global brand visibility
 
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Building global brand visibility and academic reputation. In an extremely competitive global market, a strong global brand is crucial to attracting academic talent, developing global partnerships and collaborations within research. This session will inform universities about strategies they can implement to build global visibility around their brands and develop their institutional research reputations. Simon Chan, brand manager Times Higher Education. Times Higher Education Research Excellence Summit: Eurasia 2018. Kazan Federal University Подписывайтесь: YouTube - https://www.youtube.com/user/universmotri Universmotri.ru - http://universmotri.ru/ Vkontakte - https://vk.com/universmotri Facebook - https://www.facebook.com/universmotri Twitter - https://twitter.com/universmotri
Views: 33 UNIVER TV
How To Build Brand Loyalty
 
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Building Brand Loyalty Having a loyal following of customers is a vital component behind business success. In order to attain loyalty from your users, you need to establish and encourage trust amongst a community of fans. This can be achieved in a number of ways, which we’ll briefly address below, and the video above will expand upon in more detail: Storytelling Creating a story for your business can help keep your brand voice, and messages, consistent, clear and relatable. Reed Hastings, CEO and co-founder of Netflix, utilises this tactic extremely well when discussing the origins of his business: "I had a big late fee for 'Apollo 13.' It was six weeks late and I owed the video store $40. I had misplaced the cassette… Later, on my way to the gym, I realized they had a much better business model. You could pay $30 or $40 a month and work out as little or as much as you wanted.” (Source: The New York Times) This simple tale turns a multi-million dollar business into a relatable idea. Make Connections Social media gives businesses the opportunity to connect and interact with users like never before. Businesses can use social platforms to assess who their audience are, and how they feel about the brand. They can then use this information to personalise their responses, and grow trust in their users by addressing them directly. As well as social media, you can also use surveys, focus groups, and customer analysis to better understand your audience. Personalisation Use the data you collect on your audience, such as purchase history, to personalise your marketing and make individual users feel valued. Offer exclusive, tailored rewards to showcase that you both know, and care about your user base. Reward Loyalty Remember to reward your original customers, especially those who've been there with you from the beginning. If people trusted enough to put their faith in your brand at the beginning, don't forget about them once you get bigger. Use loyalty schemes, and exclusive user discounts and offers, to showcase that you remember those who helped make your brand. These are just a few tips and tricks for building brand loyalty, but be sure to watch the video above for more information, or find out more about our online branding services here: http://www.koozai.com/brand/ Feel free to check out our other useful Digital Marketing posts at: http://www.koozai.com/blog/ https://www.facebook.com/koozai https://twitter.com/koozai
Views: 1449 Koozai
Building a Global Brand - Dublin Tech Summit 2017
 
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Building a Global Brand Q&A with Jared Grusd, CEO at Huffington Post and Gina London, Emmy-Winning Veteran CNN Anchor and International Communications Strategist. Dublin Tech Summit will be back next April, 18 & 19th 2018. Tickets for DTS 2018 are on sale now at http://dublintechsummit.com/#attend For more information about DTS and partnering with the event, please visit: http://dublintechsummit.com/partnerships/ For information on media partnerships with DTS please visit: http://dublintechsummit.com/media/#accreditation Follow DTS on Twitter: https://twitter.com/DubTechSummit Like and Share DTS on Facebook: https://www.facebook.com/dublintechsummit/ Follow DTS on Instagram: https://www.instagram.com/dublintechsummit/ Connect with DTS on LinkedIn: https://www.linkedin.com/company/10430547/
Views: 557 Dublin Tech Summit
Building a Global Brand
 
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-- Created using Powtoon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Views: 2 Dennyza Gabiella
How to build a famous brand like Starbucks.
 
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From Siimon Reynolds.
Views: 357 Siimon Reynolds
Branding 4.0: Creating You Irresistible "Glocal" (Local, Virtual & Global) Brand
 
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In this video Izabela Lundberg (@IzabelaLundberg) shares how to create your unique branding 4.0 that will create success for you and your business.
Views: 1675 Izabela Lundberg
How to Create a Global Brand: Highway to Husband
 
