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The Secret Behind Coca-Cola Marketing Strategy
 
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Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 239286 ThoughtCatalyst
Steve Jobs' amazing marketing strategy - MUST WATCH
 
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Check out these books about Steve Jobs: * Steve Jobs: https://amzn.to/2PGH3nM * The Presentation Secrets of Steve Jobs: https://amzn.to/2JB1j55 * Becoming Steve Jobs: https://amzn.to/2QgZKf8 * Steve Jobs: The Man Who Thought Differently: https://amzn.to/2AHIqdQ * Steve Jobs (Movie): https://amzn.to/2CZgLq3 Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals). And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe! And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/
Views: 1382717 Evan Carmichael
The greatest TED Talk ever sold - Morgan Spurlock
 
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With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too. By whom and for how much? He'll tell you.) Talk by Morgan Spurlock.
Views: 3803905 TED-Ed
Wine Marketing Strategy | Content Marketing Plan For Wine Brands
 
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Wine Marketing Strategy | Content Marketing Plan for Wine Brands Buy my book today! http://bit.ly/bestbrandingbook Contact me: http://www.edwindearborn.com/contact/ Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/ One of the most powerful methods to forward your wine marketing strategy is the use of modern inbound marketing. Factually any wine brand can take advantage of it with minimal investment. How much does it cost to place an ad in Wine Enthusiast, versus creating content and distributing it through your email and social media? The only time involved with the latter is the man hours, but once created, those networks will remain in place for a long time. And according to a recent Hubspot report that surveyed 900+ professionals, 89% of businesses are either maintaining or increasing their inbound marketing budgets. What you can do to better market and sell wine: 1. Use video as branded content to forward your wine marketing strategy. Branded content, such as video presentations, insight into how to pair wine with food, interviews with wine experts, and showcasing popular vineyards, are just some of the ideas of promoting wise through content and social media. 2. Blog more. If your winery had a special event, write a quick paragraph that covers it. Got sheep grazing in the spring vineyards? Explain how it’s part of you practice and post pictures of the baby sheep. Everyone loves baby animal pics. Is there an exciting new variety being released? Interview the winemaker, and express his passion for it. 3. Use paid social media advertising, such as Facebook. Don’t simply post links to your bottles of wine for sale. In fact, promoting your product on the social network should be a low priority. Use them to listen to your customers, and interact with them. Show them there’s a face behind the company. This fosters trust and increased loyalty. Post a picture of your last wine club event and tag your wine club members. Their friends and family will see that, and it furthers your brand recognition. 4. Monitor your brand. You have a world of wine bloggers, forums, and niche social communities talking about your brand. Visit their site, and comment on their review. Join the forum and do the same.
Views: 4985 Edwin Dearborn
Brand Plan
 
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Brand Plan Content - Importance of brand plan. Basic elements of a brand plan Brand Plan Of Pharmaceutical Product (Cough Syrup) .................................................................................................................................................................................................................................................... Pharma Knowledge Website : http://pharmaknowledge.tk PharmaAssist App : http://tinyurl.com/PharmaAssist (For Android) https://chinmayjk97.github.io/PharmaAssist (WebApp) ................................................................................................................................................................................................................................................. Other Important Information is there in this video. If you like this video, Don't Forgot to like and share. any queries and questions you can comment Music Credits :– Intro Music – [Future Bass] - WRLD - Triumph [Monstercat Release] - https://www.youtube.com/watch?v=5YxVMyeIGvA Background Music - Science Background Music for Video & Corporate Presentation - AndrewG I Background Music for Videos Subscribe my channel - https://www.youtube.com/c/PharmaKnowledge Thank You For Watching.
Views: 585 Pharma Knowledge
How to write a Brand Strategy or Plan ?
 
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Video shows the structure, key components and sequence to writing a brand strategy or plan.
Views: 7607 FMCG Academy
Pharma Brand Plan Quality Checkpoints
 
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Pharma Brand Plan Quality Checkpoints
Views: 340 Edouard Demeire
Build A Digital Strategy in 5 Steps
 
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Marcus Mustafa, ECD at LBi Digitas teaches the five steps to a successful digital strategy. If you work in marketing or advertising, you can't afford not to watch this film. Book your place on Marcus' D&AD Training course 'Digital Strategy' now – http://www.dandad.org/en/digital-strategy/
Top 30 Clever Marketing Ideas
 
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This is a list of the cleverest and most creative guerilla marketing like our facebook page for more fun: https://www.facebook.com/fails.planet/ Beach Bum - Happy Rock by Kevin MacLeod is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100347 Artist: http://incompetech.com/
Views: 1598439 Scoop
Ultimate Guide To Your Brand Marketing Plan - The Brand Builder Show #1
 
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Now more than ever, brands need a robust and complete marketing plan – even before they have named their company. I am not kidding. Your marketing plan – which includes crucial sections such as brand strategy, positioning, brand naming, brand identity development, product development and pricing, outlining your distribution, sales, and retention plans, marketing channels, and campaigns etc should be the first thing to start working on when you have decided to launch a new brand. This video is based on the full article at https://www.spellbrand.com/the-ultimate-guide-to-creating-a-brand-marketing-plan To view all the slides used in this video: https://www.slideshare.net/MashBonigala/the-ultimate-guide-to-creating-a-brand-marketing-plan ============ Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are very important to me, so please take a second and say ‘Hey’ ;). Please subscribe to our Youtube channel: https://www.youtube.com/subscription_center?add_user=UCmVbvYtA8a__4P-7YXk9bIA Mash Bonigala is a specialist in Positioning Strategy, Brand Identity & Inbound Marketing, helping entrepreneurs and start ups build robust brands and increase revenues. In this channel he shares videos on strategy, design and marketing including tips, advice, rants and more. ============ GET BRAND STRATEGY ADVICE If you would like Mash to discuss your brand strategy and give you actionable insights on how you can brand to the next level, book an hour with him at https://clarity.fm/mashbonigala ============ Follow Me Online Here: Instagram: http://instagram.com/bonigala Facebook: http://facebook.com/mashbonigala Website: https://www.spellbrand.com Twitter: http://twitter.com/bonigala Medium: http://medium.com/@bonigala Check out my podcasts: iTunes Podcasts: https://itunes.apple.com/gb/podcast/the-brand-builder-show/id936840388?mt=2 ============ BONUSES: Download The FREE 70+ Page EBook (Worth $79) That Will Enable You To Manage A Successful Brand! - https://www.spellbrand.com/unltimate-guide-successful-branding-inbound-age Download THE eBook that will enable you to launch a successful clothing brand! - https://www.spellbrand.com/8-steps-to-launching-clothing-brand/
Marketing: Brands and Branding
 
