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Tourism Product : meaning and development
 
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Subject:Hotel & Tourism Management Paper: Tourism Products of India
Views: 670 Vidya-mitra
Tourism, Product & Services Module 2012-2013
 
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Our Group project for our ITE Module . All right reserved
Views: 1002 Ayiz D-Ace
Travel & Tourism - Industry Overview
 
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Quick overview of Travel and Tourism Industry. Very useful to build basic understanding of the industry, understand its key drivers, business model, products and services and revenue model. Great video to help gain domain expertise in Travel and Tourism Industry.
Views: 97466 TechnoFunc
Tourism product lifecycle
 
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Subject:Hotel & Tourism Management Paper: Tourism Products of India
Views: 376 Vidya-mitra
Tourism Product-features and characterstics
 
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Subject:Hotel & Tourism Management Paper: Tourism Products of India
Views: 209 Vidya-mitra
Episode 54: The Difference Between Goods & Services
 
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Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy. Click here for a 14 day free trial: http://bit.ly/1Iervwb To view additional video lectures as well as other materials access the following links: YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P SoundCloud: http://bit.ly/1hNcJ2k Products consists of anything that provides value to consumers. Within the broad category of products we place company offerings into two categories: goods and services. While goods present physical offerings, services share a different set of characteristics. In this video lecture I discuss the difference between goods and services and also discuss the important characteristics of services.
The Future of Tourism: Ian Yeoman at TEDxGroningen
 
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Dr Ian Yeoman is a specialist travel and tourism futurologist who believes in Star Trek, is an eternal optimist, crazy about Sunderland AFC and enjoys cooking. Ian is a Visiting Professor at the European Tourism Futures Institute at Stenden University who commutes and holidays around the world. Author and editor of thirteen books including 2050: Tomorrows Tourism; Tomorrows Tourist and Family Tourism (with another three due for publication in 2014). A qualified teacher with a PhD in Operational Research. Ian is presently writing a thesis for a higher doctorate on 'how we see the future of tourism'. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 93194 TEDx Talks
Types of Tourism Product: nature based
 
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Subject:Hotel & Tourism Management Paper: Tourism Products of India
Views: 247 Vidya-mitra
Episode 51: The Product Life Cycle
 
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Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy. Click here for a 14 day free trial: http://bit.ly/1Iervwb To learn how Matt creates videos like this one, go here: http://bit.ly/1BgDuX5 View additional videos from Alanis Business Academy and interact with us on our social media pages: YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P The product life cycle represents a series of stages that products--similar to people--go through over the course of their lives. Marketers use their knowledge of the product life cycle to alter their marketing strategies related to specific products. In this video I'll explain the product life cycle and provide examples of products that fit into each of the stages.
Views: 175596 Alanis Business Academy
Hospitality - Industry Overview
 
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Overview of hospitality industry. Hospitality is the relationship between guest and host, or the act or practice of being hospitable. Specifically, this includes the reception and entertainment of guests, visitors, or strangers, resorts, membership clubs, conventions, attractions, special events, and other services for travelers and tourists. Learn an overview of hospitality industry. Very useful to build basic understanding of the industry, understand its key drivers, business model, products and services and revenue model. Great video to help gain domain expertise in hospitality Industry.
Views: 172352 TechnoFunc
Tourism Product Sales Presentation...
 
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Tourism Product Sales Presentation, Practice. Contiki Tour Europe. Europe isn't a country- it's a continent.
Views: 2209 sharpesword101
The importance of studying consumer behavior
 
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You want to dive deep into the world of finance and management? Visit us: http://www.frankfurt-school.de/en/home/programmes.html?utm_source=youtube&utm_medium=ACQUISITION First of all it is defined as the area of research within the field of Marketing that focuses on how consumers acquire, use and dispose of goods, services, time, and ideas. Consumers can be individuals, families or other groups, such as teams and companies. Let’s try to understand the importance of studying consumer behavior. Suppose you need a new phone: How would you go about satisfying this need? Where would you turn to for information? How would you set your budget? Where would you buy the phone? These are just some decisions consumers face on a regular basis. Interestingly, each consumer will answer these questions differently based on their backgrounds and some psychological factors. How consumers make each decision has direct impact on marketing strategy. For a company that makes phones, the answers to these questions will help them know: the types of phones to design, the price consumers are willing to pay, and where they should sell their phones. It is very important to understand how consumers make decisions because the best way to create and keep customers is to understand what motivates their consumption decisions and anticipate their consumption needs. Only this way, companies can design products, services and offers that will make their customers happy!
Tourism product club
 
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Discover what a tourism product club is, the benefits that such a club has for you as an entrepreneur, and the main steps towards its establishment. You will also find practical templates that help you to promote the creation of a product club. TOURISM PRODUCT CLUB A tourism product club is A group of companies who work together to develop new products or to improve products. "Why?" The tourism system changed" More competitiveness Consumers demand more Highly differentiated and qualified tourist segments. New need for COLLABORATION among companies To achieve common goals Keys to running a tourism product club Common objectives for all the members; Similar interests for all the members; Commitment and cooperation of all the members. Benefits: For members: - Greater market opportunities. - Income at a lower cost. - More market penetration with less effort. - Increased forecasting of seasonal demand. - Increased certainty for market shares. - Increased competitiveness. - Increased credibility. - Improved business image. For tourists - Greater consumption alternatives. - Greater diversity of supply at point of sale. - Increased certainty of purchase. - Increased confidence in the quality of service. For the destinations. - Greater employment opportunities. - Increased forecasting demand. - Better image of the destinations' services. - Increased confidence in own ability. Steps for creating a tourism product club Identification of club components: All components must be related to the product itself. Definition of a business model: This includes stating the objectives of the club, the criteria for its membership, implementation tools, design promotion and marketing strategies, etc. Definition of the management model: This includes the definition of the legal constitution, regulations, management structure, funding model, development of the management manual, etc. Starting up: Actions settled in work sessions between all partners Monitoring and evaluation The undertaken actions must be monitored and evaluated. Main actions carried out by tourism product clubs: design of new packages; promotion and marketing strategy; communications strategies; holding of seminars, conferences, etc.. market research. Examples of good practices 1. PRODUCT CLUB FOR NAUTICAL CENTERS www.estacionesnauticas.info - Main purpose: to stimulate and revitalise the "sun and beach" tourism destinations and to respond to new behaviour and consumption demand patterns. - It is organised around promoting and structuring the offer of water sports and activities. 2. TOURISM PRODUCT CLUB: THE MOST BEAUTIFUL VILLAGES IN ITALY (TRENTINO) www.visittrentino.it - Main purpose: to promote tourism development in communities with high historical, cultural, and artistic traditions, but that are marginalised from the main tourism circuits. - It is organised around promoting tourism in these communities. Now, it is your turn: promote the creation of a tourism product club: Define the idea; Contact the companies; Start the process for creating a new product club. Explain the business benefits for them in your dialogue.
Services and its Characteristics
 
