In this entertainment marketing video Hollywood Branded explains what product placement is and how it best works for brands. To learn more digital and entertainment marketing strategies, visit our blog http://blog.hollywoodbranded.com/ What is Product Placement? It is an advertising and public relation technique that most company use to showcase their product and services with an appearance in film, television, music videos or digital media. Watch product placement video to learn more about how this marketing practice works, what brand categories it works for, and the results brand marketers see! You will learn: - What Product Placement Is - Types of Placement options - Why Brand Marketers Use This Marketing Tactic - What Brand Categories It Works For - Where Opportunities Exist In Content - Cost Factors You Should Consider Don't forget to follow us on our social media platforms: https://twitter.com/Hollywood_PR https://www.facebook.com/hollywoodbrandedinc https://plus.google.com/+Hollywoodbranded https://www.linkedin.com/company/hollywood-branded-inc. https://www.instagram.com/hollywoodbranded website: https://hollywoodbranded.com/ blog: [email protected] phone #: +1.310.606.2030 email: [email protected]
Views: 5642 Hollywood Branded
Learn exactly how product placement works and what is needed for a successful product placement program. Consider related topics including: What is product placements https://youtu.be/cME6GQKTMl8?list=PL869D3CE9EE2F825A Entertainment marketing tips - http://blog.hollywoodbranded.com/ Marketing Mistakes And How to Avoid Them Podcast - https://hollywoodbranded.com/podcast Don't forget to follow us on our social media platforms: https://twitter.com/Hollywood_PR https://www.facebook.com/hollywoodbrandedinc https://plus.google.com/+Hollywoodbranded https://www.linkedin.com/company/hollywood-branded-inc. https://www.instagram.com/hollywoodbranded website: https://hollywoodbranded.com/ blog: [email protected] phone #: +1.310.606.2030 email: [email protected]
Views: 1156 Hollywood Branded
On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy discusses the distribution of a product. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- Product distribution is probably the most difficult step to set up among the 4 Ps. Well, it takes a lot of time and significant energy to build and optimize a distribution channel. And we have to consider several factors that will influence our decision. The best distribution channel is the one that: Delivers a product that customers want. Delivers a product where customers want it. And allows customers to have the product at the right time. A product must be positioned where its target customers are likely to find it. A great-looking store, with prepared sales personnel, and optimal product placing can have a huge impact on sales. Great distribution channels deliver products at the right time. Nobody likes it when an item is out of stock or when there is a long waiting period for its delivery. Companies want to be efficient with the inventory they keep as it represents a cost. An optimized logistics flow can be beneficial for both customers and producers.
Views: 13707 365 Careers
In this video Hollywood Branded walks brand managers through the steps to create a product placement program. Don't forget to follow us on our social media platforms: https://twitter.com/Hollywood_PR https://www.facebook.com/hollywoodbrandedinc https://plus.google.com/+Hollywoodbranded https://www.linkedin.com/company/hollywood-branded-inc. https://www.instagram.com/hollywoodbranded website: https://hollywoodbranded.com/ blog: [email protected] phone #: +1.310.606.2030 email: [email protected]
Views: 229 Hollywood Branded
Thanks to Coffee Break for interesting script. Watch more of his insightful videos here: https://www.youtube.com/channel/UC9WQRw8jgJhag-vkDNTDMRg When you walk into a grocery store, whether you realize it or not, everything is designed to make you buy more. From the carts to the smells, from the music to the shelves, very careful research has determined what will best sell. By knowing the tricks of the trade that your grocery store is using, you can become a more disciplined shopper and make sure you only buy what you need. Here are the top 10 tricks that grocery stores use to make you buy more once you’re in their store. →Subscribe for new videos every day! https://www.youtube.com/user/toptenznet?sub_confirmation=1 Help us translate our videos: https://www.youtube.com/timedtext_cs_queue?msg=10&tab=0 - Learn more why you might want to help: https://support.google.com/youtube/answer/6052538 Find more lists at: http://www.toptenz.net Entertaining and educational top 10 lists from TopTenzNet! Subscribe to our Facebook: https://www.facebook.com/TopTenz/ Business inquiries to [email protected] Other TopTenz Videos: 10 Absurdly Extravagant Purchases by the Chinese Ultra-Rich https://youtu.be/Bw83bmR3jzA?list=PLQ4d2-ByGhnKEdcdzaYO1HCwvMfQlhzSv Top 10 Ways You’re Being DECEIVED Without Even Knowing It https://youtu.be/TzF0PdtaETo?list=PLQ4d2-ByGhnKEdcdzaYO1HCwvMfQlhzSv Text version: http://www.toptenz.net/10-grocery-store-tricks-get-buy.php#.WYH58ceg-Uk Coming up: 10. Over-sized Grocery Carts 9. Aromas 8. Free Samples 7. Music 6. Shelf Height 5. Associated Items 4. Scattering the Important Items 3. “Mock” Grocery Stores 2. Got Milk? 1. Perception of Freshness Source/Further reading: http://foodpsychology.cornell.edu/discoveries/large-plate-mistake http://www.rd.com/health/healthy-eating/supermarket-tricks/%5d http://envirosell.com/ https://www.theatlantic.com/business/archive/2014/10/the-psychology-behind-costcos-free-samples/380969/ https://www.amazon.com/dp/B004J4X2VM/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1 %5Bhttps://medium.com/@giaphualihua/eye-level-is-buy-level-the-principles-of-visual-merchandising-and-shelf-placement-5f2fd8f7f298 