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What is a brand? This video provides an overview of brands and branding, including brand promise, brand identity, brand DNA, and brand strategy.
Views: 23963 Brian K. McCarthy
Marketing Strategy Plan Editable PowerPoint
 
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This 11-slides editable Marketing Strategy Plan PowerPoint Template can be use to present ideas and plans for increasing sales and achieving competitive advantage for basic, short-term and long term activities.
Views: 14398 24point0 Slide Store
Marketing Plan Strategy: How to Build the Ultimate Macho Brand
 
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http://602communications.com. Learn the branding and marketing tactics behind some of the world's most masculine brands. See how brands win loyalty by challenging customers to step up. Building a Marketing Plan Strategy and brand for macho masculine men.
Views: 904 Graeme Newell
eTalks - The Secrets of Food Marketing
 
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Think you aren't being fooled by advertising tricks? Take a look at this so-called expert revealing food marketing's secret weapon. No amount of marketing makes factory farming acceptable. You can stop the spin at http://www.ciwf.org.uk/truth ------------------------------- This film was created by Catsnake (catsnake.com) for Compassion in World Farming (CiWF – ciwf.org.uk). For more information, please visit: ciwf.org.uk/truth We would like to give a big thank you to all those who helped with the project and the individuals who assisted in bringing the project to life: Cast: Actress: Kate Miles Crew: Director: Edward L. Dark Writer: Stephen Follows Producer: Lucy Fazey Executive Producers: Stephen Follows & Edward L Dark Editor: Rob Garwood Casting Director: Annelie Powell Production Designer: Jenny Ray Graphic Designer: Vincent Chatell Stage Manager: Gareth Weaver Costume: Giulia Scrimineri Camera Operator: Steve Brook-Smith Camera Operator: Anthony Gurner Camera Operator: George Simpson Sound Recordist: Sean Plunkett Production Assistant: Lauren Allen On Set Runner: Jessica Zuniga Speakers and Performers: Host: Tom Allen Paleoanthropologist: Ella Murray Astrophysicist: Ricarda Beckmann Burlesque Dancer: Scarlette Belle Shot on Location at: The Yard Theatre in Hackney Wick
Top 10 Marketing Fails: Coke, Ford, Netflix
 
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Top 10 Epic Fails in Marketing Subscribe http://goo.gl/Q2kKrD Not every marketing campaign can be a success, but it takes a special kind of ad to fail as spectacularly as these. WatchMojo picks the ten most disastrous Marketing efforts in the history of business. List Entries and Rank: #10. McDonald’s and the 198Olympics #9. Facebook Beacon #8. Burger King Creepy Monarch #7. Snickers Mr. T ad #6. Skittles “Touch the Rainbow” Campaign #5. Ayds Diet Candy #4. Honda ASIMO #3. ??
Views: 5366488 WatchMojo.com
Denver Social Media Marketing: 2013 Strategy Plan - Developing & Communicating Your Brand Message
 
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February's Social Media Marketing Plan development focused on several key points: content marketing, inbound marketing, the steps to building a brand, and "why" your customers buy from you. A summary of the event is available at http://www.webolutions.com/blog/ One topic from the Speed Tips Groups highlighted in the video is Twitter's Vine. http://www.webolutions.com/blog/twitter-s-vine--a-social-media-marketing-tool-for-your-company- Denver's premier social media for business group has a curriculum for 2013. Members attending each month will construct a social media marketing strategy plan. www.meetup.com/socialmarketing The curriculum is designed and delivered by: John Vachalek, CEO, Webolutions www.weboulutions.com Mike Hanbery, Director of New Media Strategies, Webolutions Jim Thomas, Attorney/Owner, Minor & Brown http://www.minorbrown.com/attorney/james-a-thomas-jr.html Video courtesy of Kevin Campbell Films http://www.kevincampbellfilms.com Group members who commit to monthly attendance will receive additional handouts, as well as the irreplaceable benefit of the first-hand presentations and conversations as comments are delivered and reactions are shared among professional business executives and social media marketers. There is never a cost to attend and the entire business community is welcome. Attendees enjoy breakfast treats from My Favorite Muffin and Peet's Coffee SouthGlenn. Meetups are held the third Friday of every month at the South Metro Denver Chamber. http://www.muffincafe.com http://www.facebook.com/peetscoffee.southglenn Upcoming Events: • Friday, March 15, 2013, 7:30 AM - 9:00 AM Chapter Three: Legal & Copyright Considerations for Social Media Marketing http://www.meetup.com/SocialMarketing/events/91313032/ Guest Expert Speaker: Jim Thomas www.minorbrown.com/attorney/james-a-thomas-jr.html Attorney/Owner at Minor & Brown • Friday, April 19, 2013, 7:30 AM - 9:00 AM Chapter Four: Social Media Marketing and SEO - Get a top rank for my website! http://www.meetup.com/SocialMarketing/events/91632822/ • Friday, May 17, 2013, 7:30 AM - 9:00 AM Chapter Five: Effective Use of Video to Drive Social Media Engagement http://www.meetup.com/SocialMarketing/events/91633002/ The group maintains conversations between meetings on Facebook and Twitter. http://www.facebook.com/socialnetworkingsites http://www.twitter.com/tipssocial RSVP today and join us for an upcoming event! http://www.meetup.com/SocialMarketing
Views: 344 Webolutions
An Inside Look Into Sujan Patel's Digital Marketing Plan for 2017
 
