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Introduction to Marketing: The Importance of Product, Price, Place, & Promotion | Episode 118
 
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Subscribe to Alanis Business Academy on YouTube for updates on the latest videos: https://www.youtube.com/alanisbusinessacademy?sub_confirmation=1 Marketing is everything involved in creating, communicating, and delivering value to customers, clients, and even society. Marketing is involved in everything from the market research that goes into determining what products consumers are looking for, to the message that is transmitted to consumers to inform them about a product and even persuade them to purchase it. In between those stages, marketing also plays a prominent role in determining how the product should look, designing the packaging that will enclose the product, deciding whether to sell the product through traditional retailers or entirely online, and establishing a price point that is not only attractive to consumers but allows gives the business the opportunity to be profitable. Now when most people think of marketing they often think of advertising, which is completely understandable given we are are constantly exposed to advertisements at home, at the office, and even during our commutes. Although advertising is a component of marketing it certainly does not explain the entire subject. In fact, advertising is simply one of the four different types of promotion, and promotion is one of the four main elements of marketing. So you can see that advertising, like the other marketing elements, merely plays a role in helping businesses create, communicate, and deliver a single unified message to potential customers. So how does a businesses create, communicate, and deliver value to its customers? Although there are many variables at work, a business can increase the probability of success by creating an effective and consistent marketing mix. Often referred to as the 4 P's, the market mix is a collection of four elements that outline the strategy for how a business intends to reach its customers. These four elements include product, place, promotion, and price. The product includes the tangible product or intangible service that will be used to fulfill a customer need or want. The features of a product, its physical form, packaging, warranties, and even after-sale service are all included under the product strategy. Place includes how a business intends to get products from the location they are produced to where they can ultimately be consumed by consumers. Place is often referred to as distribution since we are dealing with logistics. However, place not only includes the physical distribution of the product but also the channel through which it will be sold. Promotion involves establishing the most effective method for communicating with its customers about the various products that it sells. Promotion is primarily meant to communicate, inform, and persuade. An effective promotion strategy, like the other marketing mix elements, depends upon a businesses knowledge of its target customer. This knowledge allows a business to select the best way to communicate with its core audience and ultimately increase the success of its communications. The last element of the market mix is price. Price is the easiest marketing mix element to alter from a technical sense, however it is the most difficult thing to change. The reason is that altering the price of a product affects what consumers pay for that product, and a business can only charge as much as the market is willing to pay for a product. Technically a business can charge whatever price it wants, but that does not mean that consumers have to pay that price. Like the other marketing mix elements, price can send a message to consumers. For example, many believe that maintaining low prices is the best method to attract consumers. Although this can be an effective pricing strategy for certain items, it can also confuse consumers. For example, Tiffany & Co. sells expensive jewelry and is known for high quality and is one of the most recognizable brands. Because Tiffany & Co is known for quality and maybe even exclusivity, it wouldn't benefit from a low price point. Dealing with the psychological aspect of pricing, consumers tend to view less expensive items as cheap in quality compared to their more expensive counterparts. Although this doesn't always hold to be true, businesses are very aware of the impact that price can have on the perceptions of consumers.
The Importance of Product Knowledge
 
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Have you ever been into a shop to buy something only to be disappointed when it is clear none of the assistants can answer your questions simply because they do not know the products? Product knowledge or lack of it makes a huge difference between those who make the sales and those who miss out. Everyone agrees, that without having a good understanding of what you are selling you are going to fail. Designed and presented by Dr. David Bozward. http://david.bozward.com
Views: 12060 Fig ESSA
The Importance of Product Positioning
 
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If you would like to learn more about product positioning take our Optimal Product Management and Product Marketing training course. http://280.gr/2ztJgIS In this video 280 Group CEO and Founder, Brian Lawley, is joined by Senior Consultant/Trainer, Tom Evans, who is a Product Management and Product Marketing expert. This video's topic is the critical importance of product positioning. Tom finds positioning to be one of those topics that can be quite misunderstood in the marketplace. Tom has heard some experienced marketing people say that once you have built your product, then you want to define the positioning.This is surprising and frustrating to see however, because it's complete wrong. That is the opposite order of what you should really do, we need to start with the product positioning, and that defines what the product actually is. If you don't know the positioning, how do you know what to build? Positioning is not important just for the product, but for the other elements of the 4 Ps of Marketing: Price, Promotion, and Place. Beginning with the product positioning is a crucial decision that you need to make as a Product Manager, probably the most important determination when bringing a product to market. Don't do this out of order, clearly define the position you want to take in the marketplace then you can make decisions about your product and all the other strategies in Product Management and Product Marketing. If you would like to learn more about product positioning take our Optimal Product Management and Product Marketing training course. http://280.gr/2ztJgIS
Views: 2009 280 Group
The Importance of a Great Product or Service
 
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First you must offer a superior product or service.
Views: 28 mosaicHUB
What is customer service ? The 7 Essentials To Excellent Customer Service
 