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This animation introduces the learner to the 5 I's of services and the three different types of services namely, business services, social services and personal services. This is a product of Mexus Education Pvt. Ltd., an education innovations company based in Mumbai, India. http://www.mexuseducation.com, http://www.ikenstore.in
Views: 72564 Iken Edu
Characteristics of services
 
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Have you ever asked yourself what differentiates services from products?! -- Here is the answer in 3 minutes and based on scientific research! Purpose of the article – Four characteristics have been regularly applied to services: intangibility, heterogeneity, inseparability, perishability (IHIP). More and more exceptions occur which have resulted in substantial criticism. This paper aims to show that each characteristic is valid and useful when related to an individual aspect of services instead of being assigned to services as a single entity. Design/methodology/approach – Based on customer integration, a framework (FTU framework) and a resource typology are developed. These approaches are the theoretical foundation of the analysis. Findings – The FTU framework and a resource typology reveal different aspects of services and allow the assignment of the IHIP characteristics to them. Intangibility is assigned to the service offering, heterogeneity and inseparability to customer resources, and perishability to the facilities of the provider. Research limitations/implications – The paper is based on a theoretical analysis. Researchers may want to empirically test the approach. Practical implications – Assigning the IHIP characteristics more clearly to certain aspects of services reveals their origin and makes them more tractable. For example knowing that heterogeneity of services is due to customers resources makes it more predictable and manageable. Originality/value – Although the IHIP characteristics are both widely cited and criticized, existing research has only tried to find and establish new characteristic(s). The approach of this paper is original because it takes a more trenchant look at them in order to develop a framework identifying aspects of services for which they apply. Want to read the entire article" Here you go and its open access: http://www.emeraldinsight.com/doi/full/10.1108/08876041011060468
Views: 7848 Sabine Benoit
Clover Travel & Tourism LLC
 
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Clover Travel & Tourism (CTT) is a specialist medium sized company, providing you solutions for outbound, inbound and all other travel related services globally. Having set trends in the Travel Industry to provide Quality Service through innovation, technology and retain our valued customers through constant anticipation of their expectations. Along with teamwork, integrity, respect and service as our core strengths, we constantly create awareness of changing travel trends among our customers. In these years of providing travel services, the company has gained a large number of repeat satisfied customers being individual travelers or part of large company-corporate. CTT offers customers a highly professional travel related services which include airline tickets, hotel reservations, car rentals, cruise bookings, holiday & tour packages, travel insurance, visa assistance, meet and assist facilities, chauffeur driven private car transfers at major cities worldwide and other travel related products thus making us a "ONE STOP TRAVEL SHOP". We provide comprehensive travel management services to multinational companies (MNCs), small and medium enterprises (SMEs), government organizations, and our portfolio ranges from simple flight bookings and hotel reservations to complex group travel planning.Be it solving an out-of-hours emergency, offering on-call assistance or providing detailed management information systems (MIS) reports, CTT offers companies a 24 hour service that makes corporate travel both efficient and cost effective. We understand that corporate travelers often have specific airlines, hotels and car companies they want to utilize. Our dedicated team understands individual company needs and is geared to provide personal travel preferences. The company management team comes with a remarkable blend of entrepreneurial and operational experience in the travel and tourism industry. We assure you the best of our services and online customer support always. We at CTT strive to make business travel as enjoyable as a vacation. In addition to providing quality service at the best possible price, our professional consultants draw on their vast experience and professional expertise to reduce stress on the business traveler. Our founding principle of warm and welcoming service continue to motivate employees, and attract and retain customers and partners. Concurrently, our strong principles and best practices make it a truly dynamic organization. Web Site : www.clovertourism.com
Managing Marketing in the Hospitality and Tourism Industry | HKPolyUx on edX
 
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Take this course for free on edx.org. About this course: Marketing within the hotel and tourism industry presents unique challenges, as marketers are tasked with selling services and memories rather than goods. In this hospitality management course, you will learn how to apply marketing knowledge and skills to the hotel and tourism industry. You will learn best practices for building customer loyalty and creating a strong brand and learn how to efficiently communicate to stakeholders through integrated marketing communications. You will also learn about the importance of marketing to both previous and new customers. Students’ learning experience will be enhanced through the use of creative approaches to solve marketing problems in hotel and tourism settings. Note that this course is priced at USD $150. What you'll learn: Examine and evaluate the marketing theories and concepts within the context of management and operations of hospitality and tourism organizations Analyze the relationship between consumers, practitioners, and policy makers of hospitality and tourism services/products Evaluate the contributions and impacts of hospitality and tourism in social, economic, political, cultural, and other areas Analyze and apply various marketing theories and concepts to practical applications in the hospitality and tourism industry Communicate and respond appropriately to stakeholders in the hospitality and tourism industry Identify marketing problems within the hospitality and tourism context, and apply marketing knowledge and skills to solve the problems Organize and analyze related numerical and graphical data, and translate them into business information.
Views: 816 edX
Product - Development Stages
 
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This video explores the 8 stages of product development. As well, it helps identify what we mean by 'product' and where the development process fits into the Marketing Mix.
Views: 211956 Jason Richea
PRODUCT LEVELS BY PHILIP KOTLER II MARKETING MANAGEMENT II BBA 3rd / Bcom II PowerPoint Presentation
 
