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Understanding the basics of online brand protection | David Barnett
 
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In this video, David Barnett outlines the basic practices of Online Brand Protection including how both brand monitoring, and enforcement against infringed content, is carried out. David Barnett is author of the new book 'Brand Protection in the Online World', available here: https://www.koganpage.com/product/brand-protection-in-the-online-world-9780749478698 David N. Barnett has spent the last 12 years as Head of Analysis and Consultancy at NetNames, a leading global provider of online brand protection and domain name strategy, assisting global brands to Search-Find-Stop brand abuse online. Subscribe to our channel: https://www.youtube.com/subscription_center?add_user=KoganPageBooks Follow us: Twitter | https://twitter.com/Koganpage Facebook | https://www.facebook.com/KoganPage Instagram | https://www.instagram.com/koganpage/ Pinterest | https://www.pinterest.co.uk/koganpagebooks/ Linkedin | https://www.linkedin.com/company/kogan-page_2/?trk=company_logo Google+ | https://plus.google.com/+Koganpage1967 Website | https://www.koganpage.com/
Views: 185 Kogan Page
Pointer Brand Protection - Online Brand Protection With An Impact.
 
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Pointer Brand Protection is a reputable online brand protection provider based in Amsterdam. Having been active in the IP industry since 2008, Pointer has established a long list of happy clients. They are proud to offer a variety of solutions to their clients, solutions which take down everything from vendors on online marketplaces to infringing social media posts to copycat domains and websites to everything in between. Every brand protection strategy is entirely customized to the clients’ needs, and every client gets a designated legal analyst who—together with Pointer’s sophisticated software—identifies and enforces against all online IP infringements. Their mission is to clean the online marketplace, which in turn provides safety for online shoppers, integrity to hard-working brands, and reduces the negative societal impacts of counterfeit production. Request your free live demo today! https://pointerbrandprotection.com
The Importance of Online Brand Protection
 
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In this video MarkMonitor Brand Protection expert Akino Chikada explains the importance of online brand protection. She reviews what an effective brand protection program can deliver for a business and what factors are needed to make an online brand protection program successful.
Views: 463 MarkMonitor
Online Brand Protection
 
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What you don't know, can hurt you! Since 2001, many of the world's largest and most security sensitive organizations have been relying on BrandProtect to protect their revenues, intellectual property rights and reputation by successfully minimizing the impact of online threats with our award winning Online Brand Protection services. http://www.brandprotect.com
Views: 716 MyBrandProtect
11 Brand Protection Strategies and Tools
 
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Graeme looks at the importance of brand protection online including both defence strategies to mark and control your territory and offence strategies to fight back against negative press and comments. For more information visit http://www.koozai.com
Views: 1846 Koozai
The Importance of Protecting Your Brand | Justina Antonia | TEDxKanata
 
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Your brand—and your name—can sometimes be interchangeable in the world of business. But what happens when your name—or your brand—becomes internationally recognized? And what happens when it becomes front and centre in a battle of intellectual property? Justina Antonia (formerly Justina McCaffrey) is one of the most respected fashion designers in the wedding and evening dress industry. She shows her collection at highly regarded International Bridal Market in New York twice each year and has designed privately and on contract for many fashion houses, retailers and individuals. She has also developed other collections such as an in-house moderately priced wedding series, a bridesmaid selection, an evening wear compilation, and a grouping of luxury lingerie exclusively for Marshall Fields. Her dresses have graced the covers and been featured in the world’s top magazines and newspapers. Her creations and have been worn by countless celebrities and socialites internationally. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 2421 TEDx Talks
Advanced Online Brand Protection Enforcement Strategies Webinar
 
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MarkMonitor® brand protection experts share the innovative strategies and techniques used to tackle the toughest instances of brand abuse online. During this session they discuss: • Proven enforcement strategies that reduce time to resolution — plus, amplify compliance rates • Best practices for efficiently managing non-compliant affiliates and partners online • Pragmatic tips for addressing brand abuse in social media, mobile apps, marketplaces and paid search • Advanced approaches for successful enforcement, including the latest techniques for identifying and blocking SEO poisoning, brand fraud, impersonation and much more! Visit MarkMonitor.com for a link to the presentation pdf: https://www.markmonitor.com/resources/on-demand/2014/webinar-141209-Advanced.BP.Enforcement.php
Views: 1033 MarkMonitor
Sedo's Domain Brand Protection Service explained
 
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Learn how we protect your brand online: Our service keeps an eye on all your brand names and alerts you when someone registers a domain containing your trademark. Additionally, we create a monthly report, showing you just how well protected your domain is and how to optimize your domain's health and performance.
Views: 1133 Sedo.com, LLC
NetNames - Brand Protection
 
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This video explains online brand protection and how NetNames keeps brands present, protected and prosperous on the Internet.
Views: 468 NetNames
Building an Effective Digital Brand Protection Strategy
 
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To learn more about online brand protection strategies, download our white paper, “Brand Protection in the Digital World” https://go.markmonitor.com/wp_bp-in-the-digital-world_YT By taking a strategic approach to brand protection across digital channels, smart brands protect their revenue online. Watch this video to learn about six brand protection enforcement tactics that deliver results.
Views: 117 MarkMonitor
Protect Your Brand Online! Wiser-Market, Brand Protection Partnership.
 
