Home
Search results “Ppt customer based brand equity”
Brand Equity
 
29:19
“Brand Equity” by Dr. C. Babu, Professor and Director at Durgadevi Saraf Institute of Management Studies. This session covers brand, brand equity, brand promise and few models on brands. Shot at the Deviprasad Goenka Management College of Media Studies using AB-Live virtual studio technology.
Views: 24210 DSIMS
Brand Resonance Model
 
08:11
A discussion of the Brand Resonance Model.
Views: 45764 DrKC2010
What is BRAND EQUITY? What does BRAND EQUITY mean? BRAND EQUITY meaning, definition & explanation
 
04:36
What is BRAND EQUITY? What does BRAND EQUITY mean? BRAND EQUITY meaning - BRAND EQUITY definition - BRAND EQUITY explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is better than products with less well-known names. Brand equity refers to the value of a brand. In the research literature, brand equity has been studied from two different perspectives: cognitive psychology and information economics. According to cognitive psychology, brand equity lies in consumer’s awareness of brand features and associations, which drive attribute perceptions. According to information economics, a strong brand name works as a credible signal of product quality for imperfectly informed buyers and generates price premiums as a form of return to branding investments. It has been empirically demonstrated that brand equity plays an important role in the determination of price structure and, in particular, firms are able to charge price premiums that derive from brand equity after controlling for observed product differentiation. Some marketing researchers have concluded that brands are one of the most valuable assets a company has, as brand equity is one of the factors which can increase the financial value of a brand to the brand owner, although not the only one. Elements that can be included in the valuation of brand equity include (but not limited to): changing market share, profit margins, consumer recognition of logos and other visual elements, brand language associations made by consumers, consumers' perceptions of quality and other relevant brand values. Consumers' knowledge about a brand also governs how manufacturers and advertisers market the brand. Brand equity is created through strategic investments in communication channels and market education and appreciates through economic growth in profit margins, market share, prestige value, and critical associations. Generally, these strategic investments appreciate over time to deliver a return on investment. This is directly related to marketing ROI. Brand equity can also appreciate without strategic direction. A Stockholm University study in 2011 documents the case of Jerusalem's city brand. The city organically developed a brand, which experienced tremendous brand equity appreciation over the course of centuries through non-strategic activities. A booming tourism industry in Jerusalem has been the most evident indicator of a strong ROI. While most brand equity research has taken place in consumer markets, the concept of brand equity is also important for understanding competitive dynamics and price structures of business-to-business markets. In industrial markets competition is often based on differences in product performance. It has been suggested however that firms may charge premiums that cannot be solely explained in terms of technological superiority and performance-related advantages. Such price premiums reflect the brand equity of reputable manufacturers. Brand equity is strategically crucial, but famously difficult to quantify. Many experts have developed tools to analyze this asset, but there is no agreed way to measure it. As one of the serial challenges that marketing professionals and academics find with the concept of brand equity, the disconnect between quantitative and qualitative equity values is difficult to reconcile. Quantitative brand equity includes numerical values such as profit margins and market share, but fails to capture qualitative elements such as prestige and associations of interest. Overall, most marketing practitioners take a more qualitative approach to brand equity because of this challenge. In a survey of nearly 200 senior marketing managers, only 26 percent responded that they found the "brand equity" metric very useful.
Views: 13167 The Audiopedia
Brand Equity - Marketing Management Video Lecture by Prof. Vijay Prakash Anand
 
04:05
"MARKETING MANAGEMENT MASTERCLASS" Course Link and Discount Code: https://www.udemy.com/marketing-management-masterclass/?couponCode=MARKETINGYT In this video, I have talked about Brand Equity. ................................................................................................ Web: www.marketingbyvijay.com Check out my blog: https://marketingbyvijay.wordpress.com/ Like my Facebook Page: https://www.facebook.com/marketingbyv... Please send your queries, feedback and suggestions on [email protected]
Views: 8125 Marketing by Vijay
Culture Based Brand Equity
 
10:11
Culture Based Brand Equity
Views: 142 Strategy Insider
What Is The CBBE Model
 
00:47
The basic premise of the cbbe model is that power a brand keller's equity also known as customer based (cbbe). E approach to cbbe pyramid break with kit kat. Customer based brand equity (cbbe) pyramid shodhganga. The customer based brand equity (cbbe) pyramid has put forth by kevin lane keller. Keller's brand equity model strategy tools from mindtools. Apr 18, 2016 usually designed as a pyramid, customer based brand equity shows businesses how to lay the foundation that creates positive attitude nov 16, 2011 model consumer resonance sub dimensions of cbbe pyramid loyalty attachment sep 5, 2014 explanation using mcdonalds reference mar 30, by; Bachu vinay chaithanya (cbbe) apple keller outlines assist manage according model, building strong involves four steps (1) free download powerpoint presentation (. Developing brand equity model based on c. Mohammad aghaei1 consumer based brand equity (cbbe) pyramidthe breadth of awareness is strong as consumers consider kit kat an option when oct 27, 2016 i came across 'associative network memory module' theory that describes the keller's cbbe model. Model strategy tools from mindtools cbbe model how to build a strong brand & butter blog brandandbutter. Customer satisfaction and loyalty in tehran's chain stores. Dpsychological concepts scribd. Keller's brand equity model. Wordpress cbbe model how to build a strong brand class "" url? Q webcache. What is the cbbe model? Youtube. Model strategy tools from mindtools. However, more appropriate theory mar 19, 2015 the cbbe model looks at brand equity from consumer's point of view. Branding an application of keller's brand equity model in a b2b context. Jan 26, 2010 building a brand isn't as easy it sounds, but there is marketing model providing guidance for building, called the customer based equity (cbbe model). Customer based brand equity (cbbe) model. Kevin lane keller developed the model and published it in his widely used textbook, 'strategic brand management. What is customer based brand equity? Upfront analytics. Cbbe model mc donalds slidesharebuilding customer based brand equity ananda sabil hussein,ph. Customer based brand equity slideshare. Heineken brand resonance pyramid (cbbe model). The cbbe model looks at building a brand as heineken resonance pyramid (cbbe model) keller claims the customer based equity (cbbe) can be of where completely harmonious relationship developing on c. The basic premise of the cbbe model is that power a brand resides in minds its customers keller's equity also known as customer based (cbbe). Heineken brand resonance pyramid (cbbe model) Branding an application of keller's equity model in a b2b context. E approach to establish. Is there any underlying theory that explains cbbe model and customer based brand equity brian a mcnay. Txt) or view presentation slides online the basic premise of model is that power a brand lies in what customer based equity (cbbe) maintains building strong 4. Googleusercontent search. Within a p
Views: 440 Your Question I
What is CUSTOMER EQUITY? What does CUSTOMER EQUITY mean? CUSTOMER EQUITY meaning & explanation
 
02:06
What is CUSTOMER EQUITY? What does CUSTOMER EQUITY mean? CUSTOMER EQUITY meaning - CUSTOMER EQUITY definition - CUSTOMER EQUITY explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ Customer equity is the total combined customer lifetime values of all of the company’s customers. In deciding the value of a company, it is important to know of how much value its customer base is in terms of future revenues. The greater the customer equity (CE), the more future revenue in the lifetime of its clients; this means that a company with a higher customer equity can get more money from its customers on average than another company that is identical in all other characteristics. As a result, a company with higher customer equity is more valuable than one without it. It includes customers' goodwill and extrapolates it over the lifetime of the customers. The term is a misnomer since the term has nothing to do with the traditional meaning of equity. There are three drivers to customer equity, all of which refer to three sides of the same thing: Value equity: What the customer assesses the value of the product or service provided by the company to be; Brand equity: What the customer assesses the value of the brand is, above its objective value; Retention equity: The tendency of the customer to stick with the brand even when it is priced higher than an otherwise equal product; Companies often attempt to gain more customers and increase revenues by improving customer equity. They do this by: improving consumer service; improving the value or desirability of the brand; improving goodwill; improving brand popularity such as by advertisements; and improving the trust of the customer towards the brand.
Views: 2372 The Audiopedia
What is PREMIUM PRICING? What does PREMIUM PRICING mean? PREMIUM PRICING meaning & explanation
 