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In 2010, I along with a friend created a blog that led to an 11 month cross country road trip. The idea was born on a a kitchen table out of passion and desperation. I had just been laid off and couldn't find a job. My friend decided to leave her job. As former TV journalist, we were desperate to take a break and step away from our hectic, negative and demanding careers. We realized that this time away from our daily professional lives was an opportunity to focus on our passion for traveling, living healthy and creating positive, entertaining content. We married our passion with great storytelling and turned a kitchen table conversation into a business, a television show and a global brand. We created what became known as Highway to a Husband. Two television professionals leave their lives to traveling the country on a hunt for a husband. (Actually, she was looking for the husband and I was the wing woman.) We blogged for 11 months as we zig-zagged across the country featuring, places, people and our own tragic and comedic single lives. It was during this trip and the months that followed that I realized I have the skills to take a vision and an idea to the market and turn it into a viable, profitable business. That's when I started my Media Marketing business teaching and showing clients how to use storytelling as a marketing hack. Since then I have taken multiple brands and businesses national, enjoyed tremendous success and have had fun in the process. Creating and positioning and telling a story around your brand and business is the most important element to success. It can bring you more clients, higher paying clients, and even lead to partnerships in places you never imaged. We launched this idea from the kitchen table and worked out of car with laptops and our phones and ended up creating a global brand partnering with Nate Berkus, Oprah, Harpo Entertainment and Sony. This brand is still makes an impact. ---------------------- Silva Harapetian Bio Silva Harapetian's life story plays like a movie, an immigrant success story. She has gone from not speaking English as a teenager to being an award winning journalist, one of the very first Armenian-American female newscasters in a top 10 market. She credits her family for her success. But, her compassion for people and the human experience and her passion for storytelling has led to her take a leap of faith launching Silva Media Group a production, a company that creates content featuring anyone making an impact in the community, ordinary people living extraordinary lives on their own terms and highlighting her own journey as an entrepreneur and creative. "Little did I know that surviving in a war torn country, immigrating to the United States as a teenager, adulating my way through some tumultuous circumstances as a refugee, trying to find my identity and balance as a multi-cultural woman and breaking barriers in broadcast media as a former ESL student, would give me all the tools I need to pave my own path." Every time I've come to a place where it's the end of the road...I've rolled up my sleeves and poured concrete to make a new way. This journey is no different. Only this time, I am capturing the process of change, challenge and triumph. Come join the journey! EP: 00-- I QUIT MY JOB https://youtu.be/tUuXH6F32ds Produced by Silva Harapetian & Silva Media Group How to create change? How to deal with change? How to leave a 9 to 5? How to become an entrepreneur? How to change mindset? How to start an online business? How to become famous? How to get on the news? How to get publicity? How to find a husband? How to be in a relationship? How to find the right soulmate? -- ► Subscribe to My Channel Here https://www.youtube.com/Silvaharapetian If you've every wanted to create change in your life it's to start. Let's do it together. Go to my website www.silvaharapetian.com/JointheJourney to get a simple planner to help you get started. Website: http://SilvaHarapetian.com Facebook: http://facebook.com/SilvaHarapetian Twitter: http://twitter.com/SilvaHarapetian Instagram: http://instagram.com/SilvaHarapetian
Views: 3286 Silva Harapetian
Modtech Global Brand Video
 
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ModTech Global is a technology distribution company established to develop and bring modern & innovative tech products to the market utilizing the power of direct sales or network marketing business model. It has developed an all-in-one entertainment media device hardware with a combined proprietary and open source software platform called MODI as its first product. Come and join us! LIKE our page - www.facebook.com/modtechglobal.com www.modtechglobal.com www.iwantmodi.com
Views: 2969 ModTech Global
Springboard - Developing A Global Brand by Paul Sowley
 
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Paul Sowley is General Manager, Environment and Social Responsibility for Newmont Ghana Gold Limited. He has over 19 years in the mining industry, Paul has a wide range of experience within the Ghanaian Mining industry as well as International experience in coordinating mine related environmental programs in Mali, Guinea and Tanzania. Paul accepted in August 2011 the position of General Manager, Environment and Social Responsibility (ESR) for the Ahafo Mine, providing leadership, oversight, management and support at a site level with respect to the following key ESR functions: Environmental Affairs; Land Access and Livelihood Re-Establishments, Monitoring and Evaluation, Integrated Management Systems, Community Relations and Development; Closure and Reclamation; Local and Regional Government Affairs; Communications and Media Relations. We hope you enjoy his delivery as he speaks on the Topic Developing A Global Brand on Springboard 2014 Road Show
Global Branding & Arabic
 
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"Global branding & Arabic" presentation at ATypI Barcelona 2014 Conference in Spain.
Views: 185 Rezan Gassas
Building a global brand of prison products
 