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WATCH THE UPDATED VIDEO HERE : https://youtu.be/9dPTJS_cS3Q This presentation is all about the different levels of a product. **After watching this video you will get to know the following things: -the five levels of a product with interesting and suitable examples ... CORE PRODUCT BASIC PRODUCT EXPECTED PRODUCT AUGMENTED PRODUCT POTENTIAL PRODUCT - for more videos please visit https://www.youtube.com/channel/UCq6F_3o__BOOKm8ne_28TgQ keywords:- 5 product levels, five product levels, product levels, levels of product, product levels with examples product levels ppt product levels in marketing management product levels pdf product levels in marketing examples product levels customer value hierarchy product levels of a car product levels of a hotel product levels definition product levels of a college product levels product levels in marketing product levels and classification product levels augmented product levels and their marketing implications product levels and examples product availability levels product attribute levels various product levels are product levels of airlines product levels core actual augmented a levels product design product levels by kotler product benefit levels product levels core benefit five product levels by philip kotler product levels customer value hierarchy example product levels core actual and augmented packaging product levels core facilitating supporting augmented product levels classification product levels car product levels core augmented product cleanliness levels and contamination control program product category levels product levels diagram product development levels product decision levels product differentiation levels product distribution levels augmented product levels definition five product levels definition 5 product levels definition product levels example three product levels example product levels with examples ppt kotler product levels example different product levels examples five product levels explained kotler five product levels example explain product levels event product levels product five levels product feature levels five product levels example five product levels in marketing examples five product levels of the customer value hierarchy five product levels of toyota five product levels of coca cola four product levels four product levels in marketing product manager levels google product saturation levels in global market product saturation levels in global market ppt product levels hotel product hierarchy levels in sap product hierarchy levels product hierarchy levels in marketing product levels in hospitality explain the product hierarchy levels product levels in marketing ppt product levels in tourism product levels in marketing pdf product levels iphone product innovation levels product inventory levels product manager job levels product levels levitt product launch levels landsat product levels three product levels levitt product levels marketing product levels meaning product maturity levels product manager levels product mix levels product levels of mcdonalds 4 product levels marketing product naming levels product design a levels needed product levels of pepsi product levels of marketing product levels of services product levels of kotler product levels of tourism product levels philip kotler product ph levels product planning levels product planner levels product packaging levels product positioning levels five product levels ppt product quality levels product recall levels product readiness levels product range levels fda product recall levels product levels slideshare product service levels product support levels product saturation levels product specification levels product specification levels api product strategy levels 5 product levels slideshare product levels the customer value hierarchy product three levels product toxicity levels five product levels toyota kotler five product levels theory the product levels three product levels kotler illustrate product levels using an example various product levels various product levels and their marketing implications various product levels of airlines vijf product levels product levels wikipedia five product levels wiki product levels in marketing with example wow product levels calcium and phosphate product levels product 3 levels product categorization 3 levels 3 product levels kotler 3 levels product concept 4 product levels product 5 levels 5 product levels ppt 5 product levels คือ 5 product levels with examples 5 service product levels kotler keller 5 product levels windows 8 product levels Hope you liked my video... for ppt please contact me in comment section.
Views: 19344 Sonu Singh - PPT wale
PRODUCT LEVELS IN HINDI BY PHILIP KOTLER || MARKETING MANAGEMENT || BBA 3rd / Bcom / MBA || ppt
 
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This presentation is all about the different levels of a product in hindi. After watching this video you will get to know the following things: - the five levels / layers / dimenstions of a product in hindi with interesting and suitable examples ... CORE PRODUCT BASIC PRODUCT EXPECTED PRODUCT AUGMENTED PRODUCT POTENTIAL PRODUCT IF ANYONE INTERESTED IN JOINING MY TEAM IN MAKING PPTs, HE/SHE CAN JOIN MY TEAM MY NUMBER IS 9716663769 (WhatsApp only). Buying links for referred books : (sales books) 1. http://amzn.to/2FoIG1H [ Principles of Marketing by Philip Kotler (15/e) ] 2. http://amzn.to/2APU3vZ [ Marketing: An Introduction by Armstrong Gary ] 3. http://amzn.to/2D0MA32 [ Sales and Distribution Management: An Indian Perspective ] TAGS:- 5 product levels, five product levels, product levels, levels of product, product levels with examples product levels ppt product levels in marketing management product levels pdf product levels in marketing examples product levels customer value hierarchy product levels of a car product levels of a hotel product levels definition product levels of a college product levels product levels in marketing product levels and classification product levels augmented product levels and their marketing implications product levels and examples product availability levels product attribute levels various product levels are product levels of airlines product levels core actual augmented a levels product design product levels by kotler product benefit levels product levels core benefit five product levels by philip kotler product levels customer value hierarchy example product levels core actual and augmented packaging product levels core facilitating supporting augmented product levels classification product levels car product levels core augmented product cleanliness levels and contamination control program product category levels product levels diagram product development levels product decision levels product differentiation levels product distribution levels augmented product levels definition five product levels definition 5 product levels definition product levels example three product levels example product levels with examples ppt kotler product levels example different product levels examples five product levels explained kotler five product levels example explain product levels event product levels product five levels product feature levels five product levels example five product levels in marketing examples five product levels of the customer value hierarchy five product levels of toyota five product levels of coca cola four product levels four product levels in marketing product manager levels google product saturation levels in global market product saturation levels in global market ppt product levels hotel product hierarchy levels in sap product hierarchy levels product hierarchy levels in marketing product levels in hospitality explain the product hierarchy levels product levels in marketing ppt product levels in tourism product levels in marketing pdf product levels iphone product innovation levels product inventory levels product manager job levels product levels levitt product launch levels landsat product levels three product levels levitt product levels marketing product levels meaning product maturity levels product manager levels product mix levels product levels of mcdonalds 4 product levels marketing product naming levels product design a levels needed product levels of pepsi product levels of marketing product levels of services product levels of kotler product levels of tourism product levels philip kotler product ph levels product planning levels product planner levels product packaging levels product positioning levels five product levels ppt product quality levels product recall levels product readiness levels product range levels fda product recall levels product levels slideshare product service levels product support levels product saturation levels product specification levels product specification levels api product strategy levels 5 product levels slideshare product levels the customer value hierarchy product three levels product toxicity levels five product levels toyota kotler five product levels theory the product levels three product levels kotler illustrate product levels using an example various product levels various product levels and their marketing implications various product levels of airlines vijf product levels product levels wikipedia five product levels wiki product levels in marketing with example wow product levels calcium and phosphate product levels product 3 levels product categorization 3 levels 3 product levels kotler 3 levels product concept 4 product levels product 5 levels 5 product levels ppt 5 product levels คือ 5 product levels with examples 5 service product levels kotler keller 5 product levels windows 8 product levels
Views: 7753 Sonu Singh - PPT wale
What are distribution channels?
 