02:32
What is PREMIUM PRICING? What does PREMIUM PRICING mean? PREMIUM PRICING meaning - PREMIUM PRICING definition - PREMIUM PRICING explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ Premium pricing (also called image pricing or prestige pricing) the practice of keeping the price of a product or service artificially high in order to encourage favorable perceptions among buyers, based solely on the price. The practice is intended to exploit the tendency for buyers to assume that expensive items enjoy an exceptional reputation or represent exceptional quality and distinction. A premium pricing strategy involves setting the price of a product higher than similar products. This strategy is sometimes also called skim pricing because it is an attempt to “skim the cream” off the top of the market. It is used to maximize profit in areas where customers are happy to pay more, where there are no substitutes for the product, where there are barriers to entering the market or when the seller cannot save on costs by producing at a high volume. Luxury has a psychological association with premium pricing. The implication for marketing is that consumers are willing to pay more for certain goods and not for others. To the marketer, it means creating a brand equity or value for which the consumer is willing to pay extra. Marketers view luxury as the main factor differentiating a brand in a product category. The use of premium pricing as either a marketing strategy or a competitive practice depends on certain factors that influence its profitability and sustainability. Such factors include: Information asymmetry (e.g., when buyers have no independent basis to test claims of "exceptional quality" for a particular product or service—assuming the concept is well-defined to begin with); Market status as a Luxury good or a Superior good.; Market dynamics such as the level of competition and entry barriers. The disadvantages of this pricing strategy includes: not possible with commodity goods
Views: 311 The Audiopedia
Power Branding - Brand elements that will add the POW! to your brand and the KA-POW!
 
53:40
Why do some companies have such a loyal customer base, even though their products are inferior to more expensive, high-end products? Why are some customers willing to pay nearly double the price of competitors' products to buy the latest tech gadget that will be outdated in 6 months? Company brand equity helps create an on-going, trusting relationship between your customer and your company and can greatly influence purchasing decisions. In this presentation, you will learn: - The 5 Forces of Branding - How to leverage strong brand equity This presentation was hosted by PERA. Visit their website at www.pera.org
Views: 187 Marx Group
The Brand Pyramid
 
01:11
A short description of the highly useful brand development construct called a Brand Pyramid that TPM Branding regularly uses in assisting organisations in mapping their brand.
Views: 7180 Richard Rosebery
Consumer Connection System (CCS) Infographics
 
02:29
Consumer Connection System (CCS) is a system of research, insight and planning tools based on the most in-depth single source of media, marketing and consumer targeting data in the world. On 3rd October 2012, Aegis Media proudly launched CCS. I designed an interesting presentation for this event. The presentation introduced the system and highlighted its key features through engaging illustrations and simple but attractive design.
Views: 220 Sehar Jabeen
How Do You Measure Brand Equity?
 
00:18
The blake project's brandinsistence brand equity measurement system measures the five things that cause customers to insist upon specific brands awareness, relevant differentiation, value, accessibility and emotional can be defined as differential impact of knowledge on consumers response marketing. That being said, it's important to note that the quality of your product or service isn't only factor determines level success 5 jul 2010 presentation is based on measurement methods brand equity use data along with information you gather through social media monitoring create a from consumers' perspectives. How is brand equity measured? Quora. Further, while brand equity growth is often cited as a principal justification for marketing initiative, there no generally accepted technique or approach 8 may 2016 measuring accurately niche expertise, with number of companies specializing in this particular field. On this page, we'll describe how they're measured and they can be used to inform effective brand equity is strategically crucial, but famously difficult quantify. Ways to measure brand equity 3 build it pica9 blog "imx0m" url? Q webcache. Brand equity exists as a function of consumer choice in the market place brand should be measured two ways internal and external measurement. Brand equity translates into consumer goodwill and propensity to prefer or buy a branded product service 14 mar 2018 in simple terms, brand is construct that designed reflect the real value name holds for products services it accompanies. What is brand equity? Definition, components & measurement a development model how to define and measure. Internal measurement ensures that employees are living the brand and delivering desired experience from an organizational alignment perspective. External measurement is measuring to what degree customers and prospects are 24 aug 2016 every brand should measure equity. To stand out from the sea of similar companies, you have to choose a unique name, establish visual framework for your brand, develop well optimized website, 19 jul 2017 building & measuring brand equity is vital cultivating relationships making products. As one of the serial challenges that marketing professionals and academics find with concept brand equity, disconnect between quantitative 20 sep 2017 in today's ecosystem 28. 60 second marketer why brand equity is important & how to measure it lucidpress. Googleusercontent search. Many experts have developed tools to analyze this asset, but there is no agreed way measure it. The brand asset valuator model is a valuable way to understand how your perceived and it positioned in relation others. Ways to measure brand equity 3 build it pica9. Interbrand is one of those companies and they annually track the brand equity value brands from year to. Million small businesses just in the united states, you need to have a solid branding strategy order succeed. Yet ask 20 marketers to define the term, and you may very well receive d
Views: 33 sparky feel
Life Science Instrumentation: Brand Performance
 
08:21
This report will help you to: -Assess the degree of brand recognition, familiarity with and usage of life science instrumentation and equipment brands. -Evaluate the brand equity of the life science instrumentation and equipment brands in terms of differentiation, relevance, quality, popularity and advantages. -Determine whether a brand's performance across these factors has improved or worsened over the past 18 to 24 months. -Establish the most/least important factors considered when purchasing instruments and equipment from different brands. -Measure level of satisfaction with a brand's instrument and equipment offering across multiple attributes. -Correlate the likelihood of customers to recommend a brand of life science instrumentation and equipment with satisfaction. -Analyze degree of differentiation across brands on price, quality and innovation. -Present a customer profile for multiple brands of life science instrumentation and equipment that features the key demographics of each brand's most loyal and satisfied customers. The following companies will be individually profiled in this report: AB Sciex Affymetrix Agilent Technologies BD Biosciences Beckman Coulter Bio-Rad Laboratories Bruker Daltonics EMD/Merck Millipore Eppendorf GE Healthcare Illumina Leica Life Technologies Molecular Devices PerkinElmer Qiagen Roche Applied Science Thermo Scientific Zeiss BioInformatics LLC's June 2013 report, Life Science Instrumentation: Brand Performance, is designed to help suppliers identify brand strengths and weaknesses and to provide direction as to how to differentiate instrumentation offerings. This report offers suppliers an unbiased assessment of how major brands are performing compared to their closest competitors. Based on the opinions of 1,367 life scientists worldwide, these insights can help create a "halo" effect surrounding a company's products—creating excitement, allowing for premium pricing and generating goodwill that translates into future sales. From the perspective of scientific consumers who use, recommend and/or buy instruments, this study analyzes how brands are perceived throughout the industry. Attributes such as brand recognition, popularity, relevance and differentiation are measured, along with the degree of loyalty scientists have toward specific brands of instruments—and why. Purchasing criteria is established, likelihood of recommending a brand to colleagues is explored and brands are compared side-by-side with regards to price, innovation and quality. Additionally, this study provides trending research about how major suppliers' brands have been performing over the past 18-24 months. Suppliers can use Life Science Instrumentation: Brand Performance to power up their brand strategies, to inform more accurate competitive analyses and to identify segments that are vulnerable to switching as a result of brand confusion or lack of differentiation. Plus, included in the report are detailed profiles of major suppliers' brands. Not only do these profiles report on brand health, they also present the key demographics of each brand's most loyal and satisfied customers. Life Science Instrumentation: Brand Performance contains the most current, comprehensive market research on life science instrumentation brands, and will help suppliers understand how their brands are ranked and how to position their offerings so that they can more aggressively capture market share.
Views: 303 BioInformatics Inc.
What is BRAND MANAGEMENT? What does BRAND MANAGEMENT mean? BRAND MANAGEMENT meaning
 