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Want access to David's New, in-depth customer service training? Visit http://www.purecustomerservice.com/p/youtube and enroll in the Pure Customer Service Training Program today! In this YouTube Video, learn "What is customer service? The 7 Essentials To Excellent Customer Service" in this complimentary video series from business coach and consultant, David Brownlee. CEO of Pure Customer Service and founder of www.PureCustomerService.com and The Pure Customer Service Training Program, 8 Secrets To Create Raving Fan Clients. Call or email us today to find out we can help grow your business through coaching, consulting or our training programs www.PureCustomerService.com Customer service is more than waiting on customers. It includes trying to exceed customer expectations. More common retail and customer service interview questions and sample answers are a good place to start. Customer service is the service provided to customers before, during and after purchasing and using goods and services. Good customer service provides an avenue for follow up. Customer service is the provision of service to customers before, during and after a purchase. According to David Brownlee and the www.purecustomerservice.com "Customer service is a series of 7 essentials to excellent customer service. Mar 2, 2013 -- Customer service is the practice of providing customers with a positive, helpful experience. Good customer service must include 7 essentials and a great customer service training company like davidbrownlee.com. For the Institute of Customer Service "Customer service is the sum total of what an organization does to meet customer expectations and produce customer satisfaction. Customer service is important because customer service does more than simply provide a means to drive sales. It is also said that when companies have a stong customer service program, customers keep coming back. Definition of customer service: All interactions between a customer and a product provider at the time of sale, and thereafter. Customer service adds value to a customer and their overall experience with your company. Can you answer these Sales and Customer Service questions? I am handling a training session on customer service for the public works department of a city near you. The enhancement of customer service is the driving force behind the redefinition project. It is important to David Brownlee and Associates that all staff know the 7 essentials to excellent customer service. Why Is Excellent Customer Service So Rare? Five Needs of Every Customer. External and Internal Customers. Customer Attributes. Cost of Losing a Customer can be huge. A customer service advisor, or CSA, (also customer service associate and customer service representative) is a generic job title in the service industry. It covers a broad spectrum of jobs. Customer care involves putting systems in place to maximize your customers' satisfaction with your business. Sales and profitability rely on ensuring your customer loyalty. Feb 6, 2013 -- David Brownlee also blogs here. "Customer Service is about creating a relationship of trust and loyalty with customers that transcends the interaction of the company and their clients. Customer Care refers to systems in the business place that will maximize your customers' satisfaction with your business. Learn more now! (800) 299-3449. May 5, 2013 -- Customer service is helping a customer with any issues or concerns they may have on a product or anything else relating to the place at which you find yourself and your company. Jan 25, 2013 -- Many marketers are evaluating what role customer experience and customer service should have in their 2013 marketing goals. The answer is easy. www.purecustomerservice.com Mar 7, 2012 -- The ultimate guide to the question: What Is Customer Service? 19 experts from customer service, small business, and marketing share their expertise. Customer service handles company issues in stores, over the phone and even by email. Companies that produce highly technical products, such as software or hardware need to do an exceptional job. Oct 5, 2012 -- "I can't get in touch with my customer service rep is something you hear all too often. I need to talk to someone about my bill. Please call me." David Brownlee (800) 299-3449 can answer all of your customer service training questions. Some surprising studies, stories, and documentaries have come out about customer service, and they could change the way you run your business. Experts from www.purecustomerservice.com are awesome.
Views: 789866 CoachDavidBrownlee
What is the Importance of Differentiation in Marketing your Product or Service?
 
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Recently, our Rutgers Business School Executive Education team spoke with Mike Moran, Senior Strategist at Converseon and Founder of Biznology. He is the author of the acclaimed book on internet marketing, Do it Wrong Quickly, the best-selling book Search Engine Marketing and the co-author of the newly released Outside-In Marketing: Using Big Data to Guide Your Content Marketing. Mike leads many sessions in our portfolio of programs, including our upcoming Mini-MBA™: Digital Marketing and our Mini-MBA™ for Engineers and Technology Managers. Our discussion focused on why product differentiation and positioning are two extremely important elements of a company’s overall marketing strategy. http://www.business.rutgers.edu/executive-education/programs/mini-mba-digital-marketing http://www.business.rutgers.edu/executive-education/programs/mini-mba-engineering-technology-management
Day 32: Importance of educating customers on why your product/service is important
 
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FOLLOW MY JOURNEY HERE: http://www.youtube.com/c/RyanShank -- Thank you for watching this video. I hope that you keep up with my daily videos I post on the channel, subscribe, and share your learnings with those that can benefit from seeing what we're doing to build a business. I literally love reading comments so please comment and give your feedback and thoughts on each video. I respond to every comment :) -- ► Subscribe to My Channel Here http://www.youtube.com/c/RyanShank -- Ryan Shank is an entrepreneur and the Founder & CEO of PhoneWagon, simple and beautiful call tracking software. Ryan has been published in Forbes, Huffington Post, TechCrunch, and many others. He has also been featured in Entrepreneur magazine. Ryan and his team are participating in Techstars, a world-class startup accelerator in New York City, during the summer of 2017. Ryan has started and been involved with companies that have collectively raised over $100m in venture capital. In addition to being CEO of PhoneWagon, Ryan is also an active angel investor. His portfolio companies include HotelTonight, Indinero, Jetpack Workflow, and others. ---- Follow Me Online Here: MY INSTAGRAM (@ryanashank) ► https://www.instagram.com/ryanashank MY TWITTER (@ryanashank) ► http://twitter.com/ryanashank MY FACEBOOK ► https://www.facebook.com/ryanandrewshank MY SNAPCHAT ► ryanshank Check out my company website: https://www.phonewagon.com
Views: 39 Ryan Shank
Importance of product quality: It helps with word of mouth marketing & online reviews
 
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For more of my work, check out my books, courses, coaching, and mobile apps at http://www.glowingstart.com How to come up with business ideas: https://www.youtube.com/watch?v=YWMbIqHrNGI Hiring agencies if you have a mobile app idea: https://www.youtube.com/watch?v=0YKyXAIWinI Business plans for mobile app idea or a start-up idea: https://www.youtube.com/watch?v=EV_TWcrar0c Best home based business ideas: https://www.youtube.com/watch?v=melqhoe8xIM Book on going from business ideas to starting a business: https://www.youtube.com/watch?v=XtmJEeZmiig Video of step by step process on how to start a business: https://www.youtube.com/watch?v=goGyLtvKNeA Course on how to start a business: https://www.youtube.com/watch?v=kgyLxrhgdAk Fundraising course on how to raise money: https://www.youtube.com/watch?v=EwT3oXlCRdA Fundraising strategies book: https://www.youtube.com/watch?v=wczuIohbG7k Business idea playlist: https://www.youtube.com/watch?v=rsQBryny_RE&list=PLAgq5S6WQmzH3nbhQ4qzHtWt1xe9X4Va7 How to protect business ideas with NDA https://www.youtube.com/watch?v=3LQtO7q8xug Best business ideas from the many different types: https://www.youtube.com/watch?v=0wxIMH2Ydaw Bad business ideas and business idea mistakes: https://www.youtube.com/watch?v=bvIs9BdIKqo Hire a marketing and growth hacker specialist: https://www.youtube.com/watch?v=tMlaMB5APNA Stop watching tv and procrastinating: https://www.youtube.com/watch?v=BRdBXQ1gtD8 How to brainstorm business ideas: https://www.youtube.com/watch?v=CJO29HwR1v4 Terrible business ideas: https://www.youtube.com/watch?v=x_WmFp6ertU
Private Sector vs.  Public Sector
 