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Work-related activities within prisons play a critical role for both prisoners and society. Rehabilitation provides prisoners an opportunity to develop skills, increase post-release employability and contribute to families and society. UNODC's work supports this and we're looking to build a global brand of prison products to further boost rehabilitation efforts. Recently prison practitioners from Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Ecuador, EL Salvador, Panama, Paraguay, Peru and Uruguay gathered to discuss this issue, bringing with them a vast selection of items from their countries. More at www.unodc.org/prisoner-rehabilitation.
Chip Lister on Building and Sustaining A Top Global Brand
 
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Hear Radius Global Market Research Managing Director, Chip Lister, discuss how top global brands build and sustain their leadership position. Part of their success comes from proactively identifying opportunities and maximizing them using a multinational umbrella strategy.
Views: 1010 RadiusGMR
Building a Brand Maturity Model Through Digital Disruption
 
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"How to build a maturity model able to help mapping the current situation, improving performance and accelerating the growth of companies through an integrated branding process in the age of digital disruption" This is the question Daniel Skowronsky, Founder and CEO of Global Agency and Berlin School alum, attempts to answer by developing a scientific model in his thesis. This trailer is part of his Master's Thesis work at the Berlin School of Creative Leadership. To learn more about his topic, watch Daniel's full version presentation here https://www.youtube.com/watch?v=ScTU_VbxYIY. Get in touch with Daniel Skowronsky at https://www.linkedin.com/in/daniel-skowronsky-632b9bb/ *** Discover our part-time, global Executive MBA in Creative Leadership https://www.berlin-school.com/executive-mba *** Learn more about Creative Business Leadership https://www.berlin-school.com/creative-business-leadership *** Explore our content platform, the Home of Creative Business Leadership https://homeofcreativebusinessleadership.com *** Follow the Berlin School on Social Media Facebook https://www.facebook.com/berlinschool Twitter https://www.twitter.com/berlinschool Instagram https://www.instagram.com/berlinschool Linkedin https://www.linkedin.com/company/berlin-school
Video marketing elevates a global brand.
 
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Using advanced video marketing techniques of www.createvideomarketing.com software, this company reaches Cloud Nine heights in brand development.
Views: 10 mikensmith1
Kate Spade New York CMO: Building Brand Voice
 
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Mary Beech, CMO of Kate Spade New York, spoke at the BRITE '14 conference on how brands can clearly establish their voice in every medium in which they participate — digital, social, retail, and traditional — and bring their brand voice to life. The BRITE conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School. http://briteconference.com http://globalbrands.org
Build Your Digital Brand Abroad
 
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One of the most important parts of participating in international eCommerce is establishing your brand. You want your company to be recognizable online to overseas consumers. There’s a lot more to consider when attempting to reach overseas consumers than American consumers. You need to conduct thorough research of your intended markets to understand how to best draw in more business. This latest video from the U.S. Commercial Service takes you through all the steps of building your international eCommerce brand to ensure you gain success overseas—from cultural research to search engine optimization and everything in between. Watch the video today to get started on building your international brand. For more: Febraury 21, 2018
What is GLOBAL MARKETING? What does GLOBAL MARKETING mean? GLOBAL MARKETING meaning & explanation
 