04:39
What is BRAND MANAGEMENT? What does BRAND MANAGEMENT mean? BRAND MANAGEMENT meaning - BRAND MANAGEMENT definition - BRAND MANAGEMENT explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. In marketing, brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand. A brand manager would oversee all of these things. In 2001, Hislop defined branding as "the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating segregation among competition and building loyalty among customers." In 2004 and 2008, Kapferer and Keller respectively defined it as a fulfillment in customer expectations and consistent customer satisfaction. Brand management is a function of marketing that uses special techniques in order to increase the perceived value of a product (see: Brand equity). Based on the aims of the established marketing strategy, brand management enables the price of products to grow and builds loyal customers through positive associations and images or a strong awareness of the brand. Brand management is the process of identifying the core value of a particular brand and reflecting the core value among the targeted customers. In modern terms, brand could be corporate, product, service, or person. Brand management build brand credibility and credible brands only can build brand loyalty, bounce back from circumstantial crisis, and can benefit from price-sensitive customers. Brand orientation refers to "the degree to which the organization values brands and its practices are oriented towards building brand capabilities". It is a deliberate approach to working with brands, both internally and externally. The most important driving force behind this increased interest in strong brands is the accelerating pace of globalization. This has resulted in an ever-tougher competitive situation on many markets. A product's superiority is in itself no longer sufficient to guarantee its success. The fast pace of technological development and the increased speed with which imitations turn up on the market have dramatically shortened product lifecycles. The consequence is that product-related competitive advantages soon risk being transformed into competitive prerequisites. For this reason, increasing numbers of companies are looking for other, more enduring, competitive tools – such as brands. Brand management aims to create an emotional connection between products, companies and their customers and constituents. Brand managers may try to control the brand image. Brand managers create strategies to convert a suspect to prospect, prospect to buyer, buyer to customer, and customer to brand advocates. Even though social media has changed the tactics of marketing brands, its primary goals remain the same; to attract and retain customers. However, companies have now experienced a new challenge with the introduction of social media. This change is finding the right balance between empowering customers to spread the word about the brand through viral platforms, while still controlling the company's own core strategic marketing goals. Word-of-mouth marketing via social media, falls under the category of viral marketing, which broadly describes any strategy that encourages individuals to propagate a message, thus, creating the potential for exponential growth in the message's exposure and influence. Basic forms of this are seen when a customer makes a statement about a product or company or endorses a brand. This marketing technique allows users to spread the word on the brand which creates exposure for the company. Because of this, brands have become interested in exploring or using social media for commercial benefit.
Views: 12586 The Audiopedia
Branding and  BRAND STRATEGY.mov
 
01:07
Many companies start frоm humble bеgіnnіngs аnd grow organically wіthоut аnу solid plans fоr brand development. Аs thеsе companies reach а сеrtаіn point іn thеіr growth, thеу оftеn соmе tо realize thаt, іn order tо break thrоugh tо thе nехt level, thеу must proactively define thеіr brand. Wіthоut tаkіng thіs іmроrtаnt step, thеsе companies risk stagnating аnd failing tо break thrоugh tо higher brand awareness. The development оf а solid brand bеgіns wіth а discovery phase, іn whісh thе company reviews іts strategic materials, conducts consumer rеsеаrсh, аnd conducts manager interviews tо collect іnfоrmаtіоn аbоut whаt thе company stands fоr аnd whеrе іt іs headed. After thе discovery phase, thе company саn move оn tо thе brand definition phase. Тhіs entails а structured set оf meetings held аmоng а core team оf senior managers frоm diverse functional areas. Тhіs Brand Team reviews thе findings frоm thе discovery phase, brainstorms elements оf thе nеw brand, аnd generates commitments thrоughоut thе company tо abide bу thе Team's decisions. Here аrе thе 5 dimensions оf brand definition thаt аrе essential steps іn building а successful brand: 1. Develop а vision fоr уоur brand: Тhе vision fоr а brand consists оf а broad statement оf whаt thе brand aspires tо bе. Тhе vision shоuld tаkе а long-term perspective, іn recognition оf thе fact thаt building а powerful brand dоеs nоt happen іn weeks оr months. А solid brand vision defines thе business іn terms thе customer саn understand аnd relate tо. Іt must bе original, motivational аnd inspiring. Аnd, thе vision must gеt buy-in bу senior management іf іt іs tо bе suссеssfullу implemented. 2. Position уоur brand іn order tо differentiate уоursеlf frоm competitors: Brands аrе multidimensional іn thаt thеу usuаllу carry wіth thеm а number оf images аnd associations іn thе minds оf thе company аnd customers. Ноwеvеr, аll successful brands hаvе а раrtісulаr focus thаt differentiates іt frоm thоsе оf competitors. А properly-positioned brand must transcend demographics аnd clearly identify lіkеlу prospects. Тhе Brand Team identifies prospects based оn whісh nееds аnd motivations thе brand addresses. 3. Create а personality fоr уоur brand: Ultimately, уоur brand must bе sоmеthіng wіth whісh people саn identify. Іt hаs tо hаvе іts оwn personality, іts оwn character. Yоur brand will lіkеlу evolve оvеr time, but іts essential character shоuld endure. 4. Articulate thе benefits уоur brand delivers tо customers: Іn time уоur brand must соmе tо represent а set оf functional benefits іn thе minds оf уоur prospects аnd customers. Тhus, durіng brand definition уоur team must clearly articulate thе set оf benefits - thе vаluе - thаt іt represents tо customers. Іt іs іmроrtаnt tо note thаt strong brands аlsо carry wіth thеm а set оf emotional associations. Тhе emotional benefits оf а brand аrе оftеn supported bу thе functional benefits, аnd thеу form thе basis оf thе brand's positioning. 5. Define thе values уоur brand represents: Finally, уоur brand must represent а раrtісulаr set оf values. Тhіs іs bесаusе уоur target customer base іs composed оf human beings, аnd humans аrе value-motivated. Іf уоu suссеssfullу articulate thе values уоur brand represents, уоu hаvе а better chance оf gеttіng customers tо associate thе values оf уоur brand wіth thеіr оwn values. Vаluе definition саn create long-term bonds bеtwееn уоur brand аnd уоur target customers.
Views: 49 BrandingNow
Why Is It Important To Develop Brand Equity?
 
00:47
The importance of brand equity and how to maintain it. After all it is the job of marketer to use strategies increase brand equity dec 11, 2006 an intangible asset built up by company overtime building awareness, having a well known name or clear identity, 16, 2013 you need develop strong for them engage with, share values, and support spreading word other potential customers maintaining loyalty. The importance of brand equity and why its important millennium integrated marketing. When developing a new product, branding is an important decision #1 and #2 explain what brand equity. Here are five of the major benefits you can but getting consumers to recognize a brand name is only half battle in building equity. There are endless benefits of building and maintaining a strong brand. And #3 explains why brand equity is important what having a good sense of your own will help you build stronger relationships and differentiate yourself from competitors. Brand equity wikipedia. Consumer loyalty is how brands are built and need to be a focus of your overall marketing strategy aug 10, 2012 the importance brand equity maintain it. Marketing strategy five steps to building brand equity for the marketing resource why is branding important marketing? . Brand equity why it's important to your business' identity. To develop a strong brand equity you have to high level of jul 20, 2016 building is therefore very important part every business and this ultimately what customers think your has 'brand equity' phrase used in the marketing industry which describes value having it been empirically demonstrated that plays an role has, as one factors can increase financial owner, although not only. Media why brand building is important forbes. All of this will sep 9, 2008 instinctively, every small business owner understands the importance brand equity, even if they may not be able to define idea brands are one most valuable assets a company has, as equity is factors that can increase financial value potential your beyond physical like buildings and equipment. Googleusercontent search. Brand equity advantage, benefits, building brand think br the importance of campaignwhy is important? Quora. Mar 13, 2014 the third part is perception your brand creates for quality. Brand equity why it's important to your business' identity brand identity blog. Developing brand equity is vital as it allows companies to more effectively engage with their customer base in such a way that drives loyalty, allowing the business grow further may 27, 2012 (image credit via @daylife) looking out into world today, it's easy see why brands are important now than at any time past apr 9, 2014 image courtesy of gnresearch viewing an asset first step embracing idea. The importance of brand awareness why is equity so important? Devillierscommunications. In the past, most brand equity has 4 dimensions loyalty, awareness, is worth another look now over twenty years later since emerged as an important va
Views: 26 Your Question I
3 Steps to Build Your Product Strategy | (Hindi) | Dr.Vivek Bindra
 
06:47
In this Video Dr. Vivek Bindra explains the 3 steps to build your product strategy. Through this video , he guides the business class to learn to select the right customers | audience for their business. He says it is very important to understand the demographics|psychographics of the audience. He further says that during the initial days of the business, a wrong customer can kill the liquidity in your business. Acquisition of the wrong customer is very harmful for thee business due to delayed payments, defaults in payments etc. It is further important to identify the right product mix ( High focus | Low focus | No focus ) products in your business. He has also given his audience an unique RISIMIS formula ( Ritual of Sixty Minute Solitude ). Next he explains in detail about the value proposition of a business. On what proposition must a businessman position his product ( Performance value, Relational Value, Emotional value, Relationship Value ). Next, he outlines how to deliver the selected product to the selected customer through an effective marketing communication strategy, value packaging and positioning mechanism, and the right communication channel. This video package is a powerful solution towards upgrading a start up business To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Secret Formula of Sales and Marketing  | Consumer Behaviour  | Dr Vivek Bindra
 
15:10
In this video Dr Vivek Bindra explains about Consumer Behaviour. He explains in details about how a businessman can improve his sales by understanding the consumer behaviour. He shares different case studies in this video to explain about consumer behaviour. Watch this video till the end to know all the details. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
How Do You Measure Brand Equity?
 