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If you were mailing an extremely important package, you'd probably trust FedEx more than the U.S. Postal Service. But why? Is it because FedEx is a private company, while the post office is run by the government? What are the differences between the "private sector" and the government sector? Why does it matter? Find out in this animated two-minute video. Donate today to PragerU! http://l.prageru.com/2ylo1Yt This video is part of a collaborative business and economics project with Job Creators Network. To learn more about JCN, visit https://www.jobcreatorsnetwork.com. Joining PragerU is free! Sign up now to get all our videos as soon as they're released. http://prageru.com/signup Download Pragerpedia on your iPhone or Android! Thousands of sources and facts at your fingertips. iPhone: http://l.prageru.com/2dlsnbG Android: http://l.prageru.com/2dlsS5e Join Prager United to get new swag every quarter, exclusive early access to our videos, and an annual TownHall phone call with Dennis Prager! http://l.prageru.com/2c9n6ys Join PragerU's text list to have these videos, free merchandise giveaways and breaking announcements sent directly to your phone! https://optin.mobiniti.com/prageru Do you shop on Amazon? Click https://smile.amazon.com and a percentage of every Amazon purchase will be donated to PragerU. Same great products. Same low price. Shopping made meaningful. VISIT PragerU! https://www.prageru.com FOLLOW us! Facebook: https://www.facebook.com/prageru Twitter: https://twitter.com/prageru Instagram: https://instagram.com/prageru/ PragerU is on Snapchat! JOIN PragerFORCE! For Students: http://l.prageru.com/29SgPaX JOIN our Educators Network! http://l.prageru.com/2c8vsff Script: If you had something really important to mail, would you head to the Post Office, which is run by the government and considered part of the public sector, or would you go to a place like UPS or FedEx, which are private businesses. Politicians in the media often talk about the private and public sectors of our economy but what's the difference? And which one is more effective? The private sector is made up of businesses or corporations owned by people. The private sector includes malls, grocery stores, and your local diner. To make a profit in the private sector, businesses must earn our money by offering us products and services that we want or need. When businesses have to compete for the same dollars, prices go down because no one wants to pay twice as much for shoes at one store if you can get the same pair cheaper at another place. On the other hand, the public sector is not supported by profits. It doesn't have to compete for our dollars. Instead, the public sector uses our tax dollars to fund its services. So we pay for these programs no matter how much or how little we use them. The government decides how our tax dollars should be spent in the public sector. This makes sense for some things. For example, you probably wouldn't want firefighters or police officers competing with one another for your business. In other cases though, this means things cost more or service is worse. The U.S. Post Office has $100 billion in debt and is regularly bailed out with taxpayer money. And the Department of Motor Vehicles isn't usually known for fast, friendly service. In contrast, private companies know that if they offer poor customer service and don't make money, they'll go out of business. When comparing the private sector with the public sector, it's clear that the market-driven private sector is more efficient. When you don't have to be profitable or accountable, things tend to be more expensive and the service is worse. So when there's a choice between a private sector or a government service, think about that package you really need delivered.
Views: 491183 PragerU
Advantages & importance of global marketing (selling products internationally service)
 
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INTERNATIONAL TRADE HOWS ARE MAIN STEP OF WORLD GLOBAL www.digisilkroad.com Advantages & importance of global marketing . with exhibiting on international trade shows and exhibitions ,. and show your last stand or booths images , catalogs, last technologies, next trade events dates on DIGI SILK ROAD., you will get best effect of trade shows and will decrease your next business marketing costs join us toda: https://www.digisilkroad.com/
Views: 6 Digi Silkroad
Video 3 -  The Importance of Product Knowledge
 
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Have you ever been into a shop to buy something only to be disappointed when it is clear none of the assistants can answer your questions simply because they do not know the products? Product knowledge or lack of it makes a huge difference between those who make the sales and those who miss out. Everyone agrees, that without having a good understanding of what you are selling you are going to fail. There are a variety of things you need to know from a product knowledge standpoint, such as: • What does your products/services do? • What they can't do (or can't)? • Version History, Story • Where is it made, By who? • What your competitor's product/service can and cannot do? • Trends in the marketplace that can/will impact your sales and/or customer perceptions? • What your competitor's product/service can and cannot do? • What your Unique Selling Proposition is? • What your competitor's Unique Selling Propositions are? • How other customers have uniquely used your product/service to improve their business? • How your prospects have uniquely used your competitor's product/service? • Trends in the marketplace that can/will impact your sales and/or customer perceptions? For each of these find out as much as you can, store it in one document with pictures, diagrams and have this document to hand, even in sales meetings. If you are using a laptop you can say, let me refer to our product manual and it may provide you with the help needed.
Views: 916 Dr David Bozward
Importance Of Product Review
 
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In this video I explain the importance of having a product review and how to go about creating one.
Product - Development Stages
 
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This video explores the 8 stages of product development. As well, it helps identify what we mean by 'product' and where the development process fits into the Marketing Mix.
Views: 223778 Jason Richea
The Importance of Product Design to Your Business
 
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If you want to create lovable products, design has to be at the core of your process - and here’s why. Full write-up: http://hubs.ly/H07Sj5Q0
Views: 372 Dialexa
Customer Service Vs. Customer Experience
 
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For detailed notes and links to resources mentioned in this video, visit http://patrickbetdavid.com/customer-service-vs-customer-experience Visit the official Valuetainment Store for gear: https://www.valuetainmentstore.com/ Customer service vs. customer experience; Do you know the difference? One of the best exercises for you to do is make a list of companies or businesses that you go back to over and over and over again, and ask yourself why. On the left, list five companies you return to again and again, and on the right write the reason for doing so. For instance, on the left write, "I go to this restaurant at least once a week" and on the right write, "I go there because _____________." The thing that goes into the blank is generally one of these six reasons. They will give you a lot of clues for your own business. #1: Fast - 0:38 #2: Quality - 0:49 #3: Cheap - 0:57 #4: Luxury - 1:10 #5: User Friendly - 1:23 #6: Customer Service - 1:38 Subscribe to the channel: http://www.youtube.com/valuetainment?... Valuetainment- The best channel for new, startup and established entrepreneurs. Schedule: New episodes every Tuesday and Thursday on a broad array of entrepreneurial topics.
Views: 643694 Valuetainment
Hospitality - Industry Overview
 
