Online Brand Protection Misconceptions : Digital Counterfeiters . When selling in an informal market or in a metropolitan area, the counterfeiter’s audience is limited to the immediate vicinity. The Internet affords the counterfeiter an audience of thousands of wholesalers and distributors, and millions of consumers. All he needs to do is get their attention so they visit his website. As consumers, we all know that we will go to the Internet to shop for a better price than we’d find at a local brick and mortar store. The counterfeiters have realized that also, and they’ve raised prices from what they might have charged at their back alley shop. Increasing the price, to a level just below the authentic item, gives the counterfeit goods “authenticity” to the Internet shopper. Saving 25%, is common Internet pricing on authentic goods, so why not for counterfeiter? This increased price also increases the profit, making the counterfeit goods harder to stop.
Online Brand Protection Misconceptions : It is not uncommon that the registrant’s name and address on a URL that offers counterfeit goods, is fake. Registrars are reluctant to identify their clients and ISP’s, likewise, protect their clients. Warehouse, office, or retail locations need not be revealed, as they do not matter to the Internet shopper.
When counterfeits were sold in informal markets, the counterfeiter relied on these markets’ shoppers to buy their goods. They would never use conventional advertising to bring in customers so as to avoid the scrutiny of the law and the brand owners. Internet counterfeit dealers are just the opposite. They will gladly use key words and meta tags in their to attract shoppers searching on line. The Internet offers numerous opportunities for attracting buyers. Domains, which include famous trademarks and brand names, are easily and legally registered. Even social media can be used to spread the word of sites that offer goods with prices “too good to be true”. URL’s, which are the address of these Internet sellers, are easily registered. They can include a brand name to confuse the buyer into thinking they are at an authorized site. Counterfeiters will purchase hundreds of URL’s at a time and can easily transfer their web content, should a Brand Owner take one of their sites down.
BrandShield monitors and finds trademark infringement, counterfeit sales and brand abuse in multiple platforms. Contact us for a free demo . https://www.brandshield.com/