01:03
"DISCOVER How Do You Measure Brand Equity LIST OF RELATED VIDEOS OF How Do You Measure Brand Equity IN THIS CHANNEL : How Do You Measure Brand Equity? https://www.youtube.com/watch?v=cwul4O7kE4I What Is The Personal Brand? https://www.youtube.com/watch?v=NN6kqPbg4pI What Is The Brand Of A Company? https://www.youtube.com/watch?v=oEY-txsLvj4 What It Means To Build A Brand? https://www.youtube.com/watch?v=xjZS0zkvlSM What Is A Branding Watermark? https://www.youtube.com/watch?v=-HO4sCFbwWw How Do You Measure Brand Awareness? https://www.youtube.com/watch?v=6V4LU91qAew How Can A Brand Be Successful? https://www.youtube.com/watch?v=tagLAOHlY8k What Is Your Personal Brand Statement? https://www.youtube.com/watch?v=vuZKiymc6QM What Is A Brand Anchor? https://www.youtube.com/watch?v=8_g18LcJ3i8 How Do You Create A Brand Image? https://www.youtube.com/watch?v=s2-Gtv95Bew"
Views: 314 sparky Facts
Strategic branding - New reality / New Process
 
01:41
A strong brand - based on radical differentiation - makes it easier for your customers to buy, for your sales force to sell and builds brand equity. Are you ready yet? [reference: M. Neumeier / Brand Gap]
Views: 1232 audacitygroup
What Is The Brand Equity?
 
00:47
Brand equity wikipediawhat is brand and why it valuable? Brand definition what shopify. After the lesson, you can test your definition of brand equity a brand's power derived from goodwill and name recognition that it has earned over time, which translates into higher sales so if is simply value in marketplace this positive differential response to brand, what creates be defined as impact knowledge on consumers marketing. Companies can create brand equity for their products by making them memorable, easily recognizable, and superior in quality reliability has 4 dimensions loyalty, awareness, associations, perceived. Find out more from david aaker brand equity is a marketing term that describes brand's value. Keller's brand equity model strategy tools from mindtools latest advertising and marketing industry information what is equity? Duffy agency. However in this lesson, we'll be looking at brand equity, which is a critical component to building business. Brand equity meaning and measuring brand equitybrand encyclopedia business terms presentation slidesharebrand ppt slideshare. What is brand equity? Definition, components & measurement what Definition and meaning businessdictionary equity does the baylor university. Brand equity is associated with wide recognition, customer loyalty, and the market share enjoyed by branded product or service. We've found most of these models are either too. That value is determined by consumer perception of and experiences with the brand equity a critical part building business, companies that successfully build one understand just how important it to bottom line. Brand equity wikipedia brand is a phrase used in the marketing industry which describes value of having well known name, based on idea that owner name can generate more revenue simply from recognition; That products with than less refers to premium company generates product recognizable when compared generic equivalent. Brand equity models and measurement brand definition from kwhs. Brand equity basics part 1 what is brand equity? . What is brand equity? Definition from whatis searchcio. Brand equity wikipediawhat is brand and why it valuable? definition what shopify. As discussed elsewhere in this volume (see brands and brand names 6 sep 2011 table of contentsexecutive summaryintroduction what is a brand? What can be branded? Brand powerwhat equity? Brand 3 jun 2010 creating equity 10 marketing management south asian perspective, 13 th ed 17 jul raj mohan ranjith name, term, product phrase that reflects the perceived value known logo or other identifier, how it affects an organization's ability to market products 24 may 2016 simple terms, construct designed reflect real name holds for services 28 feb refers facts are uniquely attributable. In particular, brand equity captures the outcomes, in this article, we'll look at keller's model. This tool highlights four steps that you can follow to build and manage a brand customers will support find the lat
Definition of branding in marketing management
 
05:19
http://www.successclub.info/blog/branding-the-marketing-practice-of-creating-a-name Definition of branding in marketing management An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean? Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be. Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can't be both, and you can't be all things to all people. Who you are should be based to some extent on who your target customers want and need you to be. Define Branding Marketing- The foundation of your brand is your logo. Your website, packaging and promotional materials--all of which should integrate your logo--communicate your brand. Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally is part of your brand strategy, too. Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company's products or services that allows you to charge more for your brand than what identical, unbranded products command. The most obvious example of this is Coke vs. a generic soda. Because Coca-Cola has built a powerful brand equity, it can charge more for its product--and customers will pay that higher price. Define Branding Marketing - The added value intrinsic to brand equity frequently comes in the form of perceived quality or emotional attachment. For example, Nike associates its products with star athletes, hoping customers will transfer their emotional attachment from the athlete to the product. For Nike, it's not just the shoe's features that sell the shoe. Defining your brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable. It requires, at the very least, that you answer the questions below: What is your company's mission? What are the benefits and features of your products or services? What do your customers and prospects already think of your company? What qualities do you want them to associate with your company? Do your research. Learn the needs, habits and desires of your current and prospective customers. And don't rely on what you think they think. Know what they think. Define Branding Marketing - Once you've defined your brand, how do you get the word out? Here are a few simple, time-tested tips: Get a great logo. Place it everywhere. Write down your brand messaging. What are the key messages you want to communicate about your brand? Every employee should be aware of your brand attributes. Integrate your brand. Branding extends to every aspect of your business--how you answer your phones, what you or your salespeople wear on sales calls, your e-mail signature, everything. Create a "voice" for your company that reflects your brand. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. Is your brand friendly? Be conversational. Is it ritzy? Be more formal. You get the gist. Develop a tagline. Write a memorable, meaningful and concise statement that captures the essence of your brand. Design templates and create brand standards for your marketing materials. Use the same color scheme, logo placement, look and feel throughout. You don't need to be fancy, just consistent. Be true to your brand. Customers won't return to you--or refer you to someone else--if you don't deliver on your brand promise. Be consistent. This tip involves all the above and is the most important tip on this list. If you can't do this, your attempts at establishing a brand will fail. http://www.youtube.com/watch?v=aVfLbo5ddxo&feature=youtu.be If you gained value from this post be sure to comment and retweet below! Work With Me -- Let's Become Partners! http://30kformula.successclub.info/ Other Tags and management of branding Define Branding Marketing meaning branding marketing define brand equity marketing definition branding american marketing association define brand american marketing association definition brand equity american marketing association define co branding marketing define brand equity marketing define branding in marketing terms define branding in marketing management definition of branding in marketing management
Views: 1159 Jose Mesquita
Case Study on Vision Mission | Strategy | Dr Vivek Bindra | Hindi
 
17:33
In this Video, Dr. Vivek Bindra has discussed in detail, how to formulate "VMOSA". The vision, Mission, Strategy, Action Plan of an Organization, he has also outlined the VMOSA statements top Global Corporates for the reference of viewers of this video 1. How to Frame your Mission statement 2. How to Frame your Vision statement 3. How to Frame your Core Values 4. How to prepare your VMOSA framework 5. How to prepare vision, Mission, Strategy 6. How to prepare vision, mission, goals and objectives in Hindi 7. Vision, mission, values, video 8. Case Studies on Vision, Mission, Strategy and Action Plan 9. Vision, Mission, Objectives, Strategy To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
What Is A Brand Advertising?
 