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Wiser-Market is a pioneer in the front line of brand protection online. Does your brand suffer from infringement activities? brand dilution ? visit us in http://www.wiser-market.com/ Wiser-Market can help eliminate the problem for your brand. We provide major brands with full online brand protection service on the internet. From cyber-squatting, copyright infringements, SEO frauds, trademark infringements and more, Wiser-Market is your online ally. While online business is changing the world for the better in many ways, it’s also putting more and more companies in great danger. Did you know that 650-BILLION-dollars’ worth of counterfeit goods are sold online every year? In other words; one in four digital marketplace transactions classify as BRAND ABUSE! That’s a 25% loss of your online profits. Your brand is being damaged in 2 major ways: Not only are you losing vast amounts of money, your brand’s reputation is being tainted! You probably think that your IP attorney can deal with the problem, but nowadays combating brand infringements online has become a very complex mission. The infinite infringers around the world, are using multiple platforms and business models. Online infringements cross multiple jurisdictions and variations in national laws. This requires hiring numerous attorneys worldwide, resulting in a very time consuming, costly and fruitless struggle. While we can’t stop fraudsters from trying their luck, we CAN make sure they DON’T succeed! Introducing Wiser-Market, the comprehensive, smart solution for unrivalled brand protection online. Fraudsters can tarnish your reputation in a variety of ways; from creating fake sites to cybersquatting, selling counterfeit goods, infringing on your trademarks and copyrights on the e-commerce platforms and more… Wiser-Market makes these concerns a thing of the past through continuous monitoring across your selling platforms. We provide you with a geographical analysis of ongoing infringements using highly effective enforcement & elimination tools, while providing an in-depth monthly report. In today’s world, having superior protection for your brand shouldn’t go unsaid. Are you ready to join dozens of major brands who’re making the RIGHT choice for their business future? Get in touch with our team today, and find out more about realizing your brand’s full potential!
Views: 703 Wiser Market
The Complete Guide to Online Brand Protection Service
 
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The Complete Guide to On-line Brand Protection Service Just as every company provides a product or service that works for some but not all, so is it with On-line Brand Protection Services. There are a multitude of services that claim they can help to resolve all your on-line brand problems but does it fit your company needs, resources and budget? On-line brand protection should include not only monitoring rogue websites that utilize your brand name in the URL to confuse consumers, but also websites that attract your consumers with key words and search engine optimization, diverters, marketplaces, social media, blogs and even your own distributors. Knowing what your risks are, first, can help you know what you need for a solution. Often time, there is a combination of solutions that may be needed depending on where your greatest risks are and which service can address that risk the best. If you choose a solution that is too large for your problem, you could bust your budget and sour top management to your future needs. Conversely, choosing an ineffective solution will not provide the results you need and also sour top management. Before you leap, you should be clear on the scope of your on-line needs and risks and build your solution accordingly. This is a dynamic process because your risks change as your business changes, so on-going monitoring of your risk is key to having your on-line brand protection program meet your business needs. https://www.brandshield.com/blog/
Views: 40 BrandShield
The Basics of Online Brand Protection
 
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The Basics of Online Brand Protection : https://www.brandshield.com/ . BrandShield monitors and finds trademark infringement, counterfeit sales and brand abuse in multiple platforms .You put so much effort into making your campaigns “pop”, try to make them viral, engaging and interesting, you work so hard to stand out in the digital world, but – you are not the only one reaping the benefits of your marketing efforts. Up to 15% of your online revenues are stolen by online parasites – diverting your traffic, exploiting the engagement you worked so hard to create, using it to promote their own agenda and probably even sell counterfeits of your product. These types of online brand abuse are costing you more and more every year – as counterfeits and piracy are growing faster than E-commerce. BrandShield has the most advanced and innovative technology to protect your revenues by providing you with the tools to fight online brand abuse, trademark infringement, counterfeits and fraud. Contact us and discover a new way to increase revenues by taking down online abuse of your brand quickly and easily.
Views: 115 BrandShield
The Top 10 Online Brand Protection Strategies Webinar
 
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Featuring Elisa Cooper, Sr. Director of Product Marketing, Domain Management; and Andrew Horton, Sr. Director of Product Management, Brand Protection of MarkMonitor®. Visit our website to download a pdf of the presentation: https://www.markmonitor.com/resources/on-demand/2014/webinar-140319-Top10.Online.Brand.Protection.Strategies.php
Views: 133 MarkMonitor
Why The Enforcement of Online Brand Protection is difficult
 