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The different ways in which goods might reach the consumer.
Views: 130966 LearnLoads
Hoteliers challenged to upgrade and expand tourism products
 
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Hoteliers have been challenged to constantly upgrade and expand tourism products and service to meet expectations of guests. Pollman Tours and Safaris Operations Director Mohamed Hersi says tourism stakeholders should focus on their product offering to ensure the country maximizes on tourism earnings.
Views: 177 KBC Channel 1
What the Chinese market wants | Partnerships in European Tourism Berlin Conference
 
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What the Chinese market wants: product/service and related market-specific adaptation; supply-chain readiness/consumer Kauppge Shang, Dufan Travel (Germany) a HiSeas International Company The Partnerships in European Tourism Berlin conference introduced the themes and approach ahead of the business meetings which took place on Wednesday 7th March and during ITB Berlin. Partnerships in European Tourism is an EU initiative aimed at supporting EU tourism businesses and operators wishing to expand their businesses into the Chinese and US markets, through tutoring activities, facilitating new collaborations and partnerships around trans-European tourist products and the organisation of B2B matchmaking and other promotional events alongside international fairs. The programme offers the opportunity to learn about and directly engage with the Chinese and US markets at a series of in-market and European-based events. ITB Berlin is the world’s largest travel trade show and attracts a wide variety operators representing European and global markets. Partnerships in European Tourism – Berlin will focus on the Chinese and US markets and Europe’s Culture, Pan European Itineraries - Water Routes and Group Tourism. On the afternoon of Tuesday 6th March delegates will attend a conference on the theme of this event - Europe’s Culture, Pan European Itineraries - Water Routes and Group Tourism. Welcome Address Sectoral Trends in the market of Water Cruises: The Chinese and North American source markets Joost Ouendag, Vice President Group Product Development, Viking Cruises Transnational partnerships opportunities through waterways Danko Ćosić, Director of Programmes, Danube Competence Center Engaging with the local businesses when building transnational tourism products Jennifer Cormack, Sales and Marketing Director, Windermere Lake Cruises What the Chinese market wants: product/service and related market-specific adaptation; supply-chain readiness/consumer Kevin Sun, Director of European Affairs, HiSeas International The North American Market Jon Burrows, Vice President, Operations Amawaterways Q&A Moderated by Mr. de Blust, Secretary General, ECTAA Conclusions Tom Jenkins, Executive Director, ETOA
Marketing a Luxury Tourism Product
 
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http://www.celest.com.au Celest TV interviews Abel Mohanu from Rent A Dream Car http://www.rentadreamcar.com.au on the Gold Coast, Australia. Rent A Dream Car specialises in Ferrari and Lamborghini day tours. Martin from Celest TV talks to Abel about marketing and what has worked for their tourism/lifestyle business. SUBSCRIBE to CelestTV http://www.youtube.com/subscription_center?add_user=celestTV
Views: 2585 Martin van Rensburg
MATTA Use Technology To Promote Tourism Products And Services
 
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TV2, Malaysia, News @ 2-1230 at 12:39
Views: 4 MATTA Fair
Careers in Travel and Tourism Management.
 
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Are you looking for a highly rewarding career in Travel and Tourism industry? Explore fully accredited travel and tourism courses at www.bolc.co.uk. Apply now and get 20% discount. http://goo.gl/4dlylV. Brentwood Open Learning College offers online Travel and Tourism courses at the beginners, intermediate and advanced levels. We are always working hard to remain reachable and affordable. We have durable reputation of approachability and also we provide professional evaluation and moderation of completed work. We have designed online courses to maximize your career opportunity. Travel and tourism sector comprises many different industries and sub-industries.Over 200 million people work in the travel and tourism industry worldwide hence job opportunities in this sector are vast. Jobs directly related to this field are: holiday representative, tour manager, tourism officer, tourist information center manager, travel agency manager etc. Other areas where you may find employment are: Aviation, rail, water ways, coach, and Visitors attractions such as museums, theme parks, zoos, heritage sites or accommodation places like hotels etc. Develop skills for your successful career in travel and tourism with Brentwood Open Learning College. We are offering three levels of study Level 1, 3 & 4.Level 1 is free for all the people and Level 3&4 are paid courses. At level 1 free travel and tourism course the student has to study three modules An Introduction to Travel and Tourism, Tourism Products and Services,¬¬ Marketing in Travel and Tourism. As level 3 Certificate in Travel and Tourism includes seven easy-to-follow units namely An Introduction to Travel and Tourism, Tourism Products and Services,¬¬ Managing Tour Operations, Marketing Management, Human Resource Management, Transport Management, Quality Management . Candidates are taken through each of the most crucial areas of travel & tourism as a career. Level 4 Diploma in Travel and Tourism is specialist study and is divided into twelve units Introduction to Travel & Tourism, The Tourism Products & Services, The Travel & Tourism System, Managing Tour Operations, Marketing in Travel & Tourism, Quality Management and Customer Care, Human Resource Management, Transport Management, Transport and Environment, Crisis Management, Managing Public Awareness Programs, Sustainable Tourism & Development. After completion the successful candidates benefit from the particularly appreciated services, information and insights required to join existing travel and tourism businesses, or begin their own business. Facebook: https://facebook.com/bolconline Twitter: https://twitter.com/bolcuk Google+: https://plus.google.com/+BrentwoodOpenLearningCollege
Q&A | Partnerships in European Tourism Berlin Conference
 