https://www.quora.com/What-are-some-interesting-facts-about-the-psychology-of-the-layout-of-grocery-stores http://www.nytimes.com/2013/02/10/technology/digital-tags-help-ensure-that-the-price-is-right.html http://www.npr.org/templates/transcript/transcript.php?storyId=494927147 http://jaltcoh.blogspot.com/2011/09/why-do-supermarkets-sprinkle-fresh.html https://c1.staticflickr.com/6/5575/14121170263_817fb0d74e_b.jpg https://cdn.pixabay.com/photo/2015/04/20/21/31/supermarket-732281_960_720.jpg https://upload.wikimedia.org/wikipedia/commons/4/43/Cub_Foods_at_2010_Pride.jpg https://c1.staticflickr.com/5/4066/4714766778_4ce42b1fb9_b.jpg https://upload.wikimedia.org/wikipedia/commons/thumb/c/cc/Shopping_cart_small_1235.JPG/1280px-Shopping_cart_small_1235.JPG https://s-media-cache-ak0.pinimg.com/736x/ee/f5/52/eef55295097b46eee408a298316c9c4b--salute-satisfaction.jpg https://www.youtube.com/watch?v=p-2WuSkcRf8 https://c1.staticflickr.com/8/7156/6820671197_ab8c1f1052_b.jpg http://1000awesomethings.com/wp-content/uploads/2011/04/free-sample-in-grocery-store.jpg https://cdn.theatlantic.com/assets/media/img/posts/2014/09/Screen_Shot_2014_09_30_at_4.21.42_PM/35f424590.png https://c1.staticflickr.com/4/3847/15102009655_5fa1ae58d5_b.jpg http://americanflare.com/wp-content/uploads/2017/05/9-92.jpg https://images-na.ssl-images-amazon.com/images/I/51kFbN8eKXL.jpg https://www.youtube.com/watch?v=62PN9vsjcaU http://news.cevision.com/wp-content/uploads/2015/07/Eye-Level-is-buy-level.jpg https://get.pxhere.com/photo/meal-food-vendor-marketplace-public-space-supermarket-grocery-store-retail-whole-food-frozen-food-convenience-food-convenience-store-greengrocer-1336859.jpg https://upload.wikimedia.org/wikipedia/commons/a/a2/Faced_products_on_a_supermarket_shelf.JPG http://cdn.smosh.com/sites/default/files/ftpuploads/bloguploads/1113/woman-to-shelf-supermarket.jpg https://media.defense.gov/2011/Feb/17/2000284798/-1/-1/0/110218-F-4094W-002.JPG https://cdn.pixabay.com/photo/2016/08/14/15/24/supermarket-1593132_960_720.jpg
Views: 66933 TopTenz
There's a hidden market in the supermarket — Vox's Phil Edwards explains. Follow Phil Edwards and Vox Almanac on Facebook for more: https://www.facebook.com/philedwardsinc1/ Subscribe to our channel! http://goo.gl/0bsAjO Vox.com is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out http://www.vox.com to get up to speed on everything from Kurdistan to the Kim Kardashian app. Check out our full video catalog: http://goo.gl/IZONyE Follow Vox on Twitter: http://goo.gl/XFrZ5H Or on Facebook: http://goo.gl/U2g06o
Views: 2311577 Vox
The grocery store has you all figured out. ------------------------------------------------- Business Insider is the fastest growing business news site in the US. Our mission: to tell you all you need to know about the big world around you. The BI Video team focuses on technology, strategy and science with an emphasis on unique storytelling and data that appeals to the next generation of leaders – the digital generation.
Views: 106142 Business Insider
Learn how Product, Price, Promotion and Place create an effective Marketing Mix. Humorous examples depict various Target Markets in this easy-to-understand video. From the Design & Marketing curriculum by Paxton/Patterson Learning Systems. Learn more at http://www.paxtonpatterson.com/actionlabs-overview.aspx ©2017 Paxton/Patterson Animation: Peter Deuschle Voice-over: Peter Deuschle
Views: 154333 Paxton/Patterson
The four P’s of marketing (Price, Product, Placement, and Promotion) are the controllable fundamental building blocks to creating a strong marketing strategy. Incorporating each of these into your t-shirt business is critical to the success and growing of your business. In this webinar, we will cover: • How the four P’s are separate, but interlocked, into one strategy • How pricing tactics affect quantity sold and your profits • How to differentiate your t-shirts and what determines if a customer wants to buy yours • How to get your t-shirts in front of your buyers at the right place and the right time • How to create demand for your brand using promotional elements ========================================¬=== Be sure to SUBSCRIBE to our Channel for More Videos: https://www.youtube.com/c/transferexp... ======================================= Stahls' Transfer Express http://www.transferexpress.com Facebook: https://www.facebook.com/StahlsTransf... Twitter: https://twitter.com/transferexpress ========================================¬===
Views: 6204 Transfer Express
Have you ever thought of starting your own business? You don't know where to start? Let us, help you. In our latest "How to..." video, our Starting A Business teacher, will walk you through the four fundamental P's you need to know when creating a proper marketing plan. Previous – How to videos: – How to install vinyl siding (carpentry department) – Grow seeds (horticulture department) – Water a plant properly (horticulture department) – Adjust cabinet doors (carpentry department) – Change a tire (auto mechanics department)
Have you ever wondered why supermarkets design the stores the way that they do? Well wonder no more as in this video resource you will learn the marketing methods that the supermarkets use. There are good subject links with both business and psychology being evident in this resource.
Views: 67284 Bee Business Bee
An introduction to the subject of Distribution Strategy and an overview of some of the tools and theories available in connection with determining the Place (Distribution Channel) of a product or a service. This video is aimed at Marketing Management students.
Views: 116192 Tine Wade
Sign up for our newsletter and never miss an episode: http://bit.ly/TEDEdNewsletter With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too. By whom and for how much? He'll tell you.) Talk by Morgan Spurlock.