00:46
Brand based vs performance ads aerservadvertising how to know the difference. Brands are used in business, marketing, and advertising 28 feb 2014 a common marketing gap is the failure to understand difference between branding. What is the definition of brand advertising? Quoraadvertising know difference to grow direct response business 2 communitybranded vswhat branding? Define branding brick marketing. A brand identity is just what it sounds like the character and personality of a. The quick and dirty on marketing, advertising branding. How to use your brand strategy in advertising distility. I consulted with tonia spier, founder and creative director of the 11 oct 2016 while they often get lumped together in industry types or job descriptions, marketing, branding, pr, advertising are not all one. Brand advertising on linkedin increase visbility and leads. It is important that the company really thinks this through brand advertisingnoun [ u ] marketing, commerce process of making public aware a particular and its features so they will continue to buy it sleek corporate video was followed by clips glossy advertising 28 sep 2016 goal make name synonymous with quality product or service immediately recognized marketing companies use keep their brands consumers dekker pretty much summed up perfectly. Brand advertising on linkedin increase visbility and leads what is brand advertising? . Googleusercontent search. Brand advertising meaning in the cambridge english dictionaryvisually. That's because the majority of people who are individuals developing brand marketing plans and learn how you then a consistent message across multiple advertising channels effective is engaging memorable. A brand identity is defined by the brand's logo, web presence, product or service offerings, copy, and other visual elements that face public. Ly m what is brand advertising url? Q webcache. Visit the business owner's 10 nov 2014 understanding marketing, advertising and branding is not that difficult. The real difference between marketing, branding, pr, and. The next step this is where branding strategies become important, and why businesses spend branded advertising refers to common types of marketing messages that are professionals work on not only build brand recognition, but also good reputations a set standards which the company definition process involved in creating unique name image for product consumers' mind, mainly through campaigns 30 jan 2012 your with advertising, make sure you clear strategy ensure ads actually embody 7 mar 2015 what each type ad difference between them? Brand based used connection user 23 jul 2010 too many companies, especially small medium size companies as familiar world being sold understanding differences can help develop more focused business initiatives, maximize effectiveness tool. What is branding? Definition and meaning businessdictionary. It compels the consumer to take a step toward buying product or service being advertised
What is PENETRATION PRICING? What does PENETRATION PRICING mean? PENETRATION PRICING meaning
 
06:21
What is PENETRATION PRICING? What does PENETRATION PRICING mean? PENETRATION PRICING meaning - PENETRATION PRICING definition - PENETRATION PRICING explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ Penetration pricing is a pricing strategy where the price of a product is initially set low to rapidly reach a wide fraction of the market and initiate word of mouth. The strategy works on the expectation that customers will switch to the new brand because of the lower price. Penetration pricing is most commonly associated with marketing objectives of enlarging market share and exploiting economies of scale or experience. These are advantages of penetration pricing to the firm: 1. It can result in fast diffusion and adoption, which can achieve high market penetration rates quickly and take the competitors by surprise, not giving them time to react. 2. It can create goodwill among the early adopters segment and can create more trade through word of mouth. 3. It creates cost control and cost reduction pressures from the start, leading to greater efficiency. 4. It discourages the entry of competitors. Low prices act as a barrier to entry (see Porter's 5-forces analysis). 5. It can create high stock turnover throughout the distribution channel, which can create critically important enthusiasm and support in the channel. 6. It can be based on marginal cost pricing, which is economically efficient. The main disadvantage with penetration pricing is that it establishes long-term price expectations for the product, and image preconceptions for the brand and company. That makes it difficult to eventually raise prices. Some commentators claim that penetration pricing attracts only the switchers (bargain hunters) and that they will switch away as soon as the price rises. There is much controversy over whether it is better to raise prices gradually over a period of years (so that consumers do not notice), or employ a single large price increase. A common solution to this problem is to set the initial price at the long-term market price, but include an initial discount coupon (see sales promotion). That way, the perceived price points remain high even though the actual selling price is low. Another potential disadvantage is that the low profit margins may not be sustainable long enough for the strategy to be effective. Price penetration is most appropriate in these circumstances: 1. Product demand is highly price elastic. 2. Substantial economies of scale are available. 3. The product is suitable for a mass market, with enough demand. 4. The product will face stiff competition soon after introduction. 5. There is not enough demand amongst consumers to make price skimming work. 6. In industries in which standardization is important. The product that achieves high market penetration often becomes the industry standard (such as Microsoft Windows) and other products, whatever their merits, become marginalized. Standards carry heavy momentum. A variant of the price penetration strategy is the bait and hook model (also called the razor and blades business model). A starter product is sold at a very low price but requires more expensive replacements (such as refills) which are sold at a higher price. It is an almost universal tactic in the desktop printer business, with printers selling in the US for as little as $100 including two ink cartridges (often half-full), which themselves cost around $30 each to replace. Thus, the company makes more money from the cartridges than it does for the printer itself. Taken to the extreme, penetration pricing is known as predatory pricing, when a firm initially sells a product or service at unsustainably low prices to eliminate competition and establish a monopoly. In most countries, predatory pricing is illegal, but it can be difficult to differentiate illegal predatory pricing from legal penetration pricing. .....
Views: 128 The Audiopedia
Product Life Cycle (PLC) - Marketing Management Video Lecture by Prof. Vijay Prakash Anand
 
04:30
"MARKETING MANAGEMENT MASTERCLASS" Course Link and Discount Code: https://www.udemy.com/marketing-management-masterclass/?couponCode=MARKETINGYT In this video, I have talked about Product life Cycle. ................................................................................................ Web: www.marketingbyvijay.com Check out my blog: https://marketingbyvijay.wordpress.com/ Like my Facebook Page: https://www.facebook.com/marketingbyv... Please send your queries, feedback and suggestions on [email protected]
Views: 13832 Marketing by Vijay
Consumer Decision making process
 
01:45
Consumer Decision making process http://Brandsfun.com/Consumer-decision-making-process/
Views: 150 Brand sfun
Corporate Success & Bhagavad Gita Lessons for Leaders and Managers by Vivek Bindra Part 2
 
05:51
Corporate Success with Bhagavad Gita. See How Bhagavad Gita is a new Management Reference Book.. Mr Vivek Bindra runs a unique flagship program of "Management Principles from Bhagavad Geeta.. " for Leaders & Managers of many Fortune 500 Companies. Gita has all needed management mantras for business success. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
What is the importance of customer value II Dr Philip Kotler
 
01:13
As a marketer, we must know about the importance of customer value which is basically the fundamental of modern marketing. The text content has been collected form the book named Principal of Marketing_14th Edition written by marketing guru Dr. Philip Kotler. Hopefully you will enjoy it. Bangla Gaan
Views: 622 Atonu Chowdhury
Giving a Presentation vs. Working the room
 
03:08
prev post Giving a Presentation vs. Working the room Posted November 4th, 2008 by Gary Vaynerchuk Brands will be built in 2009 and beyond based on which companies are better at working the room and the quicker they figure out how to do that the quicker they will be in position to build amazing brand equity.
Views: 314 gvtubem
Meet the Entrepreneurial Minds Driving Positive Change
 
00:33
Entrepreneurial ideas can change the world. The entrepreneurial mind is the common ingredient that unites different, successful types of business leaders, all of whom are driving progress, creating value, and generating wealth within their respective fields. Discover more at credit-suisse.com/progress
Views: 482827 Credit Suisse
WF SME ScaleUp helps "Zenith Precision" in the areas of HR, Cash and Customer Acquisition
 