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✪✪✪✪✪ WORK FROM HOME! Looking for US WORKERS for simple Internet data entry JOBS. $15-20 per hour. SIGN UP here - http://jobs.theaudiopedia.com ✪✪✪✪✪ ✪✪✪✪✪ The Audiopedia Android application, INSTALL NOW - https://play.google.com/store/apps/details?id=com.wTheAudiopedia_8069473 ✪✪✪✪✪ What is GLOBAL MARKETING? What does GLOBAL MARKETING mean? GLOBAL MARKETING meaning - GLOBAL MARKETING definition - GLOBAL MARKETING explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Global marketing is a firm's ability to market to almost all countries on the planet. With extensive reach, the need for a firm's product or services is established. The global firm retains the capability, reach, knowledge, staff, skills, insights, and expertise to deliver value to customers worldwide. The firm understands the requirement to service customers locally with global standard solutions or products, and localizes that product as required to maintain an optimal balance of cost, efficiency, customization and localization in a control-customization continuum to best meet local, national and global requirements to position itself against or with competitors, partners, alliances, substitutes and defend against new global and local market entrants per country, region or city. The firm will price its products appropriately worldwide, nationally and locally, and promote, deliver access and information to its customers in the most cost-effective way. The firm also needs to understand, research, measure and develop loyalty for its brand and global brand equity (stay on brand) for the long term. At this level, global marketing and global branding are integrated. Branding involves a structured process of analyzing "soft" assets and "hard" assets of a firm's resources. The strategic analysis and development of a brand includes customer analysis (trends, motivation, unmet needs, segmentation), competitive analysis (brand image/brand identity, strengths, strategies, vulnerabilities), and self-analysis (existing brand image, brand heritage, strengths/capabilities, organizational values). Further, Global brand identity development is the process establishing brands of products, the firm, and services locally and worldwide with consideration for scope, product attributes, quality/value, uses, users and country of origin; organizational attributes (local vs. global); personality attributes (genuine, energetic, rugged, elegant) and brand customer relationships (friend, adviser, influencer, trusted source); and importantly symbols, trademarks metaphors, imagery, mood, photography and the company's brand heritage. In establishing a global brand, the brand proposition (functional benefits, emotional benefits and self-expressive benefits are identified, localized and streamlined to be consistent with a local, national, international and global point of view. The brand developed needs to be credible. A global marketing and branding implementation system distributes marketing assets (website, social media, Google PPC, PDFs, sales collateral, press junkets, kits, product samples, news releases, local mini-sites, flyers, posters, alliance and partner materials), affiliate programs and materials, internal communications, newsletters, investor materials, event promotions and trade shows to deliver an integrated, comprehensive and focused communication, access and value to the customers, that can be tracked to build loyalty, case studies and further establish the company's global marketing and brand footprint.
Views: 15674 The Audiopedia
Developing an International Digital Strategy for INGOs
 
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International NGOs (INGOs) face a challenge with their global digital strategy: do they centralise their approach -- where technology and digital support is managed from one office - or do they de-centralise -- when offices develop their own digital strategy and output within the framework of a global digital strategy and brand. In Branislava Milosevic's (Twitter: @bubana) role as the Head of Digital at WSPA International (previously Save the Children UK, CAFOD and OneWorld), she has worked on the development of digital strategies for and with organisations. While digital channels are common to all of us, how their potential is best used by organisations differs, partially influenced by organisations' history and culture. Here Branislava shares the approach for moulding digital strategies to fit an organisation's culture and needs.
Views: 308 fairsay
Goodyear: Building Brand Experiences
 
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How does Goodyear drive straight into the heart and mind of its customers? Marketers around the globe collaborate and innovate in real time to develop global branding strategies that captivate customers everywhere—and it all happens on Office 365. Creativity at Goodyear runs on the exchange of ideas and Office 365 provides the perfect combination of a structured productive work environment that also feels personal and liberating as the open road. Whether it's a SharePoint Online team site, a Skype for Business Online video conference, or a Yammer post from an Associate.  Watch the video to see more about why it's a great time to be a marketer at Goodyear!
Views: 1809 Microsoft Office 365
Branding for Global Stage: Creating Your Brand
 
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Presentation by Roger Grant, Identicor Marketing To maximize sales in local, national and world markets, companies and products need the support of a legally protected, segment-defining brand. All too often however, companies give little thought to key branding strategies until it's too late. They unknowingly make some expensive mistakes and create a future of dismal consequences. They select company and product names that do little to capture attention, instill confidence or build buying demand. This informative session recorded before a live audience at the Global Business Centre in Calgary, presents proven branding strategies for the international marketplace. Learn how to create brand-caliber names that customers welcome into their minds, hearts and mouths, and become high value assets.
Views: 147 BrandscapesVideo
How to Pick an International Brand Name
 
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http://CatchwordBranding.com How to develop a brand name or corporate identity that will succeed in markets worldwide, presented by naming expert Laurel Sutton.
Views: 2860 Catchword Branding
Chi-town Shake : Speaks on making your brand global, creating global brands & Bump J
 
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Chi-town Shake : Speaks on making your brand global, creating global brands & Bump J
Views: 711 Potent Vision
How to Transform a Global Brand (2017)
 
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Members joined us for an intriguing salon discussion with the CMO of Cadillac, Uwe Ellinghaus, as we learned How to Transform a Global Brand. Uwe is a leading expert with unparalleled experience in elevating the world’s foremost brands for luxury consumers. His insights, gained from years at Cadillac and BMW, informed us how to create and market world-class products and services. Uwe took leadership of Cadillac marketing at the beginning of the biggest transformation in the brand's 115-year history. He began a comprehensive effort to re-shape the iconic brand into one that changes perceptions among luxury consumers – including the increasing number of young luxury customers around the globe. Key accomplishments include moving the company’s headquarters to NYC, executing a new communications strategy, opening Cadillac House, and showcasing the next generation of innovators in fashion, film, and technology.
Views: 142 IVY
Master Class ESSEC | "Luxury Brand Management" by Denis Morisset
 