Views: 4090636 TED-Ed
New U Life Binary Placement Strategies Subscribe to my YouTube Channel: https://bit.ly/2LevzCz Product Info: http://thisgelworks.com Gel Review: https://www.youtube.com/watch?v=J3KQLHmqDEg Comp Plan: https://www.youtube.com/watch?v=gKC9HbPjiKE Binary: https://www.youtube.com/watch?v=U7wG6N-vy9U How to recruit: https://www.youtube.com/watch?v=MsV09DpM7OM Why I Joined: https://www.youtube.com/watch?v=t4ylJfbWq80 Join: http://joinmypowerleg.com Free Network Marketing Master Course: http://growyourcheck.com http://whoismikehealy.com TRAINING COURSE: http://mikehealytraining.com/lab-intro My name is Mike Healy. Over the past 20 years I have studied leadership, finances, entrepreneurship and business development. During this time period I have helped launch multiple companies that have generated tens of millions of dollars in sales. This has allowed me to create an amazing lifestyle for my family. One of my favorite quotes is "There's a significant difference between making a living and having a life". I've been blessed to motivate and inspire crowds as large as 10,000+. I have created many training CD's and DVD's that have sold tens of thousands of copies world-wide. As a published author, I am currently creating new books that share my many years of success in helping others achieve their dreams and goals. I believe that the information I share is simple and practical and can be implemented immediately by anyone who has the desire to create a better life. Too YOUR success, Mike Healy FREE Video Training Series: http://www.whoismikehealy.com/8-massive-tips-to-help-you-generate-more-leads-recruit-more-reps-and-build-a-bigger-team/ FREE Book on Multi-level marketing, mlm, direct selling: http://mikehealytraining.com/free-healy-book FREE Book on How to Get Rich in Energy Deregulation http://mikehealytraining.com/rich-in-energy-pdf
Views: 7424 Mike Healy
Brand Integration allows a brand to reach out to the consumers by integrating the brand within the entertainment media content which is consumed by the users as entertainment. The brand is interwoven within the script, showcasing products, functions and unique features. Brand integration isn’t a typical brand advertisement. It includes entertaining and engaging storytelling which integrates the brand in such a way that it doesn’t look and feel like a brand promotion. The semantics say it all. Brand/Product placement is the placement of a brand or a product in one or more scenes of the film, for example – an actor eating lays chips during a scene, whereas brand/product integration is when the entire scene revolves around the brand, for example – a scene shot in a Domino’s outlet and revolves around a pizza. Brand Integration can be used to fulfil both long term and short term objectives of a business. While on one hand, product placement increases the sale of the product, brand integration helps in increasing the brand equity. Usual promotional mediums are so saturated and predictable that brands have had to shift to a different and integrated content medium to promote themselves and their product. When we talk about usual ad mediums, consumers can now tune out ads from rest of the content and ads get less attention, retention and benefit as compared to the price brands pay for it. Facebook Page : https://www.facebook.com/4MINUTEMARKETING/ Instagram Page : https://www.instagram.com/4minutemarketing/ If you find this content helpful, do SHARE it with others. This page is for educational purpose, where I share different contents of Marketing. My goal is to help and educate students with simplest way possible. #4minutemarketing
Views: 83 4 Minute Marketing
Top 10 Epic Fails in Marketing Subscribe http://goo.gl/Q2kKrD Not every marketing campaign can be a success, but it takes a special kind of ad to fail as spectacularly as these. WatchMojo picks the ten most disastrous Marketing efforts in the history of business. List Entries and Rank: #10. McDonald’s and the 198Olympics #9. Facebook Beacon #8. Burger King Creepy Monarch #7. Snickers Mr. T ad #6. Skittles “Touch the Rainbow” Campaign #5. Ayds Diet Candy #4. Honda ASIMO #3. ??
Views: 5516673 WatchMojo.com
Amazon Marketing Strategy | How to Increase Your Amazon Sales | eCommerce Marketing Consultants | KickFire Marketing Agency http://www.KickFireMarketing.com Are you looking for Amazon Marketing help or perhaps some serious Amazon Strategy? Hi, I’m Janelle and me and my team at KickFire Marketing are Amazon and ecommerce ninjas. You see from real estate to retail stores, successful selling starts with location, location, location. If you want your products to fly off the shelves, you’ve got to have great product placement, solid branding and sexy packaging. Add to that lots of recommendations. And BAM, you’re in business! --- Now, here’s how we can help We’re experts at getting your products found on Amazon. And getting found isn’t all we help you do. We optimize your listings so that they convert like crazy. It’s a complex process that I can explain quite simply: First, we conduct thorough keyword research. We want to find out all the relevant search terms your product can and should be ranking for. Second, we conduct market research which includes studying the competition. We like knowing what search terms your competitors are optimizing for, their monthly sales volume and any other insider tips we can gather from our proprietary tools and software that will give us the competitive advantage. Next, we use all this information to create your optimized product listing. You’ll get Titles, bullets and product descriptions that have clear, concise and compelling copy that convert like crazy. But that’s not all, your product copy is just one part of the conversion equation. We’ve got to work our magic on your product images. You may already have lots of great product shots we can work with, but many of our clients prefer to ship their products to our professional studio where we can generate just what we need to make your product pop. We can’t emphasize enough the importance of your HERO image . . . our keyword optimized listings will get your product found in search, but it’s that Hero image that’s gonna get that consumer to click thru. Oh and if your branding or packaging is less than stellar, we’ve got you covered there too. Our ninja team of designers have years of experience in developing logos and packaging for brands both large and small. Now as you know, recommendations sell. That’s why we’ll help you jumpstart your reviews. That’s right. We’ve got people in queue who love to give honest product reviews. But that’s not all, we’ve got software we use to follow up with your buyers to create customer loyalty and collect additional reviews. The more honest recommendations you have, the more products you will sell. See I told you it was that simple. Now, here’s where things get really fun. Once we have you capturing all the organic search traffic with your highly optimized listing, we can kick things into high gear and make sure your listing gets seen everywhere. We’ll start driving outside traffic from high authority sites such as Facebook, YouTube, and other pay per click and social media sites to your Amazon listing. This works wonders for your sales velocity and sends strong signals to the Amazon A9 Algorithm that results in. . yep you guessed it… your product listing ranking higher and higher. And that’s not all. We’re big on helping our clients and you build out an entire eCommerce strategy. One that begins on Amazon and ultimately ends with you building and owning your own brand and band of loyal, raving fans. so if you’re Interested