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Why The Enforcement of Online Brand Protection is difficult ? Sadly, the Internet is a difficult place to enforce IP rights. Most actions are either expensive, complicated or both. What websites are damaging? How do you stop a counterfeiter from simply moving content to a new URL? Most brand owners face the dilemma of enacting a “whack a mole” strategy only to find that they’ve spent a lot of money with little success. Counterfeiters have realized that the fast paced technology of the Internet fits their business model to a T and have enlisted savvy technical strategies to enhance their businesses. Most brand owners do not have the resources to combat this problem. Sophisticated solutions and systems, that will help them target the most serious risks and use their resources to the best extent possible. Don’t think you can fight today’s technology with yesterday’s strategy. The Internet has created a serious challenge for brand owners that must be countered with technically advanced solutions. URL’s, which are the address of these Internet sellers, are easily registered. They can include a brand name to confuse the buyer into thinking they are at an authorized site. Counterfeiters will purchase hundreds of URL’s at a time and can easily transfer their web content, should a Brand Owner take one of their sites down. BrandShield monitors and finds trademark infringement, counterfeit sales and brand abuse in multiple platforms. Contact us for a free demo . https://www.brandshield.com/
Views: 52 BrandShield
10 Quick Tips about Online Brand Protection
 
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1. Do focus on websites that pose the greatest risk to maximize your resources 2. Don’t ignore monitoring Marketplaces. This is where your counterfeiters are operating. 3. Don’t ignore monitoring Social Media. Counterfeiters use Social Media as their way of free advertising for their counterfeits and rogue websites. 4. Do enlist proven technology to enhance your brand protection efforts. Good technology can make your protection program more effective and make the best use of our resources. 5. Do monitor websites even after they have been taken down to insure your takedowns are effective. 6. Don’t think success will be quick and easy. On-line enforcement can be slow and often difficult but the effort to protect your brand is worth it. 7. Do plan to make on-line brand protection an on-going activity in your company. The Internet is here to stay and so should your 0n-line brand protection program. 8. Do get the support of Top Management to insure funding and resources. 9. Don’t get discouraged, every brand is encountering the same on-line problems 10. Do report your findings and results within your organization. On-line brand protection should be a topic that should be included in your company’s operating performance. https://www.brandshield.com/
Views: 53 BrandShield
What is Online Brand Protection for a company
 
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What is Online Brand Protection for a company ? The Internet is a largely unregulated communication network that reaches billions of people each day. Most communications are real and honest, but some are not and are meant to deceive by pretending to be something else. Your brand. On-line brand protection is a necessity today for every company that has a well know brand. Think of it as an insurance policy on your company’s investment in product development, marketing, advertising, and customer service, which is put in place, to insure that your company’s goodwill will not be damaged by the activities of on-line infringers and counterfeiters. Unchecked, these on-line attacks can ruin a brand’s reputation and the loyalty it has earned from its customers. https://www.brandshield.com/brandshields-technology/
Views: 31 BrandShield
Why your company needs and Online Brand Protection Strategy
 
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Why your company needs and Online Brand Protection Strategy : In today’s online world of constant threats to your brand, you need to protect yourself. One of the biggest mistakes I’ve seen brands make, is waiting till something happens and then call in the troops to try and extinguish the fire. This is not a good strategy. Online Brand Protection Strategy : https://www.brandshield.com/ Every day new threats arise to steal your traffic, muddy your good name and find new ways to damage your brand and cut from your bottom line. Being on the defensive might be a bit too late. You need to proactively combat these threats before they happen, or when they happen the damage will be minimal. I know. A lot easier said than done. The greatest asset your business has, is ,its identity. This is also the aspect that is the most likely element to incur damage. The pulse of any business is returning customers and the new business that expands from customer referrals. For a business, maintaining a solid reputation among its customer base is critical. Your brand needs an online brand protection strategy, first of all , in order to protect its identity. For most brands, there doesn’t have to be a strategy that is as aggressive and all encompassing as one, for say ,a Nike, or Coca Cola, but you should have one in place. The most important thing you need to realize is what are the threats, where they are coming from and what you can do to combat them. BrandShield monitors and finds trademark infringement, counterfeit sales and brand abuse in multiple platforms. Contact us for a free demo . Online Brand Protection Strategy : https://www.brandshield.com/
Views: 49 BrandShield
Incopro - Online Brand Protection that Delivers
 
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Brand abuse and online #IP infringement is a big problem that requires a big solution. #Ecommerce has given businesses opportunity and access to the global market, but it has also exposed them to risks. Incopro understands your challenges, and we have built our technology to enable you to defend your IP and grow online. Follow the link for further information about an online brand protection solution that will deliver a lasting impact to your business. https://www.incoproip.com/product/talisman-online-brand-protection
Views: 155 Incopro
Digital Brand Protection Intelligence as a Competitive Advantage
 