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Overview of hospitality industry. Hospitality is the relationship between guest and host, or the act or practice of being hospitable. Specifically, this includes the reception and entertainment of guests, visitors, or strangers, resorts, membership clubs, conventions, attractions, special events, and other services for travelers and tourists. Learn an overview of hospitality industry. Very useful to build basic understanding of the industry, understand its key drivers, business model, products and services and revenue model. Great video to help gain domain expertise in hospitality Industry.
Views: 180820 TechnoFunc
Importance of Good Products in Network Marketing
 
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Check out Forever Living Products (http://oliver.flp.com/products.jsf) Business Owner website for selection of great natural aloe vera products. Related Keywords: Products for Network Marketing, Network Marketing Products oriented company, Build Business by Retailing Products in Network Marketing, MLM good quality products at great price, time tested products, mlm learning about products and importance of products in mlm.
Views: 181 Oliver Lepki
The Importance Of A Blog For Marketing Any Product, Service Or Opportunity
 
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http://StephenJankowski.com Blogging is the best way to drive targeted free traffic to your website. A Blog is a type of platform that the search engines love and over time it can be a very powerful stream of residual traffic for any marketer.
Views: 152 Steve Jankowski
(5/5)Importance of product description to boost up a product - Das Writing Services Pvt. Ltd.
 
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Well, hey there once again, it’s Das Writing Services private limited the best content writing company out here, back with our pocket tutorials. Today we’ll answer the topic which has bothered you all- The importance of product description and how to frame an exceptional product content writing! Well as you know, today’s consumers are no longer swayed by advertisements. According to research conducted, more than 90% consumers globally do online shopping. Now, before, purchasing a product or service, consumers tend to find out every nook and cranny of the product through product content writing, to make sure they get their money’s worth. Moreover, consumers do comparisons and weigh the utility of two or more products before finally deciding on a particular one. Now, how do you impress them with your product content writing? So, tune in to seek your answers! And, find out how to get clients to select your writings. If you found this video helpful, we have one more coming up, and this time its business Website content writing! Are you excited? Now, if you’re looking for a content writing agency which can make your products sell, we Das Writing Services will be happy to assist with their unique content writing services. Being in this industry for 7 plus years, we have the most versatile team of professional content writers here to offer you unique creative writing services. So, whether you’re a B2B marketer or B2C one, we can provide you with excellent- news, technical writing services, Blog writing services, PR writing, Website content writing and article writing services to engage your online audience. So, if you want to know more, you can contact us to request a sample of our creative writing services. Just visit us at- https://www.daswritingservices.com/contact [email protected] Phone no- 9433822497 Twitter- https://twitter.com/DasWritingServ Facebook- https://www.facebook.com/daswritingservices/ Instagram- https://www.instagram.com/daswritingservices/
The Three Most Important Skills in Sales
 
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For detailed notes for this video, visit http://www.patrickbetdavid.com/important-skills-in-sales/ If you're an entrepreneur, business person, or CEO, sooner or later you'll realize that sales rules the business world. The sooner you turn that into a science, the better you do in business and the sooner your revenue goes the direction you want it to go. So in this video, I talk to you about the three most important skills in sales. #1: Finder: - 2:10 #2: Closer - 3:06 #3: Developer - 3:39 Which of the Three Skills in Sales is Most Important - 4:40 Ask Yourself These Five Questions - 9:54 #PBDRealTalk Last but not least, we launched a new series last week. It's called, PBDRealTalk. Go on Twitter, and post whatever questions you want to ask me. The questions can be anything about business or anything you want to ask me. Post the questions on Twitter using hashtag #PBDRealTalk. If we like the question, we'll feature your question in one of the PBDRealTalk episodes. Every single time at the end of the video, I'll give an "I am an entrepreneur" t-shirt to the person that asked the best question. So make sure your questions are specific, clear, and to the point. Use the hashtag #PBDRealTalk and tag me, @patrickbetdavid. Subscribe to the channel: http://www.youtube.com/valuetainment?... Valuetainment- The best channel for new, startup and established entrepreneurs. Schedule: New episodes every Tuesday and Thursday on a broad array of entrepreneurial topics.
Views: 229467 Valuetainment
The Importance Of Informing Your Customers Consistently About Your Products or Services | BizTip
 
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The last thing you want to hear as a business owner is your customers buying something that you are selling… from somewhere or someone else. So what can you do to avoid such a problem? In this week’s #BizTip video, Gavin Bassett highlights the importance of consistently letting your customers know about all your different products or services to maximise your sales potential and make your business more successful. At Biznostics, we love to see small businesses succeed as this enables families and communities to thrive. If this is something you are interested in, come journey with us by connecting below: Facebook: https://www.facebook.com/Biznostics/ Twitter: https://twitter.com/biznostics LinkedIn: https://www.linkedin.com/biznostics
Views: 27 Biznostics
Steve Jobs' amazing marketing strategy - MUST WATCH
 
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Check out these books about Steve Jobs: * Steve Jobs: https://amzn.to/2PGH3nM * The Presentation Secrets of Steve Jobs: https://amzn.to/2JB1j55 * Becoming Steve Jobs: https://amzn.to/2QgZKf8 * Steve Jobs: The Man Who Thought Differently: https://amzn.to/2AHIqdQ * Steve Jobs (Movie): https://amzn.to/2CZgLq3 Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals). And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe! And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/
Views: 1441321 Evan Carmichael
The Importance of Internal Marketing and Product | The One Thing by Seeking Wisdom
 
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Subscribe: https://goo.gl/2pRvjN Internal Marketing is the act of getting your own team aligned and psyched for your mission. But it's not just the marketing department's job to do this. The impetus is company wide. DG and Maggie talk about how this can tie in to your product team's mission. ___ Stay connected with Drift: Blog: https://blog.drift.com/#subscribe Twitter: https://twitter.com/Drift Instagram: https://www.instagram.com/heydrift/ Facebook: https://www.facebook.com/heydrift/ LinkedIn: https://www.linkedin.com/company/drift-conversational-marketing
Views: 102 Drift
You're Going To Kill Somebody - Importance of Proper Food Storage
 