in increasing your Amazon sales and in building a true eCommerce strategy Simply click below or visit KickFireMarketing.com/Amazon to get started. Want to make more money? We've been helping companies and individuals grow their business through effective on and offline marketing strategies and we'd love to help you too! Our services and expertise include: search engine optimization (SEO), e-mail marketing, social media marketing, video marketing, reputation management marketing, content marketing, pay per click advertising and more. We also know how to design websites that not only look awesome, but convert like crazy. Basically, if you want to light up your business and are looking to dominate your market and crush your competition, visit http://www.Kick-Fire.com or give us a call at 801-800-8608 and schedule your free comprehensive marketing consultation. We are looking forward to helping you kick start your company and add some serious fire to your business! https://www.facebook.com/myKickFire/ https://twitter.com/myKickFire https://plus.google.com/b/10472110636... https://www.linkedin.com/company/kick... http://instagram.com/kickfiremarketing/ https://www.pinterest.com/kickfire/ Amazon Marketing Strategy | How to Increase Your Amazon Sales | eCommerce Marketing Consultants | KickFire Marketing Agency http://www.KickFireMarketing.com
Views: 18945 KickFire
Marketing mix (price, place, promotion, product) marketing or 4 p's of product mixproduct, placement, and price boundlessmarketing (4 p's) strategies learnmarketing. Googleusercontent search. The product itself is a crucial element of the mix. The 4ps are price, place, product and promotion. Marketing mix product, price, place & promotion marketing. It is more practical to start with some basic products and build market share. The 4ps make up a typical when marketing their products firms need to create successful mix of the right mix, businesses have meet following conditions 14 apr 2017 involves 4 p's which needs be taken into consideration while determining product consumer can categorized as convenience goods, for consumers in contrast, firm's describes combination different product, placement, promotion, and price are four elements crucial brand's unique selling proposition 'marketing is foundation model. The services marketing mix is also 9 may 2016 the 5 ps of cover price, product, promotion, place, put broadly, a business activities that aims to build your made up several elements. Definition of 'marketing mix' the economic times. These are called the 4p's and product, price, promotion, place. The marketing mix has been defined as the 'set of tools that firm uses to pursue its objectives in target market'. Product is one of the p's referred to in marketing mix definition refers set actions, or tactics, that a company uses promote its brand product market. The product marketing mix knowhow nonprofitthe 5 ps of & the mr goodacre. Product in four p's cleverism product ps marketing mix url? Q webcache. These four components help determine a clear and effective strategy to bring product market 5 apr 2014 the marketing mix in product, price, place promotionthe is set of controllable, tactical tools that company uses produce desired response from its target. It also plays a central role in reviewing an existing 2 may 2016 the marketing mix is called 4ps and 7ps. A marketing plan's main focus is the mix, which consists of product, place, small and upstart businesses will usually not have a wide product mix. Later on, a in this article we'll cover the four ps of marketing and their interaction with mix any brand or product 13 apr 2017 is integral to building new service campaign fundraising. Product in four p's cleverismmarketing mix product, price, place & promotion marketing product the. Aug 2014 the marketing mix is a tool that made up of four unique but interconnected and interdependent variables. Many marketing specialists argue that the product is Marketing mix product, price, place & promotion. Thus the marketing mix refers to four broad levels of decision, namely product, price, product strategies and considerations from 13 nov 2014 as a part conclusion review definition american association(ama) 27 mar 2011 pepsi introduction ul li tangible object or place represents location where plan is central overall strategy. Product as a part of m
Views: 3 Lanora Hurn Tipz
Want to build your digital presence? Here are 7 digital marketing tips you can use to grow your business online! Step 1: Develop a Conversion Based Website Don’t settle for terrible design. Your website is often a customer’s FIRST interaction with your business so make sure you're putting your best foot forward. https://www.marketing360.com/uxi-websites/ Step 2: Invest in SEO and PPC People buy from people they know when it’s convenient. If your site doesn't show up when they search, you're going to miss out on a lot of business. https://www.marketing360.com/seo-software-natural-listing-ads/ https://www.marketing360.com/ppc-software-top-placement-ads/ Step 3: Retargeting When people are looking to choose a brand, 97% of them research 3 to 5 brands online before picking one. Don't let them get away! https://www.marketing360.com/remarketing-software-retargeting-ads/ Step 4: Build Your Online Reputation If you don’t have positive ratings and comments, you are missing out on a huge competitive advantage. 87% of shoppers won’t consider buying from a site without reviews. Start the process at https://www.topratedlocal.com/ Step 5: Create Valuable Content, Specifically Videos! Once you’ve created your ideal sales pitch, implement it into a video and put that video in front of as many consumers as possible. You’ll get the same message across 24/7 and you can measure the effectiveness of the video through analytics. Step 6:Social Media 57% of consumers say social media influences their shopping habits. Capture even more digital real estate by creating a flourishing online community. https://www.marketing360.com/social-media-management/ Step 7: Stay Ahead Of The Competition - Use a CRM! A CRM, or customer relationship management tool, is exactly what its title suggests. It is software that organizes your clients and leads, as well as all the tasks, data, and record keeping associated with them. We recommend the SMB Marketing 360® CRM - https://www.marketing360.com/small-business-crm/ BONUS TIP: Stay educated Want to go deeper? Watch our webinar on bringing your business into the digital age where we unpack these tips and more! - http://m360.us/6d7a --- Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016 & 2017! Follow Us: Marketing 360® Website: https://www.marketing360.com/ Madwire® Website: https://www.madwire.com/ Facebook: https://www.facebook.com/marketing360/ Instagram: https://www.instagram.com/marketing360 Twitter: https://twitter.com/fuelsyourbrand Pinterest: https://www.pinterest.com/fuelyourbrand/ Snapchat: https://www.snapchat.com/add/fuelyourbrand Youtube: https://www.youtube.com/marketing360
Views: 5455 Marketing 360
To learn more about the Marketing Mix, see the article at https://www.mindtools.com/pages/article/newSTR_94.htm. If you’re building a marketing campaign for your product, you’ll want to prime its entry into the marketplace, so it has the best possible chance of success. To achieve this, there are some questions that you’ll need to ask yourself first. The 4Ps of marketing takes the guesswork out of product placement and prompts you to ask the right questions at the right time, so you can define your marketing options and optimize its impact with your target market. To find out more, watch this video.