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This Business Marketing Plan is a simple 9 step Digital Marketing Plan that you can use to build your brand and get your business noticed. I’m an entrepreneur who's involved in many different types of successful businesses. What most people don’t understand is that there is only one marketing strategy for everything I’m doing, and that this makes things a bit more manageable in 2017. One thing that’s different about my business marketing plan is what I do after we acquire a customer –I call it post-acquisition marketing. Advocacy and relationships are not something many people focus on, but they’re where I spend 40%-50% of my time. I try to offer the best customer support I possibly can. I want to ensure we’re treating our customers as human beings and helping them become smarter and better at what they do. Very few business marketing plans ever take this into consideration. You must focus on building relationships with your customers and clients. Remember: "People buy from people” and “love the people you work with.” This means you want the people you work with to be in the “friend zone” instead of just being customers. You must master this. Make this an important part of your business marketing plan and strategy today. ---------------------------------------------------------------------------------------------------------------- Sujan Patel is the co-founder of Web Profits, a growth marketing agency helping companies leverage the latest and greatest marketing strategy to fuel their businesses. Sujan has over 13 years of internet marketing experience and has led the digital marketing strategy for companies like Sales Force, Mint, Intuit and many other Fortune 500 calibre companies. Sujan contributes weekly columns for Inc and Entrepreneur and is also a prolific public speaker, delivering keynotes at events like SaaS North, Startcon, and Growth Marketing Conference. Find Sujan here: Web Profits (we help companies grow): https://webprofits.agency/ Pick.co (Schedule meetings without the back and forth): https://www.pick.co/ Linktexting.com (convert desktop traffic into mobile app downloads): https://www.linktexting.com/ Mailshake.com (email outreach for sales/marketers): https://mailshake.com/
Views: 4732 Sujan Patel
Building Your Action Plan for Social Media Marketing
 
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At the BRITE '13 conference, Ric Dragon, author of "Social Marketology" and CEO of Dragon Search, presents a framework to develop a social media marketing strategy and action plan. He tackles issues such as the development of metrics, the use of micro-segments, the value of social media for crisis and reputation management, and the need for storytelling. The BRITE conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School. http://briteconference.com http://globalbrands.org
Views: 187086 Columbia Business School
Squamish brand strategy and marketing action plan revealed
 
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Following nine months of intense work representing 550 volunteer hours (and counting), the new Squamish brand strategy and marketing action plan has been revealed.
Views: 28 DistrictofSquamish
Harvard i-lab | Startup Secrets: Go to Market Strategies
 
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Find out why it can be twice as important to get your Go-to-Market right, even if you've engineered a great product. Get to understand the strategic and tactical frameworks needed to enter a market and occupy a dominant position. Learn how to develop your "brand essence" and integrate other key marketing assets so that you can pursue an impactful sales and marketing approach. Learn more about the Harvard Innovation Lab at http://i-lab.harvard.edu/ and follow us on Twitter at http://twitter.com/innovationlab and like us on Facebook at https://www.facebook.com/harvardinnovationlab
Views: 115471 Harvard Innovation Labs
4 Principles of Marketing Strategy | Brian Tracy
 
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A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. Want to know: How do I get customers? How do I determine my target markets? What's my competitive advantage? http://bit.ly/29heNou Move toward any goal, big or small with my FREE guide in the link above. ___________________ Learn more: Subscribe to my channel for free offers, tips and more! YouTube: http://ow.ly/ScHSb Facebook: http://www.facebook.com/BrianTracyPage Twitter: http://www.twitter.com/BrianTracy Google+: +BrianTracyOfficialPage Pinterest: http://www.pinterest.com/BrianTracy Instagram: @TheBrianTracy Blog: http://bit.ly/1rc4hlg online marketing, marketing concepts, marketing 101, marketing techniques, best marketing strategies,
Views: 1484168 Brian Tracy
Brand Chocolate Small Business Marketing Plan
 
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How to make your brand irresistible.
Views: 1084 Diane Moura
Innovative Marketing Ideas
 
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Eight Innovative Marketing and brand ideas Cool marketing tips Also watch Experience Marketing https://youtu.be/f4iQ3TCbqTk Keywords: Take all you can if you break it Brilliant advertising strategies Proven marketing concepts Branding strategy marketing tips for small businesses Marketing strtaegies marketing management marketing strategies in India Consumer marketing tips and strategies marketing lecture advertising and marketing tips how to gain publicity great brand positioning strategies examples of great marketing
Views: 169740 Positive Revolution
B2B Industrial Branding | B2B Industrial Marketing Plan & Startegy
 
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An integrated approach to B2B industrial branding, marketing & safety communication #B2B_Industrial_Branding #marketing #branding #b2b #advertising #safety
Documentary- The Story of Content: Rise of the New Marketing
 
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For more info: https://contentmarketinginstitute.com/the-story-of-content-rise-of-the-new-marketing/ Technology has changed the game. Consumers can ignore advertising and marketing at will. To break through the clutter, brands need to tell remarkable stories worth listening to and become the media in the process. The Story of Content: Rise of the New Marketing, a new documentary by the Content Marketing Institute, is the first comprehensive film of its kind for the industry. It explores the evolution of content marketing through the eyes of the world’s biggest leading brands such as Red Bull, Kraft and Marriott; and marketing influencers, including Joe Pulizzi, Ann Handley, Scott Stratten, Jay Baer and more. Featuring case studies from early pioneers to today’s marketing innovators, you’ll learn how content marketing has been–and will continue– to change business and media forever. Download our discussion guide to explore the documentary and its theme more deeply, and help you share the conversation with your executives, your colleagues, your associations and beyond: http://contentmarketinginstitute.com/... FOR TONS MORE advice & education: http://contentmarketinginstitute.com/ SUBSCRIBE TO OUR EMAIL LIST! http://info.contentmarketinginstitute... Register today for #CMWorld: http://www.contentmarketingworld.com/ LET'S CONNECT! Twitter ► https://twitter.com/@cmicontent Google+ ► https://plus.google.com/+Contentmarketinginstitute/posts Facebook ►https://www.facebook.com/ContentMarketingInstitute Linkedin ► https://www.linkedin.com/company/2416452 Slideshare ►http://www.slideshare.net/cmi
How To Build a Social Media Marketing Plan - for Entrepreneurs, Startups and Creative Pros
 