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Visit Our WEBSITE: https://businessmasterypro.com Find Our RESTAURANT & HOSPITALITY MANAGEMENT PROGRAM at: https://businessmasterypro.thinkific.com We’re so happy you’re here! Thank you for taking the time to subscribe, like and share this channel. Find MARANDA TYLOR’S eBOOKS On Amazon: 34 Steps To Business Success In 60 Days Or Less - https://www.amazon.com/Steps-Business-Success-Days-Less-ebook/dp/B06XBFKBDT/ref=sr_1_3?s=books&ie=UTF8&qid=1539026363&sr=1-3&keywords=maranda+tylor&dpID=51KOUfGxvBL&preST=_SY445_QL70_&dpSrc=srch SHOW ME THE MONEY – An Adventure In Hospitality Management (eBook Series) Customer Service Or BUST (Volume #1) - https://www.amazon.com/Customer-Service-BUST-Hospitality-Management-ebook/dp/B07H8S9943/ref=sr_1_4?s=books&ie=UTF8&qid=1539026363&sr=1-4&keywords=maranda+tylor&dpID=51xZGIM8EQL&preST=_SY445_QL70_&dpSrc=srch The Employment Experience (Volume #2) - https://www.amazon.com/Employment-Experience-Adventure-Hospitality-Management-ebook/dp/B07H8R1L1W/ref=sr_1_1?s=books&ie=UTF8&qid=1539026363&sr=1-1&keywords=maranda+tylor&dpID=41ohDcDFxsL&preST=_SY445_QL70_&dpSrc=srch No Profit No Product (Volume #3) - https://www.amazon.com/Profit-Product-Adventure-Hospitality-Management-ebook/dp/B07HDGD5PF/ref=sr_1_6?s=books&ie=UTF8&qid=1539026363&sr=1-6&keywords=maranda+tylor&dpID=41eVLz2bFjL&preST=_SY445_QL70_&dpSrc=srch Methods To Avoid Madness (Volume #4) - https://www.amazon.com/Methods-Avoid-Madness-Hospitality-Management-ebook/dp/B07HDDN2LD/ref=sr_1_7?s=books&ie=UTF8&qid=1539026363&sr=1-7&keywords=maranda+tylor Pain Is Inevitable Suffering Is Optional (Volume #5) - https://www.amazon.com/Pain-Inevitable-Suffering-Optional-Hospitality-ebook/dp/B07HDH2X18/ref=sr_1_5?s=books&ie=UTF8&qid=1539026363&sr=1-5&keywords=maranda+tylor&dpID=412nwBhZ3fL&preST=_SY445_QL70_&dpSrc=srch Join Us On FACEBOOK: https://www.facebook.com/businessmasterypro Connect With Maranda Tylor On LINKED IN: https://www.linkedin.com Disclaimer As with any business, the level of success or results you attain, will be based on a number of factors, including your individual business experience and expertise, dedication, motivation, financial situation and the like. Therefore, we are not liable for any success or failure of your business, directly or indirectly and do not guarantee any results, either personally or professionally, nor offer any medical or legal advice, nor promise any earnings or level of income related to the purchase or use of our ideas, information, strategies, products and services.
Importance of the Product when Choosing a Business
 
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Carmen Marshall explains why the Product is the most important thing when choosing a company/business to align yourself with. Company Leadership and Ethics, Compensation Plan, Industry and Training & Support are all important, but the Product Carmen feels is the most important thing to consider.
Views: 1875 Carmen Marshall
I Was Seduced By Exceptional Customer Service | John Boccuzzi, Jr. | TEDxBryantU
 
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Boccuzzi Jr. discusses why customer service, as opposed to traditional marketing strategies, has the potential to be the greatest form of marketing for a brand. John Boccuzzi Jr. has more than 20 years’ experience as a sales, marketing and customer experience executive, with a proven track record of strategic thought leadership in both private and public companies. John most recently served as Vice President of Sales & Edible for Business for Edible Arrangements, LLC were he led a team of 5 Senior Directors and Directors and total personnel of over 100 across several key departments including: Business Gifting, Business Development & Brand Partnerships, Franchisee Support, Customer Care and Training & Development. Wanting to share his passion for developing and delivering the best possible solutions and customer experiences, John formed Boccuzzi LLC. John has a Bachelor’s Degree from Bryant University in 1990 with a focus in Entrepreneurship. When John is he enjoys spending time with his two amazing children and wife of 21 years. He is also a foodie, cook, bee keeper, mico fruit farmer and runner and has completed several marathons. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
Views: 88272 TEDx Talks
The importance of choosing a product that is right for your business, and your employees
 
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Claude Paquin, President, Investors Group Financial Services, Quebec, discusses the importance of choosing a product that is right for your business, and your employees.
The Importance Of Product Mix for organizations
 
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Mix product refers to the number and type of products or services we offer to our clients. For example: in a sport store we cannot only sell sport clothes, like t-shirts, shorts, socks or tennis. We can also sell other sporty elements, like, balls, bats, nets, rackets, and so on. Thus why, the importance of mix products in our companies is to offer as much variety of products as we can, based into the client needs. Thank you. Blanca Cecilia Flórez Martínez
Views: 21 blanca florez
What is Logistics Management? Definition & Importance in Supply Chain | AIMS Lecture
 
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http://www.aims.education/study-online/what-is-logistics-management/ Lecture explains What is Logistics? and What is Logistics Management? Logistics in supply chain management is defined as “the art and science of obtaining, producing, and distributing material and product in the proper place and in proper quantities"
Views: 687238 AIMS Education - UK
How to create a great brand name | Jonathan Bell
 
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Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name. TEDArchive presents previously unpublished talks from TED conferences. Enjoy this unedited talk by Jonathan Bell. Filmed at TEDUniversity in 2016.
Views: 809236 TED Archive
The Business Model Canvas - 9 Steps to Creating a Successful Business Model - Startup Tips
 