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To learn more about online brand protection strategies, download this MarkMonitor white paper, “Brand Protection in the Digital World” https://go.markmonitor.com/wp_bp-in-the-digital-world_YT Massive amounts of information are collected in the fight against digital brand abuse. There’s no need to limit this information to brand protection enforcement alone. Why not use business intelligence gathered from monitoring digital channels to quantify illegal distribution and form responses that capitalize on the wants and needs of customers? Watch this video to understand how corporations gain a competitive advantage with business intelligence gleaned while protecting their brands online.
Views: 220 MarkMonitor
Interviews about Online Brand Protection
 
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Interviews about Online Brand Protection by : https://www.brandshield.com/about_us/ . BrandShield was established by brand protection industry professionals with a goal to develop cutting-edge technology that will provide organizations a powerful solution to manage and protect their brand online. Backed by Israel’s Chief Scientist and with an R&D center based in Israel, the company is committed to a continuous development of a solution that meets the needs of all sizes of entities – from small companies to large enterprises. BrandShield is suitable for a direct use by organizations as well as by their legal advisor and branding advisors. Our robust, patent pending technology combines monitoring capabilities and sophisticated algorithms and is fully compatible with the coming expansion of new gTLDS. The BrandShield System dramatically improves the way organizations can manage and protect their digital brand by providing the highest level of business intelligence for online brand management .Our robust, patent pending technology helps you fight infringements and makes brand protection affordable for organizations of all sizes.
Views: 98 BrandShield
What Makes an Effective Brand Protection Strategy?
 
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Learn how to keep your brand safe online and on mobile by taking a multi-pronged approach to detecting and preventing fraud. Total Fraud Protection® Strategy. Flexible and comprehensive multi-layered defense across all devices, channels and clouds. Click to learn more about our comprehensive brand protection with proactive attack detection and takedown. https://www.easysol.net/products/easy-sol-solutions/fraud-intelligence
Introduction to NetNames - Brand Protection, Domain Names and New gTLDs
 
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NetNames helps organisations to be present, protected and prosperous on the Internet. NetNames provides companies with global reach on the internet whilst protecting their brands from online fraud. As the global leader in this field, NetNames has been chosen by many of the world’s most successful brands to enable and protect their internet presence.
Views: 2330 NetNames
Amazon Brand Protection - Tips from a Ruthless Brand Advocate (Unauthorized Sellers Beware)
 
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Selling products online should be easy, but many sellers are finding issues with Amazon brand protection. This is due to various types of offenders who try to sell your goods without your permission in the Amazon marketplace. How do you deal with this when this happens? Chances are, this will happen to you, especially as your product grows in popularity. Unfortunately, there’s little Amazon brand protection offered by Amazon. So you’ll have to learn some of the methods you can use to protect your brand yourself. In this video, we talk about some of the techniques you can use to improve Amazon brand protection for your products. We’ll also go into the various types of offenders to watch out for and how you can even increase Amazon’s involvement in helping to steer your products clear of infringers. If you’re thinking about selling products on Amazon, don’t do so until you watch this video! If you’d like to learn more, check out the link below: https://www.marketplacevalet.com/single-post/2018/07/25/Amazon-Brand-Protection
Views: 152 Justin Boggs
The Ultimate Cheat Sheet on Online Brand Protection
 
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The Ultimate Cheat Sheet on Online Brand Protection 1. On Line Brand Protection is a necessity for all brand owners Every well known brand, be it for a product or service, is a target for abuse by counterfeiters, phishing schemes, diverters, and even legitimate sites who which do not maintain the a brand owner’s standards for use of trademarks 2. Effective On-line Brand Protection requires the use of sophisticated technology tools On-line counterfeiters and trademark abusers are tech savvy operators who know how to use technology and the Internet for their abuses. Your tools must be able to identify, evaluate and then help you fight back. 3. An active on-line brand protection program lets counterfeiters/infringers know you will protect your brand Trademark abusers and counterfeiters will be less interested in brands that are protected by brand owners who execute an effective on-line brand protection program. 4. Maximize your resources by focusing on your greatest on-line risks Get the greatest “bang for your buck” by targeting those risks that have the potential of doing your brand and business the most harm. There are many rogue websites that may look bad but have little activity that can damage your brand. 5. An on-line brand protection program can be implemented even with a modest budget Every company does not have the luxury of a large budget to implement an on-line brand protection program. Even programs with small budgets can be effective with focus and technical tools to support. “Something is better than nothing” https://www.brandshield.com/
Views: 47 BrandShield
A Consumer-Centric Approach to Online Brand Protection
 
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To access the complete recording of this webinar please visit https://www.markmonitor.com/brand-protection-domain-management-events/on-demand-webinars/g/consumer-centric-approach-to-online-brand-protection Preview: Charlie Abrahams from MarkMonitor discusses a Consumer-Centric Approach to Online Brand Protection Want brand protection that counts toward your bottom line? Start with your consumer. Research shows that 23 percent of shoppers unknowingly purchase counterfeits and, most of time, it happens on accident. MarkMonitor and the American Apparel & Footwear Association have teamed up to show you how the right technology and best practices can ensure that the most visible pages in search listings, marketplaces and paid search ads are as clean as possible from counterfeit, pirated and grey market listings.
Views: 67 MarkMonitor
Yellow Brand Protection - We Stop at Zero
 