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http://www.essec.edu | The goal of the MBA in International Luxury Brand Management is to help participants become permanent learners, able to develop a global vision of the business, leadership and managerial abilities in order to successfully manage a luxury brand.
Views: 19881 ESSEC Business School
The Personal Brand of You | Rob Brown | TEDxUoN
 
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Global networking expert and bestselling author of the book 'How to Build Your Reputation' Rob Brown shares how to personally brand yourself to stand out from the crowd… In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 158642 TEDx Talks
GLOBAL BRANDING FOR SUCCESS~PT1-5~Andrew Guy
 
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Video series on Global Branding basics 101. Strategies for branding yourself. Watch NOW and learn how to develop your Brand for success for you life and your business. You must become the brand before a product is realized, it must be bigger than you.
Views: 37 Andrew E. Guy
Building Your Action Plan for Social Media Marketing
 
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At the BRITE '13 conference, Ric Dragon, author of "Social Marketology" and CEO of Dragon Search, presents a framework to develop a social media marketing strategy and action plan. He tackles issues such as the development of metrics, the use of micro-segments, the value of social media for crisis and reputation management, and the need for storytelling. The BRITE conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School. http://briteconference.com http://globalbrands.org
Views: 188260 Columbia Business School
Creating an Effective Branding Pitch
 
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Questions like “What did you do in your previous job?” and “What do you want to do next?” are easy to answer poorly, but being able to answer them effectively dramatically improves your recruiting, advancement, and relationship-building prospects. Let Fuqua's own Steve Dalton, Program Director for Daytime Career Services and author of The 2-Hour Job Search, explain how to create an effective branding pitch using a simple, modular formula.
Axians Global Brand Outlook
 
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Axians in depth industry expertise translates into a thorough understanding of customers business needs and goals, helping to improve competitiveness, enhance quality of service and develop new services. Whether you’re a private sector firm, operator, service provider or public sector entity, Axians provide bespoke products and services that transform technology into value added business solutions and help you achieve success in projects.
Views: 342 Axians UK
Global Branding in the Digital Era - CKGSB - 2017
 
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A unique program from top schools and marketing leaders in China and the US to enable those building and leading customer-focused organizations to win in today’s digital era. With the rapid global evolution of digital media, brands have more ways than ever to differentiate themselves. Global Branding in the Digital Era, a program presented jointly by CKGSB and Yale School of Management, the leading business schools of China and the US, and WPP, the global leader in marketing services, guides CMOs and other C-suite executives from China, the US and elsewhere to build and lead customer-focused organizations for today’s digital era. Three key benefits for participants: GAIN NEW INSIGHT Deepen understanding of shifting marketing trends in an increasingly digitalized and globalized world, while obtaining a certificate from both CKGSB and Yale School of Management. DEVELOP A CORPORATE GROWTH MARKETING STRATEGY Rethink the power of brand strategy to drive company growth. In a small group setting, participants work with world-renowned experts in academia and industry to discuss their firms’ unique issues and challenges. ELEVATE BRAND GLOBALLY Engage in meaningful discussions with participating global executives to share knowledge and experiences in driving brand growth across markets. Whether their responsibility is in finance, healthcare or another area, participants will learn how to collaborate and win in each of the world’s two largest economies—the US and China. By taking advantage of the opportunity to network with an exclusive group of marketing executives across industries, participants develop new perspectives while acquiring cutting edge knowledge on building global brands with new media. In China, home to the world’s largest mobile user base, outlays on mobile ads and total mobile ad spending in the country continue to rise amid surging mobile application usage. Consumers in the US, which leads the world with superior wireless networks and investment, also spend more of their time in mobile apps. It is imperative that marketers learn how to reach consumers in their mobile moments of need. The program is designed for American and Chinese marketing executives, including WPP employees, interested in learning how to drive growth of a customer-centric organization. Topics to be studied include digital-age brand building, global strategy, mobile impact, data analytics and CRM. This program prepares leaders to win in today’s transformed marketplace. To assure participants’ knowledge moves from the classroom to the boardroom, activities will include analyzing business challenges, working sessions around participants’ central business questions and visits to firms such as IBM, Huawei and Google.
Views: 206 TWJ Films
Hyderabad as Global Brand for IT Industry - Story Board - Part 01
 
