Brand Protection : 5 Tips to Spot Counterfeits Online . Spotting counterfeit goods online has become a bit of an art form. It may be a bit early, but before you know it , Holiday season 2015 will be upon us. It will also be upon the minds of hordes of counterfeiters ,who want to piggy back ,onto your brand’s reputation, and scam unsuspecting consumers into thinking that, the good brand you worked so hard in building, can be trampled upon with counterfeit goods.
Some of these knockoffs are so good, that business owners themselves are getting scammed, and being that, they aren’t able to protect their customers. While there are many brands that release their own steps on how to protect consumers from buying a fake of their own brand, there are general guidelines to follow for spotting counterfeit goods. Late last year search giant Google, and fashion retailer Louis Vuitton, decided to settle a legal dispute which lasted 10 years. They decided to work together and combat counterfeit goods being sold on the web. The suit was related to Google selling services that had Louis Vuitton’s keywords, to counterfeit online operators.
Because it is difficult to spot a counterfeit through an online photo of the product (which is probably real anyways), identifying sites is critical to combat online counterfeiting. Below are some guidelines that should hep you identify online counterfeit sites.
- As a whole, websites that are operating a counterfeit operation do not employ security, which means they don’t have a certificate that has the miniature padlock symbol. Secure websites have URLs that start with HTTPS. In an effort to minimize counterfeit sites coming up in searches, Google ranks those sites higher.
- Many consider this the rule to live by when fighting counterfeiting. If you are looking for a good price and the one you found is just too good to be true, then the site is most probably counterfeit. Go ahead and check the website, compare other authorized dealer websites to see just how good that deal is. If you purchase a brand item, regardless of the price, and it isn’t from a retailer listed by the brand, then it’s most probably a counterfeit site.
- Don’t online shop on a website that is not based in the US, if the product you are seeking is from a US based brand. If you end up purchasing a fake item, from a respectable site in the US, then most most will offer you a refund. For instance, online retailer eBay will offer money back within 30days, if it was ordered through them, and does not arrive or it doesn’t match the description on the listing. - Take a look at the URL of the website. If something looks fishy to you, try to find the real site via Google. Even more reason to check the URL carefully, is if you received some kind of special offer in an email and you clicked a link to the site.
- If a site looks like it has poor graphics and artwork, then it warrants further investigation. Authentic businesses spend lots of time and money on making their websites look as slick as possible. Check the logos against the brand’s authentic logos on the real site.
These have been some things to look out for, so that you do not get duped next holiday season, or whenever. If you are a brand marketing manager, you also might want to consider some type of brand protection to alert you to any threats to your brand. BrandShield monitors and finds trademark infringement, counterfeit sales and brand abuse in multiple platforms. Contact us for a free Demo . https://www.brandshield.com/