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Social media marketing is the rocket fuel that can take your business to the next level. But how do you actually create a social media marketing plan? In this video I discuss the 9 steps that any entrepreneur or creative professional can take to start marketing their business intelligently and efficiently to leverage the power of social media and content marketing. This video is targeted to my audience of entrepreneurs and creative professionals but is also useful and actionable for anyone interested in brand strategy, business planning, design, marketing and communications. —————————————————————————————— Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands. —————————————————————————————— MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse FREE MINI-EBOOK DOWNLOAD: “9 Design Elements Your Brand Absolutely, Positively Needs” http://www.philipvandusen.com/direct-optin FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen/ LIKE ME ON FACEBOOK: https://www.facebook.com/Verhaal-Brand-Design-115957185470571/ GET TUBEBUDDY - THE BEST TOOL FOR YOUTUBERS: https://www.tubebuddy.com/philipvandusen RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE: "Imagine: How Creativity Works", Jonah Lehrer http://amzn.to/2mJpQe9 “Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR “Orbiting the Giant Hairball” by Gordon MacKenzie http://amzn.to/2noTnIL “Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCu The 22 Immutable Laws of Branding, Al Ries + Laura Ries http://amzn.to/2noZGwd “Change By Design”, by Tim Brown http://amzn.to/2uaXYjX “The Brand Gap” by Marty Neumeier http://amzn.to/2CAbYZk “Good Design Is A Tough Job” by Kirsten Dietz, Jochen Rädeker http://amzn.to/2CAIH0r “The Art of Innovation” by Tom Kelley http://amzn.to/2wtAevL “The Edge: 50 Tips from Brands That Lead” by Allen Adamson http://amzn.to/2Ef6fse “Art + Design” by Rex Ray http://amzn.to/2yLMRRT “Crush It” by Gary Vayerchuk http://amzn.to/2eYdfPO “Expert Secrets” by Russel Brunson http://amzn.to/2zEDOBT “Shift Ahead” by Allen Adamson + Joel Steckel - http://amzn.to/2xLrEX4 “See You at the Top” by Zig Ziglar http://amzn.to/2hBcdhw “Flow: The Psychology of Optimal Experience” by Mihaly Csikszentmihalyi http://amzn.to/2BhBEK “Steal Like an Artist: 10 Things Nobody Told You About Being Creative” by Austin Kleon http://amzn.to/2z5iRA0 MY EQUIPMENT + TOOLS: Canon EOS 80D DLSR Camera: http://amzn.to/2nn4y4q Canon EOS 80D 18-55mm kit lens: http://amzn.to/2mnAAws Canon EOS 80D Yongnuo 35mm lens: http://amzn.to/2nniETh RODE NT2000 Condenser Mic: http://amzn.to/2mFoNvG ART Tube MP: Tube Mic PreAmp: http://amzn.to/2mFoVeE Mackie HR824 Studio Monitors: http://amzn.to/2nxQNz3 Sony MDR 7506 Headphones: http://amzn.to/2mFpsxa Screenflow: video editing software: http://amzn.to/2nxFLK3 LimoStudio Softbox Lights (x2): http://amzn.to/2n2u7KK Neewer 2 Packs Dimmable Bi-color 480 LED Video Light http://amzn.to/2Cz8INK Logitech HD Pro Webcam C920: http://amzn.to/2nmX4hZ Rode smartLav+ Lavalier Microphone: http://amzn.to/2n2xL7B OWC ThunderBay 4 0GB 4-Bay HD Enclosure: http://amzn.to/2npj7Va Toshiba 3.5-Inch 2TB 7200 RPM HD (x4): http://amzn.to/2mnWZtm HP 27er 27-in IPS LED Backlit Monitor http://amzn.to/2w29u1S Anker 2.4G Wireless Vertical Ergonomic Optical Mouse http://amzn.to/2iZHKts TubeBuddy: https://www.tubebuddy.com/philipvandusen Adobe Creative Suite (2017 CC) Native Instruments Komplete Audio 6: USB Audio Interface *We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
Views: 8932 Philip VanDusen
How to Build A Social Media Plan
 
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Building a social media plan is vital for every business to achieve success. In this webinar, you can expect practical tips in creating one social media strategy plan for your business! Download the presentation slides here: http://ow.ly/XPMJT Want to learn more about social media planning? Check out additional resources here: Social Media Strategy Guide: http://ow.ly/XP79c Social Media Templates - blog post: http://ow.ly/XP7cA Social Media Strategy Template: http://ow.ly/XP7f7 Not a Hootsuite user yet? Check out our plans here- http://ow.ly/XMDeU Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com Social Networks Account: Twitter - @HootsuiteAPAC Instagram - @Hootsuite Facebook Page - @Hootsuite
Views: 105107 Ella Ella
eCommerce Marketing Strategies - 12 Killer Tips
 
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Watch this video to discover 12 killer eCommerce marketing strategies and tips: https://www.ecommercemarketing360.com/ecommerce-marketing-overview/ Tips covered in video: Tip #1 - Use a good cart. Shopify, WooCommerce, BigCommerce Tip #2 - Optimize your product pages both with regards to SEO and Design, product title, description, images, trust badges, reviews, video Tip #3 - Schema markup for google rich cards (schema markup testing tool) Tip #4 - Optimize your product feed via Google Merchant center Tip #5 - Run Google shopping ads Tip #6 - Run dynamic retargeting campaigns across Google display and YouTube. As well as retargeting ads across FB and Instagram Tip #7 - Run FB and Instagram ads and retargeting on those channels as well. Target a very tight demographic of people that fit your brand. Tip #8 - Invest in social media management, build an organic following. Tip #9 - Automate email marketing (holiday, birthdays) and send end of month promotions. Tip #10 - SMS VIP deals Tip #11 - Use a CRM and hire a sales and support person. Follow up call customers. Ask for reviews, sales packages, learn about their needs, ask for referrals, ask to share on social. Kill customer service Tip #12 - create a customer care package. Nice branding. Use to get amazon buyers to buy from your site next time. Include coupon. --- Presented by: JB Kellogg JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire's brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor's Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he's learned in life and while growing Madwire. JB Kellogg on LinkedIn: https://www.linkedin.com/in/jb-kellogg-8567a029/ --- Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016 & 2017! Follow Us: Marketing 360® Website: https://www.marketing360.com/ Madwire® Website: https://www.madwire.com/ Facebook: https://www.facebook.com/marketing360/ Instagram: https://www.instagram.com/marketing360 Twitter: https://twitter.com/fuelsyourbrand Pinterest: https://www.pinterest.com/fuelyourbrand/ Snapchat: https://www.snapchat.com/add/fuelyourbrand Youtube: https://www.youtube.com/marketing360
Views: 286283 Marketing 360
HOW TO CREATE A GUERILLA MARKETING PLAN?
 