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Q&A Session - Partnerships in European Tourism Berlin The Partnerships in European Tourism Berlin conference introduced the themes and approach ahead of the business meetings which took place on Wednesday 7th March and during ITB Berlin. Partnerships in European Tourism is an EU initiative aimed at supporting EU tourism businesses and operators wishing to expand their businesses into the Chinese and US markets, through tutoring activities, facilitating new collaborations and partnerships around trans-European tourist products and the organisation of B2B matchmaking and other promotional events alongside international fairs. The programme offers the opportunity to learn about and directly engage with the Chinese and US markets at a series of in-market and European-based events. ITB Berlin is the world’s largest travel trade show and attracts a wide variety operators representing European and global markets. Partnerships in European Tourism – Berlin will focus on the Chinese and US markets and Europe’s Culture, Pan European Itineraries - Water Routes and Group Tourism. On the afternoon of Tuesday 6th March delegates will attend a conference on the theme of this event - Europe’s Culture, Pan European Itineraries - Water Routes and Group Tourism. Welcome Address Sectoral Trends in the market of Water Cruises: The Chinese and North American source markets Joost Ouendag, Vice President Group Product Development, Viking Cruises Transnational partnerships opportunities through waterways Danko Ćosić, Director of Programmes, Danube Competence Center Engaging with the local businesses when building transnational tourism products Jennifer Cormack, Sales and Marketing Director, Windermere Lake Cruises What the Chinese market wants: product/service and related market-specific adaptation; supply-chain readiness/consumer Kevin Sun, Director of European Affairs, HiSeas International The North American Market Jon Burrows, Vice President, Operations Amawaterways Q&A Moderated by Mr. de Blust, Secretary General, ECTAA Conclusions Tom Jenkins, Executive Director, ETOA
Hoteliers in Meru county banking on tourism product diversification to thrive
 
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Meru County is banking on product diversification and joint tourism marketing by the Mount Kenya and Aberdares Counties Economic Bloc to boost arrivals. Hospitality industry players say Meru has vast untapped tourism potential that could be unlocked through aggressive marketing initiatives. Our reporter Regina Manyara–Gitau has the details.
Views: 127 KBC Channel 1
Managing the day to day running of your tourism business in  Europe
 
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Learn about the different types of management strategies that a tourism company can follow. You will also look at some of the key management points that must be taken into account when defining a management strategy. Business management strategies applied to tourism There are as many management strategies and formulas as there are tourism businesses: Cost leadership; Differentiation; Specialisation. Mechanisms used to review your management and outcomes. Management procedures that are dynamic and changeable. Your management strategy must have... Strategies that tourism organisations use Well- positioned companies Positive market outlook: Aggressive strategies. Negative market outlook: Diversification strategies Weakly- positioned companies Positive market outlook: Opportunistic strategies Negative market outlook: Defensive strategies Well- positioned companies Positive market outlook: Companies with a good position in the market with strong growth Negative market outlook: Companies in a market affected by a series of threats. Weakly- positioned companies Positive market outlook: Companies with significant weaknesses, in markets with opportunities. Negative market outlook: Companies with negative outlooks, both within the company, and the market Aggressive strategies: Actions within this strategy - Offering lower prices than other companies. - Comparative advertising campaigns. - Complementing the product/ service that your company offers, to make it more attractive to customers. - Introducing your product or service where your competition has a high market share. - Including all products/ services offered by your competition as part of your offer. - Going to unexploited market segments. - Attracting customer segments with greater demand. Opportunistic strategies: Actions within this strategy: - Taking advantage of emerging new market segments by positioning your company as a pioneer and gaining customers. - Identifying new business opportunities, so you bet on services or products that are difficult to imitate by competitors. - Differentiating your product or service according to market trends valued by certain segments. Diversification strategies: Actions within this strategy: - Searching for new profitable businesses that make the company's capabilities profitable. - Performing a "backwards" integration process to minimise the impact of suppliers. - Performing a "forward" integration process in order to generate a higher level of differentiation and confidence from the client. Defensive strategies: Actions within this strategy: - Expanding the portfolio of products or services. - Lowest prices for products and services that are similar to those of competitors. - Making advanced reservations for supplies and materials from suppliers. - Signing exclusive contracts with suppliers. - Launching promotional campaigns. - Developing discount policies (price escalation) for distributors or customers. Management practices applied to hotels Key points for the management: High fixed cost structure; Outstanding items: human resources and purchases of raw materials and perishable goods; Tendency towards cluster enterprises; Personalised customer care and active involvement of employees Advisable actions: Take part in 2.0. communities and in social media; Perform micro-segmentation; Establish your pricing policy according to demand Management practices applied to travel agencies Key points for the management: Revenue comes almost entirely from commissions from suppliers; The majority of operating costs come from the payment of suppliers followed by human resources; Retail travel agencies tend to join distribution groups, franchise networks, purchasing groups and distribution platforms Advisable actions: Providing relevant information and knowledge about offers to customers; Customising your offer based on the type of customer and their needs; Make sure that in your company you have industry professionals who are able to advise and mediate; Treatment and personal assistance offered by the agency; Facilitate self-organisation and management of the booking and purchase by the customer through Internet and social networks Management practices applied to catering services Key points for the management: Purchase of raw materials and perishable goods must be made in advance of the sale; In the supply section, the consumption of electricity, gas or oil and water stand out; Most commonly associated trends: integration into purchasing groups, application of marketing arrangements that are aimed at customer loyalty, and participation in gastronomic groups; Catering companies typically deal directly with the service reservations; Most important items in the costs of the company: purchase of raw materials and perishable goods and human resources.
Sectoral Trends in the market of Water Cruises | Partnerships in European Tourism Berlin Conference
 