03:28
Zenith Precision Private Limited is among South India's leading small-scale manufacturers of precision components and sub-assemblies. Combining technology with efficient processes, they offer cost-competitive, batch-type production solutions to a national and international clientele. Deepak Pinto, Managing Director, Zenith Precision states the following actions were taken in the areas of HR and cash flow management: HR: Identifying the gaps in the organization which required key recruits, employee acquisition and retention, and setting measurable and defined KPI’s. Cash: Identifying challenges in cash flow management and conducting a profitability analysis. WF NEN Venture ScaleUp: WF NEN Venture Scaleup is a three months’ hyper-growth business accelerator with a goal oriented, deep engagement, zero equity, no fees program, and a strong focus on individual attention and a vast mentor pool. It is part of a bouquet of accelerator programs simultaneously run across Bangalore, Hyderabad and Pune catering to early growth and growth startups across diverse business sectors. WF NEN Venture Scaleup focuses on workshops, one on one mentor and expert sessions and experiential learning from WF NEN growth coaches, domain experts, mentors, entrepreneurs, service providers, investors and experts who work with participating entrepreneurs one-on-one to help achieve tangible growth and the right ‘Traction Metrics’. A critical element of the program has been the connects with customers esp. sectors with preferred customer/partner base. WF NEN Venture ScaleUp has 3Cs as major areas of focus - Customer, Cash and Capacity using SCALING LEAN principles enunciated by U.S based Ash Maurya who is the author of the international bestseller “Running Lean: How to Iterate from Plan A to a plan that works” and the creator of the one-page business modeling tool “Lean Canvas”. He is known for offering some of the best and most practical advice for entrepreneurs and intrapreneurs all over the world and has developed a systematic methodology for raising the odds of success built upon Lean Startup, Customer Development, and Bootstrapping techniques. WF NEN’s goal is to create an open-source, high-quality accelerator model for national and international replication. About Wadhwani Foundation: Wadhwani Foundation was founded in 2000 by Silicon Valley based entrepreneur and philanthropist, Dr. Romesh Wadhwani with the primary mission of accelerating economic development in emerging economies through large-scale job creation and job fulfilment. The Foundation is present in Asia, Africa and Latin America operating in association with governments, educational institutes, corporates, mentors, and investors. Its Initiatives are driving job creation and jobs fulfilment through entrepreneurship, skills development and innovation. About National Entrepreneurship Network (NEN) : National Entrepreneurship Network (NEN) inspires, educates, and supports student entrepreneurs, startups, and SMEs for creating high-value jobs. NEN creates city-based entrepreneurial ecosystems consisting of institutes that teach NEN courses, NEN run or supported accelerators and a network of mentors, investors, service providers supporting startups and SMEs. Click here to subscribe this channel at : https://goo.gl/mR1FKK To know more about Wadhwani Foundation and its initiatives visit: Wadhwani Foundation Website: https://www.wfglobal.org/ National Entrepreneurship Network: https://www.wfnen.org/ Connect with us: Facebook: https://www.facebook.com/wadhwanifoundation NEN Facebook: https://www.facebook.com/NEN Twitter: https://twitter.com/WadhwaniF LinkedIn: https://www.linkedin.com/company/wadhwani-foundation Google + : https://plus.google.com/u/0/+Wadhwani-foundationOrg
Views: 2155 Wadhwani Foundation
Service Excellence Models
 
01:55
This video is a partial preview of the full business document. To view and download the full document, please go here: http://flevy.com/browse/business-document/service-excellence-models-1941 DOCUMENT DESCRIPTION This presentation is a collection of PowerPoint diagrams and templates used to convey 24 different Service Excellence frameworks and models. (Please note that these are diagrams and charts that are to be used in your own business or classroom presentations. These are not instructional slides.) INCLUDED MODELS/FRAMEWORKS: 1. Four Moments of Truth 2. Net Promoter Score (NPS) 3. 6P's Marketing Mix 4. Keller's Customer-Based Brand Equity Model 5. Kano Model 6. Kaufman's Six Levels of Customer Service 7. Ladder of Loyalty 8. Apostle Model (Satisfaction-Loyalty Matrix) 9. Importance-Performance Matrix 10. Profitability-Loyalty Matrix 11. RATER Model 12. SERVQUAL Model 13. Five Steps of Service Recovery 14. The International Standard for Service Excellence (TISSE2012) 15. Five Principles of Lean 16. APQC Benchmarking Methodology 17. Root Cause Analysis 18. ADKAR Model 19. Kotter's Eight Phases of Change 20. McKinsey's 7S Framework 21. COPC-2000 22. Baldrige Excellence Model 23. EFQM Excellence Model 24. Australian Business Excellence Framework
13 Reasons Why You Should Pursue Food Technology In India
 
12:09
In this video, I am going to talk about 13 reasons why YOU should pursue food technology in India. These reasons are purely based on statistics(based on reports by IBEF, APEDA, MOFPI) The 13 major reasons why you should pursue Food Technology In India are as follows - Reason #1 – Growing Population. The current population of India is 135 crores and it is increasing at a rapid rate. To feed each person, India needs people who are skilled in handling, processing and producing safe, hygienic and nutritious foods. Reason #2 – Arable Land. India is the 2nd largest country right behind USA in terms of the most arable land i.e. the land which is suitable for growing crops. More arable area means more agriculture produce and that leads to more opportunities for food technologists to process, produce and research on different crops, fruits and vegetables. Reason #3 – Change in Lifestyle. Rise in per-capita income, consumer awareness and demand for nutritious food is driving the demand for processed food in India. A report by IBEF (Indian Brand Equity Foundation) says that consumers spent USD 1 trillion on food in 2015. Now, how crazy is that! And it is expected to reach 3.6 trillion by 2020. That means in almost 5 years, it will be tripled. Reason #4 – Largest Producer of Milk India is the largest producer of milk in the world, with production of about 146.3 million tonnes in 2015. Due to this fact, the dairy sector has a lot of potential for employment of dairy and food technologists. Reason #5 – 2nd largest producer of Fruits & Vegetables According to a report by the APEDA (Agricultural & Processed Food Products Development Authority), India is the 2nd largest producer of fruits and vegetables in the world. Also, the government is expecting that the processing in this sector will grow by 25%, by the end of 2025. The increment in processing sector is directly indicating the growth in the expected demand for agriculture engineers and food technologists. Reason #6 – Meat & Poultry India is the largest producer of buffalo meat (1.4 MT in 2015) and the second largest producer of goat meat (0.91 MT in 2015). India is also the second largest egg producer (78.4 billion) and third largest producer of broiler meat (4.2 million tonnes in 2016), globally. Now this data clearly tells us that there is a huge demand of meat in India as well as abroad and food technologists are going to play even more significant role in providing safe and hygienic meat-based products to the consumers. Reason #7 – Grain Processing India produces more than 200 million tonnes of different food grains every year. Total food grains production reached 270.10 MT in 2016 (As per Ministry of Agriculture). Now again, this indicates tremendous opportunities for someone who wants to pursue a course in agriculture/post-harvest/food technology. Reason #8 – Contribution to GDP The food processing industry is one of the largest industries in India and ranks fifth in terms of production, consumption and exports. As per the data available, food processing sector reached USD258 billion in 2015, according to MOFPI. In 2015, food processing industry constituted 14% to India’s GDP through manufacturing. Reason #9 – Employment Generation Food processing sector has generated a lot of opportunity and employment for a lot of individuals. And according to the MOFPI, by 2024, food processing sector is expected to employ 9 million people in India. Reason #10 – Exports of Processed Food During 2011–16, India's exports of processed food and related products (inclusive of animal products) grew at a CAGR of 11.74%, reaching USD16.2 billion. Reason #11 – Distinct Competitive Advantage India’s comparative advantage lies in its favourable climate, large agriculture sector and livestock base, long coastline, and inland water resources. Apart from that, India also has an edge in cost of production compared to its competitors in Asia and the developed world. Reason #12 – Entry of International Companies Liberalisation and growth of organised retail have made the Indian market more attractive for global players. With a large agriculture sector, abundant livestock, and cost competitiveness, India is fast emerging as a sourcing hub of processed food. Danone, Nestle, Kraft Foods, Mondelez International, Heinz are some of the major international players in food processing market in India. Reason #13 – Rise in demand of Indian Products in the International Market IBEF – https://www.ibef.org/industry/indian-food-industry.aspx IBEF ppt – https://www.ibef.org/download/Food-Processing-January-2017.pdf fresh fruits and vegetables data by apeda – http://apeda.gov.in/apedawebsite/six_head_product/FFV.htm Sanjeev Sharma’s PowerTalk AFSTI – https://www.youtube.com/watch?v=ebB16YRhRh0&t=1s -~-~~-~~~-~~-~- Please watch: "What Is Food Safety & Why You Need to Know About It?" https://www.youtube.com/watch?v=wQLvnYuAFO8 -~-~~-~~~-~~-~-
Views: 913 Foodtech Simplified
Top 20 consumer brands in India
 
00:42
Top 20 consumer brands in India
Views: 99 Viraltrailers.com
5 Tips to Transform Your Data Driven Marketing Strategy
 
08:49
Download the Deep Dive: http://www.gleanster.com/report/innovative-technologies-for-aligning-customer-acquisition-customer-management Compliments of: http://www.v12groupinc.com/ This Deep Dive will explore best practices for aligning customer management and customer acquisition. We'll explore how Top Performing organizations are coping with the challenges of fragmented customer data and fragmented marketing technologies. We'll also provide short-term actionable recommendations and strategies you can employ today, to improve your top line growth with existing marketing spend.
Brand Audit Project: The Sun newspaper
 
22:28
Students at the University of Greenwich Strategic Brand Management Assignment. We produce a brand audit on the Sun.
Views: 311 Abbie Battershill
Brand Management and Marketing Analytics:  Best Friends Forever
 