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**New Video: 100 Best Guerilla Marketing Campaigns here** https://www.youtube.com/watch?v=FTK4m040whA&t=7s Guerrilla marketing is an advertisement strategy concept designed for small businesses to promote their products or services in an unconventional way with little budget to spend. This involves high energy and imagination focusing on grasping the attention of the public in more personal and memorable level. Guerrilla marketing is quite different from traditional marketing efforts. Guerrilla marketing means going after the conventional goals of profits, sales and growth but doing it by using unconventional means, such as expanding offerings during gloomy economic days to inspire customers to increase the size of each purchase. Instead of asking that you invest money, guerrilla marketing suggests you invest time, energy, imagination and knowledge instead. It puts profits, not sales, as the main yardstick. It urges that you grow geometrically by enlarging the size of each transaction, having more transactions per year with each customer, and tapping the enormous referral power of current customers. And, it does it through one of the most powerful marketing weapons around--the telephone. The telephone is a remarkably effective follow-up weapon. Don't use the phone to follow up all your mailings to customers, but research has proved that it will always boost your sales and profits. Sure, telephone follow-up is a tough task. But it works. Anyhow, no one ever said that guerrilla marketing is a piece of cake. E-mail ranks up there with the telephone, possibly even out outranking it. It's inexpensive. It's fast. It lets you prove that you really care. It helps strengthen your relationship. Lean upon your website as well. Instead of telling your whole story with other marketing, use that other marketing to direct people to your site. Then, use the site to give a lot of information and advance the sale to consummation. A key to online success is creating a brief and enticing e-mail that directs readers to a website that give enough information for a person to make an intelligent purchase decision. Guerrilla marketing preaches fervent follow-up, cooperation instead of competition, "you" marketing rather than "me" marketing, dialogues instead of monologues, counting relationships instead of counting sales, and aiming at individuals instead of groups. All guerrillas realize that the process of marketing is very much akin to the process of agriculture. Their marketing plans are the seeds they plant. Their marketing activities are the nourishment they give to each plant. Their profits are the harvest they reap. They know those profits don't come in a short time. But come they do if you start with a plan and commit to it. Guerrillas know they must seek profits from their current customers. They worship at the shrine of customer follow-up. They are world-class experts at getting their customers to expand the size of their purchases. Because the cost of selling to a brand-new customer is six times higher than selling to an existing customer, guerrilla marketers turn their gaze from strangers to friends. This reduces the cost of marketing while reinforcing the customer relationship. When your customers are confronted with their daily blizzard of junk mail and unwanted e-mail, your mailing piece won't be scrapped with the others and your e-mail won't be instantly deleted. After all, these folks know you, identify with you, trust you. So they'll be delighted to purchase--or at least check out--that new product or service you're offering. They'll always be inclined to buy from a company they've patronized. Guerrillas are able to think of additional products and services that can establish new sources of profits to them. They're constantly on the alert for strategic alliances--fusing marketing efforts with others in order to market aggressively while reducing marketing investment. The internet and your bookstore are teeming with a treasure trove of marketing tactics that can help you discover smart guerrilla marketing tactics. But learning about them is only half the battle. If you don't begin putting them into practice, you won't see the results these type of marketing efforts can have on your bottom line. Resources: Guerrilla marketing - Wikipedia, the free encyclopedia https://en.wikipedia.org/wiki/Guerrilla_marketing
Views: 7323 A Nerd's World
How To Create A Digital Marketing Strategy In The Modern Landscape
 
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What to learn how to create a digital marketing strategy today? Well, it is different than it was years ago. https://ignitevisibility.com/internet-marketing/ Here are two great resources https://ignitevisibility.com/start-digital-marketing-strategy/ https://ignitevisibility.com/45-things-digital-marketing-agency/ In the modern landscape when considering how to create a digital marketing strategy, you need to think about all the touch points of the consumer. In this video, John Lincoln walks you through these touch points. In your digital marketing strategy, you might want to incorporate Facebook, LinkedIn, YouTube, AdWords, Yelp, it all depends on your business. When you look at Google analytics, you can get a pretty good idea of your customer journey. At Ignite Visibility, we have a customer journey mapping service. You can learn more about it here https://www.youtube.com/watch?v=tGZryr0P5gA The customer journey is critical to understand when creating a digital marketing strategy. Watch video on how to create a digital marketing strategy now.
Views: 40219 IgniteVisibility
How to Create a Marketing Plan
 
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What is a marketing plan and why is it so essential to the success of your business? Find out here, in the first section of our comprehensive guide to creating a marketing plan. Read more at http://www.entrepreneur.com/article/43018 Watch more videos at: http://www.entrepreneur.com/video/ Follow Us On Twitter: http://entm.ag/EntTwitter Like Us On Facebook: http://entm.ag/EntFacebook Follow Us On LinkedIn: http://entm.ag/EntLinkedin Add Us To Your Circle on Google Plus: http://entm.ag/EntGoogleplus Subscribe To Our YouTube Channel: http://entm.ag/EntYoutube
Views: 182220 Entrepreneur
Philip Kotler: Marketing Strategy
 
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Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. In this video, he shares his insights with the London Business Forum. London Business Forum offers a programme of fun and insightful events. Presented by some of the world’s most inspired and inspiring people, our events provide a burst of fresh thinking without taking you out of the office for too long. www.londonbusinessforum.com
Views: 687204 London Business Forum
95% of You Will Ignore This 2018 Marketing Strategy | Business Squared Keynote in Australia
 
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This is the greatest marketing strategy for 2018 that I can give any of you... Focus heavily on being successful with social media marketing specifically with Instagram and Facebook. If you don't, your chances of success will be much slimmer than anyone that does. Really happy that I got to give this keynote at Business Squared in Brisbane, Australia! Let me know in the comments below what you thought was the most insight part! ;) Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). — Follow my entrepreneurial journey here: https://www.youtube.com/playlist?list=PLfA33-E9P7FA-A72QKBw3noWuQbaVXqSD — ► Subscribe to my channel here: http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk ►Check out my second channel here: http://www.youtube.com/askgaryvee — Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is also a prolific public speaker, venture capitalist, 5-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists. Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age. — Check out my Alexa skill!: http://garyvee.com/garyvee365 — Follow Me Online Here: 2nd YouTube: http://www.youtube.com/askgaryvee Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary LinkedIn: https://www.linkedin.com/in/garyvaynerchuk/ Snapchat: http://snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud: http://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Planet of the Apps: http://planetoftheapps.com Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com Official Merchandise: http://garyveeshop.com Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP
Views: 676747 GaryVee
How to Build Your Brand, Think Bigger and Develop Self Awareness — Gary Vaynerchuk Interview
 