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Yellow Brand Protection Is a leading global provider of online anti-counterfeit and IP protection software and services. We Search 25+ Social Media platforms,, 50+ Mobile Apps, Web Shops and Domains Worldwide. Now monitoring over 1000 online marketplaces.
BrandShield - Online Brand Protection
 
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BrandShield brings the war against online scams such as trademark infringement, counterfeit sales, phishing attacks, impersonation to the 21st century. www.BrandShield.com
Views: 146 BrandShield Ltd
Proactive Online Brand Protection: How to protect high value branded search terms at SES New York
 
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Richard Brown, Paid Search Director, I Spy Marketing (http://www.ispymarketing.com) interviews Caroline Rolfe, Head of Online, Links of London (http://www.linksoflondon.com/us-en) and Alex Irvin, Online Programs Director, 1-800-PetMeds (http://www.1800petmeds.com), after they spoke at SES New York 2012 on Protecting High Value-Branded Search Terms, particularly in PPC campaigns. 0:38 -- Caroline explains how Links of London handled brandjacking of its company and best-selling product search terms. She begins by describing how counterfeiters, primarily based in China, were producing a good deal of counterfeit products that Links of London has successfully combated. The counterfeit product marketers were bidding on Links of London brand search terms in PPC ad campaigns and stealing web traffic away from the official Links of London ecommerce website. Caroline goes on to describe how she worked with her digital marketing agency I Spy and MarkMonitor (http://www.markmonitor.com) to develop and implement a proactive and successful online brand protection program. Thanks to the partnership of the three companies, Links of London was able to achieve a 41% decrease in CPA for its PPC ad campaigns while reclaiming URLs and shutting down ad campaigns launched by hundreds of counterfeit marketers. 01:50 -- Alex Irvin describes how 1-800-PetMeds achieved over 80% reduction in brand search term cost per click (CPC) over several years. Working with MarkMonitor, 1-800-PetMeds analyzed the scope of their brand term infringement problem. MarkMonitor helped prioritize where the pet pharmacy should focus its efforts on top violators. In his SES presentation, Alex presented tips for marketers as to how best to get started with a brand protection program. 02:53 -- Caroline Rolfe recommends marketers begin by actively registering domains around their company and products, which should lessen the problem with brandjackers moving forward. 03:29 -- Alex Irvin recommends marketers begin testing and searching for their brands on the major SERPs, don't just stop at the first page of results but review the second and third pages as well to locate brandjackers. To speak at the next SES conference, please visit: http://www.sesconference.com Join SES on Facebook: http://www.facebook.com/SESConf Join SES on Twitter: http://www.twitter.com/SESConf
Views: 869 SES Events
10 Things about Online Brand Protection your Boss wants to know
 
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10 Things about Online Brand Protection your Boss wants to know : 1. Every brand is encountering the same on-line problems. On-line brand protection is mainstream. 2. What constitutes an effective on-line brand protection program: technology, budget, human resources. 3. What are the costs to implement an effective on-line brand protection program 4. What are the costs of not implementing an effective on-line brand protection program? This is what will sell the program! 5. How will you measure success? He’ll need some benchmarks, they are hard to quantify and may differ from company to company. 6. How will the results be documented and reported 7. Social media sites will be monitored 8. Global marketplaces will be monitored 9. How an on-line brand protection will increase your sales 10. How long will the program need to be in effect https://www.brandshield.com/
Views: 37 BrandShield
The Key to Online Brand Protection : Monitoring Marketplaces
 
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The Key to Online Brand Protection: Monitoring Marketplaces. Children toys, prescription drugs, auto parts and airplane parts are just some of the vital items available on the counterfeit market today. Fashion brands are another huge counterfeit market. Brands that have their products counterfeited suffer greatly in terms of reputation, customer churn and most importantly, their bottom line takes a huge hit. That being said, brand owners need to put in place the proper mechanisms to identify and prevent counterfeits of their products from being sold on the various marketplaces out there. This is no easy task and while some seem to doubt this could work, it is vital to protecting your brand. A solid online monitoring strategy should be comprised of a constant review of online marketplaces such as Amazon, Ali baba ,and eBay. Such marketplaces are more and more being accused of fueling the illegal online counterfeiting trade. These marketplaces have increasingly been put to the task themselves in monitoring sellers for any violations of trademarks. Online Brand Protection Tips : Monitoring Marketplaces .https://www.brandshield.com/ Marketplaces such as Ali baba ,have been identifying vendors in its marketing who sell counterfeit products. Online counterfeiters are getting shrewder and more sophisticated in the ways they are moving counterfeit goods in the online marketplace. BrandShield’s ,easy to use ,technology-based solution ,simplifies brand protection, and provides an advanced and automated metrics driven analysis , of online risks and opportunities. Contact us for a free demo . The key in fighting online marketplace counterfeiting is monitoring those marketplaces for violations of your brand and trademark. I feel that with some help from the online marketplaces in monitoring their own platforms, which has been getting better, the negative impact to your bottom line will decrease dramatically and one day in the future will be greatly diminished and one day, we are all hoping will be eliminated entirely. BrandShield monitors and finds trademark infringement, counterfeit sales and brand abuse in multiple platforms. Contact us for a free demo .
Views: 66 BrandShield
Chronicled Brand Protection
 