29:07
Dean Adams, Principal, Merton-Adams Deck: http://minneanalytics.org/wp/wp-content/uploads/2014/10/DeanAdams-MAMA.compressed.pdf
MUW Branding Research Presentation
 
46:57
The results of six campus dialogue sessions, facilitated by Pensacola-based branding and communications firm idgroup, reveal great optimism about the future of Mississippi University for Women and a desire to clearly articulate the unique qualities of the institution in future marketing. In a public session Monday [Jan. 14], idgroup president Mona Amodeo reported the outcome of interactive sessions held last fall with nearly 160 MUW constituents, including faculty, staff, students, alumni, community leaders, and others.
Views: 284 MUWedu
QuickBooks Online 2018: Complete Walkthrough Tutorial, Company Setup, and Chart of Accounts
 
02:00:01
First, setup a new account for free (30 day trial):, use this forwarding link to my reseller affiliate site: http://www.quickbooksoffer.com/?cid=irp-4337#pricing *** ALSO, CHECK OUT PART 2 *** https://youtu.be/7MmcaaB2Es8 Topics Covered in this video: 00) Intro and Using Google Chrome as your main browser for QuickBooks Online 01)  00:02:51 Setting up a free trial: www.quickbooks50.com 02)  00:03:38 Choosing the right version of QBO, we will start with ESSENTIALS 03)  00:08:00 Configuring QuickBooks Settings for your business 04)  00:19:28 Setting up your Chart of Accounts 05)  00:46:12 Connecting you Bank to QuickBooks 06)  00:51:20 Setting up new Customers and Vendors 07)  00:57:30 Creating opening balances for existing customers and vendors 08)  01:00:02 Creating Products and Services (Items) 09) 01:05:02 Creating Estimates and Invoices, Sales Receipts, Getting Customer Payments 10)  01:14:01 Creating Bills, Receiving Customer Payments and Paying Bills (Accounts Payable) 11) 01:32:27 Creating Transfers, Working Bank Registers, and Bank Reconciliation 12) 01:37:33 Journal Entries, and Customer Statements 13) 01:40:00 Enable Purchase Orders and Receiving Inventory (PLUS EDITION ONLY) 14) 01:48:40 Transactions with Inventory (PLUS EDITION ONLY) 15) 01:52:32 Creating Budgets and Budget vs. Actual Reports, plus Job Costing basics (PLUS EDITION ONLY) 17) 01:57:02 Outro and Connecting with your Accountant This is the ultimate QuickBooks tutorial, but What is not covered on this video? Timesheets, Payroll, Sales Tax, 1099-Misc Forms, Online Banking / Bank Feeds, Inventory Management, Error Correction, Accountants Tools, Project/Job Costing, Working with Classes and/or Location, Customizing Reports, Credit Memos, Refunds, Vendor Credits, Batch Printing, QuickBooks Labs, Importing Data, Converting from Desktop, Advanced searching tools, Recurring Transactions, QuickBooks Payments, Audit Log, Connecting Apps, and may have missed other small things... Other Videos recommended: 1- QuickBooks Online Bank Feeds Masterclass: https://www.youtube.com/watch?v=c4CVlTy9eXM 2- Mastering QuickBooks Online Bank Rules: https://www.youtube.com/watch?v=n419HRW7oP4 3- More QuickBooks Online Bank feeds: https://www.youtube.com/watch?v=cDP0JJjZYt4 4- QuickBooks Online for Accountants - part 1: https://www.youtube.com/watch?v=8MkTSvkHuM8 5- QuickBooks Online for Accountants - part 2: https://www.youtube.com/watch?v=Yab73ka1DT8 6- QuickBooks Online for Accountants - part 3: https://www.youtube.com/watch?v=dE7zqMFy3nw Great followup to "Quickbooks Online 2017 Tutorial for Beginners": https://www.youtube.com/watch?v=QKaNUX8ROG0
Views: 254122 Hector Garcia CPA
Business Studies Class 12 Project on Principles of Management
 
02:19
This project is about Henri Fayol's Principles of Management (Business Studies Project in Class 12). Starbucks Corporation is an american coffee company and coffee house chain on which applicability of principles of management is tested by asking employees and general customers about their opinions on various topics. Also Watch - https://youtu.be/n-puyI2wbQk [Economics Project Class 12 on GST (Goods and Services Tax) ] https://youtu.be/Af7uDqID6po (Business Studies Project Class 12 on Principles of Management) https://youtu.be/ToolwhhLOuA (Economics Project Class 12 on Demonetisation) https://youtu.be/mrIdS_QYt4M (Economics Project Class 11 | Price Dissemination For Indian Farmers and its Impact on Consumers) The Principles of Management are the essential, underlying factors that form the foundations of successful management. According to Henri Fayol in his book General and Industrial Management (1916), there are fourteen 'Principles of Management'. 1. Division of Work - According to this principle the whole work is divided into small tasks.The specialization of the workforce according to the skills of a person , creating specific personal and professional development within the labour force and therefore increasing productivity; leads to specialization which increases the efficiency of labour. 2. Authority and Responsibility - This is the issue of commands followed by responsibility for their consequences. Authority means the right of a superior to give enhance order to his subordinates; responsibility means obligation for performance. 3. Discipline - It is obedience, proper conduct in relation to others, respect of authority, etc. It is essential for the smooth functioning of all organizations. 4. Unity of Command - This principle states that each subordinate should receive orders and be accountable to one and only one superior. If an employee receives orders from more than one superior, it is likely to create confusion and conflict. 5. Unity of Direction - All related activities should be put under one group, there should be one plan of action for them, and they should be under the control of one manager. 6. Subordination of Individual Interest to Mutual Interest - The management must put aside personal considerations and put company objectives firstly. Therefore the interests of goals of the organization must prevail over the personal interests of individuals. 7.Remuneration - Workers must be paid sufficiently as this is a chief motivation of employees and therefore greatly influences productivity. The quantum and methods of remuneration payable should be fair, reasonable and rewarding of effort. 8.Decentralization - The amount of power wielded with the central management depends on company size. Centralization implies the concentration of decision making authority at the top management. 9.Line of Authority/Scalar Chain - This refers to the chain of superiors ranging from top management to the lowest rank. The principle suggests that there should be a clear line of authority from top to bottom linking all managers at all levels. 10. Order - Social order ensures the fluid operation of a company through authoritative procedure. Material order ensures safety and efficiency in the workplace. Order should be acceptable and under the rules of the company. 11. Equity - Employees must be treated kindly, and justice must be enacted to ensure a just workplace. Managers should be fair and impartial when dealing with employees, giving equal attention towards all employees. 12. Stability of Tenure of Personnel - Stability of tenure of personnel is a principle stating that in order for an organization to run smoothly, personnel (especially managerial personnel) must not frequently enter and exit the organization. 13. Initiative - Using the initiative of employees can add strength and new ideas to an organization. Initiative on the part of employees is a source of strength for organization because it provides new and better ideas. Employees are likely to take greater interest in the functioning of the organization. 14. Esprit de Corps/Team Spirit - This refers to the need of managers to ensure and develop morale in the workplace; individually and communally. Team spirit helps develop an atmosphere of mutual trust and understanding. Team spirit helps to finish the task on time. Credits - Harjinder Singh (Sahib Creations) ▽ Music Info Song: Disco's Over - Lonely Island PTII (feat. PRXZM) [NCS Release] Music provided by NoCopyrightSounds: https://www.youtube.com/watch?v=pk-5aS9G9I4 Free download @ http://bit.ly/discosover_lonelyisland
What is MARKET SHARE ANALYSIS? What does MARKET SHARE ANALYSIS mean? MARKET SHARE ANALYSIS meaning
 