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Gary Vaynerchuk shares tips on How to Build Your Brand, Think Bigger and Develop Self Awareness. Check out the #AskGaryVee book here: https://amzn.to/2CIzVl5 In this interview, #1 New York Times best-selling author Gary Vaynerchuk shares advice building a personal brand, how to think bigger, online video trends, and why self-awareness is important for every influencer. Check out Gary Vaynerchuk's latest book, "#AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness" https://amzn.to/2CIzVl5 Check out Gary Vaynerchuk online: https://www.youtube.com/user/GaryVaynerchuk https://twitter.com/garyvee https://www.instagram.com/garyvee/ https://www.snapchat.com/add/garyvee Music Courtesy of Hurley Mower https://soundcloud.com/nedmowermusic https://www.facebook.com/hurleymower Download the free checklist with “19 Tips for Getting More Views and Subscribers on YouTube” at: http://videoinfluencers.net/19tips Benji Travis on Social Media: YouTube- https://www.youtube.com/user/benjimantv Instagram- http://instagram.com/benjimanfood Facebook- https://www.facebook.com/benjimantv Twitter- https://twitter.com/benjimantv https://www.snapchat.com/add/benjimantv Sean Cannell on Social Media: https://www.youtube.com/user/seanTHiNKs https://twitter.com/seancannell https://instagram.com/seancannell https://www.facebook.com/seanTHiNKs https://www.snapchat.com/addseancannell Video Influencers – Helping You Increase Your Influence, Income, and Impact With Online Video http://videoinfluencers.net/ https://www.facebook.com/videoinfluencers https://twitter.com/videoinfluencer VIDEO GEAR, LIGHTING AND LINKS (AND OTHER STUFF) Video Gear Used For This Video: ** Camera - Canon t5i https://amzn.to/2CnX8HW ** Canon - Sony Alpha a7S https://amzn.to/2CpD888 ** Editing Software Adobe Premiere Pro CC http://amzn.to/1SvAfDh DISCLAIMER: This video and description contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This help support the channel and allows us to continue to make videos like this. Thank you for the support! About This Video: In this video Benji Travis from Video Influencers interviews Gary Vaynerchuk at VaynerMedia New York, NY. They talk about How to Build Your Brand, How to Think Bigger, and developing self-awareness as an influencer. Gary also share tips on current online video trends like musical.ly and snapchat as well as tips for building a personal brand in 2016. Gary’s branding advice and tips from his latest book #AskGaryVee will help you build your influence, income, and impact, so check out the Gary Vaynerchuk Interview! #videoinfluencers
Views: 902124 Video Influencers
Instagram Marketing Tips For 2018: 5 Advanced Strategies to Grow Your Instagram Quickly
 
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Want to do better Instagram marketing? Check out this video where I dive into 5 advanced tips for doing betting marketing on Instagram. Some of these tips are a little advanced, but all these tips can help you grow your instagram account quickly. I've used these tactics to grow from 0 instagram followers to just over 35,000 in only 1 year. I hope they can help you be awesome at Instagram marketing. Subscribe to my channel to be notified when new videos drop https://www.youtube.com/subscription_center?add_user=chriskubby Chris 'Kubby' Kubbernus builds businesses with heart. Follow his journey. Find Kubby here: Website: http://www.chriskubbernus.com Twitter: http://www.twitter.com/chriskubby Facebook: http://www.facebook.com/chriskubby Instagram: http://www.instagram.com/chriskubby Periscope: http://periscope.tv/@chriskubby Snapchat: http://snapchat.com/add/chriskubby LinkedIn: https://www.linkedin.com/in/kubby
Views: 474425 Chris 'Kubby' Kubbernus
There is No Luck. Only Good Marketing. | Franz Schrepf | TEDxAUCollege
 
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How can I be successful too? It is a frequently asked question when people are confronted with the success of others. Franz Schrepf challenges us to look at our lives from a different angle and uses the basic principles of marketing to convince us that success is not just a matter of luck. By changing the way we present and promote ourselves we can gain agency and happiness. Franz Schrepf is a student at the University of Amsterdam, focussing on economics and business. He was invited to speak at TEDxAUCollege because of the inspiring way in which he uses the key principles of marketing theory to analyze and change our daily lives. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 100442 TEDx Talks
How to Develop and Implement a Communications Strategy
 
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A Prezi presentation with voice over from ECDPM's head of communications Melissa Julian. For more information on communications and our On Think Tanks blog series see http://www.ecdpm.org and http://onthinktanks.org/topic-pages/communicating-research-and-ideas/
Views: 23465 ECDPM
Content Marketing Strategy | Joe Pulizzi
 
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Jump in — grab your tickets to C3 2018 now. | https://goo.gl/kDcnjv Want an overview of content marketing strategy and web presence management? Check out the infographic: http://www.conductor.com/blog/2014/09/infographic-content-marketers-guide-web-presence-management/ Research shows that 9/10 marketers have a content marketing strategy, but just 30% are effective. So why does a content marketing strategy fail? Simply put: the content focuses too much on the brand, and not on the pain points and daily realities of their customers. In this marketing conference presentation, Joe Pulizzi, founder of the Content Marketing Institute, talks about how to turn a brand-centric content marketing strategy into one that’s a powerful acquisition channel that churns out real ROI. Marketers are familiar with the definition of a content marketing strategy: creating valuable, relevant, compelling content on a consistent basis to a targeted audience to see a profitable action. But what we want to do as content marketers is a little different – it’s all about building audiences who will know, like, and trust us over time. In other words, marketers need to change the way they communicate with their customers through the content they create, ultimately creating better customers for their brands. In this presentation on content strategy in 2015, Joe Pulizzi covers six practical content marketing strategy steps that apply whether you’re in small business marketing, or you’re on an enterprise marketing team. 1) Find your sweet spot: choose your niche and focus on the conversation you want to own. (Go to 09:01 ) 2) Discover your content tilt: Take that niche and establish your unique angle (“tilt”) that helps you cut through the clutter and differentiate you from your content marketing competitors. (Go to 13:01 ) 3) Build the base: combine content type + platform + consistent delivery + time to create your base of content. (Go to 23:15 ) 4) Harvest your audience: build your own subscribers so that you have control over your content marketing audience base. (Go to 28:45 ) 5) Diversify: aim to engage your audience on at least 3 different content touchpoints (Go to 37:37 ) 6) Monetize: use your data to understand the difference between those who convert and those who do not. (Go to 43:16 ) C3 is a marketing conference held in New York City annual, focused on the art and science of acquiring customers with organic digital media and web presence management. Learn more about the C3 marketing conference here: http://www.conductor.com/c3 Explore Conductor’s Web Presence Management technology here: http://www.conductor.com
Views: 89601 Conductor
Phillip Davis - BMW Marketing Plan
 
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BMW Marketing Plan
Views: 3238 Phillip Davis
Writing a Brand Marketing Plan
 