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Sectoral Trends in the market of Water Cruises: The Chinese and North American source markets. Joost Ouendag, Vice President Group Product Development, Viking Cruises The Partnerships in European Tourism Berlin conference introduced the themes and approach ahead of the business meetings which took place on Wednesday 7th March and during ITB Berlin. Partnerships in European Tourism is an EU initiative aimed at supporting EU tourism businesses and operators wishing to expand their businesses into the Chinese and US markets, through tutoring activities, facilitating new collaborations and partnerships around trans-European tourist products and the organisation of B2B matchmaking and other promotional events alongside international fairs. The programme offers the opportunity to learn about and directly engage with the Chinese and US markets at a series of in-market and European-based events. ITB Berlin is the world’s largest travel trade show and attracts a wide variety operators representing European and global markets. Partnerships in European Tourism – Berlin will focus on the Chinese and US markets and Europe’s Culture, Pan European Itineraries - Water Routes and Group Tourism. On the afternoon of Tuesday 6th March delegates will attend a conference on the theme of this event - Europe’s Culture, Pan European Itineraries - Water Routes and Group Tourism. Welcome Address Sectoral Trends in the market of Water Cruises: The Chinese and North American source markets Joost Ouendag, Vice President Group Product Development, Viking Cruises Transnational partnerships opportunities through waterways Danko Ćosić, Director of Programmes, Danube Competence Center Engaging with the local businesses when building transnational tourism products Jennifer Cormack, Sales and Marketing Director, Windermere Lake Cruises What the Chinese market wants: product/service and related market-specific adaptation; supply-chain readiness/consumer Kevin Sun, Director of European Affairs, HiSeas International The North American Market Jon Burrows, Vice President, Operations Amawaterways Q&A Moderated by Mr. de Blust, Secretary General, ECTAA Conclusions Tom Jenkins, Executive Director, ETOA
PACMALL Travel - Simply the easiest tourism export solution today.
 
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Learn about the easiest export solution for your tourism business in Australia and New Zealand. Grow demand on your product / service from Asia and Eastern Europe. Simply the easiest tourism export solution today. Get your FREE 5 day mini course at http://easyexport.com.au/ Have you ever wanted to reach a potential audience of 97 million Chinese travellers every year, or advertise NT Tourism to a market that has 885 million mobile users and 649 Million Internet users(1)? Well that is now a reality! PACMALL TRAVEL - as easy as 1 - 2 - 3 PACMALL TRAVEL is an online service designed to help Government tourism businesses sell their travel services into untapped markets of China and Eastern Europe. PACMALL TRAVEL is the culmination of many years of work to maximise the market opportunity for Australian and New Zealand tourism services, offering a simple way to sell directly to the end user inside these markets. PACMALL TRAVEL is playing an integral role in facilitating support for sales and marketing opportunities, towards increasing international visitation through our unique ‘One Stop Shop’ travel service solution. Simply the easiest export solution available to export today. Get your FREE 5 day mini course at http://easyexport.com.au/
Towards a healthier tourism industry - Product and Marketing
 
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Podcast of the first workshop where the theme was: "Product and Marketing".
ATHENS CONVENTION & VISITORS BUREAU video for the business tourism product of the City of Athens
 
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The Athens Convention Bureau is proud to present the first ever promotional video for the business tourism product of the City of Athens. Through the eyes of a business traveller visiting Athens for 3 days, viewers can get a glimpse of all the city has to offer in terms of conference, accommodation, and public transport facilities, as well as cultural, gastronomic, and other leisure activities. We invite you to follow the delegate during the conference participation, site inspection, and sightseeing in the historic and cultural center of the city, the gastronomical journey, and the Athens coastline. The video features over 20 locations and facilities in the Athens center and the greater surrounding area. Director/ Editing: Andreas Loukakos Director of Photography: Fanis Karagiorgos Motion Design: Monologue (monologue.gr) Music: Carantino Manouche by Imam Baildi (from the album "The Imam Baildi Cookbook"). Courtesy of Minos-EMI Executive Producer: Renos Papapaschos (thercompany.gr) Produced by dotmov (dotmov.gr) Special thanks to: The ACB Members - athensconventionbureau.gr/en/content/our-members The Athens International Airport - aia.gr/ The Athens Urban Transport Organization (OASA) - amel.gr/ The New Acropolis Museum - theacropolismuseum.gr/?pname=Home&la=2 Vernicos Yachts - vernicos.gr/ The Athens Taxi Service - athenstaxidrivers.gr/ Also to the creative team: Leonidas Papafotiou Ludia Neroutsopoulou Maria Eleftheriou George Papachristos Thomas Papashos Thomi Spentzou
Views: 3358 This is Athens
Online distribution channels
 
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Find out more about the types of online distribution channel. These are the tools that we can use for direct online distribution and you will also learn how to define your distribution channel using the online marketing plan. Online Distribution Channels One of the main purchasing channels for tourists" In the tourism sector, online distribution is essential ADVANTAGES - «One to one marketing». - Customise travel products & services. - Companies with specialised products and clients can access the global market. - Development of new services. - Always open: «24 hours / 7 days per week / 365 days». - Improved corporate image. DISADVANTAGES - Cultural barriers: information, trust with payments, etc. - Perceived complexity of purchases. - Purchase is not a fun activity. - Customer -- Seller interactivity is not complete. - No advice given. Two types of online distribution channels in the tourism market Tourism product (seller) Hoteles, rent a cars, eventos, atracciones turísticas: Hotels, rent a cars, events, tourism attractions Direct Channel. The website is the shop window. The sales strategy is oriented towards: - Increasing traffic on the website. - Encourage the user to make a purchase. Indirect Channel (retail agency, Tour Operators, etc.) Direct online distribution. The essential tools to attract potential customers Private financing: SEO, SEM, E-mail Marketing; Ads from affiliated networks; Viral Marketing; Guerrilla Marketing; Mobile Marketing; Social Media Search Engine Optimisation  Web positioning.  Most widely used Internet search engine: Google. Search Engine Marketing  Situating our website among the "sponsored results".  In search engines, the website appears highlighted in the right hand margin of the page and sometimes at the top of the natural results.  The advertiser pays when the user clicks on their link.  Most used: Google Adwords. "E-mail Marketing": The information is sent out to a list of email contacts. It is widely used. To get good results and generate business, you need to: 1. Create a database of email addresses. 2.Prepare the email content well and then send it. 3.Follow up and track. NEVER use mass mail advertising without the customer's consent to receive such information. "Affiliated networks adverts": Online advertising through a network of partners: affiliate's websites or blogs. Involved in this type of advertising: advertisers, affiliates, platforms (webpage, blog, user community, forum...) and commission agents. "Viral marketing": "Word of mouth". Techniques for increasing the brand image of the company. "Guerrilla marketing": Very useful for companies that have low incomes. The techniques are usually directed at specific market niches. Most usual techniques: Publishing of expert content. Sending newsletters. Creating a blog. Bluejacking: promotional messages via Bluetooth to PCs and mobile. Active participation in Forums "Mobile marketing": Marketing through portable devices. Sending SMS or MMS messages for specific promotional campaigns. Advertising on mobile Apps. "Social media": Involves the use of social media as a channel to promote tourism. Users generate their own contents on Facebook, You Tube, Twitter... Define the distribution channels "online marketing plan". This document sets out the goals and strategies of the company in the digital environment. You must: Identify the target market -- the audience that you are directing your tourism product or service at. Specify the platforms or means you will use to reach this audience. "Scope": Define the main strategy variables that will define the presence of your company on the web: current situation, competitors, clients, objectives and strategies of the web presence. "Site": Define what your website should be like. It must be a fully customer-oriented website. Analyse the following factors: From strategy "Attract the clients": domain, design & positioning. From strategy "Marketing Mix": product strategy, price strategy, communication strategy & distribution strategy. From strategy "Retain": structure, velocity, navigability & interactivity. "System": Define the technical aspects of the website: software, hardware, communication protocols, content management, system maintenance, web administration and payment systems. "Synergy": Integrate the offline and online strategies of your company. Detail the pricing strategy that you will apply in each of the chosen distribution channels, both online and offline.
The Future Of The Tourism Product - Humanoid Robots In Destinations And Hotels!?
 