03:50
What is MARKET SHARE ANALYSIS? What does MARKET SHARE ANALYSIS mean? MARKET SHARE ANALYSIS meaning - MARKET SHARE ANALYSIS definition - MARKET SHARE ANALYSIS explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ Market share analysis is a part of market analysis and indicates how well a firm is doing in the marketplace compared to its competitors. Givon, Mahajan, and Muller have researched spreadsheet and word processing software firms to give a clearer image of how to determine market share in the software industry. They propose six factors to help estimate the value of market share (1997): unit or dollar sales, user base (since piracy and brand switching effect), market definition (scope of definitions), scope of denominator (which other brands included), time frame length, product definition (brand, product line, or strategic business unit). A market share analysis needs to take into account the following: Total Market Size refers to the annual business volume in currency or in number of transactions; Market Growth Rate refers to the Compounded Annualized Growth Rate (CAGR) taken over a period of 3 to 5 years; Market Share is the breakup of market size in percentage terms, to help identify the top players, the middle and the "minnows" of the marketplace, based on the volume of business conducted; Market Segmentation Some of the factors that determine the market are price, quality, speed of service, ease of maintenance, and points of distribution. By mapping on quality and price parameters, it is possible to identify graphically the spaces which are crowded by service providers and which are the relatively empty spots; Key Players i.e.the top players in each segment of the market. The extent to which they provide premium quality, or premium service or price advantage, can help identify future target segments; Swot Analysis. The strengths of players as well as weaknesses/areas of improvement are needed to combat the onslaught in a marketing warfare. Strength and weakness include brand equity, geographic presence, strong management/leadership, technological edge, and patent/copyrights. Emerging Opportunities should be identified which could make the market grow faster/larger or acquire business more easily. Similarly, are there threat factors that could reduce the total market size. These could be due to regulatory guidelines, changes in fashion trends, consumer preference, macro economic events like currency crisis, import/export, war, natural calamity, or demographic shift; Business Continuity Plan: While planning for market share analysis, the worse must be planned for to ensure continuity of the concern in the event of a calamity. Companies which have a continuity plan usually sustain shocks better and ensure achievement of targeted market share. Target Market Share: Based on the above analysis, it is possible to arrive at the overall market size for the assessment period, and thereby decide on the volume of business the firm targets to achieve during the period. This helps determine the firm's targeted market share. This also helps budget for activities like budgeting for R&D, sales promotion, marketing, and training.
Views: 596 The Audiopedia
How to Nail Your Startup Pitch Deck | Startup Q&A with Rebecca Kaden, Partner at Maveron
 
34:02
SUBSCRIBE: https://www.youtube.com/user/StartupGrind GLOBAL CONFERENCE: https://www.startupgrind.com/conference/ Rebecca joined the Maveron team in 2011, back when she was earning her MBA at Stanford, studying leadership and entrepreneurship. A partner in our San Francisco office, she joined full-time when she graduated the following year. In 2015, Forbes named Rebecca to its annual list of top “30 under 30” in venture capital, and Craig Newmark named Rebecca one of “5 Women Investors You Need to Know.” In her role at Maveron, Rebecca identifies emerging consumer-focused entrepreneurs in Silicon Valley, Southern California, and her hometown of New York City. She also plays a leading role in our seed program, where we partner with emerging consumer companies at their earliest stages. She’s a Board Observer at Allbirds, August, Common, Darby Smart, Dolls Kill, Eargo, Earnest and General Assembly. In a prior life, Rebecca was a journalist—for the Economist in London and as special projects editor at Narrative, an online literary platform devoted to bringing great literature into the digital age. At Narrative, in her addition to her editorial responsibilities, she was in charge of driving revenue and scaling the user base. Now she brings her skills and passion for understanding how stories come together to looking at the potential of breakout consumer brands. Rebecca earned her undergraduate degree from Harvard. Outside Maveron, her passions include great novels, tennis, traveling, and skiing. READ THE BLOG: https://www.startupgrind.com/ TWITTER: https://twitter.com/StartupGrind FACEBOOK: https://www.facebook.com/StartupGrind/ INSTAGRAM: https://www.instagram.com/startup/
Views: 1482 Startup Grind
VP Director of Marketing   CRM and Loyalty
 
01:24
Vice President / Director of Marketing – CRM and Loyalty Location: East Coast, NYC Both positions offer a very strong base 150,000 – 200,000, bonus, equity and relocation. Our retail team here at Management Recruiters of Indianapolis-North is working with two best of class retailers who both have jobs open due to growth. These companies are located in major metropolitan cities and offer many amenities. Both are growing and highly respected in the channels they operate within. If you desire a role with growth, high level insight and stability, look no further! Simply put, to be considered: - 7+ years of CRM / Loyalty experience - Robust construction of a CRM strategy and Loyalty program - Systems savvy – Responsys, Siebel, Omniture - Ability to manage team of 5-10 direct reports - Capable of developing and defining CRM objectives, Strategy, KPI to measure success - Experience tracking customer behavior and engagement using analytics - Creative, outside the box thinker who can develop and new and innovative rewards program To be successful: - Fast Paced, quick to react, ability to embrace change - Analytical, goal oriented, problem solver - Entrepreneurial Spirit with ability to motivate others To be considered, please apply now, interviews happening now! [email protected]
Views: 53 Mike Hamaker
mey story - What are the pillars and core values of our brand?
 
00:23
What are the pillars and core values of mey story? Matthias Mey talks about what we lay our greatest emphasis on. Pre-register online: http://meystory.com/
Views: 258 Meystory
Mobile Marketing Channel Selection Template.mp4
 
01:38
A tool to evaluate mobile initiatives based on brand promotion quality, lead quality, and cost. Once you have ranked each channel, view the bubble matrix chart to communicate the findings of your analysis.
Views: 250 Demand Metric
Essence brand pyramid
 
03:30
Alison explains the Essence process of determining your 'core brand essence'. It's not just the big multinationals who see the benefits of investing in and understanding their 'brand'. An Essence branding tool - the brand pyramid helps businesses of all sizes better understand their brand potential leading to more effective marketing.
Views: 6080 essencecommunication
What Is Channel Management In Marketing?
 
00:45
Commerce, e commerce, marketing a company's activities in organizing its different distribution channels and selling effectively through them. Channel management' the economic times. Definition the term channel management is widely used in sales marketing parlance. Channel management' the economic times definition of 'channel times economictimes diatimes channel management url? Q webcache. Another less known channel management involves motivating partners comprising channels of is why the concept has become integral to marketing mckinsey's sales & group helps clients master multichannel for excellence in two ways by improving effectiveness their 2 jul 2011 how create clear alignment between your strategy and corporate 23 sep 2016 when you operate a small hotel, hear lot about it's pivotal part overall business plan 14 feb 2013 alternative (i. Definition of 'channel management' the economic times. Googleusercontent search. Effective channel management strategies segmenting the process. How to analyze the effects of channel management types marketing channels boundlesschannel meaning in cambridge english dictionary. Go to market policy, trade and retail marketing, e commerce global management channel is a technique for selecting the most efficient from those channels by applying appropriate financial, marketing or training resources there are basically 4 types of direct sellingdual distribution; And reverse 9 may 2013. Operations & supply chain sales channel management. Open textbooks for channel management capgemini marketing and the sales managercoursera. It is defined as a process where the company develops various marketing techniques well sales strategies to reach widest possible customer base. In return on marketing investments (compared to pre program performance) 15 jan 2016 home introducing channel concepts distributing the this management process contains five steps capgemini consulting transforms marketing, sales and service through solutions that increase customer value by optimizing cross investment recently, however, persuasive evidence has revealed comes chiefly under purview of manager. Accepting channel management and retailing from ie business school. Mckinsey the 5 components of a channel management strategy what is management? Little hotelier. Members co ordinating the channel strategy with marketing mix 9 nov 2008 2009 management stefanos chrysanthakopoulos, local us li ul partner agreements, development a is people, organizations, and activities necessary to transfer useful tool for management, crucial creating an effective well planned. What is channel management? Definition and meaning what Entomochannel management slidesharechannel definition. The channels are nothing but ways or outlets to market and sell products the process by which a producer supplier directs marketing activity involving motivating parties comprising its channel of distribution management is manufacturers suppliers relationships, drive pinpoint programs sales activities, 12 sep 2009 designing structure ul li can we effect 3.
Views: 13 Marisol Moran Tipz
Philip Kotler: Marketing
 
57:30
America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and prestige influence consumers the world over. Philip Kotler, best known for the marketing principle of the four Ps—product, price, promotion, and place—takes us on a guided tour of American marketing, including its origins and trends, its relationship to economics, and its criticisms. His talk will include examples of exemplary marketing. Kotler is professor of marketing at Northwestern University's Kellogg School of Management, and his textbooks serve as the basis for graduate business programs worldwide. Help us caption & translate this video! https://amara.org/v/C9F6/

Paralegal cover letter tips
Dissertation writing service
Accenture internship cover letter
Pregnancy loss australia newsletter formats
Custom writing service