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The Business Model Canvas - 9 Steps to Creating a Successful Business Model - Startup Tips The Business Model Canvas, is a strategic management and entrepreneurial tool. It allows you to describe, design, challenge, invent, and pivot your business model. The Business Model Canvas is comprised of 9 key segments: The left hand section of the Business Model Canvas is the Infrastructure section and comprises three key areas: Key Activities: The most important activities in executing a company's value proposition. Key Resources: The resources that are necessary to create value for the customer. Partner Network: In order to optimize operations and reduce risks of a business model, organization usually cultivate buyer-supplier relationships so they can focus on their core activity. The middle section of the canvas describes the business offering and is the value proposition delivered to different customer segments. Value Propositions: The collection of products and services a business offers to meet the needs of its customers. According to Osterwalder, (2004), a company's value proposition is what distinguishes itself from its competitors. The value proposition provides value through various elements such as newness, performance, customization, "getting the job done", design, brand/status, price, cost reduction, risk reduction, accessibility, and convenience/usability. The value propositions may be: Quantitative – price and efficiency Qualitative – overall customer experience and outcome The right hand side of the Business Model Canvas describes the customers, the channels through which you deliver services and and the relationships you have with your customers. Customer Segments: To build an effective business model, a company must identify which customers it tries to serve. Various sets of customers can be segmented based on the different needs and attributes to ensure appropriate implementation of corporate strategy meets the characteristics of selected group of clients. Channels: A company can deliver its value proposition to its targeted customers through different channels. Effective channels will distribute a company’s value proposition in ways that are fast, efficient and cost effective. An organization can reach its clients either through its own channels (store front), partner channels (major distributors), or a combination of both. Customer Relationships: To ensure the survival and success of any businesses, companies must identify the type of relationship they want to create with their customer segments. The bottom section of the canvas describes the finances. Cost Structure: This describes the most important monetary consequences while operating under different business models. A company's DOC. Revenue Streams: The way a company makes income from each customer segment. https://www.youtube.com/channel/UCIypuA7lS-FsVG6cMlNCK2w?sub_confirmation=1 Check out some of our other videos Compensation claims - how long should it take https://youtu.be/NuxfrgSTg78 LLC vs S Corp https://youtu.be/4xNCnf9hitw Minizing tax https://youtu.be/ybSnFb6rx6Y How to fund a startup https://youtu.be/ctzDb59sw5M Kickstarter success Ep 1 https://youtu.be/2EG78JNZ7nA Kickstarter success Ep 2 https://youtu.be/ZMlq5CmUNz8 How to pitch to investors with Guy Kawasaki https://youtu.be/-epR-uGlv4M If you are interested in sustainability issues then check this video out The Sustainable Business Model Canvas https://youtu.be/gVimMEI2u2w
Views: 683881 The Business Channel
#MyHealthMyLife: Importance Of Product Labelling
 
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Importance Of Product Labelling
Views: 715 UTV Ghana Online
Importance Of Product Labeling In Ecommerce
 
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Business Products Depot is one of the most prominent as well as renowned dealers for different types of product labels out there who bear much industry reputation for the quality products sold. To know more, visit http://businessproductsdepot.com/
Views: 30 Business depot
How to give great customer service: The L.A.S.T. method
 
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http://www.engvid.com/ Do you work in customer service? What do you do when your customer has a problem? In this video, I will teach you how to give great customer service. You will learn many polite expressions you can use with your customers. I will explain the Listen, Apologize, Solve, and Thank (L.A.S.T) method, which will help your performance at any customer service job. I'll also give you my customer service tips for dealing with an angry customer. After this video, watch Rebecca's video about phone customer service: https://www.youtube.com/watch?v=KBSrZYXkkyE Take the quiz at http://www.engvid.com/how-to-give-great-customer-service-the-last-method/ TRANSCRIPT Hello. My name is Emma, and in today's video I am going to teach you a very, very important thing for customer service. I used to work in customer service, and this is actually one of the most important things I learned, and this is called the L-A-S-T or LAST approach. So, to get started, let's talk a little bit about: What is customer service? So, customer service is when you have customers, of course, and you're trying to make your customers as comfortable and happy as possible. You're also trying to meet their needs and expectations, and solve any problems or situations that they might have. So, customer service is a huge category. There's many, many different jobs where you use customer service. If you work in a hotel, for example, as a clerk, you know, in the lobby, as a bellhop, you will be using customer service. If you work at a restaurant as a server, you'll be using customer service, or as a hostess. If you're the manager of a store, you'll be using customer service. If you work in a business or even in a hospital, you'll be using customer service. So, pretty much any time you're dealing with people from the public and they're customers and you're trying to help them, you're doing customer service. So, there are many different problems that a customer might have. What are some examples of some problems? Can you think of anything, a problem a customer might have? Maybe somebody charged them too much for something, maybe they're in a store and the lineups are too long, maybe a customer is at a hotel and they're very unhappy because the Wi-Fi isn't working or their bed's uncomfortable. So, there's so many different problems customers might have at different types of businesses. In this video what I'm going to teach you is: What do you do when a customer has a problem? Okay? So, a very easy thing to do when a customer has a problem is called the LAST approach. "LAST", what does it stand for? Well, if a customer has a problem, the first thing you should do is listen to their problem, the next thing you should do is apologize, solve their problem, and thank them. So: Listen, Apologize, Solve, and Thank. We're going to look at expressions we use to show we're listening, expressions to apologize, expressions that can help us solve problems, and expressions to thank customers. Okay, so the first step when a customer has a problem is to listen. So, the first thing you should do is find out what the problem is. You can ask them: "What seems to be the problem?" or "How can I help you?" Okay? Once they start explaining what the problem is, very important that you look like you're actually listening and that you do listen. Okay? So, you shouldn't look at your watch: "Mm-hmm. Mm-hmm." Okay? That's a bad idea. You shouldn't look at the sky: "Uh, when is this person going to stop talking?" Okay? You shouldn't roll your eyes. Okay? No, no, no. You need to show that you actually care about what the customer is saying. So, showing you're listening is very important. You can repeat back to the customer what they're saying to show that you understand and to make sure that you did understand. So: "So what you're saying is, you know, there's no hot water in this hotel.", "So what you're saying is the Wi-Fi's not working and you're not happy with that." Okay? These are some examples. "So what you're saying is _________." You can also say: "Let me get this right..." "Let me get this right, what you're saying is that, you know, there's a problem at your table.", "What you're saying is that you've been waiting for your food for a really long time." So it's important to show that you are listening and you acknowledge what they have said. Okay. Now, sometimes with customer service you get a customer who's very angry, and maybe they start swearing, they start using very bad language. Okay? So if this happens, very important that you don't get upset. Okay? When this happened to me in the past, I would actually pretend to be a computer. I would not take anything personally. I would just smile and pretend to be a computer, and that's how I got through angry customers. So, if the person is rude... You know, it's not right if somebody is saying something rude to you, if they're swearing at you, or they're making you feel uncomfortable. So, be polite. Okay?
The Importance of Providing Quality Products by Murad | Sephora
 