Views: 47525 MindToolsVideos
This presentation covered marketing fundamentals that are an essential component in the success of any business venture. With a focus on how these topics relate specifically to agriculture, participants were given an overview of product placement, pricing, customer analysis, marketing strategies and market channel assessment. Presenter: Brian Moyer, Penn State Extension
Views: 563 PASA Sustainable Agriculture
This student has mastered the art of product placement to sell their watches on many different Instagram niche accounts. See what you can learn from a quick look at their account! Full Article: http://bit.ly/InstagramProductSales Using my Wolf Millionaire InstaWealth Growth Strategies http://bit.ly/wolfadv, Zinvo Watches has grown into a massively successful and profitable brand over the last 2+ years! They’ve now reached 144,000 followers using my Instagram product placement strategies that continues to deliver growth & most importantly SALES! This shows you that no matter what you’re account is about, there is a market of Instagram users that you can reach out to. Download my FREE 20 Page Instagram: http://www.wolfmillionaire.com And it doesn’t matter if Instagram is changing, if you keep pushing, the money will keep on coming! There is much to be learned from this student in regards to product placement.
Views: 9229 Wolf Millionaire
This video explains pricing strategy. what method companies used to generate profit and to price their products effectively!
Views: 797 Mohammad Obeidat
Strategy is where branding begins. It is the blueprint that guides your advertising plans. You need a marketing strategy. We begin your plan by ensuring we understand your market, competitors, and customers through in-depth analysis. Then it’s time to set marketing goals and the steps needed to meet them. Finally, we’ll execute each part of the plan with your help. Marketing Strategy : --------------------------- Public Relations Product placement Awareness Publicity Advertising Branding Direct Marketing Sales Promotion Direct Sales Pricing Strategy Research
Views: 14 Antora Communications
McGraw Productions can help implement a campaign to strategically position your organization as a marketplace star in your industry. We will develop a Strategic Plan that addresses Marketing, Public Relations and Brand Development. Our creative team will create a cutting edge website and implement highly effective social media campaigns. Our public relations team will navigate and pitch your product for placement in major national magazines, publications industry/trade magazines, as well as, network and cable television shows. Public relations, third-party media endorsement/credibility, award-winning creative platforms, strategic media relations and experienced crisis management experts represent the core DNA of McGraw Productions and our partner RockandSock'em's expertise and brand promise.
Views: 12010 Diane McGraw
click the link below to fin out more http://tinyurl.com/1facebookmarketingstrategies facebook marketing strategies Today, it is crucial for businesses to take care of an active social websites presence whenever they wish to be successful. facebook marketing strategies is probably the leader in social media, which makes it the target for entrepreneurs while they start off within their facebook marketing strategies. facebook marketing strategies is surely an exciting and important tool to help you smaller businesses reach clients while improving relationships using their existing clients. Previously, it absolutely was the modern kid on the market. Obviously not the case, the future of marketing is now also it looks very social. The marketing tools of yesterday remain important but the principles of using them have changed. Advertising, publicity and referrals are as essential as ever. What's changed thanks to giant Facebook, could be the personal way advertising and publicity efforts are conducted to get referrals. The approaches that worked before is now able to drive customers away. With facebook marketing strategies the true secret words are not product, price, placement and promotion. The brand new rules dictate a different approach. The key concepts are satisfied that educates your customers inside a Context that is certainly useful to them. With Facebook social search, you've instantaneous access to Customers seeking your products or services. As they make Experience of your articles (product), they touch base, increasing connections for their Community of friends, fans and followers. This had been called having products that sold themselves. Now it's called Facebook social media. click the link below to fin out more http://tinyurl.com/1facebookmarketingstrategies facebook marketing strategies has several great features that you could make use of and every one of them revolve around the fact that Facebook is now the most used social media on earth. It started with teenagers creating accounts, but it now boasts a member list that exceeds 500,000,000 and includes people of all ages and interests. Here is some information about some of the most important advantages of Facebook Marketing. facebook marketing strategies is a superb way to send messages for your clients, colleagues and friends. It is possible to send open messages, an individual message or you can operate live chatting. Many Online marketers use Facebook to network with prospective clients. So, as you can see quite a few simply as a method of communication. Some specialist believe that facebook marketing strategies will likely be as huge as Google marketing. You will find searched into Facebook or any of the other social media marketing sites, you could be really missing out. It appears as if different types of business is getting on-board with facebook marketing strategies. If your customers are still located on the sidelines, you need to begin and play. But before you get started, now could be the right time to take a look at all of the how to go about social internet marketing. There are over 500 million active members currently using Facebook. Putting it into perspective, if Facebook were a country, it would hold the 4th largest population on the planet. Facebook may be translated into over 100 languages, penetrating nearly one third with the entire population. Facebook's latest quarterly growth rates shows that active numbers of users have gone up by over 25% in 47 countries. Over 85% of American ladies have a online community profile, with 95% of these on Facebook. More than half of everyone who shops online features a Facebook profile.Thats why facebook marketing strategies will be a tool that every marketer will soon use http://www.youtube.com/facebookmarketingstr
Views: 9034 facebookmarketingstr
Discover all of the Google Display Network Targeting Methods and a Strategy you can use. When it comes to Google Display Network Targeting Options, you have so many different ways to reach your audience and drive conversions. This tutorial will go through the beginning of the creation of a Google AdWords Display Advertising campaign and we focus on targeting methods. Google Analytics and Google Display When it comes to location targeting, geo targeting, demographic targeting, household income, age targeting, and gender targeting, you should use your Google Analytics data to drive your decisions. It doesn't make sense to target people who are less likely to convert, so focus on layering your targeting options to reach the best people. Audience targeting on the Google Display Network Demographics Targeting allows you to target your advertisements based on locations, ages, genders, and device types. Affinity Audience Targeting allows advertisers with TV type campaigns to extend a campaign online a reach an effective audience. These are large, broad audiences that might not drive direct conversions, but they are effective for expanding a campaign. In-market: Show ads to users who have been searching for products and services like yours. These users may be looking to make a purchase, or have previously made a purchase and could still be interested enough to interact with your ads. Custom intent: Choose words or phrases related to the people that are most likely to engage with your site and make purchases by using "custom intent audiences." In addition to keywords, custom intent audiences lets you add URLs for websites, apps, or YouTube content related to your audience's interests. Similar audiences: Expand your audience by targeting users with interests related to the users in your remarketing lists. These users aren't searching for your products or services directly, but their related interests may lead them to interacting with your ads. Remarketing: Target users that have already interacted with your ads, website, or app so that they'll see your ads more often. These users can be in any stage of conversion, as long as they've visited your site or clicked on your ad before. These users may even return to complete a purchase. In conclusion, Google Display Network targeting and content options don't have to be difficult to understand. Hopefully, our Google Display Network GDN targeting strategy and tutorial can work for you to drive sales, leads, and conversions.