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Hyderabad is the capital of the southern Indian state of Telangana and de jure capital of Andhra Pradesh.[A] Occupying 625 square kilometres (241 sq mi) along the banks of the Musi River, it has a population of about 6.8 million and a metropolitan population of about 7.75 million, making it the fourth most populous city and sixth most populous urban agglomeration in India. At an average altitude of 542 metres (1,778 ft), much of Hyderabad is situated on hilly terrain around artificial lakes, including Hussain Sagar—predating the city's founding—north of the city centre. Back in the mid-1990s in the United States, when the Internet boom was just starting, the East was also poised to get in on the technological wagon. Hyderabad, an ancient city borne of mixed traditions and cultures, started the slow transformation into a cyber-city that, today, has become one of India’s premiere information technology and IT-enabled service hubs. Hyderabad has also become the country’s center for scientific and technological development not only in IT infrastructure but also in pharmaceutical and science research industries. To say that Hyderabad is the financial and technological capital of the state of Andhra Pradesh is not a rumour; it is a fact supported annually by the many international technological firms that call the city their home. Watch NTV Telugu News Channel, popular Telugu News channel which also owns India's first women's channel Vanitha TV, and India's most popular devotional channel Bhakti TV. For more latest updates on news : ► Subscribe to NTV News Channel: http://goo.gl/75PJ6m ► Like us on Facebook: http://www.facebook.com/NtvTelugu ► Follow us on Twitter At : http://www.twitter.com/ntvteluguhd ► Circle us on NTV News Channel G+: http://goo.gl/sJy2d8
Views: 7605 NTV Telugu
Building an Inclusive Brand Strategy
 
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How to build a great Brand Strategy and incorporate it into an overall Marketing Mix http://www.insight24.com
Views: 19381 Insight24
How and Why To Build a Brand: It's Not Just a Logo
 
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How Do I Build a Brand? Your business won’t survive because it has a cool logo. But it will survive if it has a cool logo AND a mission that people identify with. Building a brand is all about making that identity. It’s about who you are and the rules your company follows to always be true to that identity. When you go to market, people start to think and feel things about your company. Building a brand through an identity will allow you to be in control of that voice and define what people feel is true about you. It allows you to declare what it feels like to be part of your brand, to start making it desirable to become part of the tribe of your brand, and to garner an audience based on that feeling. The stronger the identity, the stronger the loyalty and instant recognition. Start to do this is by thinking about why your company exists. Go to the mission and make a list of the things your company feels passionately about. Outline the things your company stands for. Take that list and get feedback on it from people invested in your vision. Now, take some time to think about what feeling you want to inspire in people, known as a brand promise. This stands outside your product, although people should make the leap to your product easily. For example, Nike’s is “to bring inspiration and innovation to every athlete in the world” and Coca-cola’s is to “refresh the world in mind, body and spirit and inspire moments of optimism.” Everyone, while engaging with anything Nike should feel the empowerment and anyone who engages with Coke should feel like it brings happiness. These companies use this identity as a foundation and craft and reinforce it in every marketing piece they do without fail. To keep your marketers on track with the identity you create, you need to take the identity you’ve created and give them a way to measure their work against it. Marketers need clear brand guidelines to follow and use against the things they create that are crucial for consistency following your identity. This is key. Without it, your consumers will feel brand dissonance, when they come expecting one thing they’ve seen before and instead get something else. It’s hard for people to become loyal to something, when it’s constantly changing faces and messages. Give them something consistent and recognizable, that they can easily register with you and your brand identity.
Views: 79234 HubSpot
Brand Building — Use This Rebranding Tool Secret
 