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There are already pilot studies involving the use of robots in hotels. In the future, will robots be able to completely replace service staff, or will they complement their human colleagues? Will the use of robots increase product or advisory quality? Can the use of robots reduce costs and increase efficiency? What will the use of robots lead to – and what plans do technology giants like Toshiba have for the service industry? Can lower costs and service improvements actually lead to competitive advantages? What can we realistically expect from robots? Interview guest: Hitoshi Tokuda, Chief Specialist, Marketing Strategic Office, Research & Development Division, Toshiba Corporation Interviewer: Prof. Dr. Roland Conrady, Scientific Director of the ITB Berlin Convention, University of Applied Sciences Worms Introductory presentation: Hitoshi Tokuda, Chief Specialist, Marketing Strategic Office, Research & Development Division, Toshiba Corporation
Views: 258 ITBBerlin
Products & Services in the hospitality & catering industry
 
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This video is about Products & services in the hospitality industry There are 3 main PRODUCTS Food - Drink -Accommodation Types of service: 
Table service, silver service, buffet,vending machine, nouveau cuisine, plated meal, counter service
Views: 3275 teamchefs.tv
Tourism Supports Development of Services and Amenities in BC
 
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Communities that support tourism have incredible amenities for both travellers and residents, including infrastructure, recreational programs, and community parks.
How can I adapt to individual clients through experiences?
 
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Learn more about how experiences have gained prominence in the offers available in this sector, as well as the basic notions for creating and promoting products based on experiences. Tourism experiences are the experiences the client has when purchasing and consuming a particular tourism product or service. More than selling products you are selling "experiences". What aspects influence the client's experience? Motivations, expectations, perceptions, skills and interaction, fluidity and continuity, cultural affinity. Emotional aspects are the key for the survival of small businesses. Get to know the client's interests Product / Service: Satisfy experiential & service needs Get to know: Demographic features, origin and cultural habits. Motivations, necessities and expectations. Level of satisfaction. Recreational and leisure interests Understanding trends: Technological evolution in the sector. Aging of the population. Changes in the social environment. Stages of creating a tourism offer based on experiences Analyse your resources and the resources at your destinations. You have to answer the following question: What does my destination and my offer have that can be used in a new way to satisfy one or more of the specific needs of my clients regarding experiences? Design the activities and products that are based on experiences: You must generate emotions and memories for the customer. The key for doing this is providing the customer with activities that they can actively participate in. If you do not have the technical or economical capacity, look for other companies at the destination that develop this type of activity and join forces with them. Components that should be included in a product based on an experience. Personal development and learning new skills. Emotion, adrenaline release. Physical challenges, self-improvement and adventure. Well-being, pleasure, sensuality. Intellectual discovery Promote the offer: Adapt the different media available both in content and design. The offer is not the main focus, the experience that the client will have is. Highlight "what" you are offering over price and location Use images that increase desire and transmit positive sensations Transmit emotions
Tourism Service Excellence Awards Ceremony 2018 - part 3
 
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The Ministry of Tourism's - Tourism Service Excellence Awards was held on March 17, 2018
JIS_Jamaica 55 Diaspora Conference 2017_Vignette 8_Jamaica's Diversified Tourism Product
 
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Jamaica Information Service (JIS) is aimed at reporting up to date factual Government News for Jamaican Citizen here and abroad. We have packaged our information in categories which include Jamaica Magazine, Issues & Answers, JIS features and JIS News along with a few other categories. Take a look through each package and you will be able to find various features highlighting the Governments endeavour to meet its mandate. For further information any News Story or to contact us visit www.JIS.Gov.jm Please Share, Thumbs UP and Subscribe JIS News Playlist https://www.youtube.com/playlist?list=PLgJbc0bj4Rti9qRpm2iW5aoZkFabOazbG Jamaica Magazine Playlist https://www.youtube.com/playlist?list=PLgJbc0bj4Rtj9Uil_4VU-fff-TBQkf73b Official Speeches Playlist https://www.youtube.com/playlist?list=PLgJbc0bj4RtjH6Gc494-mNSYCKovSOsrX Issues & Answers Playlist https://www.youtube.com/playlist?list=PLgJbc0bj4RtjH6Gc494-mNSYCKovSOsrX Jamaica House Weekly Playlist https://www.youtube.com/playlist?list=PLgJbc0bj4RtjH6Gc494-mNSYCKovSOsrX JIS Features Playlist https://www.youtube.com/playlist?list=PLgJbc0bj4RtjLAiOct3MQ8wcx0knHdFOk Budget 2016/2017 Playlist https://www.youtube.com/playlist?list=PLgJbc0bj4RtjEsWWQBGaAIkJOJ7bkE4i6 OPM Press Briefing Contact us at: Jamaica Information Service (Head Office) 58A Half Way Tree Road, Kingston 10 Jamaica, W.I. Telephone: (876) 926-3590-4 or 926-3740-6 Email: [email protected] or [email protected] Television Department Caenwood Centre, 37 Arnold Rd (5) Telephone: (876) 922-3317 or 922-8680-4 Regional Offices NHT Building 42 B-C Union Street, Montego Bay Telephone: (876) 952-0544
Exploring parts of Gangtok | Our First Trip TOGETHER ♥
 