Views: 3342 Surfside PPC
What are the 'Four Ps' The four Ps are the categories involved in the marketing of a good or service, and they include product, price, place and promotion. Often referred to as the marketing mix, the four Ps are constrained by internal and external factors in the overall business environment, and they interact significantly with one another. The First P Stands for Product Product refers to a good or service a company offers. Ideally, a product should meet a certain consumer demand or be so compelling that consumers believe they need it. To be successful, marketers should understand the life cycle of a product, and business executives should have a plan for dealing with products at every stage of their life cycles. The type of product also partially dictates how much businesses can charge for it, where they should place it, and how they should promote it. The Second P Stands for Price Price is the cost consumers pay for a product. Marketers must link the price to the product's real and perceived value, but they also must consider supply costs, seasonal discounts and competitors' prices. In some cases, business executives may raise the price to make a product seem more like a luxury or lower it so more consumers can try the product. The Third P Stands for Place Place decisions outline where a company sells a product and how it delivers the product to the market. The goal of business executives is to get their products in front of consumers most likely to buy them. In some cases, this may refer to placing a product in certain stores, but it also refers to the product's placement on a store's display or where a product appears on a web page. In some cases, placement may refer to the act of placing a product on TV shows, films or blogs to garner attention for the product, but this placement overlaps with promotion. The Fourth P Stands for Promotion Promotion includes advertising, public relations and promotional strategy. This ties into the other three Ps of the marketing mix as promoting a product shows consumers why they need it and should pay a certain price for it. In addition, marketers tend to tie promotion and placement elements together so they can reach their core audiences. Facebook Page : https://www.facebook.com/4MINUTEMARKETING/ Instagram Page : https://www.instagram.com/4minutemarketing/ If you find this content helpful, do SHARE it with others. This page is for educational purpose, where I share different contents of Marketing. My goal is to help and educate students with simplest way possible. #4minutemarketing
Views: 232 4 Minute Marketing
In Episode #206, Eric and Neil discuss the 7 key strategies that you must learn from Apple’s marketing. Apple stresses the importance of keeping things simple—from their written copy to how they display their products. Tune in to find out how Apple’s products reach a vast audience with ease and how you can adopt their marketing principles. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Key Strategies You Can Learn from Apple’s Marketing 00:35 – First is simplicity 00:43 – Great design is invisible 00:57 – Second, rethink how you do product placing 01:16 – Get influencers to have product placements 01:42 – Third, don’t be afraid to stand-out 02:00 – Apple’s Airpods is getting good reviews 02:26 – Fourth, avoid price wars 02:34 – If you have a great product, price it as is 03:06 – Apple emphasizes why their products are amazing 03:09 – Fifth, have a different ecosystem 03:27 – “When iTunes came out, it changed everything” 04:00 – Sixth, know your audience and talk to them in their language 04:08 – Apple’s ads are simplistic 04:46 – Connect with the audience in a language that they can understand 04:55 – Seventh, hire people to explore the best opportunities 05:10 – Have the best people in your team 05:45 – That’s it for today’s episode! 3 Key Points: Simplicity is everything – don’t over-decorate things. Know your product’s worth and don’t get into price wars. Have the crème de la crème in your team – do NOT settle for less. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu -~-~~-~~~-~~-~- Please watch: "Careers in Marketing - How to Choose a Specialty and Score the Best Salary (2019)" https://www.youtube.com/watch?v=2V6K_tGukm8 -~-~~-~~~-~~-~-
Views: 301 Growth Everywhere
►DON'T FORGET TO SUBSCRIBE! http://bit.ly/2dwYd62 --- SUPPORT MY CHANNEL! BUY ME A COFFEE: https://ko-fi.com/redbardiscool --- Major thanks to MechaManDan on Twitter, who recorded a fair amount of the footage in this video. https://twitter.com/MechaManDan --- WOW the universe seemed very against me uploading this video lol. I started working on this video in September, and was chipping away at the script and research for a while. When it finally came time to edit, I got a new laptop (my old one was like, 6 years old and starting to die) and there were just a lot of technical difficulties with Premiere at the start. BUT it all worked out in the end and now the video's up. Please let me know if you like it since frankly, it was a JOURNEY getting this thing uploaded and some reassurance that it was worth it would be nice lol --- Facebook: https://facebook.com/RedBardIsCool Twitter: https://twitter.com/RedBardIsCool Insta: http://instagram.com/redbardiscool MAL: http://myanimelist.net/animelist/redbardiscool
Views: 2852 Red Bard