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IoT, Blockchain, AI, and Mobile Combine to Offer Groundbreaking Anti-Counterfeit Solutions. It is the combination of hardware and software that enables the creation of secure identities and brand protection. In the past several years, all of these components have seen rapid technological advancement, to the point that businesses are now able to offer B2B product provenance tracking and end-consumer authentication systems that are virtually bulletproof.
Views: 877 Chronicled
Online Brand Protection & Affiliates
 
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AIM's CEO, Sarah Bundy, asks David Naffziger of Brand Verity, the http://www.allinclusivemarketing.com/ question, what do merchants and advertisers need to know when working with online brand protection and PPC affiliates?
Views: 101 Trust The Experts
Brand Protection in 90 seconds
 
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Using EVRYTHNG's IoT Smart Products Platform for brand protection.
Views: 1836 EVRYTHNG
Seminar on Online Brand Protection for the online gaming industry - Malta, September 2018
 
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On the 27th of September 2018, Ports Group held a seminar on how regulations pose threat to the online gaming industry, and the importance of Online Brand Protection. See the full seminar here. To view the presentation in PDF version, click here: https://portsgroup.com/wp-content/uploads/2018/10/Ports-Group-seminar-on-Online-Brand-Protection-Malta-September-27th-2018.pdf For our article referenced in the video, click the link below. https://portsgroup.com/news/regulations-pose-threat-online-gaming-industry/
Views: 68 Ports Group
The Changing Landscape of Brand Protection in the Media Industry
 
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In this webinar recording, MarkMonitor Brand Protection experts Trevor Robbins and Amy Dozier discuss how the brand protection landscape for media companies is evolving beyond just pirated content and what companies can do to ensure a healthy and consistent brand experience online. Topics covered include: • How to walk the fine line between protecting trademarks and upsetting loyal fans • Ways that licensees can lose millions to sellers of unauthorized goods • How criminals are using phishing techniques to steal virtual currency and game-related assets
Views: 106 MarkMonitor
Why is Online Brand Protection Important For Businesses?
 
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Originally posted on Atlanta Small Business Network: https://www.myasbn.com/articles/online-brand-protection-important-businesses/ There are a myriad of ways to fall victim to unscrupulous online trolls and individuals, therefore brands must work diligently to protect their assets. Following are some of the most important aspects of online brand protection every company should pay close attention to. Atlanta Small Business Network is your local source for business news, information, resources, best practices and event coverage. From start-up to success, we are your go-to resource for small business in Atlanta, Georgia. https://www.myasbn.com/ CONNECT WITH US! Contact us: [email protected] Subscribe: https://www.myasbn.com/subscribe/ Facebook: https://www.facebook.com/MyASBN Twitter: https://twitter.com/MyASBN
Business Management Online, Brand Protection
 
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Business Management Online, Brand Protection https://benmarksblog.wordpress.com/ Ben Marks is nearing 30 years of experience in wealth planning and management, Ben’s attention is to the firm’s investment strategies and Model portfolios, as well as managing a professional network of accountants and attorneys for their clients, Ben enjoys mountain biking, architecture and spending time at the family cabin
Views: 8 Ben Marks
eAgile Brand Protection
 
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eAgile's Brand Protection Solutions combine RFID with covert and overt digital print to provide product visibility, security from grey and black market activities and provides customer engagement!
Views: 265 eAgile Inc
Systech – We Are Brand Protection
 
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We keep products authentic, safe and connected across the supply chain—from manufacturing into consumers' hands.
Views: 745 Systech
Let Social Media be your Online Brand Protection Solution
 