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We planned an impromptu trip to the Himalayas and it was so special for a 100 reasons! We only booked one way tickets, no itinerary, packed minimal clothing(I swear I wore the same pants for 7 days hahaa ) and lots of enthusiasm. It was so much fun inspite of all the mishaps ( I fell sick because of the ghats & felt nauseous during the entire trip). Our initial plan was to also visit Kalimpong, and stay there for a couple of days but that requires a few more days on hand, which we didn't have. So we stuck to just exploring Gangtok as much as we could. I had great fun vlogging and editing this video. Watch and let me know what you think too! Love love x ---------------------------------------------------------------------------------------------------------- 📷Cameras I use: Canon 5D GoPro Hero 6 & CANON G7X for Vlogs. ----------------------------------------------------------------------------------------------------------------- 💋💋Let's chat on my social media ^_^ 💋💋 ♥Snapchat: @larissa_wlc ♥My twitter: @larissa_wlc ♥Instagram: @larissa_wlc ♥Musically: @larissa_wlc ♥ ♥ ♥ ♥ ♥ ♥ ♥ ♥ ♥ ♥ ♥ ♥ ♥ ♥ ♥ ♥ ♥ ♥ ♥ ♥ ♥ ♥ ♥ ♥ ♥ ♥ ♥ ♥ ♥ ♥ ♥ ♥ ♥ ♥ ♥ ♥ ♥ 🙏🙏DISCLAIMER: All products/services used or stated in my videos, are products/ services that I love and use myself. Some products/ services/ videos could be sponsored but please know that I would only recommend or promote a product/ service if I love it and only if I would want any of my friends or family to use. Brands/ services/ products that I don't like will never be featured in any of my videos.
Views: 361374 Larissa DSa
[CU2013] Marc Stickdorn: Service Design Thinking
 
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Creativities Unfold: Meet the Unmet: From hidden needs to business growth Subscribe to TCDC Channel: http://goo.gl/f4wXyR หัวข้อ Service Design Thinking โดย มาร์ค สติกดอร์น บรรณาธิการและผู้ร่วมเขียนหนังสือ Service Design and Tourism และ This is Service Design Thinking มาร์ค สติกดอร์น ผู้เชี่ยวชาญด้านการออกแบบบริการ เชื่อว่าการออกแบบบริการไม่ได้เป็นแค่การออกแบบประสบการณ์ให้กับลูกค้าเท่านั้น แต่ยังหมายถึงการสร้างเส้นทางประทับใจ (Emotional Journey) ให้กับลูกค้า และการบริหารความคาดหวังของลูกค้าให้พอดิบพอดีด้วย Title: Service Design Thinking Marc Stickdorn Editor and co-author of "Service Design and Tourism" and "This Is Service Design Thinking" Marc Stickdorn, worldly-renowned service design expert, believes that service design isn't only about designing an experience for the customers but also balancing the expectation of the customers with the Emotional Journey to the optimum level as well. About Creativities Unfold [CU] www.cu-tcdc.com About CU2013 http://goo.gl/QMClLd
Views: 34072 TCDCThailand
Taking advantage of food tourism opportunities - Broighter Gold
 
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Broighter Gold Rapeseed Oil make the most of food tourism opportunities - https://www.nibusinessinfo.co.uk/content/food-tourism-opportunities Leona Kane, founder of Broighter Gold Rapeseed Oil, explains how they take advantage of food tourism to promote their products. Broighter Gold, based in Limavady, run an ÉCONOMUSÉE - here tourists can visit their farm and pressing room to see how the rapeseed oil is grown, made and bottled. The business also attends food events and fairs to promote their products. Here, Leona describes the work they do and the benefits of their close relationships with restaurants and suppliers. Subscribe to our channel for more - https://www.youtube.com/user/NIBusinessInfo Follow us on Twitter www.twitter.com/nibusinessinfo Join us on Facebook www.facebook.com/nibusinessinfo Connect with us on LinkedIn www.linkedin.com/company/nibusinessinfo-co-uk nibusinessinfo.co.uk, a free service offered by Invest Northern Ireland, is the official online channel for business advice and guidance in Northern Ireland. It contains essential information, support and services for you and your business – whether you work for a large organisation or are on your way to starting up. Simple to use, up to date and practical, nibusinessinfo.co.uk is the first place to go to find guidance on regulations and to access government services. It also has a number of useful online tools, calculators, and best practice case studies; and provides access to funding options, as well as wider support.
10 Most Successful Shark Tank Businesses
 
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Here are the 10 most successful shark tank pitches. WATCH MORE VIDEOS LIKE THIS ONE HERE: 10 People Who Accidentally Made Millions: https://www.youtube.com/watch?v=QvB2IO8zmDo 5 Billionaires Who Lost All Their Money: https://www.youtube.com/watch?v=ugO5uSWCSoU 10 Richest Kids in the World: https://www.youtube.com/watch?v=GGvZ6VeCMQ8 Businesses on this list: Simple Sugars ReadeRest Lollacup Wicked Good Cupcakes Chord Buddy Ten Thirty One Productions Breathometer Tipsy Elves Groovebook Scrub Daddy Visit our site: http://www.TopTrending.com Like us on Facebook: https://www.facebook.com/TopTrending Follow us on Twitter: https://twitter.com/TopTrending Commentator: http://www.youtube.com/user/BaerTaffy
Views: 3653300 Top Trending
Pyramid Tourism Corporate Services
 
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Pyramid Tourism aims and ensure professional event management service. Our refined & highly personalized experience, may it be traditional or popular acts for a private party or a high profile occasion will prove to be an icing on the cake. We will afford you a first-class service that will exceed your expectations. OUR SPECIALTIES TEAM BUILDING TRAINING SEMINAR PRODUCT LAUNCH STAFF PARTIES WEDDING PLANER VIP TRANSFER ETC. Tours I Hotel Booking I Visa Assistance I Transfers Feel free to visit our website http://www.pyramidtourism.com/ Or Write to us - [email protected]
Views: 238 Pyramid Tourism

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