🤑 How to Make Profitable FB Ads Using $5 Ad Sets (MICRO SPLIT TESTING!) ⏳ Facebook Ads Agency Masterclass 👉 http://bit.ly/FbAdsMasterclass2019 (CLOSING SOON!) 💥 [FREE] FB Ad Training 👉 http://bit.ly/FREEFbAdsTraining ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 📺 LEARN THE BEST WAYS TO MAKE MONEY ONLINE: Passive Income: http://bit.ly/MakeKdMoneyOnline Amazon FBA: http://bit.ly/AmazonFBALearnMore Facebook Ads: http://bit.ly/LearnFacebookAdsToday Shopify Dropshipping: http://bit.ly/LearnShopifyToday ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 🗣 TALK TO ME ON MY SOCIAL MEDIA ! Instagram ► https://www.instagram.com/kevindavid/ Facebook ► http://bit.ly/KDFBPage SnapChat ► https://snapchat.com/add/kevinhulse PodCast ► http://bit.ly/NinjaPodcastWithKevinDavid Affiliate Program ► http://bit.ly/KevinDavidAffiliate ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 👨👩👧👦 JOIN THE LARGEST ECOMMERCE FACEBOOK FAMILY IN THE WORLD ! Amazon FBA Ninjas ► http://bit.ly/AmazonFBANinjas Shopify Ninjas ► http://bit.ly/ShopifyNinjas Facebook Ad Ninjas ► http://bit.ly/FacebookAdNinjas ClickFunnels Ninjas ► http://bit.ly/CFNinjas Affiliate Ninjas ► http://bit.ly/AffiliateNinjas ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 👁 About this video : You're about to go on a SERIOUS Facebook Ads Journey, like no other... This video is everything you need to know to go from complete beginner to 75% of the way there. This video covers Custom audiences, the Facebook pixel, Lookalike audiences, how to structure an advertise, what actually sells and gives you a massive headstart to get things with all of your Facebook marketing needs! ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 👋 About this channel : My name is Kevin David and I’m the creator of the freedom movement. I left my 80/hr a week accounting job to create a massive movement of people becoming financially free. In the past year I’ve free thousands of people from the 9-5 grind, and it is my life goal to help millions of people realize there is a better life than being trapped in a cubicle. I teach how to make money online, I teach how to earn passive income, and live the best life you can, with the freedom to do the things you want to do always. Come say hi on social media, I respond to every message and I always will. Remember you can completely change your life at any time, you just need to start. The information contained on this YouTube Channel and the resources available for download/viewing through this YouTube Channel are for educational and informational purposes only.
Views: 190765 Kevin David
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Views: 2 Review Online Products
Sanjay K. Dhar studies strategic marketing management, advanced marketing strategy, brand management, new product development, pricing strategy, promotion strategy, advertising strategy, product placement strategy, retail price advertising strategies, retail management best practices, consumer and retail sales promotions, trade promotions, private labels, category management, loyalty reward programs, EDLP pricing, assortment management, purchase incidence, and brand choice. His research has been awarded the 2008 Paul Green Award, which recognizes the best article published in the Journal of Marketing Research, the John D. C. Little Award in 1995 for the best paper in marketing published in an INFORMS journal and he was a runner-up for the Davidson Award in 2003 for the best paper published in the Journal of Retailing. Dhar has published articles in the Journal of Political Economy, Marketing Science, the Journal of Marketing Research, the Journal of Marketing, the Journal of Retailing, Management Science, Marketing Letters, Quantitative Marketing and Economics, andPricing Theory and Practice. Dhar received a bachelor's degree in technology (mechanical engineering) with honors from the Indian Institute of Technology of India in 1983. His MBA is from the Indian Institute of Management, India. He also worked in several management positions for Lipton India Limited, a subsidiary of Unilever. He then came to the United States, where he studied at the University of California in Los Angeles. He earned a PhD in management in 1992. He has been a Chicago Booth faculty member since 1992. Dhar also has extensive industry based executive teaching and consulting experience and regularly advises firm on strategic marketing, pricing and new product development. In addition to teaching and research, Dhar enjoys working with his two children and taking care of their several pets, as well as his five tropical fish aquariums. http://www.chicagobooth.edu/execmba/experience/community/
This short video was made for a school project (with iMovie & GhostReader) in response to the question: "Do marketing strategies make us buy things?" The focus of the clip is on the 'place/distribution' element of the marketing mix used by businesses to persuade consumers to buy their products. HSC Business Studies ***** LEGAL DISCLAIMER: Regarding Copyright Law Any video from our channel may or may not at any time contain in full or in part, a series or multiple series of derivative works which are LEGAL under FAIR USE LAW. The "Fair Use" Provisions outlined in Title 17, Chapter 01 Article 107 of the US Copyright Law states the following: Notwithstanding the provisions of sections 106 and 106A, the fair use of a copyrighted work, INCLUDING SUCH USE BY REPRODUCTION IN COPIES or phonorecords or BY ANY OTHER MEANS specified by that section, for purposes such as criticism, comment, NEWS REPORTING, TEACHING (including multiple copies for CLASSROOM USE), scholarship, or research, is NOT an infringement of copyright. In determining whether the use made of a work in any particular case is a fair use the factors to be considered shall include: (1) the PURPOSE and CHARACTER of the use, including whether such use is of a commercial nature or is for NON-PROFIT educational purposes; (2) the NATURE of the copyrighted work; (3) the amount and substantiality of the portion used in relation to the copyrighted work as a whole; and (4) THE EFFECT OF THE USE UPON THE POTENTIAL MARKET FOR OR VALUE OF THE COPYRIGHTED WORK. The fact that a work is unpublished shall not itself bar a finding of fair use if such finding is made upon consideration of all the above factors. SYNOPSIS: DMCA Takedowns are HARASSMENT when initiated by a copyright holder for the purpose of using their copyright to infringe upon the Constitutional Rights of others (see also: Bill of Rights, US Constitution) by way of malicious attacks and are in direct violation of Fair Use Law. It makes clear that there are no laws against file sharing, uploading, downloading, redistribution, derivative works, etcetera and the list goes on. There are only laws against using said works in such a way that would do harm to the copyright holders character or profits; as more clearly outlined in the entirety of TITLE 17, CHAPTER 1 — SUBJECT MATTER AND SCOPE OF COPYRIGHT: Articles 101 through 122. In Short: THIS VIDEO DOES NOT INFRINGE UPON ANYONES COPYRIGHT!
