Product Management event in New York about what mobile app product management is.
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During this event, Shyam Vijayakrishnan discussed and explored the big world of mobile apps. Specifically he talked about the key concepts when creating and implementing a new app, challenges around scaling a product, and all critical functions that need to perform to sustain and allow the app to thrive!
He also shed light into what to focus on when you put a mobile app out, how to scale a mobile app and how to use analytics/tracking in mobile apps.
Shyam Vijayakrishnan is a Sr. Product Manager of the Paltalk (a social messaging app) brand at Snap Interactive Inc. In his role, he drives the design and development of key product features and plans mobile product strategy for both iOS and Android platforms. He partners closely with engineering and leadership stakeholders to collectively achieve strategic business goals of the mobile apps. Primarily he is making positive inroads into building a strong user base, growing new subscribers, increased user engagement, and driving incremental revenue.
In a previous life Shyam also worked at Verizon as a Mobile App Product Manager bringing new innovative apps to the market (Verizon Sideshare, Videocasting, Verizon Caller Name ID to name a few) in addition to managing a few life-cycle products. Shyam has an MBA in International Business with majors in Strategy, Marketing, and Product Management.
Chapter 1 0:50 Getting Started
Chapter 2 1:40 Event Agenda
Chapter 3 3:00 Creating and Implementing a New Mobile App
Chapter 4 16:45 Scaling an App
Chapter 5 28:30 3 Mobile Pillars
Chapter 6 34:00 Analytics & Tracking
Chapter 7 40:50 User Feedback & Engagement
Chapter 8 45:25 Conclusion
Chapter 9 46:15 Questions from the Audience
We host product management, data and coding events every week in Silicon Valley, San Francisco, Los Angeles, Santa Monica, Orange County and New York. Click here to see what we have coming up: http://bit.ly/2AdJ9ke
Product School is the world’s first tech business school. We offer certified Product Management, Coding, and Data courses; our instructors are real-world managers working at top tech companies such as Google, Facebook, Snapchat, Airbnb, LinkedIn, PayPal, and Netflix.
Our classes are part-time, designed to fit into your work schedule, and the campuses are located in Silicon Valley, San Francisco, New York, Orange County and Los Angeles.
Product leaders from local top tech companies visit Product School campuses each week. Through lectures, panel discussions, and a variety of other forums, the world’s top product managers visit Product School to provide invaluable real-world insights into critical management issues.
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