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Let Social Media be your Online Brand Protection Solution . Creating an army of evangelists out of your customers, is one of the most organic and valuable ways to promote your brand. While this is a recruitment effort that must remain constant, businesses need to look within. Provide your employees with some guidelines, a sort of road map on how they should conduct themselves on Social Media. Offer incentives for them to follow this. Create a contest in your company to make it fun and then watch the promotion flow from within. While creating advocates from within has its own set of challenges, your employees advocating for you is the most solid and economically viable way to build your brand and protect it at the same time. By making investments in internal teams to be active on Social Media, a business can increase its reach very easily and without much cost by creating groups of their employees and putting them to work as advocates. The graphic below from HootSuite provides a comparison of the maximum social audience that can be achieved by a global Fortune 100 company and the maximum social media influence of their employees. Think about it like this. Every employee that you choose to be a brand advocate, is the first link in a pipeline, a pipeline that can act as a chain of long intimate shares by people who know each other well. When you increase the number of starting points (in this case your own employees), you increase the numbers of spots where your message can be shared by those who already know each other or are connected to those points in some other way. As a brand, you want your message going viral. Research suggests that the best way to create maximum virality is by using the strategy known as The “Big Seed”. Utilizing Big Seed Strategy, the ideas you want to disseminate are best seeded by a large group of first generation and brand-connected sharers rather than by a small group of influencers that are highly connected. So, not only do you need to protect your brand by employing a solid brand protection strategy to combat the threats, you must be proactive at the same time by building up your defense wall to combat the other threats to your brand’s legitimacy and trust. Brand Shield monitors and finds trademark infringement, counterfeit sales and brand abuse in multiple platforms. Contact us for a Free Demo . https://www.brandshield.com/protect-your-brand-by-building-an-army-of-brand-advocates/
Views: 34 BrandShield
Story of Seller || 3DS Anti-Counterfeiting Labels | Brand Protection | Copy proof | Checko App
 
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TransPacks presents 3DS anti-counterfeiting labels which can be verified using Checko App. 3DS labels fully protect the brand as these labels are copy proof. Product authenticity can be verified quickly using lowest end smart phone without any internet connection.
Views: 420 TransPacks
Online Brand Protection Misconceptions:  Digital Counterfeiters
 
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Online Brand Protection Misconceptions : Digital Counterfeiters . When selling in an informal market or in a metropolitan area, the counterfeiter’s audience is limited to the immediate vicinity. The Internet affords the counterfeiter an audience of thousands of wholesalers and distributors, and millions of consumers. All he needs to do is get their attention so they visit his website. As consumers, we all know that we will go to the Internet to shop for a better price than we’d find at a local brick and mortar store. The counterfeiters have realized that also, and they’ve raised prices from what they might have charged at their back alley shop. Increasing the price, to a level just below the authentic item, gives the counterfeit goods “authenticity” to the Internet shopper. Saving 25%, is common Internet pricing on authentic goods, so why not for counterfeiter? This increased price also increases the profit, making the counterfeit goods harder to stop. Online Brand Protection Misconceptions : It is not uncommon that the registrant’s name and address on a URL that offers counterfeit goods, is fake. Registrars are reluctant to identify their clients and ISP’s, likewise, protect their clients. Warehouse, office, or retail locations need not be revealed, as they do not matter to the Internet shopper. When counterfeits were sold in informal markets, the counterfeiter relied on these markets’ shoppers to buy their goods. They would never use conventional advertising to bring in customers so as to avoid the scrutiny of the law and the brand owners. Internet counterfeit dealers are just the opposite. They will gladly use key words and meta tags in their to attract shoppers searching on line. The Internet offers numerous opportunities for attracting buyers. Domains, which include famous trademarks and brand names, are easily and legally registered. Even social media can be used to spread the word of sites that offer goods with prices “too good to be true”. URL’s, which are the address of these Internet sellers, are easily registered. They can include a brand name to confuse the buyer into thinking they are at an authorized site. Counterfeiters will purchase hundreds of URL’s at a time and can easily transfer their web content, should a Brand Owner take one of their sites down. BrandShield monitors and finds trademark infringement, counterfeit sales and brand abuse in multiple platforms. Contact us for a free demo . https://www.brandshield.com/
Views: 76 BrandShield
What is Brand Protection:  Digital Piracy Protection and Online Anti counterfeiting
 
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What is Brand Protection: Digital Piracy Protection and Online Anti counterfeiting. Your brand’s reputation and integrity can be attacked and damaged easily on-line if gone unchecked. There are many ways a brand can be damaged which will make worthless your investments in product development, marketing, advertising and customer service. The use of your brand name on poorly designed websites, the misuse of trademarks and logos, malicious statements on blogs and social media, and in association with phishing schemes tarnishes your brand’s goodwill. Even your authorized users such as retailers and distributors can damage your brand if their on-line representation does not reflect your standards of presentation and service. Identifying those sites so you can correct this poor representation is critical to protecting your brand. Diverters not only can rob you of sales, but also confuses your customers and may turn them away from your brand completely. And of course, counterfeits, will destroy the integrity of your brand by deceiving your customers into buying products that are not authentic that will disappoint them and destroy their loyalty. https://www.brandshield.com/testimonials/
Views: 56 BrandShield
Brand Protection and Social Media - Rob Holmes
 