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Shop Murad at Sephora: http://seph.me/1fZwbV0
Views: 1696 Sephora
Importance of Product in Retail Selling
 
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For more Info on Welingkar's PGDM Distance Learning Program: http://bit.ly/16o0OSy Consumable product features, Branding and Packaging, are the three key product decisions that are considered before a consumer makes the decision of buying the product. The video on Importance of Product talks about categories of Consumer Products, Components of Product and Augmented Products. Join us on Facebook: http://www.facebook.com/welearnindia Read our latest blog at: http://welearnindia.wordpress.com Subscribe to our Slideshare Channel: http://www.slideshare.net/welingkarDLP
Bill Colli, Creating a Product, Importance of Marketing & Branding, Defining USP | #AzariReports 2
 
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➡️Stay up-to-date & subscribe to my YouTube Channel: http://bit.ly/SeanAzariYouTubeChannel Welcome to the #AzariReports Show, where we will be inviting inspiring Entrepreneurs, Influencers, App & Product Developers, and much more!! We will ask a range of questions in regards to Business Development, Social Media, Entrepreneurship, and tons more!! We''re in Episode 02! We invite a veteran of the Personal Care Industry, Mr.Colli currently serves in various advisory roles for startup brands Kat Burki, PRZMan, Everyday Botanicals, and Nutrafol. Most recently, William Colli served as General Manager of the Global Business Strategy Office of Japanese cosmetics manufacturer Pola Orbis Holdings following their acquisition of US Based H2OPlus. In his role, Mr. Colli provided insight, direction, and a vast network of contacts for the global expansion of all the group's brands. In 2009, William Colli joined H2O Plus, an international distributor network, manufacturer and wholesaler of prestige beauty products in specialty stores, as the Senior Vice President of Global Sales and Marketing. Mr. Colli was responsible for spearheading the domestic and global expansion of the then private equity-owned company (CSW Private Equity and Goldman Sachs) through global rebranding, sku portfolio refinement and development, as well as increased domestic and global distribution, including the formation of JVs in China and Brazil. From 2005 to 2008, William was the Vice President of Global Sales at Frederic Fekkai, a premier luxury hair care brand with prestigious distribution worldwide. Mr. Colli was able to catapult volume and distribution to over 40 countries, at which time the brand was purchased by Procter and Gamble. He also served as the Assistant Vice President of Fragrance, Sun, Body, and Hair Marketing at Lancome, Paris, a division of L'Oreal, where he served in various capacities both in Sales and Marketing from 1993 till 2004. Timestamps: 0:50 Introduction of Bill Colli and his background 1:25 How did you transition from your Hotel and Restaurant Management college degree to marketing and branding? 2:48 History with Lancome cosmetics all the way to where he is today 4:30 Marketing THEN vs Marketing NOW. What are the differences? 6:40 Back then, how do you communicate with the consumer? How do you create the brand? 8:10 How much was advertising back then? How easier is it compared to marketing now? 10:38 I want to start a product/brand, what do I do? Who do I talk to first? 13:00 Is it worth it to take a great product that already exists? Rebrand and distribute it using a different marketing strategy? 17:00 What is USP- Unique Selling Proposition 18:00 What if I want to start a brand, what should I initially invest in? 19:30 How do you come about naming a product/brand? 26:50 Do you have to have a doctor behind your product/brand? 28:15 Who will be the first person to hire if you want to start a brand? 29:50 How do you get friends to invest in you and your brand? 31:25 Rate the importance of WEBSITE DESIGN, WHERE ITS MADE FROM, SOCIAL MEDIA, PACKAGING, CAPITAL, Television Ads, Radio, Newspaper - between 10 and 1 33:50 One advice you could give for a startup entrepreneur- IMPORTANT Bill Colli's LinkedIn: https://www.linkedin.com/in/bill-colli-1815844 Kat Burki's Website: http://www.KatBurki.com PRZMan: http://www.PRZMan.com Everyday Botanicals http://www.EverydayBotanicals.com
Views: 1431 Sean Azari
Dr. Jason Carthen: Season 6, Episode #24: The Importance of Product Creation and Passive Income
 
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Enjoy today’s Carthen Connection Wednesday and don’t forget to C'mon over to https://JasonCarthen.com... where the main discussion happens after the episode! It’s Carthen Connection Wednesday and former NFL Linebacker Dr. Jason Carthen really brings home the message of why creating a passive stream of income is so important for your long-term business goals. When you create a product or service that you can place on auto-pilot, it will make a difference for your brand or business, but you must make the first steps and get it out there Listen on the Go: Be sure to get Dr. Jason's new Mobile App: "Jason Carthen Enterprises" available on the iTunes and the Google Play store! It's packed with exclusive content to encourage you while helping you achieve your goals! Download it here: http://bit.ly/1KMlDM3 For Booking information: 1-855-227-8436 or [email protected] Follow me on Twitter @JasonCarthen Facebook at JasonCarthenEnterprises Listen Live: Be sure to listen to Dr. Jason Live on his hit radio show “Discover the Leader in You™ every Saturday from 2:00pm-3:00pm on WHK1420 or on iHeart Radio for expert Leadership, Sales and Coaching advice.
Views: 13 Dr. Jason Carthen
Secret Formula of Sales and Marketing  | Consumer Behaviour  | Dr Vivek Bindra
 
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In this video Dr Vivek Bindra explains about Consumer Behaviour. He explains in details about how a businessman can improve his sales by understanding the consumer behaviour. He shares different case studies in this video to explain about consumer behaviour. Watch this video till the end to know all the details. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Importance of Product to Market Fit by OPEN Forum
 