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#brandbuilding #branding One Minute Wednesdays is the weekly video series that covers branding, rebranding, marketing, leadership and brand strategies for entrepreneurs around the world. This Episode 38 of One Minute Wednesday covers Brand Building, Initiating a Movement, and Starting a Revolution. Each is those is AN ACT OF DEFIANCE which I discuss on https://www.risingabovethenoise.com/7-defiant-steps-for-true-brand-building/ Realize each of these is a definite cousin of the same gene pool. — As an award-winning veteran (recipient of over 330 international industry recognitions) in branding, rebrands, design and brand strategy, I have designed and transformed global brands, regional and local brands, and brands for startups and even cities. 📙 Brand Intervention Book (please review) http://a.co/d/dr1RLvS 📌Rising Above The Noise https://www.RisingAboveTheNoise.com 📌The #1 article on Google for How to Rebrand: https://www.risingabovethenoise.com/how-to-rebrand-19-questions-ask-before-you-start/ @DavidBrier (Twitter/IG) Subscribe to our YouTube channel (turn on notifications): https://www.youtube.com/user/headmusik Want the best book written on branding and rebranding covering Strategy, Sales & Marketing, Social Media and The Business of Branding with a Foreword by Shark Tank's Daymond John: https://www.brandinterventionbook.com/buy-brand-intervention — Visit our website: https://www.RisingAboveTheNoise.com FREE eBook on Branding: https://www.risingabovethenoise.com/download/the-lucky-brand-ebook-from-david-brier/ — Alexa Skill #1 for Branding and Rebranding: 🎙 https://amzn.to/2ydjuM0
Views: 244 David Brier
A J Hassan, Todd Kaplan | Creating a Purpose-Driven Brand by Design | SXSW 2018
 
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R/GA Chicago ECD AJ Hassan and Todd Kaplan, PepsiCo VP of Marketing looks at LIFEWTR’s #ArtByAWoman campaign as a case study of how a global brand can execute a purpose-driven strategy in an authentic, organic way. Subscribe: http://www.youtube.com/user/sxsw?sub_confirmation=1 About SXSW: Started in 1987, South by Southwest (SXSW) is a set of film, interactive, and music festivals and conferences that take place early each year in mid-March in Austin, Texas. SXSW’s original goal was to create an event that would act as a tool for creative people and the companies they work with to develop their careers, to bring together people from a wide area to meet and share ideas. That continues to be the goal today whether it is music, film or interactive technologies. Connect with SXSW Online: Visit the SXSW WEBSITE: http://www.sxsw.com Like SXSW on FACEBOOK: http://www.facebook.com/SXSWFestival Follow SXSW on TWITTER: http://www.twitter.com/SXSW http://www.youtube.com/user/SXSW
Views: 540 SXSW
BUILD and Take CONTROL of Your Personal BRAND ft. @SKellyCEO
 
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✎ With over 30 years’ leadership experience in high growth businesses (ranging from start-ups to multi-nationals), Stephen Kelly have been a CEO of three public companies in California and Europe. He was appointed Chief Executive at Sage Group in November 2014. Sage is the global market leader of integrated accounting, payroll & payments systems to Small & Medium Businesses, championing the cause of the world’s entrepreneurs. In 2015, he was appointed as a Business Ambassador to the British Prime Minister and prior to becoming the Chief Executive at Sage, he served as the Chief Operating Officer to the UK Government. Previously, he was the Chief Executive Officer of two fast growing, public software companies - NASDAQ listed, Chordiant Software, Inc. and Micro Focus International plc. which is listed on the London Stock Exchange and his early career was spent at Oracle. He is passionate about supporting entrepreneurs and promoting their role in driving economic growth, job creation and wider prosperity. He had been an angel investor and a director in a number of high growth start-ups including Artesian Solutions, Cloudapps, Fairsail, Kimble and Opsview. In June 2016 he received an honorary doctorate from Bath University in Business Administration. To know more about Stephen, please visit: http://www.sage.com CONNECT with STEPHEN: • Instagram: https://www.instagram.com/skellyceo/ • Twitter: https://twitter.com/skellyceo • Twitter: https://twitter.com/@sagegroupplc • Facebook: https://www.facebook.com/skellyceo/ • LinkedIn: https://www.linkedin.com/in/stephenkellyceo/ ★★★ SECRET BONUS VIDEO ★★★ What is the One Word that is most important to Tony Robbins, Gary Vaynerchuk, will.iam, Oprah Winfrey, and Howard Schultz? Find out here: http://www.evancarmichael.com/onewordbonusvideo/ ❤ HELP TRANSLATE THIS VIDEO ❤ If you loved this video, help people in other countries enjoy it too by making captions for it. Spread the love and impact. https://www.youtube.com/timedtext_video?v=qjLWzs95fck ★ MORE RECOMMENDED VIDEOS FOR YOU ★ If you enjoyed this video, you may enjoy these other videos from Evan Carmichael: • Warren Buffett's Top 10 Rules For Success - https://youtu.be/iEgu6p_frmE • Rich Dad Poor Dad - Robert Kiyosaki's Top 10 Rules For Success - https://youtu.be/yVfBdFs4_S8 • Bob Proctor's Top 10 Rules For Success - https://youtu.be/uLn6lpP8YmA ♛ BUY MY BOOKS, CHANGE YOUR LIFE ♛ Some used the ideas in these books to build multi-billion-dollar businesses. I'll give you the simple-yet-powerful formula that they used (and you can) to realize your dreams. Get yours. http://www.evancarmichael.com/oneword/ http://www.evancarmichael.com/top10/ ✉ JOIN MY #BELIEVE NEWSLETTER ✉ This is the best way to have entrepreneur gold delivered to your inbox, and to be inspired, encouraged and supported in your business. Join #BelieveNation and feel the love. http://www.evancarmichael.com/newsletter/ ⚑ SUBSCRIBE TO MY CHANNEL ⚑ If you want to do great things you need to have a great environment. Create one by subbing and watching daily. http://www.youtube.com/subscription_center?add_user=Modelingthemasters ¿ COMMON QUESTIONS ¿ • What is #BTA?: https://www.youtube.com/watch?v=BsY8bmTUVP8 • How do I get one of Evan's t-shirts?: http://evancarmichael.com/gear • Why does Evan look like Nicolas Cage?: https://www.youtube.com/watch?v=gZHRniTcRwo • Why does Evan make so many videos? https://www.youtube.com/watch?v=NEKxGA8xr1k • How do I vote for the next Top 10 video Evan should make? https://www.youtube.com/watch?v=0arZb0xLIDM ツ CONNECT WITH ME ツ Leave a comment on this video and it'll get a response. Or you can connect with me on different social platforms too: • Instagram: https://www.instagram.com/evancarmichael/ • Twitter: https://twitter.com/evancarmichael • Facebook: https://www.facebook.com/EvanCarmichaelcom • Website: http://www.evancarmichael.com ----------------------------------------------------------------------------- Thank you for watching - I really appreciate it :) Cheers, Evan #Believe
Views: 30512 Evan Carmichael
Jan Benedict E M Steenkamp @ CII Brand Conclave 2014
 