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Check out these simple steps to writing a marketing plan.
Views: 184 Colleen Sharen
Marketing for Construction Ep. 5: Plan & Execute a Brand Audit Pt. 2 of 5: Review your Brand Image
 
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Meet Steven Wright, a Digital Marketing Associate here at the Werx Companies. Today he is talking about Planning and Executing a Brand Audit Part 2 of 5: Reviewing your current Brand Image! To learn more please visit us at: https://www.Preswerx.com or call us toll-free at 888-333-8804
Views: 36 Preswerx
Marketing Without Advertising | Manu Kumar Jain | TEDxIIFTDelhi
 
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Is Advertising necessary to build a brand? Hear it from Xiaomi India Head, Mr. Manu Kumar Jain. Manu Kumar Jain is the Country Manager and India Head for Xiaomi, which holds the Guinness Record for the “most number of products sold on a single online platform in 24 hours”. He has been responsible for putting the Chinese company in India’s top five-selling smartphone brands, in record time. He features prominently among Fortune India’s 40 under 40 (2015 & 2016) and Business Today’s India’s top executives under 40 (2015). Jain also features among GQ’s 50 most influential young Indians (2015) and Economic Times’s 40 under 40 (2016). This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 262423 TEDx Talks
THE BUSINESS PLAN EVERY DIGITAL MARKETING AGENCY NEEDS | AGENCY PLAYBOOK
 
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In this video, I'm giving you the 8 components of the business plan every digital marketing agency needs in order to be successful. So many of us are in the agency business by accident. But, success doesn't happen by accident and that's why you need a plan. I get it. At first you knew how to do something cool and people were willing to pay you for it. Then before you knew it, you became an agency. So whether you're just starting out or got years of experience under your belt, it's never too late to develop a business plan. Here's the 8 Systems every Digital Marketing Agency needs: 1. CLARITY: Where is your agency now and where do you want it to go? You can't get where you're going unless you're very clear on the destination. 2. POSITIONING: How can you position your agency as "THE Choice" rather than just "A Choice"? 3. OFFERING: What do your ideal clients need? Hint: it's not always what you want them to need :) But, what does your service offering ladder look like and how can you use it to build trust and land the bigger projects or retainers? 4. PROSPECTING: With the right positioning and offering, how can you find the right prospects? I believe every agency should have a 3-channel approach to prospecting: inbound, outbound and partnerships. That way, if one or two of those channels becomes weak you still have others to fall back on. 5. SALES: What will be your process for converting all your prospects into clients? Are you talking to only the right prospects and not wasting time on the wrong ones? Is there a qualification process, proposal process and follow-up process? 6. DELIVERY: This is an area that is often overlooked but so important to success. What is the onboarding strategy? What is the plan for continuous follow-up and how can you ensure you don't lose money through scope creep? 7. OPERATIONS: What is the structure of your team and how does your agency's org chart look? As you grow, how will the org chart continue to develop and where do the layers of authority and responsibility lie? 8. LEADERSHIP: What are the roles of the leadership team and how involved in the owner in daily operations? What KPI's are important and how often do you measure them against your goals? How will you develop your agency's brand and continue to stand out? If you want to find out even more about creating the 8 Systems for your own Digital Marketing Agency Business Plan, check out: http://jasonswenk.com/playbook Thanks for watching. Your comments are why I do this, so please take a second and say hello. ======================================================== SUBSCRIBE NOW to follow my entrepreneurial journey. https://www.youtube.com/playlist?list=PLDvZHFVeqEMq58q6tMoyMK-ufpp0ysoVP   ======================================================== JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER. Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012. Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals. Jason currently hosts two shows that are available for download… The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and SwenkToday a daily VLOG that documents the entrepreneurial journey of building another multimillion dollar business, where he share the latest strategies, and answers the most burning questions entrepreneurs have.  DONATE to help us continue to provide you amazing content. https://jasonswenk.com/donate/ SCHEDULE: MON-THUR VLOG #SwenkToday Q&A from my digital agency audience Ask me A Question: http://jasonswenk.com/askswenk Podcast Wednesday: (Digital Agency Interviews) https://itunes.apple.com/us/podcast/smart-agency-masterclass-marketing/id870206013?mt=2&ls=1 or http://smartagencymasterclass.com Follow me here: Website: http://jasonswenk.com  Podcast: http://smartagencymasterclass.com  Facebook: http://www.facebook.com/jasonswenk    Twitter: https://twitter.com/jswenk   Instagram: https://www.instagram.com/jswenk   Linkedin: https://www.linkedin.com/in/jasonswenk   Medium: https://medium.com/@jswenk/  Soundcloud: https://soundcloud.com/jasonswenk Music by epidemicsound.com
Views: 6391 Jason Swenk
20 Marketing plan tips: how to write a marketing plan with free template and example
 
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Here are my courses with marketing plan template and examples. Marketing strategy to reach 1,000,000 people (has a marketing plan template and marketing plan example): https://www.udemy.com/marketing-plan-strategy-become-a-great-marketer/?couponCode=y2 Business plan course which has a marketing plan template and example in it as well (same as in the marketing course above): https://www.udemy.com/how-to-write-a-business-plan/?couponCode=y1 In this video tutorial I explain how to write a marketing plan, present it in a way so you can have a template, and at the end of the video I give an example of how I created the marketing plan for my own business. Here are the sections that you should have in your marketing plan template: 1) Brief explanation and overview of your company 2) Your company's unique value proposition, sometimes referred to as UVP 3) Your company's budget 4) Dates and deadlines 5) Marketing team 6) Competitive analysis and an explanation of how you will out-compete your business competitors 7) Marketing strategies that your business will implement 8) Your target market and your target market size A marketing plan with the above 8 sections would be a well structured document. But your business hardly needs a properly structured and formatted document. What your business needs is the best possible course of action for your business. What would make it a very good plan for your business is if the marketing plan had as good as possible execution strategies of the actual promotional tactics that will be carried out. That is the real measure of quality and worth of this document. My marketing and business plan course have a marketing plan example that I used for my business. What is good about it is that I talk about my own strategies in hindsight after having implemented those strategies. This way I can show what works and what doesn't work, and have real-world data and experience to back it up. Give my courses a try. They will help you write a business plan for your company, start your business, and teach you how to effectively promote your business and grow it long-term.
Facebook Marketing: Strategies For Small Business in 2018 [KEYNOTE]
 