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Mary Biggins, co-founder and CEO of MealPal and ClassPass is an expert in two-sided market places. She discusses her experience of launching two successful businesses and how important product-to-market fit is when it comes to being successful.
Website Communication: The importance of clear delivery, contact and product information on websites
 
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I hope 2017 has started well for you. Last week I spoke about the value of being targeted, knowing your audience better and having a personalised approach to your target market. A major gap and opportunity I have noticed over the years, is this assumption from businesses that customers know how they'll be serviced from your company. This used to be clear when we were dealing with outbound marketing, however now that customers are making a lot of their decisions online, we need to check how clear this information is on our websites, so that customers can easily and quickly access this information. In this video I'll show you some examples of easy steps to ensure your customer communication is clear on your website. Some of the questions your customers are desperate to know are: Delivery: 1. How you can make my life easier? 2. How you can service? 3. Do you have my product in stock? 4. Can you get this product to me quickly? Response Timeframes: 1. How long will it take you to get back to me? 2. Will you get back to me via email? 3. Are you going to have someone come and see me or are you going to send me a quote? There are so many unanswered questions, how much business is this costing you? In this world when people are making decisions on your website, you need to join the dots. I would love to hear your thoughts or questions, so subscribe and leave a comment on my YouTube channel, and I will reply. After 10 years of leading the team as CEO at ROI.COM.AU, and with 18 years experience in the digital industry, I am excited to share my experience with you all. The highs and the lows, the good and the bad. Share your stories, comment below and let me know what you think? Read more about growth strategies on LinkedIn here: https://au.linkedin.com/in/ewatt Website / Digital Growth Agency - https://www.roi.com.au/
Views: 6535 Ewan Watt
What Is Sustainability?
 
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This video provides a basic definition of sustainability. You’ve probably heard the term “sustainability” in some context or another. It is likely that you’ve used some product or service that was labeled as sustainable, or perhaps you are aware of a campus or civic organization that focuses on sustainability. You may recognize that sustainability has to do with preserving or maintaining resources—we often associate sustainability with things like recycling, using renewable energy sources like solar and wind power, and preserving natural spaces like rainforests and coral reefs. However, unless you have an inherent interest in sustainability, you probably haven’t thought much about what the term actually means. Simply put, sustainability is the capacity to endure or continue. If a product or activity is sustainable, it can be reused, recycled, or repeated in some way because it has not exhausted all of the resources or energy required to create it. Sustainability can be broadly defined as the ability of something to maintain itself. Biological systems such as wetlands or forests are good examples of sustainability since they remain diverse and productive over long periods of time. Seen in this way, sustainability has to do with preserving resources and energy over the long term rather than exhausting them quickly to meet short-term needs or goals. The term sustainability first appeared in forestry studies in Germany in the 1800s, when forest overseers began to manage timber harvesting for continued use as a resource. In 1804, German forestry researcher Georg Hartig described sustainability as “utilizing forests to the greatest possible extent, but still in a way that future generations will have as much benefit as the living generation” (Schmutzenhofer 1992). While our current definitions are quite different and much expanded from Hartig’s, sustainability still accounts for the need to preserve natural spaces, to use resources wisely, and to maintain them in an equitable manner for all human beings, both now and in the future. Sustainability seeks new ways of addressing the relationship between societal growth and environmental degradation, which would allow human societies and economies to grow without destroying or overexploiting the environment or ecosystems in which those societies exist. The most widely quoted definition of sustainability comes from the Brundtland Commission of the United Nations in 1987, which defined sustainability as meeting “the needs of the present without compromising the ability of future generations to meet their own needs.” But sustainability is about more than just the economic benefits of recycling materials and resources. While the economic factors are important, sustainability also accounts for the social and environmental consequences of human activity. This concept is referred to as the “three pillars of sustainability,” which asserts that true sustainability depends upon three interlocking factors: environmental preservation, social equity, and economic viability. First, sustainable human activities must protect the earth’s environment. Second, people and communities must be treated fairly and equally—particularly in regard to eradicating global poverty and the environmental exploitation of poor countries and communities. And third, sustainability must be economically feasible—human development depends upon the long-term production, use, and management of resources as part of a global economy. Only when all three of these pillars are incorporated can an activity or enterprise be described as sustainable. Some describe this three-part model as: Planet, People and Profit. From pollution, to resource depletion, to loss of biodiversity, to climate change, a growing human footprint is evident. This is not sustainable. We need to act differently if the world and its human and non-human inhabitants are to thrive in the future. Sustainability is about how we can preserve the earth and ensure the continued survival and nourishment of future generations. You and everyone you know will be affected in some way by the choices our society makes in the future regarding the earth and its resources. In fact, your very life may well depend upon those choices. For more information about sustainability, see: http://www.macmillanhighered.com/Catalog/product/sustainability-firstedition-weisser This video is available under a Creative Commons Attribution license.
Views: 120493 Christian Weisser
The Importance of Product vs Opportunity
 
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It is Important to present your offer with clarity. It is also necessary to have a genuine commitment to the product and or opportunity that you represent. Your marketing focus should be backed with the knowledge that your product will stand up to the scrutiny of anyone examining the opportunity. If you are marketing online the best approach is with the opportunity. All of that being said no business will survive without the income stream that comes with the flow of product sales. More Info at www.skipmcnutt.com
Views: 30 Skip McNutt
The Importance of Your Treatment and Product Knowledge
 
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Are you concerned that your clients maybe turning to the internet to buy your products? Watch this months 10 Minutes to Fantastic Salon and Spa Service to find out why more than ever before having confidence in your knowledge and expertise as a therapist and educating your clients will lead to repeat bookings and increased retail sales. Visit www.fln-spaconsultancy.co.uk and Download my Free Salon Service Checklist
Introduction to Capacity Planning
 
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Includes topics such as, - defining and measuring capacity - determinants of effective capacity - evaluating capacity alternatives - make or buy decisions - cost-volume analysis - planning service capacity - financial analysis
Views: 51982 Bharatendra Rai
The Importance Of Naming Your Business Or Product
 
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http://www.edgewisenames.com Naming your business or product is one of the most important things that you can do. Still, it can be a challenge to think of something unique that already hasn't been trademarked. Let Edgewise Names help! We do all of the hard work for you.
Views: 139 Edgewise Names