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CII Brand Conclave :: 19 December 2014, The Oberoi Grand, Kolkata, India Brand Breakout – How Indian Brands Can Go Global The workshop will be devoted to strategies Indian companies can follow to take their brands global. In a world where channel profits largely accrue to the player in the value chain that owns the brand, Indian brands cannot be left behind. Moreover, although the Indian economy is large, nevertheless, it accounts for only 2%-3% of global GDP. Overseas markets offer tremendous opportunities not only for large, but also smaller Indian companies. For India to fulfill its destiny, it should - and will - develop its own global brands. But how can this be done? What are viable routes to global success, depends on the size of the company, the industry they are in, and their strategic goals. Hence, there are multiple ways to global success. The workshop is about how Indian companies can do this. It is based on many years of consulting and academic work and on his recent book Brand Breakout: How Emerging Market Brands Will Go Global authored jointly with Nirmalya Kumar, Member Group Executive Council at Tata & Sons. Examples of large as well as smaller Indian and other emerging market companies following the various strategies will be provided throughout the workshop.
Views: 195 Rajib Roy
How to build a business that lasts 100 years | Martin Reeves
 
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If you want to build a business that lasts, there may be no better place to look for inspiration than your own immune system. Join strategist Martin Reeves as he shares startling statistics about shrinking corporate life spans and explains how executives can apply six principles from living organisms to build resilient businesses that flourish in the face of change. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and much more. Find closed captions and translated subtitles in many languages at http://www.ted.com/translate Follow TED news on Twitter: http://www.twitter.com/tednews Like TED on Facebook: https://www.facebook.com/TED Subscribe to our channel: http://www.youtube.com/user/TEDtalksDirector
Views: 165401 TED
Success | Ice Cube, Phil Lord & Chris Miller  |  Build Series
 
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We sit down with Ice Cube to talk about success and how to continue building on success over and over again. » Subscribe to AOL: http://bit.ly/VdU5Hg Aol is a global brand company that develops, grows, and invests in fantastic video production. Originally founded in 1983, Aol now delivers the best in news, sports, tech, entertainment, business, autos, and much more. Get more Aol AOL: http://www.aol.com/ Like AOL: http://www.facebook.com/aol?ref=ts Follow AOL: http://twitter.com/AOL G+: https://plus.google.com/+AOL/posts
Views: 787 AOL