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Brand Protection and Social Media This presentation is from http://etcDallas.com that was held in 2012. In the era of telecommuting and coffee shop branch offices, Facebook has replaced the watercooler, LinkedIn is the new resume and Skype is the new boardroom. Let's face it. Your online 'brand' has become your most public persona. Along with the vast benefits that social media bring a new world has opened up for fraud, misinformation and brand abuse. Holmes is not only a top brand protection investigator. He is also the one-man marketing department for his firm. Combining his two passions of trademark investigations and social media, he will take you on his journey from creating his first blog, designing his firm's website, and planning a social media strategy and then arm you with brand protection tactics that he employs for his clients. Raised in New Jersey in a family of private investigators, Rob worked his first trademark infringement case at the age of twelve. While aspiring as a stand-up comedian in Los Angeles in the early 90s, he was employed at a premiere intellectual property investigative firm. Here, he found himself assigned to investigate a new breed of faceless perpetrators: online infringers. Rob conducted some of the world's first IP-related Internet investigations, and pioneered the study of the "virtual crime scene". His regular clients include 20 of the 100 Best Global Brands. He is the Editor of the blog Knockoff Report and popular speaker on the topics of Intellectual Property and the Internet. Rob is a private eye, funny guy, blogger, Calvinist, Freemason, Prius owner, and a Gene Hackman Fan. http://ipcybercrime.com Pickle TV Links http://Twitter.com/GaryLeland Follow Pickle TV on Twitter. http://Facebook.com/PickleTV Become a fan of Pickle TV on Facebook. http://Pickle.TV Visit our website. This content is provided with a Creative Commons Share-Alike License. Feel free to use this content, so long as you give credit to Gary Leland, of Pickle.TV and link to http://Pickle.TV Gary leland is a new media producer of video information. For advertising information send him an email to [email protected], or visit his personal website site at http://GaryLeland.com for more information on Gary.
Views: 209 ConferenceShowcase
Suevio - A 360° Brand Protection Solution
 
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Is your business in trouble? Are you being infringed? Or you feel that you are facing losses but can’t figure out why? View Full Video Transcript:- - Then it’s time to face the reality about online infringements. - The internet economy of the G20 will be worth approximately £2.7 trillion by 2016. - Of that, the cost of digital piracy is $75 billion annually. - 24% of all internet bandwidth across major continents is consumed by infringing digital content. - Even as you are listening to this video, there is a possibility that someone may be copying your web content or misusing your trademark. - The threat that organizations face due to digital counterfeiting is very real and ever present. - In spite of this, only a mere 40% of businesses have a strategy in place to deal with this threat. - So ask yourself this question - How sure am I that my brand is not being infringed RIGHT NOW? - The answer is, you can never be sure without committing resources round the clock to deal with every situation as it rises. - This is where we come in. SUEVIO provides a secure platform where your brand can thrive. - Suevio’s expert Business Intelligence team generates an analytical report that uncovers your brand's Infringements. It is generated by extracting and processing data gathered from search engines and numerous sites. Then, your personally assigned Analyst, familiar with your content and strategy, will make essential changes in the system. - Abundant data is simplified in order to segregate violators from promoters, eliminating false positives. Reports generated at various stages are shared with you and clarified at all times. Suevio has associations with experienced professionals from the legal sector that can provide consultation, if required, and you will be presented with a variety of methods to help tackle these violations based on plans devised by our own legal expert team. - Once approved, the appropriate action is taken immediately. - Violations are a reality and can happen at any time. Prevention is key and it is essential to maintain a secure brand at all times. - Suevio covers your complete branding process leaving no loopholes to be exploited by violators. You want someone to care as much for your brand as they would for their own. At Suevio, we care! For more information, please visit - http://www.suevio.com Join us on Popular Social Networks:- Facebook - https://www.facebook.com/Suevio/ Twitter - https://twitter.com/suevio_com LinkedIn - https://www.linkedin.com/company/suevio Google+ - https://www.google.com/+Suevio_com
Views: 3352 Suevio
5 Basic Brand Protection Tips for Trademark Owners
 
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Advice for brand owners to protect and strengthen their brands and their legal trademark protection from boutique trademark lawyers at Erik M. Pelton & Associates, PLLC
Views: 3037 Erik Pelton
Dark Web Counterfeiting: Brand Protection Strategies In An Unknown World
 
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https://goo.gl/mWys8K Many Dark Web vendors have multiple selling accounts which traverse across Web levels, with only the lower-risk counterfeiting angles being visible. One Europol report stated that in order to increase their reach and their sales volume it is a common tactic of Dark Web traders “to advertise their products on different Darknet markets but also on the surface web.” This is key for brands keen to develop their online brand protection in two ways. First, knowing and publicising some of the detail about these underground economies can help you convince your consumers of the benefits of buying genuine. There will always be a hard-core of people who adamantly choose to buy counterfeit goods, but for those who do so in ignorance, public education about the real provenance of some fakes is vital if we are to turn the tide against their sale. Secondly, although they are extremely difficult and complex, enforcement actions against the illegal elements of the Dark Web are possible, the recent US raids are proof of this. These actions are only ever going to be undertaken by well-organised legal professionals, but the assistance brands can provide lies in their ability to collate relevant data and to take actions at those points where counterfeit goods surface. By working to stifle the revenues generated on the Surface Web, brands can thus indirectly stop the wider spread of goods in the invisible economies, but they can also take resources away from people who are potentially creating harm in the world. Developing your online brand protection activities in conjunction with Pointer can not only help you to protect your brand but also to do good.

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