Views: 31753 Chris Gray
Learn how to reach your audience and potential business partners through research, brand integration and social metrics. These days filmmakers are required to balance business and creative on a daily basis. How do you determine the best marketing and business strategy for your film and projects with varying scopes? This panel will look at the options available for reaching and engaging your audience and potential partners through research, brand integration and social metrics. Marc Schiller Founder and CEO, BOND Strategy and Influence Marc Schiller is an accomplished executive with a wealth of industry and entrepreneurial knowledge in brand strategy, marketing, and public relations. For fifteen years, BOND has re-written the book on how entertainment companies and brands should approach marketing in the digital age. Under Marc's leadership, the company blends the smarts of a strategic consulting firm with the influence of a creative marketing agency to transform clients' businesses. Marc has recently lead the marketing strategy for such films as Exit Through The Gift Shop, Senna, The Imposter, Marley and many others. Ira Deutchman Managing Partner of Emerging Pictures; Professor of Professional Practice in the Graduate Film Division of the School of the Arts at Columbia University and Chair of the Film Program (MODERATOR) Ira Deutchman has made, marketed or distributed more than 150 films since 1975, including some of the most successful independent films of all time. He was one of the founders of Cinecom and later created Fine Line Features, both of which helped define the independent film business. He acquired and released such films as My Own Private Idaho, Night on Earth, The Player, Short Cuts, Bitter Moon, Naked and Hoop Dreams, and produced Matewan and Mrs. Parker & the Vicious Circle, among others. He is currently Managing Partner of Emerging Pictures, a New York-based digital exhibition company, and holds teaching and administrative positions at Columbia University. Aron Gaudet Aron Gaudet was born in Old Town, Maine. His documentaries include The Way We Get By (09) and a segment of PBS's Lifecasters (13), co-directed with Gita Pullapilly. Beneath the Harvest Sky (13), which he co-wrote and co-produced, marks his feature debut. Gita Pullapilly Gita Pullapilly was born in South Bend, Indiana. She studied finance at University of Notre Dame and journalism at Northwestern University's Medill School. She produced all of Aron Gaudet's documentaries and co-directed a segment of Lifecasters (13) with him. Beneath the Harvest Sky (13), which she co-wrote and co-produced, marks her feature debut. Adam Klaff Head of Business Development, VHX Adam is the Head of Business Development for VHX, where he oversees platform growth and is responsible for content partnerships with filmmakers, distributors, and other providers. Prior to VHX, he was Vice President of Scott Rudin Productions. He is a graduate of The George Washington University. http://tiff.net/industry/industry-programming/conference/therightmarketingstr
Views: 3348 TIFF Originals
In this Interview, Paolo Messina chats with Jim Schreitmueller who Leads Reveel Subscribe to Conversations in Artificial Intelligence https://youtu.be/To9ExvqY4t0 Interview Summary: Jim Schreitmueller the CEO of Reveel and Paolo Messina discuss both the business model and the technology of this interesting computer vision silicon valley startup. Computer vision is one of the areas of machine learning that has received the biggest burst from recent technology advancement in deep learning. We look into the business drivers and how the company is accessing growth opportunities. We spent time focusing on the interplay of machine learning, end user experience and startup business strategy. We further analyze how these various business and technology building blocks are crucial for a sustainable product success. Jim takes a look into the future and describes a world where services like the one offered by Reveel will be completely integrated into the phone operating system ( OS). Jim believes that the use of camera to explore and discover new information about products we encounter in our daily life is likely to become the norm in mobile consumer behavior and more broadly when we interact with the portable devices. Reveel is really a machine learning product success story. Not only the technology is relevant but also, the end to end product, product packaging and solution design all play a crucial role in taking the computer vision innovation from lab to a suite of business clients. Reveel caters to b2b customers in the e-commerce, media and various known consumers’ brands. Reveel is the first company to allow audiences to view a secondary media experience from print, digital, streaming video and TV media and convert interest into action on the spot – without downloading an app or producing additional creative. Reveel enables brands, agencies and media outlets to create a measurable, multi-channel digital experience that audiences can view by scanning TV, print or Out-of-Home media using their mobile device or by clicking on digital ads or videos. In this interview we basically discover how what was originally a recent machine learning innovation, e.g. the likes of computer vision deep learning; has made its way through the most innovative and sophisticated brand marketing applications. In the future marketers will have to consider how the ever-evolving consumer behavior will affect the way customers interact with their products beyond direct advertising and will have to design their marketing branding strategies accordingly. Likewise, we could see a new wave of strategies and tactics in product placement in TV shows, video games or music videos. How this new ecosystem will play out is yet to be seen, however here again we see how a technology invented in a lab is making his way influencing our way of living and the way we do business. More about Reveel: https://www.linkedin.com/company/reveel-technologies/ https://cryptodisrupt.com/reveel-applying-ai-and-blockchain-to-open-source-image-recognition/ https://www.forbes.com/sites/ginaclarke/2018/09/27/the-blockchain-based-google-lens-for-everything-and-why-you-will-use-it/#76c9a22e68af https://globenewswire.com/news-release/2018/08/27/1557130/0/en/Reveel-Technologies-Inc-Reveel-Partners-with-Active-Interest-Media-AIM-to-Create-Print-to-Digital-Ecommerce-Experience.html More About Jim https://www.linkedin.com/in/jschreitmueller/ More about Paolo https://www.linkedin.com/in/paolo-messina/ More relevant terms: #computervision #contentmanagement #machinelearning #ecommerce #machinevision #ai #ml #contentmarketing #marketingstrategy #marketing #interview #leadership #consumers
Views: 6506 Conversations in Artificial Intelligence