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Facebook Marketing Strategy for Small Business in 2018 [KEYNOTE]: Why you should use Facebook for your business, what is Facebook for marketing, and how you can advertise your business on Facebook. Facebook advertising has evolved in 2018 and it's time to see why. https://www.meetup.com/Digital-Marketers-of-the-Palm-Beaches/ Links to products described in the video: Canon 70D: https://amzn.to/2qRvNXd Blue Yeti Microphone: https://amzn.to/2HdESAL Wired Microphone: https://amzn.to/2J6X4g3 Y-Connector: https://amzn.to/2HcVPzl Lavalier Mic: https://amzn.to/2Hczemo LED Lights: https://amzn.to/2K09bMZ iKlip: https://amzn.to/2HdvyB0 Tripod: https://amzn.to/2HeQF64 About Katapult.Marketing A digital marketing marketing agency located in West Palm Beach serving clients all over south Florida including Miami & Fort Lauderdale. We specialize in SEO Services, Social Media Marketing, Video Marketing, Facebook Marketing. 561-272-8567 http://www.katapult.marketing/ About Antoine Dupont Born and raised in Paris, France, Antoine re-located in South Florida in 1989 and has worked in the events marketing and technology sector since 1998 during which he has assisted a number of businesses and non-profits achieve growth and higher levels of efficiency through the use of marketing and technology. Antoine served for several years as a board member for the South Florida Chapter of MPI (Meeting Professionals International). Antoine conducts regular educational workshops and seminars and is available for speaking engagements on the topics of Internet marketing, Email Marketing, Best Practices on Design and Business development. In his spare time, Antoine enjoys tennis, water skying, playing & traveling with his wife and 3 kids. 561-272-8567 http://www.antoinedupont.com/ https://www.instagram.com/adupont65/ https://www.facebook.com/antoine.dupont
Views: 128334 Antoine Dupont
Marketing Plan for a New T-Shirt Business : Marketing & Advertising
 
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Subscribe Now: http://www.youtube.com/subscription_center?add_user=ehowfinance Watch More: http://www.youtube.com/ehowfinance If you're starting up a new t-shirt business, you always want to think long and hard about the average customer. Get a marketing plan for a new t-shirt business with help from a Los Angeles-based social media manager and brand designer in this free video clip. Expert: Phil Pallen Filmmaker: John Wilbers Series Description: Sometimes the difference between an unsuccessful business and a successful business rests solely at the feet of the marketing campaign in place. Get tips on running the best marketing campaign possible with help from a Los Angeles-based social media manager and brand designer in this free video series.
Views: 16363 ehowfinance
Social Media Marketing Plan
 
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A social media marketing plan is like a mini-marketing plan. Depending on whether or not you already have in place a company wide marketing plan in place will dictate the level and detail of your social media marketing plan. But even if you’re starting from scratch, a social media marketing plan is a great place to start to ensure you’ve got your bases covered and time spent on social won’t be time wasted. Step 1) Current Analysis – Where are you now? The first step is to identify what you’re already doing, and what platforms you’re on. From here you can decide where you want to go. Do you already have a few accounts set-up? Do they have customized headers and branding? Do you have any followers or “likes”? Step 2) Competitor Analysis – Where are they now? While it’s often a good idea to lead rather than follow, it’s still prudent to be aware of what the competition is doing. Making a list of competitors and their current social media usage can indicate 1 of 2 things. Step 3) Goals – Where would you like to be? Having goals is important to prevent 3 hour marathon Facebook sessions that provides little or no value. Is your goal to increase brand awareness? Drive traffic to your website? Build social authority? Step 4) Strategy – How are we going to do this? Given the goals set in the previous step, how are you going to achieve these? A few common social media strategies include: Listening, Engaging, Influencing and Contributing. Step 5) Target Market - Who’s going to listen? Knowing the details about your target market and the key statistics around which social media platforms they tend to use can help determine what to post, where to post, when, and how. Step 6) Implementation – It’s go time! When most people think social media, they think Facebook, maybe Instagram or Twitter, and possibly Pinterest. The truth is there are a ton of other related tools available under the header of social media that may, or may not, be suitable for your needs. But here’s the good news, you don’t need to use them all! In fact, you’re probably best to select only 1 or maybe 2 to start, and focus on doing them well. Determining which ones depend on your business, goals, and of course, your target market. Step 7) Monitoring – How are we doing? As Peter Drucker said, “what gets measured, gets managed” so this is a good opportunity to look back at our goals, see how we’re doing, and most importantly, see if we’re making any progress. Which is why a key part of having a social media marketing plan is to measure your performance and see how things are actually working out. The best and easiest way to do this is with something called a KPI, or key performance indicator. KPI’s are a marketing term that allow us to really identify what’s important, and then measure that. Step 8) Budgeting – How much are we going to spend? Having a social media marketing budget is an important part of the social media marketing plan because contrary to popular belief, social media in a business context isn’t free. There are costs involved with the time to set everything up, plan, and implement, as well as advanced options like monitoring, content creation, sharing, and increasingly important, promotion. Step 9) Return on Investment – How much did we make? Calculating a quantitative return on investment with social media can be a difficult task due to its largely qualitative results. It’s challenging after all to put an exact dollar amount on improved brand perception, increased brand awareness, or the number of customers reached or impressions gained through exposure from social media. Conclusion At the end of the day a good social media marketing plan is well worth the investment. Social media isn’t going away anytime soon, and has delivered some pretty incredible results for companies ranging from solopreneurs and small mom n’ pop shops all the way up to billion dollar enterprises. #LINKS Website: http://adamerhart.com Twitter: http://twitter.com/adamerhart Facebook: http://facebook.com/officialadamerhart Instagram: http://instagram.com/adamerhart Snapchat: snapadamerhart
Views: 8727 Adam Erhart
#07 Creating a Strategic Marketing Plan for Your Business, with Brand Expert, Drustew.
 
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What does it mean to sit down and create a strategic marketing plan for your business?  This week we are visiting with our friend Dru Stewart, marketing and branding expert who works with Cactus Ropes, Pro Equine Group and Hatco, and many more.  Not only will we cover marketing strategies working for the world’s largest brands in western, but uncover some critical questions like ‘Is print media dead?’  Make sure you stick around for the end, to hear Dru’s take on fatherhood and business. As a dad of twins, you’re going to like this takeaway.   For show notes & resources visit the episode webpage below or click here. Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat *** Facebook: @boutiquehubashley Instagram: @boutiquehubbusiness & @ajalderson Join our community of retailers, brands, influencers, service providers and insiders: www.theboutiquehub.com/join
Views: 69 The Boutique Hub

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